Zane meets legendary music producer Rick Rubin, one of the most important musical figures of all time. Facilities courtesy of Amos Clarke & Eric Lynn Produced by Lee Edmenson
Some people have talent, others are hard workers. Both get to the goal and none is necessarily better than the other. Rick is both, which is what makes him special.
Zane Lowe is a great interviewer. He's not one of those read questions off of a paper interviewer. His interviews are always so organic, just good conversations.
It's a lot easier to be organic when you've got an hour of time. Usually, you have to get your buzz quotes, the standard questions, all of the boring stuff, and by the time you've done that, you've already eaten up 5 of your 10 allotted minutes.
Some of the best interviewing skills I've seen. I never knew Rick was basically Bob Ross mixed with Socrates and a wide eyed kid in a music store, he seems much cooler than I had previously thought, very much on the same wavelength with how I view the world.
@@monicaangelini3324 This guy is single-handedly responsible for ruining RHPC's Californiacation album, one of the objectively worst mastered albums of all time. It's one of my favorite albums by them but it sounds like dogshit with good headphones where you can hear the distortion because the guy utterly destroyed the dynamic range on all the tracks. He also had a hand in their later albums which also sound noticeably worse as a result. It's so bad that fans have had to circulate a leaked Pre-mastered version of the album which sounds a hundred times better.
I appreciate the fact that he knows the history and had read other interviews. I hate when they ask a guy like Rubin, “So, tell us how you got involved in music”.
I literally googled: "Rick Ruben interview" just to find out who this person that all my musical idols have credited over the decades. He Co-founded Def Jam? What?!? He gave up Def Jam because friendship meant more? What?!? Mind blowing interview!
Rick is that dude... I could listen to his stories all day. So much music history has passed through his ear canal. To use his favorite word... "Unbelievable"
BBC needs a new sound engineer. Having the sound coming from both sides is rather annoying for people using headphones. Both vocal tracks should've been panned to the center. Hit me up if you're hiring :P
Its nice, it means they have Sound Engineers who actually know what they're doing and want to create a a nice sonic experience, the EQs were also very nice, i really liked the sound.
yeah, I can imagine. but it's the internet. If you're uploading a video to youtube, you should consider that the percentage of people watching it through a laptop or other mobile device, is way bigger than the percentage of people watching on a surround sound system. On top of that, in a film like this you'd always keep things panned to the center, unless you're mixing "Gravity", or other exceptions that did benefit from this type of mix. It's not a matter of right or wrong, it's about providing a pleasant experience for every user.
What a great interview of Rick Rubin, an absolutely brilliant man who before has never really talked about his endeavors publicly. I have to say that Zane does one of the best interviews I have ever seen.
This interview is incredible. Born in '75 I was raised around the beginnings of hip hop, break-dancing and everything in between. This interview is incredible because the "Master" is so laid back and just awesome at not only talking about music, but creativity, and life. Massive thumbs up and thank you so much for sharing this.
Hey mate.. I you want to start something that's cool! I've got a jackpot ready for you.. and it\s general direction is aimed at your arse! So just shut your gob.. and no harm will come to ya! CAPICE!?
Thank you Rick Rubin and Thank you Zane Lowe. Rick Rubin is like a peaceful guru. This is a interview about music and yet this is one of the most life inspirational interviews I have ever heard. I get an incredibly inspired and positive rejuvenation no matter how many times I watch this. I have watched this video in the 100's of times.
There is so much of a connection between Psychology and Music Making that's insane. It fascinates me like crazy and Rick Rubin has an incredible innate grasp of this that sets him apart from everyone else and that has put him in this position to begin with. Fucking period.
Well done! I'm very happy to see people taking the time to do interviews of this nature with people who were influential in the *early* hip hop era. Unfortunately, not everyone from that time is still around; but every little bit helps. This interview had a great vibe and I enjoyed it thoroughly. Rick's success as a producer must be tied to his humility in some way. With love from St. Louis -Meaga
Living 30 minutes from where he's at id have to say That would be the pacific ocean and sunshine. The salt from the water does good things to the skin. The So Cal life.
