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Hightouch
United States
เข้าร่วมเมื่อ 16 ต.ค. 2020
Hightouch is the world’s leading Data Activation Platform, which syncs data from data warehouses to various SaaS tools (no API integrations or scripts required). Hightouch was founded on the notion that every business team-sales, marketing, support, success-needs relevant, accurate, and real-time customer data in the software they use to talk to customers including CRM, ads, email, and support platforms. For more information, visit www.hightouch.io.
Introducing AI Decisioning
Our biggest product yet. Test everything, everywhere, all at once-powered by your complete data and AI.
มุมมอง: 49 507
วีดีโอ
Using the Data Warehouse to Power Paid Media Campaigns
มุมมอง 3286 หลายเดือนก่อน
Ian walks you through a quick 3-minute demo showing how you can use Hightouch to target, track, and measure paid media performance across 40 channels.
Build Cross-Channel Journeys from the Data Warehouse
มุมมอง 1.1K6 หลายเดือนก่อน
Our Journeys feature extends the superpowers that Hightouch gives to marketers. Now, marketers can reach their audiences with multi-step, branching customer journeys. These journeys can work across any marketing channel or platform since Hightouch connects to all of them. Another thing that makes us different is that marketers can trigger each step in their journey based on any data in their da...
Building audiences for Salesforce Marketing Cloud (in 1 minute)
มุมมอง 3816 หลายเดือนก่อน
Learn how to use Hightouch to personalize your campaigns in SFMC. Build audiences, sync them to tools like SFMC, and run split tests all in under a minute
Put Your Data to Work with Hightouch
มุมมอง 145K7 หลายเดือนก่อน
Learn how to activate your data across advertising, marketing, and more with Hightouch. Give marketers superpowers and data teams peace of mind. Move faster and personalize customer experiences, using all of your data!
Campaign Intelligence: Self-Service Analytics for Marketers
มุมมอง 1.3K8 หลายเดือนก่อน
In this video, Nate takes a tour through Hightouch's Campaign Intelligence product. Watch to see three different examples of the types of analysis that Campaign Intelligence makes easy for anyone to do.
Cars.com: Leveraging Customer Data to Drive Experiences That Win
มุมมอง 30510 หลายเดือนก่อน
How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.
How to Drive Customer-Centric Experiences by Activating Your Data
มุมมอง 36910 หลายเดือนก่อน
Watch out webinar in partnership with Databricks to learn about: Customer Data Platforms: Overcoming challenges to increase the value of customer data Data Activation: Why Reverse ETL is important for modern organizations Data Lakehouse: How to think about unifying customer data and enabling a 360-degree view of customers Strategies for increasing user satisfaction and productivity with a Compo...
Syncing suppression audiences across Ad Platforms
มุมมอง 11210 หลายเดือนก่อน
Learn how to stop wasting ad spend on customers you can’t sell to. In just minutes, boost your ROAS on all ad platforms.
How Chime Uses the Composable CDP
มุมมอง 36910 หลายเดือนก่อน
Learn how Chime uses the Composable CDP to activate customer data directly from their data warehouse.
The Future of MarTech
มุมมอง 947ปีที่แล้ว
MarTech experts Scott Brinker and Juan Mendoza discuss the future of MarTech, the cloud data warehouse advantage, and more
Data Contracts in Hightouch Events
มุมมอง 793ปีที่แล้ว
Never collect bad data again. Data contracts help you collect the behavioral customer data you need. Learn more about the feature and watch a demo in this video. hightouch.com/blog/data-contracts-hightouch-events
How to Setup the Nextdoor Conversion API
มุมมอง 496ปีที่แล้ว
In this video, I'll walk you through Hightouch's latest integration with Nextdoor's conversion API. This integration allows advertisers to easily send conversion events to Nextdoor without relying on the pixel. I'll explain why conversion events matter to Nextdoor and how they use them for performance reporting, attribution, machine learning models, and audience building. I'll also show you the...
