Apple CEO Tim Cook On China, Wall Street And Innovation
ฝัง
- เผยแพร่เมื่อ 7 ม.ค. 2019
- Jim Cramer goes one-on-one with Apple CEO Tim Cook to find out more about what the company is seeing in China, where he sees growth in the coming year and more.
In its last fiscal year, Apple generated $100 billion in revenue that was not tied to what has long been considered its flagship product, the iPhone, CEO Tim Cook told CNBC on Tuesday in a wide-ranging interview with Jim Cramer.
"In this last quarter, if you take everything outside of iPhone, it grew at 19 percent, 19 percent on a huge business," Cook said on "Mad Money."
Apple's services, which include the App Store, iTunes, Apple Pay, Apple Music and iCloud, have been growing rapidly quarter over quarter. In 2017, Cook said he wanted Apple's services revenue to double by the end of 2020, a sentiment he reiterated in Tuesday's interview.
That growth, combined with the success of the company's wearable products and its ventures into health and wellness, could be a sign of what's next for the consumer technology giant.
Here's what Cook thinks about what's next for his company, U.S.-China trade, naysayers on Wall Street, Apple's ongoing dispute with Qualcomm, and the success of the Apple Watch and the AirPods.
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Apple CEO Tim Cook talks China, Wall Street and innovation | Mad Money | CNBC
Never had an Apple product that I’ve been unsatisfied with. Until that changes they’ll continue to have me as a loyal customer. I love how everything works together seamlessly for me.
I don't know, but I think the China sales disappoint is mainly due to Chinese phone competitor whose phone are really good and a LOT cheaper. Economy slowdown surely is a factor, but major factor is iPhone is not as supreme compared to its competitor as it used to be. In public and shareholder's meeting, Tim blame it to macro-economy, but I bet he knows, this time, apple is facing the biggest challenge.
The Iphone X is also way too expensive.. Maybe some people will buy it but a lot just can't afford it.
当然了，当售价已经超过本身的功能价值的时候，就可以定义为奢侈品了。iPhoneXS系列可以称上手机界的奢侈品了；因为这些功能1K-2K的国产机都可以实现；现在愿意支付这么高手机费用的已经是奢侈品级别了，就像女士包一样，买的是品牌，不是真正它的价值；苹果从消费者来看，最好的价值应该停留在iPhone7，这一代之后的产品基本没什么创新；
In China people use their smartphones for WeChat ecosystem to do everything from social media, banking and payments under one app. You don’t need an iPhone to use WeChat. Any inexpensive android phone can do what most Chinese smartphone users needs.
th-cam.com/video/XvflPR1a9bI/w-d-xo.html
There are so many good phones from China that make the iPhone look bad from the Poco phone for 300 pounds to one plus 6t (600 pounds ) and Huawei . China has released phones with under screen fingerprint sensors.
Tim is a Salesman not an Innovator.
Cheng L. Zha which is why he is ruining apple
Cheng L. Zha not even a salesman and definitely not an innovator. His ONLY claim to fame is that he shut down all US manufacturing where worker make $100 per DAY and just moved it all to China where the people (robot people) get paid $1 per DAY. Real genius he just got Chinese people to be his slaves.
Steve as well as Tim did and still do their best for the APPLE-company, thanks to them both. Apple is still great with their products
Kendall Tube yes that’s a good idea
Tim is a another Steve...
We need someone who can ask bold questions directly not someone chit-chatting like a friend
What is up with the negative responses?
I mean - is it fun for people to be negative or something ?
I think it is an utter waste of time.
Better to provide constructive criticism and solutions if there is a problem.
Complaining is easy. Providing a rock solid solution takes a lot of effort.
Do I think Apple is perfect?
No. I can state several things that they could do better.
However I believe overall the products they provide are good products.
Everyone likes to dramaticize the things that the media reports about companies.
However the reality is that details are missing from what the media shares.
We only know half the story, yet we share our viewpoint on this stuff as if it is fact.
I advocate for more positivity on the internet and brutal honesty yet in a civil tone.
Yes. This.
