The birth of evo magazine, with Harry Metcalfe | The evo podcast | Episode 1
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- เผยแพร่เมื่อ 27 ก.ย. 2024
- To mark the launch of the evo podcast, we take the opportunity to gather founding members to discuss the birth of the magazine.
Founder Harry Metcalfe, Editor-in-Chief Stuart Gallagher and Launch Editors John Barker and Richard Meaden discuss everything from the grain store loan that started it all, to the true origins of the name and unheard stories of the magazine's beginnings.
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Now also available on Apple Podcasts, Spotify, Amazon Music, Goodpods and Pocket Casts!
An hour+ of harry talking, can't wait 🎉
Thank you so much for finally deciding to do a podcast. As an avid EVO customer, I am very excited about future episodes.
Blagged an interview with John not long after Evo moved to Wollaston, if I recall correctly. Was woefully ill-equipped, spilled my cup of tea and went to university instead afterwards. Think that job went to Jethro Bovingdon, which was probably for the best. I ended up in technology journalism instead, but always enjoyed reading Evo and learned a lot from the interview experience. I don't often bother with new cars nowadays, but do enjoy Harry's channel and occasional Evo video. Thank you guys for having the courage to create Evo and some fabulous content over the years. Also thankful for Henry Catchpole - a true gem of a find - and occasionally wonder what happened to earlier projects like the Ford Capri, super-light Caterham etc.
For me Evo changed car magazines for the better. And youtube tests too. What a distinguished gathering of some of THE most respected motoring journalists whose car tests are always authoritative and interesting. Harry's recent re-testing of an Alpine on Harry's Garage youtube encouraged me to buy one.
I'm glad you all acknowledged they really were the glory days and simultaneously appreciated it as such too. Validates what i love about cars of that era. Cheers!
This is the podcast we have all been waiting for great work EVO, can't wait for new episodes and stories you have to tell. 🤟🤟🤩🤩😍😍
A thoroughly enjoyable podcast with the best people. Thank you EVO
Well that was a very pleasant and unexpected surprise! Have heard the evo birth story a few times from individuals but so lovely to hear it from all 4 of you round the same table. Great stuff!
Richard Meaden and Harry, say less, subscribed!
Great to hear the story. Different times. Looking forward to more.
Another great addition to the current crop of automotive podcasts - well done guys. Excited to see how things progress.
Great to hear the tales of the first issue. I still remember the excitement of seeing it on the shelf in my local newsagent and finding all the familiar names on the editorial page. Still subscribed 25 years on!
Absolutely fascinating from the icons of motoring journalists who not surprisingly produced the most iconic of motoring magazines in its day. Never surpassed. I have Edition 1, it's a treasure!
From the icons of motoring journalists... and Stuart Gallagher
I've never read an EVO magazine as I'm a bike man but I'm interested to hear about Harrys past life. Very interesting chat and you guys obviously have many years worth of anecdotes to amuse us with. It's like your starting out again and Harry is back on board!
Absolutely lovely trip down memory lane chaps. Thanks so very much for the wonderful magazines, the beautiful photographs and eloquent words. Truly foundational.
Them pulling out the actual list of names they were shortlisting for the potential name of the magazine is soooo dope! Love to see it!
Really excellent! Very, very enjoyable, made me realise I've spent 25 years reading EVO!
I stumbled upon this podcast by accident when checking to see the latest edition of Harry’s Garage. I am pleased I did. Learning about the founding of Evo is fascinating. I look forward to how it progressed and the key milestones as it grew in importance to its readership. Good luck with the podcasts.
This podcast has brought back so many memories for me and also has put some background and content to the launch of EVO. I was working for the reprographic company at the time who was dealing with EMAP and worked on PC, MAX POWER, REVS, CLASSIC CAR WEEKLY, CLASSIC CAR. I remember the news about PC ending, but then within weeks JB walking through the door with a 'secret project' which we had to turn round quickly. Out of all the motoring magazines we did EVO was the one that I look forward to working on. Think I managed to work on 100 or so issues including 'specials' before moving on to pastures new. It's great to see you guys all back in one room and chatting about the good old days. JONAH
Ok hold on! I was a consumer as well.
Reading EVO as a kid, falling in love with (all kinds of) cars! Before the internet, before TH-cam, the word in automobilia was written by EVO magazine.
And I adore Harry (and the group) for growing the love of cars. In fact I started my TH-cam channel on cars because of Harry’s Garage ❤🏁
Finally along with The Intercooler a decent car podcast!