Johnny Cash and Rick Rubin two geniuses in one room. Johnny was special to our family as a friend and father of my sister’s best friend. He was a god believing, kind and generous man who many had signed off on. He deserved Rick Rubin to help him reinvigorate his music career. Thank you Zane for this fantastic interview.
just watching this conversation ....I have been a music head for over 20 years and have been a fan of RR and his catalog. it's amazing to hear the man talk about his experiences from Johnny cash to kanye. it's one of the best interviews I have ever witnessed.
This man here is one of few people who are able to seamlesly make records in different genres and be great at it. Not many people can say the same and not every one understands. He is a true musical genius
What a fantastic interview with one of popular music's most influential producers. Zane Lowe once again gets underneath the surface of his subject. When someone who is an absolute master in their craft cares enough to raise the veil on process, it's a gift for the rest of us. Thank you, Rick!
This is great to watch, I met Rick Rubin in 1999 in NYC at a studio I worked from, he was changing his diet to high protein no carbs and bought a jug of Chocolate flavor Isopure protein and didn't like it. I was given the protein powder and ate the whole thing. It was disgusting. The project was an Eagle Eye Cherry record.
This man, Rick Rubin, is aligned with the universe and completely in the moment. This is a big reason why he is able to help create great records. Great interview.
It was such a wonderful experience getting to watch this. Thank you and hopefully one day Ill be able to do some work with you and other wonderful artist. Thank you again Rick much love and blessings to you peace and love
Such a humble guy. Can you imagine the people he’s met and the music he’s been a part of. As a kid I remember seeing his name on so many records and wondering who he was and how he traversed so many genres. Rick, if you ever want someone to come and sit in the booth at one of your recordings. I’d happily put my hand up.
wow i'm left with such a feeling of gratitude for Rick Rubin, his vibe, his approach, his life. he's given us so much! we're so lucky to be able to hear his music and the effect he's had on the lives and process of so much talent. he's a modern day siddha!
Zane's acute mucus-snorting into the mic peppered with throaty swallows of his beverage had me wondering if their sound-guy was off smoking doobies with the chainsaw-wielding neighbor.
@@NickB-md1oy The albums he produced (at least in Rock / Metal) sure have a distinct sound... One I'm not a fan of... Not saying he DOES mix, but probably has an influence over the sound.
Michael Angelo H. Yea the way sound is captured and the setting it’s in is entirely his domain. I’m not sure how it’s unlikable, especially when I think of an album like blood sugar sex magik, the first to be recorded in the Houdini mansion. And most of the other chili peppers records. They’re so raw and open but tight and close as well. I’m not sure which albums you refer to but I’m sure there’s merit to what you believe, aside from being valid for the sake of subjectivity.
I will never forget witnessing Rick Rubin onstage at the Last Rage Against the Machine concert at the LA Wrestling Arena. Banging his head on stage the whole set. He was producing the liver recording I guess. I love Rick Rubin.
4:35 Rick Rubin: I think he's the most consistently great creative person in music today Kanye West: Whoopity-scoop, whoop-poop. Poop-diddy, whoop-scoop. Poop, poop.
@Dagger Forlife nailed it. Kanye West is just a drama queen..yes, that's what Rick Rubin is good at , pulling the wool over ppls eyes , fooling them into believing they are actually listening some kind of music. Magicians tricks!
Interesting interview and its amazing how-if it hasnt been edited- Lowe takes it right thru from a-z. But, my reason for watching (and I`m guessing most people who are interested in who he Rubin is) is production and I got very little out of it on that end. Very nice interview on a personal level though.
![ป่ะป๊าเลอา ชื่อ ??? [ดูคลิปเต็มหน้าช่อง] #Short | PANG ORNHIRA](http://i.ytimg.com/vi/ssxX0VkJCTo/mqdefault.jpg)
Rick Rubin looks like he produced the ten commandments as well.
We are made in the image of God
🤣🤣🤣
He’s a musical genius when it comes to finding talent and creating most people that are artistic are abstract
Some people have talent, others are hard workers. Both get to the goal and none is necessarily better than the other. Rick is both, which is what makes him special.
And the communist manifesto on top of that
This is like an ASMR interview
😅😅🤭
"Lil B taught me everything I know about music."
-Rick Rubin
zeyn Lil bub?
