Create A Competitive Positioning Strategy (Process Framework)

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework
What Is Competitive Positioning? (Examples & Types):
• What Is Competitive Po...
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By the end of this video you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework.
First, we’ll answer the question “What is competitive positioning?” and why most business owners and entrepreneurs overlook it.
Then you’ll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys.
Next we’ll look at why decision making factors are so influential when it comes to and effective competitive positioning strategy and I’ll provide you with examples of high value buying decision factors.
Then we’ll dive into the brand strategy process steps to develop and effective positioning strategy for your own brand or a clients.
0:00 Create A Competitive Positioning Strategy (Process Framework)
1:41 Why Is Competitive Positioning Important?
2:39 Decision-Making Factors Of Buying Decisions
3:19 How To Develop A Competitive Position
4:23 Step 1: Define Your Market Segments
5:11 Step 2: Uncover Your Market Demographics
5:50 Step 3: Uncover Your Market Psychographics
6:32 Step 4: Develop & Refine Your Audience Avatar
7:09 Step 5: Research Your Competitors
7:49 Step 6: Define Your Differentiation Strategy
8:28 Step 7: Craft Your Positioning Statement
#competitivepositioning #competitivepositioningstrategy #positioningstrategy #Createacompetitivepositioningstrategy #developacompetitivepositioningstrategy #competitivepositioningframework #competitivepositioningtemplate #competitiveedge #competitiveadvantage #positioningstrategysteps #Brandstrategy #brandmasteracademy
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[@suzannemouelle642]

thanks Stephen for this great (thought provoking) video on brand positioning strategy ; my question is : is it OK to have 3 different positioning statements for the same brand, adressing 3 totally different target audiences or 'Avatars' ? Kind regards

[@BrandMasterAcademy]

No... You only have one brand with one position... That position needs to be relevant to all market segments.. You can target individual market segments (Avatars) with differentiated marketing that is aligned with the overarching brand strategy

[@suzannemouelle642]

Thank you for the clear answer @@BrandMasterAcademy