The price of the XR should have been 549$ not more to sell well
The XR was almost $1000 in Canada. 🤣😂😂
@@KodiD420 yeah hahahaha. now you can get it for 400 if not less🤣🤣
Steve Jobs : This bozo doesn't know what he is talking about.
Suhail Murtaza You bozo don’t know what you’re talking about. Steve himself believe Tim was the best guy to replace him as CEO when he was COO under Steve.
Enony Muz you also don't know what are u talking about BOZO
Suhail Murtaza you only have 1 sentence planted in that small brain of yours BOZO not even countering my argument
NPC CuckyHas-been LOL! 🤣
Enony Muz maybe but I still believe more on Job’s capability and strategy.
Funny how fast the sentiment flipped on Apple 😂
It didn't happen overnight. It started after their workers started jumping off buildings. Then they started getting competition that where making more innovative products at a lower price. Apple products are now just overpriced and outdated aluminum turds.
oops it flipped again LMAO
Apple accuses Qualcomm of unfair charges on using its chipsets and went with Intel. Aren't consumers making same choice now when they are ditching iPhones because of cost and innovation?
I really appreciate Tim on how he really wants to make customers happy, with customer support extending for years like iOS 12 in the 5s. This really differentiates him with Steve
But the stunt apple pulled with limiting battery power didn't make people happy.
Hmmm.. Steve was all about the products, cutting things like headphone jacks to sell more product isn't a customer appreciating move.
You mean how he also slows down older iPhone's
+Noleezz __ You mean so that your phone doesn’t shut down permanently? Wow such a horrible thing. But in case you decided to want to turn it off, that is an option. You wouldn’t know that, because on Android phones it is throttled and does not have that option to turn it off. Enjoy. 🤷🏻♂️
Well maybe there were hiccups along the way but the man still compensates for them. Similar companies commit mistakes but no one pinpoints them unlike when Apple does
People bash Tim, but he’s still the man!
Ehh as an Apple fan boy Apple really didn't do that many risks or innovations. Especially when they rehash the same design every year. The only innovative thing that they did was the Apple watch series four I love mine to death. Airpods are dope too, but I still wanna wear high quality wired headphones.
But still if you are thinking about buying stock I got advice buy it. It'll always go up.
If wanna penetrate China/India you have to make the phones cheaper because in India for example they really only use Smartphones for social media and communication so why should they buy a almost 2000 usd (if you convert the rupees to usd) if they only use social media and communication when they can buy a 300$ phone or even cheaper for the same function?
Also Siri is trash Alexa and Google assistant are much superior.
Let’s not forget how they keep forcing updates that destroy the quality of old phones. My battery is almost dead within a couple hours, and this is after I spent $20 on getting a new battery when they were called out.
In middle school, I brought healthy homemade Chinese food for lunch. People didn't understand what I was eating and went "Ewwww." Feeling ashamed, I started to buy school lunch with unhealthy burgers and fries in every meal. For the longest time, I was subconsciously thinking "this is America" and consumed the junk American School system offered. Now that I'm an adult, I became more acceptive and understanding of myself. I can say I'm a more educated consumer and I usually prefer Asian cuisines. I don't need to follow the American trend and go vegan or gluten free.
What Tim doesn't understand is people in China might prefer to eat Chinese Pears than the American Apple, and it seems that he is only listening to the "American" customers and failed to realize that "America doesn't represent the whole world."
cultural of innovation: remove your headphone jack and sell you $160 airpods
As usual all the top class analysts in youtube comment section lol. Classic
How are they just sitting so chill in the middle of an Apple store with no one even glancing at them. When I walk around with just a DSLR filming stuff, I already get stares from every direction.
You can't make me satisfied in this "I really want a iPhone but it's so incredibly expensive that I can afford" situation.
Tim cook complaining about be charged high prices by Qualcomm. Hahahahaha the irony .
high prices make sense for products that actually work
I'd be a more satisfied user if my memory and storage weren't soldered on my logic board.
Welcome to android. Note 9 has 512gb built in and with expandable SD card slot, you can buy a 512gb sd card so you can have 1Tb total storage.
@@SahilP2648 welcome to lagroid, your os will lag 24/7 and all of your data will be sold to Chinese companies
You are Obviously referring to your Newer Mac Book!