Zane Lowe is a great interviewer. He's not one of those read questions off of a paper interviewer. His interviews are always so organic, just good conversations.
It's a lot easier to be organic when you've got an hour of time. Usually, you have to get your buzz quotes, the standard questions, all of the boring stuff, and by the time you've done that, you've already eaten up 5 of your 10 allotted minutes.
He is full of shit.
Peter Johnson they'd spent the morning together hanging out and probably mostly alone - a good idea in terms of building a rapport.
Beatsa Fornobody yeah I see what you're saying
Zane Lowe is a twat
Left-right audio interview: A good idea. On paper.
Probably the worst headphone experience ever
one of rick rubins primary tenets of mixing. hard left, hard right, or dead center.
haha
You beat me to it.
Works great on my desktops studio speakers. I like it in this setting.
wow, i feel like rick's calm vibes in the interview are infectious
SwiftDreamer True
Word
The location definitely helps though. The chirping birds are so soothing lol
Some of the best interviewing skills I've seen. I never knew Rick was basically Bob Ross mixed with Socrates and a wide eyed kid in a music store, he seems much cooler than I had previously thought, very much on the same wavelength with how I view the world.
+Ninth Cinema Down I love the way you explained this, it pinpointed exactly how I was feeling.
+Ninth Cinema Down bob ross x socrates hahaha oath nailed it
pewol because, as Tyler Durden once explained, you're not your fucking khakis.
Ninth Cinema Down Bob Ross ✊
I always knew of him didn't see any interviews but read about him in Anthony Keidis autobiography and then I was hooked
The Gandalf of the music industry
Good description!! He certainly has the "magic" and the "TALENT" to bring great music from a variety of genres and artists!
Absolutely fucking not. He's the absolute worst there ever was.
Alec Eisenbeis oh shit ok
@@Eisenbison why? Would you elaborate?
@@monicaangelini3324 This guy is single-handedly responsible for ruining RHPC's Californiacation album, one of the objectively worst mastered albums of all time. It's one of my favorite albums by them but it sounds like dogshit with good headphones where you can hear the distortion because the guy utterly destroyed the dynamic range on all the tracks. He also had a hand in their later albums which also sound noticeably worse as a result.
It's so bad that fans have had to circulate a leaked Pre-mastered version of the album which sounds a hundred times better.
that interview is like a guided mediation. thank you very much.
Exactly like the Kendrick Lamar interview, beyond soothing to the ears
Long live the spirit of putting artistic integrity before business success.
and ironically it's paid off in the biggest way
58:00
"What are you doing this afternoon?"
"Today Kanye West is coming in...."
I apperciate how confident the interviewer is makes it much eaiser on both ends
colton griffiths confident, though very humble. Check how he bows at both the handshakes.
He got better. He has ruined a lot of interviews earlier in his career
I appreciate the fact that he knows the history and had read other interviews. I hate when they ask a guy like Rubin, “So, tell us how you got involved in music”.
Fuck Zane Lowe. He's seems so much more interested in hearing his own voice even in the presence of a man who many consider to be a deity.
R.R blowing the fly off of his hand vs smacking it @29:12 says a lot about him.
I literally googled: "Rick Ruben interview" just to find out who this person that all my musical idols have credited over the decades.
He Co-founded Def Jam? What?!?
He gave up Def Jam because friendship meant more? What?!?
Mind blowing interview!
inspiring stuff. rick rubin is the MAN
Rick is that dude... I could listen to his stories all day.
So much music history has passed through his ear canal.
To use his favorite word... "Unbelievable"
BBC needs a new sound engineer. Having the sound coming from both sides is rather annoying for people using headphones. Both vocal tracks should've been panned to the center. Hit me up if you're hiring :P
only had one ear in and couldn't hear Zane until i read your comment.
Its nice, it means they have Sound Engineers who actually know what they're doing and want to create a a nice sonic experience, the EQs were also very nice, i really liked the sound.
i disagree. listening on a surround sound made for a much more realistic experience
yeah, I can imagine. but it's the internet. If you're uploading a video to youtube, you should consider that the percentage of people watching it through a laptop or other mobile device, is way bigger than the percentage of people watching on a surround sound system. On top of that, in a film like this you'd always keep things panned to the center, unless you're mixing "Gravity", or other exceptions that did benefit from this type of mix. It's not a matter of right or wrong, it's about providing a pleasant experience for every user.
