Crazy how many ideas we have come to the same conclusions on without talking to each other more than a couple times this year. You’re one of the best in the game bro!
It's because we both send enough emails that we better get to the truth or we should just get out of the game haha. I cited your email deliverability study in our 2024 doc! Thanks for making that!
Yeah, saw that too! Rippling, Pigment, and Ramp crush it with outbound automation for Tier 2/3 accounts. They even have “mech SDRs” managing inboxes with quotas of 50-60 demos/month. For Tier 1? It’s all Account-based SDRs with lower quotas.
@@multidisciplinarythinking maybe I wasn’t clear enough. I don’t believe this. Ai generated messaging is going to become more and more necessary. Using AI to say something relevant is what we always aim to do. We only just use personalizations if nothing else is available
@@federico-donatone disagree on it being worthless. It has its place and we have seen personalizations that aren’t relevant at all increase response rates above relevant ai generated messaging. I’ll make sure to add a section on this in my 2024 doc
Thanks Eric!
Nice one, thx for the edutainment, '24 has been great, '25 is gonna be even more interesting.
Hey Eric watched the whole video, this was amazing! Can't wait for the full 2025 doc! I appreciate you a lot for doing this, it means the world
valuable advice.
Crazy how many ideas we have come to the same conclusions on without talking to each other more than a couple times this year. You’re one of the best in the game bro!
It's because we both send enough emails that we better get to the truth or we should just get out of the game haha. I cited your email deliverability study in our 2024 doc! Thanks for making that!
@@ericnowoslawski Yeah how can we not all come to the same conclusions when we're sending as many emails as we are lol Thanks bro!
Great tips Eric! I recently went deep on Clay. I’ve got you to thank for that! 2025 is gonna be insane
I’ll be putting out content to go from 0 to hero in clay after Christmas. Working on it right now
Yeah, saw that too! Rippling, Pigment, and Ramp crush it with outbound automation for Tier 2/3 accounts. They even have “mech SDRs” managing inboxes with quotas of 50-60 demos/month. For Tier 1? It’s all Account-based SDRs with lower quotas.
Why do you believe personalized emails will no longer be effective in 2025?
Personalization is worthless. Relevance is everything.
@@federico-donatone
How do you define relevance?
@@multidisciplinarythinking maybe I wasn’t clear enough. I don’t believe this. Ai generated messaging is going to become more and more necessary. Using AI to say something relevant is what we always aim to do. We only just use personalizations if nothing else is available
@@federico-donatone disagree on it being worthless. It has its place and we have seen personalizations that aren’t relevant at all increase response rates above relevant ai generated messaging. I’ll make sure to add a section on this in my 2024 doc
@@ericnowoslawski looking forward to it!
Was waiting for a video from you. :)
big fan