Harry is just someone you would love to sit next to on a long flight.
(Though I doubt he'd be in the back with me!!).
Great podcast EVO. Look forward to many more....
Hi guys,it was my late father who like many others got me into bikes and cars ,a real petrolhead ,and it was him that bought me my first car magazine, called The Car ,every single one and the binders loved it decorated my bedroom walls with it
Nice to see you all Harry, Dickie and John. Rgds Paul T (2000 Targa F lhd GT3 stalwart)
Thanks to all of you for sharing! He who dares! Bravo 🙌❤I remember Evo.. it was cool and you got the Zeitgeist with the name.AND visually it was superb artwork, photography and clean crisp design. evo with a small E was inspired
Remember cancelling my subscription to Top Gear magazine because it was so dull, and started reading Peformance Bike, and thinking that there should be a car magazine that could match it. Then the first issue of Evo came out, which was a revelation.
I started reading Evo in the 90s and the writing, photography, and format blew away US magazines. It was quite expensive to obtain in the US but so worth it.
A very enjoyable hour or so. I have been a subscriber since issue 1 and still have every single copy and even though I moved to Florida in 2008 I brought the collection with me much to the wife's disgust because I also brought every issue of Performance Car and Fast Lane with me! I fondly remember a very enjoyable day at Donnington Park where John was giving Hot Laps in an Evo 8 or 9 and Dickie was driving a Scooby Doo. Both cooked their tyres in the morning and the Evo was down to the threads. How the car was driven home again probably shouldn't be asked. A Prodrive Scooby was brought into action in the afternoon. A very young Jethro Bovingdon was also there giving Hot Laps in the Evo MIni Cooper. Keep up the good work guys.
Quality insight into the early days of what has been an epic magazine for me, I recall I picked up my first copy of EVO in 2005 in Australia as a 15 year old and I’ve been grabbing a copy whenever I can since! It’s always been about the writers and the writing (yeah plus mega photography) which separated EVO from the rest, despite subscribing digitally for years I will still buy a printed copy whenever I can and it tends to stay around as I feel it’s a lasting read and I will totally pick up old copies for a re-read down the line for the proper drives and stories. Keep it up guys, I’m proud to have a 5 star rated car in the garage and value all the learning and evaluations, a proper car mag for the enthusiast 👌
Great podcast. I bought issue one then subscribed and still have every issue. My car choices have also been shaped by EVO, reading your great stories and then wanting to own your five star cars.
I loved Performance Car magazine. Was my daily read and absolute car read where ever I was as I traveled a lot in those days. I then became an absolute EVO reader from the very beginning, loved the theme and the dreams.
Still have the first issues to this day & loved every new edition. THANKYOU for EVO - the best car mag. on the planet :-)
Been a subscriber since issue 1. EVO is great. More driving stories with exotics, please!
.. It was the photography and clean presentation that attracted me to the magazine 📷
Excellent as an Avid Evo Reader I am delighted to see a Podcast (From Australia)
What a fascinating interview, more of this please! I clearly recall my first "Evo" moment. I was in the Kingston Upon Thames WH Smiths and that Evo cover jumped out at me and I had to have it. Having religiously bought Car, Fast Lane, Performance Car, Autocar, Motor, the occasional Automibile (US).....I was a car magazine addict and your were my latest and greatest fix! Thank you for taking the risk and producing such a brilliant magazine!
Great stuff lads. The biggest thing was the 'brand'. evo was such a good name and so bold on the cover. Fascinating chat.
Love your new podcast! So much knowledge between you all 😊🎉
Very happy to see evo increase their online presence, which I had been feeding back to Matt O’Malley. I’m a long time subscriber here in AUS and great to see more content!
Brilliant discussion; looking forward to many more to come!
I remember reading performance car from about 1990 - I would read it instead of revising for GCSEs along with fast lane, car and motorsport. I remember being gutted when it was stopped. It carried on for a bit in car but in name only if I remember. A few months after it stopped, I was working in all days when I was at uni - I’d sort the papers for the paper rounds and help sort the stock delivery with the manager - always ending up doing more hours than I shad promised, because other staff due to work had hangovers. I happened to be browsing the mags on my break in the September / October and found the first issue of EVO - I recognised the editorial team, bought it an£ never looked back. Twenty five years later, still reading and it’s still as good as ever.