Or shut up
Surprising that radio people would mix sound so poorly.
indeed
too much panning
@@NeilRaouf They've routed two mic's to one stereo channel, and forgot to split the channels to seperate tracks when editing.
lmao, true. have to make it mono on my interface to listen to it lol
@@ZwelMunWint How do I do that? haha
What an amazing interview. So glad I found this.
Legend.
100% brother
What a great interview of Rick Rubin, an absolutely brilliant man who before has never really talked about his endeavors publicly. I have to say that Zane does one of the best interviews I have ever seen.
Nardwuar still my fav
Fantastic interview! Rick is the coolest, and it is so refreshing to have an interviewer who is so on his game. Thanks!
Wow Rick has a soothing voice.
Blake Davis he kinda sounds like Reggie Watts
+Blake Davis the dude could talk you into or out of anything. haha
+Gabrol its the beards
+Alm0st-baked I love how you said that in a plural form. And that your name has the word "baked" in it.
Right? I always expected him to sound more intimidating
My goal in life is to be as calm as Rick Rubin here
Do you meditate?
This interview is incredible. Born in '75 I was raised around the beginnings of hip hop, break-dancing and everything in between. This interview is incredible because the "Master" is so laid back and just awesome at not only talking about music, but creativity, and life. Massive thumbs up and thank you so much for sharing this.
Ryan Mayer you're welcome!
Zane Lowe is a great interviewer, makes the conversation so comfortable
Hey mate.. I you want to start something that's cool! I've got a jackpot ready for you.. and it\s general direction is aimed at your arse! So just shut your gob.. and no harm will come to ya! CAPICE!?
Word up bruh
+GauravhMUSIC He and Ellen are the best at that.
amazing interview, so fluid, relevant and dynamic. Massive respect to Lowe for maximising the potential of such a unique moment.
The interview is absolutely amazing and I really loving the stereo mixing of the interview. BBC great as always!
One of the most important interviews any and every musician should see.
How awesome. Thank you BBC and anyone who made this happen.
What a great interview with a master. So many accolades in so many genres of music, yet so humble.
Wonderful interview. Thank you. God bless Rick Rubin.
It's hard to believe so much work has come out of this chill dude. Proves that you don't have to be a maniac to get things done.
THIS is how producers are supposed to be. Not just making beats and sending them via email. Love this interview.
Thank you Rick Rubin and Thank you Zane Lowe. Rick Rubin is like a peaceful guru. This is a interview about music and yet this is one of the most life inspirational interviews I have ever heard. I get an incredibly inspired and positive rejuvenation no matter how many times I watch this. I have watched this video in the 100's of times.
I could listen to Rick Rubin talk about Music 24/7... Great interview that I come back to every now and again.
There is so much of a connection between Psychology and Music Making that's insane. It fascinates me like crazy and Rick Rubin has an incredible innate grasp of this that sets him apart from everyone else and that has put him in this position to begin with. Fucking period.
Expression.
feels like they just chatting not a interview at all…. Zane Lowe is the greatest interviewer
He's very annoying and presumptuous...
@@michaelangeloh.5383 I don't think that's true in this interview at all, but I can't say for anything else
Well done! I'm very happy to see people taking the time to do interviews of this nature with people who were influential in the *early* hip hop era. Unfortunately, not everyone from that time is still around; but every little bit helps. This interview had a great vibe and I enjoyed it thoroughly. Rick's success as a producer must be tied to his humility in some way. With love from St. Louis
-Meaga
What a genuine person to listen to... an hour well spent in my opinion!
Fascinating insights into the mind of a musical genius. Top interview!
a typical conversation with Rick Rubin:
*Rising Artist:* "Ah man thanks for the opportunity!"
*Rick:* "No.. I am grateful to be able to work with YOU!
what a great interview... to hear two people have such a warm and appreciative conversation about music... couldnt be better.
This was an absolutely Devine interview. Well done. Increased my music library tenfold
Rick's skin looks like he baths in Figi water.