Disregard the first 2 comments...
@@THEMK0070 welcome to Rootdroid. We root android so we can have youtube without an ads, lineage os for older android with a cost of instability, & etc.
@@THEMK0070 hows gaming with that mac?
Apple is great, iPhone is great, but when you look at its price, feels like it stands on the wrong side.
Plus, I don't see the confidence on Cook's face.
This seems like a desperate move by cook talking to Cramer ?
he spoke to Cramer when Apple's market cap was 1.1 trillion
@@49fiori link please?
🤣🤣 Nope? What r u talking about?? please motivate...
You are a sheep. Form your own opinion.
Disparity from the top tech company in the world with the finest ecosystem and class of products that work well? No.
Tim Cook has preserved his hairline very well.
We,in South Africa 🇿🇦, r paying +-$1 660.00 for an iPhone. Please give us more in terms of innovation coz since 5s we’ve hardly seen anything out of the ordinary!
1. Get rid of the notch
2. Let people customize their screens more
3. Better battery
Thanks Cramer for this helpful interview
It’s not an interview, it’s a setting for the apples press release
You have to get on national news to explain why your products are not selling well?? That's messed up, Tim.
strange no one in the background look at them, like they are employees not customer?
That was a green screen, lol, do you really think that they did interview in real apple store? If you look closer, you'll see artifacts around tim cooks hair
Alexey Lyahov I think it’s the apple store at their headquarter at Cupertino
@@rhrh10 fake one
@@justfly1984 youre tripping thats the real apple store
That reminds me of when the apple dancers stood on every street corner of downtown pretending not to be watched.
This time it's for real though the competition in China is real and Apple isn't getting that business back. They've reached the top and now it's downhill from here. They're gonna be just fine though what does it really matter if they shrink by like 10 percent they're still a massive company but of course Tim can't admit that. Maybe they can expand on services I really don't know.
Apple better make some other product other than an IPhone.
True
19% growth in other areas, did you watch it?
@@MusicalMemeology right but there still such a small portion and it's questionable if that growth can be kept up
This guy didnt ask any hard ball questions like, " what made you believe you could introduce a cheaper iPhone xr to the market for the Same retail price as all the previous iPhones 7 or 8? What happened innovation? Samsung provides more features at the same cost .
I would never sit in a chair without back support . My clumsy ass would’ve fell over .
Wow! The negative and somewhat childish responses on this thread tell me Apple's stock is at the bottom. It also tells me there are a lot of absolute numbnuts out there who don't have a clue about ... well...anything. Incredible.
Darren Prior
I agree with you 100%!
This guy does not want to give clarity in 60% of the business. Also, They try to sell you privacy while taking at least $9B from google. Most of the phones are priced at over one month salaries sometimes many months, etc, etc. Last time I bought this thing at $90 it was because you had an idea of the iPhone X but now they have nothing in the short time horizon. I have used Apple products for over 10 years but Cook is just too optimistic to keep it family friendly.
He only talks stats and no focus on purpose it serves or problem it solves. Siri sucks.
You could probably get better answers by asking a random person on the street than with Siri.
Siri sucks
Oh and Siri sucks so bad.
That whole company is very Anti-consumer.
I wish they would understand there anticonsumerism like linus with his iMac pro and Louis rossmans videos
@Chief a iPad pro that bends straight out of the box and apple refuses to fix it
Apple solders all there cpu, gpu and memory to the motherboard charging an impossible amount to fix it when it can be fixed for less and blocking things such as the right to repair bill
Apples refusal to put a new keyboard on any of the MacBooks even thou facing a class action lawsuit
Apple refused to acknowledge the reason for the battery swap was because of a class action lawsuit regarding them slowing down there phone
An eco system that is disjointed and has no cohesion with MacBooks having things like usbc ports whilst on the iPhone dont
An eco system that has no direction in the long term as Mac os and iOS there is no cohesive strategy as companies like Microsoft have brought them together and not putting money behind things like ar or vr in there desktop
Missing the boat on things like ai which are so vital for the future whilst companies like Google and Microsoft and Amazon have invested heavily in devices that affect every aspect of the household
An increase in prices with no justification on all of there products line putting them out of the reach of there ecosystem and then putting things like the T2 chip which shortens the lifecycle of every product because you cannot upgrade anything .