Excellent seeing and listening to you all. I have followed you since Performance Car days, taking part in a number of fancy dress treasure hunts, they were fun! Enjoy the writing style as well as the better quality of production as Harry discussed. Look forward to more insights, maybe some of the stories about certain tests that maybe didn't go to plan or when the Italian police compounded the cars!! Also thoughts on where the industry is going, e-fuels etc. Keep up the good work.
Great podcast love the story of how Evo was born
Looked at this because I follow Harry's channel, no clue who the others were before two were introduced, would've been helpful for Stuart to introduce himself.
Best issue for me was 200th, with the mega test of The Best Car you’ve ever driven. I keep coming back to it, because the cars on it really are the “best of the best” 😎
As much as I love the magazine and content. Why isn’t this posted on their main TH-cam channel? As they have a lot of subscribers will gain viewers quicker.
Automotive podcasts on TH-cam don’t get six-figure viewing numbers, so would hurt views on new EVO car films. Smoking Tire tried putting it on the same channel and it didn’t work out.
Why would you post a podcast on a car review channel?
@@recursion.Cos it’s about cars?
Performance car was excellent and had Richard Porter on the back pages for Sniff petrol.
EVO I subscribed too from the beginning, and I'm 99.9% sure RM and RB had to work for Car for a few months as well as I remember there were articles from both in CAR magazine.
I also think there is an area of media today missing with a test where the same car is tested and reported in video format with the different views of each tester. We use to get that in EVO especially car of the year, but we don't see it in video format
Great job guys . We used to get these in South Africa . 🇿🇦. Very expensive so only glanced through in the news agents . 😢
Loving this, chaps. Cracking.
This was some good viewing/listening, Thank you. have subbed as well.
For me,it was the quality of the photography in the early editions that caught my eye and wallet.
Brilliant podcast guys loved ❤❤it
Evo was excellent. Great automotive journalism. Much better than the current fanboi influencer scene having to release daily promotional clickbait.
Great to hear about the inception of Evo!
Know the story but good to see it recounted.
Was a Performance Car reader then saw a copy of issue 1 on the bar in the Nags Head, presumably left by someone from the office. Managed to pick up a copy from Smiths in MK then subscribed from issue 2.
On that, it took a while to come in the post so had bought a copy by time it did
I think this illustrates why Harry carried EVO, as it was looking forward. I lost touch with EVO when they failed to evolve into video, social media or other mediums. Here we are 3/4s of the way thru '24 and they are just starting a podcast. The intercooler fans will like this as it's looking back 15 or 20 years and how they do love a Singer 911
I used to get performance car always and was sad to see it go but with the same people in evo I knew it hadn't died. Great magazine and keep it up.
What does EVO stand for? How did you guys come up to this? Absolutely love the content.
It's just wow!! To this podcast!
Evo - amazing machine and years later - a podcast
Liked instantly
I vividly remember reading the 288, F40, F50, Enzo ‘test’ in the bath after a game of rugby. Can’t remember half my teammates, do remember that article!
Excellent
Very interesting video, i always wondered how a farmer helped set up one of the most storied car magazines, and now i know
this is brilliant content
Very enjoyable podcast.
Listening to mr metcalfe is my favourite pastimes. Please tell me as soon as you come to frankfurt so I can by you a pint!
Pure nostalgia. Subscriber from the very first issue. But I must say, EVO is not the same (ie as good) as it used to be. When I read a test, I want to feel like I am sitting next to you guys and feel how the car behaves. I want to drift away with you guys along these roads while sitting in my chair reading about it all. And I miss that sometimes in the latest editions. Maybe it's the cars, maybe it's the authors, but I want (my friends at) EVO back!
Maybe include the odd 'classic car' from the good old days, like Dickie said they give a richer experience than the modern stuff, more what EVO is all about. Inspire us to get the right cars (from yesteryear) and enjoy those instead of leasing the next new performance car.
Barker needs to update us with his capri
Very interesting video. Couldn’t agree more that people are not committed to their cars any more due to leasing instead of buying. You can flip flop between brands and never have any brand loyalty.
Good stuff!
I watched this podcast with an overwhelming sense of deja vu. As a reader from issue 1 and subscriber for 25years the excitement of the print launch was conspicuous by its absence in the podcast launch. My sub was cancelled by John Diston for business reasons. Over 48 years of continuous road and race 911 ownership (I'm on my 28th now) still compete in FIA Euro Historic and still drive 1,000mile road trips. I have not changed since issue 1, yet the motoring world has changed out of al recognition and the panel of past and present editors seem to have given up on the adventure and excitement, the pure naughty fun of driving for pleasure. The podcast felt more like a wake rather than a christening tragically.