It's strange how shiny it looks
Figi water? oh you poor baby... no no... you don´t even know what he uses.
Living 30 minutes from where he's at id have to say That would be the pacific ocean and sunshine. The salt from the water does good things to the skin. The So Cal life.
@@Gabrielarbizazuluaga gtfo
@@BadRobotica salt from water does good things to the skin? LOL you might want to go look at the science behind what you just said.....
Johnny Cash and Rick Rubin two geniuses in one room. Johnny was special to our family as a friend and father of my sister’s best friend. He was a god believing, kind and generous man who many had signed off on. He deserved Rick Rubin to help him reinvigorate his music career. Thank you Zane for this fantastic interview.
Loving the hard-panned audio. Gives me a sense of being there with them. Great interview too!
just watching this conversation ....I have been a music head for over 20 years and have been a fan of RR and his catalog. it's amazing to hear the man talk about his experiences from Johnny cash to kanye. it's one of the best interviews I have ever witnessed.
his legs look very smooth.....
THANK YOU FOR NOT UPLOADING THIS INTERVIEW IN PARTS
I could listen to these two men talk about music (and life) for hours. What a great conversation to be privileged to.
Whoever did the audio setup with left and right audio channels for this interview, you are the man. Really enjoyed this conversation, big time.
Rick really is one of the most interesting people in music, thanks so much for the interview Zane, another great one.
Rick is a musical wizard! This was an amazing interview.
What a fantastic interview. Rick seems like a really down to earth guy. Appreciate him and the touch he brings to so much good music.
Totally awesome interview! Thank you for posting!
Finally the interview we've all been waiting for...and the audio is terrible.
L + R but never - ever in the center and the wind blowing too
This man here is one of few people who are able to seamlesly make records in different genres and be great at it. Not many people can say the same and not every one understands. He is a true musical genius
Finally!!! I've been waiting to watch this interview for weeks!!!
I love this man! So beyond grateful he is here in my time! ❤
Why do I feel like l`ve just meditated? That was a chilled though very informative interview,cheers.
Why is Rick Rubin whispering sweet nothings into my left ear?
Wise One 😂😂😂
Its because he is talking to the interviewers right ear but to Rick its his left side....duhhh
What a fantastic interview with one of popular music's most influential producers. Zane Lowe once again gets underneath the surface of his subject. When someone who is an absolute master in their craft cares enough to raise the veil on process, it's a gift for the rest of us. Thank you, Rick!
i thoroughly enjoyed the whole thing. thank you
Would love to see Zane carry out one of these interviews with Jack White!
he seems like a really down to earth guy.
AMAZING!!!
I Learned so Much.
Thank you.
Cheers
Awesome interview! Thanks for this!
This is great to watch, I met Rick Rubin in 1999 in NYC at a studio I worked from, he was changing his diet to high protein no carbs and bought a jug of Chocolate flavor Isopure protein and didn't like it. I was given the protein powder and ate the whole thing. It was disgusting. The project was an Eagle Eye Cherry record.
Do you know his reasoning behind his diet change to high protein?
@@ScoutSniper1990 He wanted to lose weight.
Rick Rubin is the Stanley Kubrick of the music industry
I had that same thought very early on during this video
how exactly? Because he's bearded?
so true
Kubrick was a technician. Rubin doesn't know his way around a mixing board if his life depended on it.
not really
Awesome thank you for everything and being you...
This man, Rick Rubin, is aligned with the universe and completely in the moment. This is a big reason why he is able to help create great records. Great interview.
Zane Lowe has to be one of the best interviewers ever…his knowledge is what made this one of the mist insightful Rick Rubin visits ever. Awesome
Zane Lowe is the consummate professional, and he's always on point with his interviews, especially with this legend.
It was such a wonderful experience getting to watch this. Thank you and hopefully one day Ill be able to do some work with you and other wonderful artist. Thank you again Rick much love and blessings to you peace and love
Such a humble guy. Can you imagine the people he’s met and the music he’s been a part of.
As a kid I remember seeing his name on so many records and wondering who he was and how he traversed so many genres.
