2018-16 Articulating your Digital Vision

Articulating your Digital Vision
Speakers:
Jeanne W. Ross, Principal Research Scientist, MIT Sloan Center for Information Systems Research (@jrossCISR)
Because established companies are not designed to be digital, they must transform to remain competitive. The first step in a digital transformation is articulating a clear vision of how the company will engage with customers to solve their problems. This is not easy-but without a clear vision, people in the company cannot design a coherent, executable business strategy. In this session, we will describe how senior business leaders formulate a vision that is inspired by both existing organizational competencies and the capabilities of digital technologies.

[@HamouBrahimou]

She is genius, Thank you Dr Jeanne W. Ross

[@jochem2710]

Great video! But I don't really agree with her view on Amazon. Jeff Bezos observed the upcoming of the internet and saw an opportunity in selling books online. Yes, Amazon was a book retailer, but digital technology was always at the core of what Amazon was doing. Amazon is just not a very good example of a traditional company.

[@larrymcgriff1325]

SUCCESS...

[@TOMCARDIER]

I like the energy - not so sure about digitization - digitalization words

[@kawanyoutuber5232]

outstanding sharing, make me more understand digital business

[@larrymcgriff1325]

SUCCESS...

[@sirisaksirisak6981]

Your World, My World, MIT.