Loved it, great chat 😃👍
About time. Why has it taken you so long to do a podcast?
Where / when will this be appearing as a podcast, I’ve got a few long journeys to fill!
Available now on Apple Podcasts, Spotify, Amazon Music, Goodpods and Pocket Casts!
Gosh I wish I could get EVO Down Under here in NZ!
What a neat story of you all getting it launched then making it fly.
Interestingly as I was set to watch this I Googled EVO and say CARWOW had bought the main publisher that produces it!
Are old EVO mags available to be bought/viewed online somewhere??
The magazine was so good when in first started.
Will you launch the Pod as a standalone audio to be enjoyed via the usual channels?
Yes! It's now available on Apple Podcasts, Spotify, Amazon Music, Goodpods and Pocket Casts.
You need to get Harry and Mel Nichols together on a pod.
Heroes. My life was made better by these guys, the grey envelope hitting the doormat was a highlight of every month. I wasn't able to afford the expensive stuff but still enjoyed reading about it, and I was encouraged to buy the cheap stuff (that I couldn't afford either) like a Clio Trophy back in 2006, which I drove 300 miles from Sussex to hunt down the EVO triangle in Snowdonia. I have every issue from 001 to into the 200s but cancelled my subscription when EVs and SUVs took over. Not EVOs fault, just the way the market has gone and now, just like music, my car tastes are stuck in the past. I feel sorry for car journalists now, they get the occasional GMA T-50 or Singer but have to find positive things to say about dreary bloated milkfloats the rest of the time. A car review in another 25 years (or more probably 5) will be "the automated driving software was programmed with help from Lotus and is really rather good".
My last 3 cars (a new 172 Cup, a nearly new 182 Cup and now a 21 year old 172 Cup) were bought on the strength of Evo reviews.
As a serial car magazine nut back then (Autosport, Motorsport, Fast Lane & Performance Car) I’ve been a subscriber since Issue #1. Done several track days with them and met some lovely people - Phil Bennett a gent of the first order (Bovingdon, sadly, less so (Grumpton)) and still the best car magazine.
But I have to agree with others here that it is not as good as it used to be. Also, the EVO TH-cam channel is dire compared to many others. Really needs a fix; more content and less rushed programming.
This is so lovely to hear, but pls, John, Dickie, put the mic near your mouth :) pls :)
The choice of name was always going to cause confusion with Mitsubishi.
Great car mag.. but resting on their laurels. I remember buying the first ecoty.
Slow to adapt to TH-cam, slow to podcasts, slow to blogs. The Intercooler seems to be doing a lot of right things that I would usually expect from Evo. I can’t even stand the presenters from The Intercooler.
Used to spend $70 a month to air freight evo magazine to nz so I would have the current issue
I’ve grown up on EVO. Affectionately known as “The Bible” in our household. From what I dreamed of having before I had a license to now having owned a number of your highest rated cars, driven on a number of your favourite roads…it’s had a hell of an influence. There is no substitute for professional automotive journalism. Long live EVO…
Very good and a welcome addition to my listening, I do think they need chairs that do not swivel 🤔 annoying
Will Harry be on every episode… 🤞
Is Harry still into farming ?? Where does he find the time ???
68127 Lazaro Valleys
Is there any plan to publish the audio on a podcast feed. It is titled a podcast! I have searched my podcast feeds and it’s not present. There is another “The EVO podcast” but it’s not about cars! Four middle aged white guys talking about cars, what is the video meant to add over the audio?
It’s on Spotify
Now available on Apple Podcasts, Spotify, Amazon Music, Goodpods and Pocket Casts!
Strange how ev are the first 2 letters in evo! Sorry to admit even though Harry and I share the same day job and have so much common ground there I couldn't get into his mag. I started with Motor then was the biggest Car fan and got so imbedded into that style found evo too new and "young" for me. My loss I'm sure. Pleased with the introduction of the podcast though.
The EVO name should be P(odcast)1 for all petrolheads on YT (aside from Monkey's new offering of course). Great move chaps, although can we have a little more 'life' injected into the episodes please, ta.
Harry, I love your videos, but please pronounce the ‘Mont’ for Mont Ventoux the same way you would pronounce Mont Blanc!!
Conversation developed nicely, but swivel seats are annoying to watch!
Thomas Steven Garcia William Lewis Donna
Tell John Barker to stop banging the table it's awful through headphones. Great to hear Harry though.
🎉