Essentially if you are paying for something that is more highly priced you expect it to last longer and be more premium but in a world where you have other devices that offer a premium feel for less money and more innovation such as some of the Chinese brands and companies like Microsoft competing with the surface lineup.
Check out Louis rossmans videos on apple then talk to me about how pro consumer apple is .
@Dominic Shiells I am pretty sure 99% of apple user have no idea abt any of the issues you are talking abt.
Actually u know what, since u are comparing cheap chinese android malware stuffed phones to apple, i believe even u have no idea what u talking abt.
It's about time they fall from their empire. It's long overdue. Glad Trump kickstarted Apple's downfall.
@@harshsmi maybe you have not come across devices such as the pocophone which has a better screen than the iPhone xr and costs 300 pounds or the one plus six that costs 600 pounds that has an under finger print sensor or devices like the Vivo next which have a slide in camera.
Not only chinese devices more innovative than apple they are cheaper
hi Tim Cook i just want to tell you that "i am in love to Apple" :)
Apple has money in the bank a lot of their competitors don't have nearly as much
Apple customer service is the best,the staffs are so friendly ,I love MacBook Pro and other apple products
Ken Yup are you ducking crazy ? What planet are you living on mate?
Gabriel people have different opinions if ken likes apple he likes apple nothing can stop him
@Gabriel Whats so crazy abt it? I feel like you are losing your mind.
Interview summary -
Jim: why Apple so bad?
Tim: Apple sales pitch
Why is Tim Cook never asked about an Apple electric car and how he feels about Tesla?
Apple should buy Six Flags....immediately.
Paul Sommerhalder why? To me doesn’t seem they have a lot In common
Apple should buy Square
Great interview respect for tim!
At 4:55 : the anchor's daughter has the 5 and doesn't want to change or upgrade as per the company. I don't think it's because she's having issues with data transfer or the likes that Mr Cook mentioned. It seems like forcing a customer to change and upgrade.
Tim, I love your products. I had been your loyal customers. Unfortunately I am not satisfied with your iPhone Xs Max anymore.
The back glass cracked with your leather case on. I have always taken good care of your products and I even paid much more for your Apple Leather iPhone case. I even I have it on your Apple Care and I still need to pay nearly $100 to fix.
Tim, I am not satisfied with your products anymore. Would you really listen to your loyal customers?
飛龍黃 you do realize that Tim Cook is not going to read this right?
@@kfcbrahmin that's not the point. It's an example of a contradiction to what Tim Cook is saying in this video. It's an illustration of how disillusioned TC is.
@@kfcbrahmin I hope you were just trolling ✊
Fool for buying the crap to begin with... 😂
Mark D'Alelio shut up Androfuckboy
He's talking about his nephew. What? I'm suppose to want to buy apple because he's happy in seeing him? Hahahahah joking, right?
Great leaders are the ones who understand when it's time to admit failures and move on, or step down in favour of a new generation of managers.
$1000 iPhone!
That is the problem, not China.
Apple’s greatest contribution will always be the iPhone. I look forward to this health thing tho
Let's revisit this comment in 5-10 years. I'm intrigued by the possibilities.
Sounds defensive. If apple was doing well he’d be more relaxed
Sangik Na the stock is close to $450 today , at this interview, $150+ , still don’t understand why people continue to hate Apple , in this interview Tim Cook has a legacy, its not the phone , health care will be changed because of Apple & you the stock holder will benefit. Just do not get why every person who owns an Apple product doesn’t own the stock & he just gave a gift coming aug 31 4/1 split to make it more accessible. Watch the interview again , this has zero to do with iPhone , iPad , to be frank in 10 yrs no one will care , its healthcare
Mr. Tim Cook you've been cooking the Apple wrong way!
To be fair, they set the tone that the industry follows and I think it backfired in the short run. Sure, even if sales numbers are down, higher prices mean that the profits shouldn't drop by much. But if you underestimate the competition that could do a lot more because they don't have a brand image to maintain, then you're going to have problems.