How to Boost Match Rates for B2B Advertising
มุมมอง 126ปีที่แล้ว
Watch Alex explain how he boosted match rates in Facebook and Google by over 20%. hightouch.com/demo
The Complexity of CDPs: An Interview with Lee Hammond
มุมมอง 240ปีที่แล้ว
Lee shares his experience dealing with CDPs at Universal Music Group and the shortcomings of this architecture. hightouch.com/demo hakkoda.io/
Feature Release: Protecting Data-Driven Operations at Scale
มุมมอง 197ปีที่แล้ว
Feature Release: Protecting Data-Driven Operations at Scale
Experimentation from the Data Warehouse: Improving Hightouch's Splits
มุมมอง 256ปีที่แล้ว
Experimentation from the Data Warehouse: Improving Hightouch's Splits
The Evolution of MarTech: An Interview with Austin Hay
มุมมอง 1.8Kปีที่แล้ว
The Evolution of MarTech: An Interview with Austin Hay
The New Age of Digital Advertising: The Power of Conversion APIs
มุมมอง 1.2Kปีที่แล้ว
The New Age of Digital Advertising: The Power of Conversion APIs
How Zeplin is Powering PLG Through the Data Warehouse
มุมมอง 127ปีที่แล้ว
How Zeplin is Powering PLG Through the Data Warehouse
How to Move Data from Your Data Warehouse to Hubspot
มุมมอง 805ปีที่แล้ว
How to Move Data from Your Data Warehouse to Hubspot
Using Hightouch to Sync Data to Linkedin Ads.
มุมมอง 635ปีที่แล้ว
Using Hightouch to Sync Data to Linkedin Ads.
Where Hightouch fits into the Modern Data Stack
มุมมอง 1.3Kปีที่แล้ว
Where Hightouch fits into the Modern Data Stack
Implementing Usage-Based Billing in Netsuite with Hightouch
มุมมอง 237ปีที่แล้ว
Implementing Usage-Based Billing in Netsuite with Hightouch
Who else here for an audition reference
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yeah same here lol!
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Nice explanation and greenscreen
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What’s the link you referenced for conversation api when you mention 13%
We got that statistic from the Meta playbook found here: facebook.com/business/news/deloitte-paper-advertiser-first-party-data-strategies
BTW - FB API was 2013. When the Facebook pixel was introduced in 2013, it started the data-gathering revolution and a profound shift in ad targeting. Designed to make the most of your ads across Facebook, and, later, Instagram, Meta pixel data makes sure your ads are seen by the people most likely to engage with your ad and buy your product.
Bravo!
Thanks for a great demo. It is super informative. Is there an option to configure the Facebook conversion API endpoint to include a DatasetId in support of offline purchase events?
Hi there! Yes, we can support any field that the Facebook Conversion API accepts. Offline sales are one of the great examples of how tracking conversions with CAPI can be more powerful than pixel-based tracking was in the first place.
Please do the same video but for Salesforce.
How to get into the linkedin group mentioned in this video?
woot woot!
Love this so much. #1 YT views provider -> 『p』『r』『o』『m』『o』『s』『m』!!!
About what’s mentioned on 00:25:11, how is it possible to know facebooks matchrate for each record when facebook’s data privacy prevents any individual-base trace for that kind of feedback? Or is it only Hightouch-UI-based?
The Hightouch UI doesn't show the Facebook match rate. Since we sync data directly to Facebook, we show you exactly how many records you ingested. Hopefully, that answers the question.
Good video.
Thanks for the video. You mentioned that mParticle is better for mobile app tracking than Segment. But the integrations of Segment also suggest strong capabilities there. Do you have experience, that Segment is worse with mobile apps?
So glad you enjoyed the video! This question is a bit difficult to answer via text. We actually have several former Segment and mParticle employees here at Hightouch who have a ton of experience with each. I'm more than happy to make an introduction and schedule a call if this would be helpful. Feel free to send an email to luke@hightouch.com and I can make an introduction.
@@HightouchData Thank you very much!
@@bmbm8072 Always happy to help!
p̶r̶o̶m̶o̶s̶m̶
Very cool. Best 3rd-party integration of dbt exposures I’ve witnessed. I expect many others to follow your lead!
I'm liking Pedram's new setup.
Excellent overview and reverse ETL solution by HT