Rick, if you ever want someone to come and sit in the booth at one of your recordings. I’d happily put my hand up.
brilliant brilliant brilliant, thank you zane for these questions
Really great interview, it's hard to believe the range of Rick Rubin, and I'd never seen him give an interview before.
wow i'm left with such a feeling of gratitude for Rick Rubin, his vibe, his approach, his life. he's given us so much! we're so lucky to be able to hear his music and the effect he's had on the lives and process of so much talent. he's a modern day siddha!
It seems like only every few years I come across a video that gives me such huge inspiration and vision... I'm glad I came across this one tonight :)
Most powerful person in music. Rick fucking Rubin.
I feel like a student sitting with with a Grandmaster soaking up a lifetime of knowledge. Rick Rubin is a Production God
Great interview. Thank you.
I liked how they panned the 2 mics hard left/right. Gives off quite the binaural experience when listening through cans.
I hear Rick on the left headphone and Zane on the right. Did Rick Rubin produce the audio on this? LOL
Haha your comment made me realize my speakers were wired wrong.
Zane's acute mucus-snorting into the mic peppered with throaty swallows of his beverage had me wondering if their sound-guy was off smoking doobies with the chainsaw-wielding neighbor.
Rick Rubin doesn’t mix 🤣🤣
@@NickB-md1oy The albums he produced (at least in Rock / Metal) sure have a distinct sound... One I'm not a fan of... Not saying he DOES mix, but probably has an influence over the sound.
Michael Angelo H. Yea the way sound is captured and the setting it’s in is entirely his domain. I’m not sure how it’s unlikable, especially when I think of an album like blood sugar sex magik, the first to be recorded in the Houdini mansion. And most of the other chili peppers records. They’re so raw and open but tight and close as well. I’m not sure which albums you refer to but I’m sure there’s merit to what you believe, aside from being valid for the sake of subjectivity.
I will never forget witnessing Rick Rubin onstage at the Last Rage Against the Machine concert at the LA Wrestling Arena. Banging his head on stage the whole set. He was producing the liver recording I guess. I love Rick Rubin.
Makes me want to continue meditate,every day.
So good vibe. Really good feel.
Excellent content, great flow of questions and answers
How does someone who is so calm, make such noisy records???
True shit. Reign In Blood one of the best if not the best Thrash metal albums ever recorded.
That's the real side of him in his mind
Balance
Stacey Abrams thats the answer
I probably could listen to Rick all the time =D
thank you for this amazing interview. Rick Rubin is one of the best producer. Zane lowe thank you
Thanks Zane & BBC, best one yet by far..
4:35 Rick Rubin: I think he's the most consistently great creative person in music today
Kanye West: Whoopity-scoop, whoop-poop. Poop-diddy, whoop-scoop. Poop, poop.
No. He outsources that creativity.
It seems like most people think he still produces all his stuff.
@Dagger Forlife if you snob off his entire genre as "trash with no instrument-playing",then surely you got far
@Dagger Forlife nailed it. Kanye West is just a drama queen..yes, that's what Rick Rubin is good at , pulling the wool over ppls eyes , fooling them into believing they are actually listening some kind of music. Magicians tricks!
yeah but that song is actually really cool though.
Interesting interview and its amazing how-if it hasnt been edited- Lowe takes it right thru from a-z.
But, my reason for watching (and I`m guessing most people who are interested in who he Rubin is) is production and I got very little out of it on that end. Very nice interview on a personal level though.
chris jones if yer looking for typical production strategies, Rick is not so much the one to look to
Rick,.Love Your Vibe. Your voice is so.calming and makes me feel like I've Meditated!! Thank you
this video is amazing this man is amazing thank you so much remember it's up to us to keep up this legendary Legendary work for the next generation
"That guy is alive walking the earth. He wrote all those songs. It's unbelievable!" haha
WHY IS THE AUDIO NOT CENTERED. WHAT THE FUCK.
left right interview. its artistic.
+Keshaw Gajadin
Perhaps it is YOU who is not centered. And the audio is. :O
Sorry if I blew your mind.
it was too much
then I actually thought my headphones were broken
editor fuck up
This interviewer is spot on with the flow of the interview. No side notes or TelePrompTer. Just pure interest.
Great interview, even greater insight into an iconic producers mind.