“It just works” Jensen Huang and Tim Cook
Tim Cook: Higher customer satisfaction in the industry.
Me: My ass
Every Innovator needs a Innovator Generator.
Innovater: Steve Jobs
Innoverator Generator: Tim Cook
Hey , This is the guy from Iron Man 1 !
Google: it is powered by machine learning.
Apple: " We " " Have " " Put " THE Machine Learning " in " THE "Silicon" in the Phone!
Did Cramer mistakenly interview an Apple sales person or a CEO?
Ironically, that's the ultimate compliment for a CEO, being the best salesperson for their company.
In this interview, Cook puts weight on customer satisfaction. But if I remember correctly, from Cook's letter, one of the factors that he cited that contributes to the drop of the company sale and stock value was that Apple customers take advantage of the battery replacement program. Is that a bit contradictory?
"do I want to sell more? Of course I do"
Jobs would never put it that way.
Your customers are speaking with their feet...
?
Tim Cook is awesome. He doesnt get the credit he deserves. Probably a better CEO than Steve Jobs
talking about a company in business of manipulating and ripping off customers
Zhangy they are not doing either
@@CorporateShill66 2% of Apple's gross profit is spent on innovation lmfao. they are very innovative indeed. obviously ur under an illusion.
The only reason they called it a flop because of the display thats the only reson why
1:09 - where have I heard that before?
Tim Cook out here doing a press run like an artist trying to promote their album
Why was there no discussion about the continual increases for all the Apple products? I mean, way more than inflation increases... I’m a pretty typical Apple user and I haven’t bought a new iPhone since the 6. My last upgrade was a second hand 7+ and my next upgrade won’t be an iPhone unless Apple can fix the pricing structure. If Apple are relying on people like me (who have had iPhones since the 3), then they are in trouble.
I am a Chinese. Well in China, iPhone sales decreasing these days because of less innovation. Same design with higher prices. But not all Apple products are decreasing. For example, AirPods, iPad, Apple Watch still great in China. Especially iPad, the number one tablet in China. Because Android tablets really sucks! About Mac, because of the higher price, it is not selling well from the beginning of Apple selling Mac in China.
Tim, please STOP these desperate attempts to ''save'' the Apple shares price and focus on what really matters, great products in the hands of as many people as possible!
IF you want to turn the stock price around then launch new hardware like a TV because Wall Street loves shinny hardwares.
640 did you even listen to a single thing he said lmao he literally said share price doesn’t matter to him because he views Apple from a long term perspective, not short-term like Wall Street and that he cares about creating the best products and the most loyal and happy customers. How did you just randomly pull that statement out of your ass?? And the fact that you got five likes...Y’all are dumb af I swear 😂🤣
Dude aren't even market friendly any more they have Stopped portraying the number of devices (iphones,MacBook, ipads ) sold and are only shoving the net value which the were able to obtain obviously this is because the are unable to sell more devices but are on profit only because their prices are v high
Siri is not Google haha
iPhone with 128GB Storage under $500 of pricetag!
Take that note Apple, Enough fooling around. 🤑
iPhone 7
I hope Cramer has more interviews like this but throws more of himself in there and his own opinions in there but have the CEO'S warmed up for a roasting... dono if it's legal but would be good lol
2:28 ?????????????????????
You guys are hearing this too right?
Ok, to be fair, they make the leaps in minimalism, but skimp on everything performance and charge their premium (another leap, but for the negative).
He tried to say “biggest “customer satisfaction” but stumbled across his words so hard. BOI if you don’t get..
apple will go back making computer..😂
Nero Murf Apple never stopped making computers 😂
The computers that apple make are terrible at the moment
omg "it just works" is Apple watching Jensen keynotes....
The only culture of innovation I find in apple now is price
We wanted Headphone Jack. Are you listening to us APPLE? Nope.
I don't need a headphone jack. The future is wireless and it's now.
I'll say it again, Apple needs to buy Square. Tim, go buy Square.
Is it me but do the people in the background feels like extras in an apple commercial 🤔
well managed interview choreographed apple.
Whats wrong with Apple, is the expensive prices for their new iPhones.
Okay so I googled it and they are doing an electric icar. In that case it needs to be very competitive round the 20k-30k and on the market now
I’m chinese , the reason Apple doesn’t sell well is because the price and it competitors. I had iPhone and iPad since almost first generation, so I can tell some of my feelings, The price of iPhone is rising every upgrade, and every upgrade doesn’t bring you the surprises early iPhone could. Specially, Huawei is China local company that offer products only to satisfy Chinese customers. I can see the future that the major cell phone company which can domain Chinese market is Huawei, but iPhone will still attract certain amount of people in China. Therefore if in recent years Apple can’t make a revolutionary product or lower sale price, Apple could fail chinese market.
If Tim Cook has EVER read an email from a consumer, may Steve Jobs turn over in his grave.
If u really think for customers please decrease the price of iPhone..
in the past, when Chinese consumer like your phones, never heard you say any good words about them either.
I think people don't upgrade because they don't see the value. At the same time Samsung phone sales are down also so it's a bloated market. My daughter's macbook pro only lasted a year, then died. Took it to apple store they said it would cost $400 to diagnose the problem, forced me to buy a new one because there was no guarantee that they could repair it. I'm still using my MacBook Pro 17" model from 2010 where I replaced the hard drive myself with an SSD drive.
Jim Cramer goes one-on-one with Apple CEO Tim Cook to not find out anything, but only to say things Apple wanted CNBC to say
Apple's stance on Qualcomm as Tim Cook described it is like the pot calling the bettle black LMAO.
"No licence - No chips" - I'd say this is akin to Apple's stance on third parties repairing devices with non apple issued parts.
"They charge exorbitant prices" - This is rich coming from the company synonymous with doing exactly that.
I love how innovative the iPhone XR is with its 720p display in 2019! 😂 and we still want nearly $1000 for.
The Samsung Galaxy S9 is now under $500.00, and it's a better phone.
@@lordd794 😂😂😂😂how long will that last?
No one other than fandroid tech channels whine about that 😂😂😂
Don't ever trade
look like the pr team of apple write the questions that were asked.
This is cover up, number manipulations at its best. Mr. Cook is trying to save his job. His first statements about how his business is growing have been debunked by Dan Niles. Their actual growth rate is anemic and had a major contraction this year in services and physical product sales.
Still in his first statement Mr Cook continues the sales pitch with now outright lies about his "teams dedication to innovations." This undoubtedly is the most laughable idea at this point. Apple has been last to every new market idea in the last 3 years. Nothing is more of an example of poor innovation than Apple's version of a smart speaker. Hands down the worst speaker on the market and when they trued to give it away nobody would buy it. Siri has already lost that space to Alexa and virtually every other speaker maker out there. So mucb for intergration.
Still further in his first statement he references the "eco-system that we built..." as a on going revenue generator. Once again Mr Cook is out of touch, unaware, or poorly informed that the Apple ecosystem is about to crumble upon the SCOTUS ruling, and the flight of companies like Netflix from their pay for sevice platform.
Mr Cook, needs to step aside and allow a more nimble minded executive to step into the role of CEO. Mr Coom is the Steve Ballmer of Apple. Nothing proves this more than when he is asked about what be sees as a path forward for the company and Mr Cook's response is summed up as 'More of the same thing!'
I wouldnt touch this stock unless it hit $100 or less. Too much price manipulations going on with poorly timed buy backs, number fudging of growth rates, and reduced transparency of products sales.
I have a feeling that once the company is forced to tell the truth about their value and investment, their stock will drop like a rock. Honestly, I would more inclined to purchase stocks in Samsung than Apple.
Tell us something we don't know 🙄
Wake up..TC Is no SJ
He is just talking about numbers. Classic sales guy🤦🏻♂️
DarkCloud360 Jim is a market guy, so Tim is talking in numbers to appeal in conversation. Would much rather see him talk with ideas, however.
Profits over user experience. Slow death.
There Will be 3 Chips in iPhone 14 for 5.4, 6.1, 6.8 in iPhone 14 for Better Battery, Speed and contrast and More even for Faster Apps. And More Products. Also there Will be 5 Phone with Regular 6.8 14+ for 1,000$ with 2 Cameras.
Got that wrong China deal major backfire lol