Steve Jobs Breaks Down a Four-Year Marketing Degree in 7 Minutes
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- เผยแพร่เมื่อ 21 พ.ค. 2024
- ►Speaker: Steve Jobs
Steve Jobs was a visionary entrepreneur and co-founder of Apple Inc. He significantly revolutionized the technology industry with products like the Macintosh computer, iPod, iPhone, and iPad.
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I love how the captions, among other things, translate "Chiat/Day" into "shithead".
He was a master story teller.
Steve was marketing for apple in this video without you knowing it
Not far from the truth 👋
He strokes our ego. If we buy his product it means we think different, move the world forward and that we are people with passion and can change the world for the better and buying a Mac would make us no different from those influential historical figures who have changed the world for the better.
If we don’t buy his Mac, it means we don’t want to change the world for the better, meaning we’re the bad guys.
Literally says ~'apple makes the best products for getting their jobs done', I think we can spot the marketing my friend
This looks like it was a bold move by Jobs to try to grow market share for Macs based on not just creative professionals using Macs but anyone who wanted a "better" computer.
The components in Macs were more expensive as they catered to video and sound board needs that most office based staff didn't need, (unless they did creative work.) Which is the reason why Macs were more expensive than the IBM compatible computers that ran Windows. And the (Motorola?) CPU in the mac was better for graphics, the Intel CPU in the IBM good for numbers
Jobs knew his stuff. Another ad could have the slogan "The art of computing.” With the ad showing creative customers using Macs... music engineer, graphic artist, film maker, writer, architect... The Mac was and still is for right brained people. The IBM Windows PC was and still is for left brained people. Although high quality video and sound components became available on Windows PCs. But by then the two personal computing worlds, creative vs analytical, had become differentiated into Mac and Windows. In part due to the apps not available on both platforms. (Which became another problem that not every software company had a mac version of their app because the Windows market was larger.)
The *everyday hero* Mac customers were the people with a passion for the arts, with the B.A., not the B.S., on their college diploma.
My ad concept could have been a good one for shoring up the existing Mac differentiation / market of creative professionals.
Both ad concepts could still be used today in 2024. In fact, Apple could *re-run* this ad. If re-runs work in television, why not in corporate advertising? RFK Jr recently did this. But in Apple's case, since Steve Jobs has passed, they should add him at the end of the video sequence.
It seemed to me that Apple should have reduced the price of their Macs, but I was not privy to the costs, so I can't say. Because that would have given them more market share. In the end they hit the jackpot anyways, with the iPod/iPhone!
An interesting footnote is it would appear that Bill Gates is left brain dominant, while Steve Jobs was right brain dominant. Although they were probably high on both sides. In which case this can show that entrepreneurs' products have much to do with the entrepreneur. Gates would have been his own customer, and Jobs would have been his own customer. That's both obvious and not obvious I think.
Apple was never the same when Steve was gone
Revolution ended with Jobs. The only thing Cook could do was extend evolution. The core products are basically the same.
YoutTube, we need a feature to turn off background music
This was definitely not a 4 year degree in 7 minutes.
𝙻𝚘𝚟𝚒𝚗𝚐 𝚢𝚘𝚞𝚛 𝚌𝚛𝚎𝚍𝚎𝚗𝚝𝚒𝚊𝚕 𝚙𝚊𝚙𝚎𝚛
That's why it is called marketing 😂
😂 👏 good spontaneity
True
You still watched it though and that's what the creator wanted, apple is not the greatest tech company but that's what Steve Jobs wanted you to believe
Caption at 3:30 says Shithead🤣
It’s the best agency
Wowww 😂😂
It's Chiat Day
Wow, what he said was genius. His strategy was very inspirational.
Thank you for this video.
❤❤
Keep it up bro 🤜
Tie with Macdonalds with tagline ' Take a bite of Big Mac, and taste the diffrence'
This is amazing, and the game is looking better and better! Great work guys ⚡️
3:29 i'm dyinnngg
wow😢my eyes are heavy with tears
I don't see this in their ads anymore, or is it just me?
He's one of the best dreamers that the world has ever unveiled. Rip Mr Jobs.
Apple's marketing today is too full of major BS!
I didn’t notice any marketing. They just depend on apple loyalists
@@allisonharbor4011i had watched more than 10 times, apple ad in youtube.
Perhaps they target new consumer 🙂
3:30 - They hired WHO???
This is just great story telling, that one way of doing marketing for sure but not 4 years in 7 minutes
Simply ageless!
Ironically, the 1984 ad they created is actually the Big Brother they became.
Yes they well charge crazy people
❤hé was amazing to combiné business with spirituality
3:30 A correction.
He mentioned the name of the agency he hired known as "Chiat Day", not shithead*.
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Yes, you are ❤️👋
Why is everyone putting that shit background music in all of the self help videos?
It takes away any sincerity the video may have had otherwise.
MIPS and Bits is all what Apple talks today.
❤
👏👏👏👏
I like to hear everyhing from original Horses mouth😊 so to speak, not some other... So if he said ' O wow O wow O wow , it should have been captured like these clips..😊
Anyone who complacently accepts universal generative AI censorship or “degenerate art” labels or burning books before they can even be written should watch this video. Thinking differently is not a crime, it’s not unsafe. It’s how the future is built. One weird, fabulous idea at a time. The seeds of all inspiration are in the different and weird, the seeds of future meaning in the new way of seeing old things. The new mindsets which are required to solve all our old problems and habits of mind internal and external. Censorship of anything at any time for responsible adults is ALWAYS wrong. If you think it is not wrong, then you are simply projecting your own issues onto others-your own yearning for control so that YOU do not have to change or grow, so that YOU do not have to face your own demons. The problem is you. Don’t make your own shortcomings universal. The world needs dreamers and heroes too. To destroy a nation is simple. Simply destroy its dreamers, put fear in hearts instead of flow. This is what the dark cloud of censorship of my own ideas in my own home offers. To be forced ironically to wallow in lower interpretations of everything and fearful self-judgment instead of seeing beauty in every chance event and infinity in every divine grain of sand. ❤️🔥👁️❤️🔥
That didn't age well...
Steve a🎉 finger first
Quit cutting away to stupid stock images and videos that have no relevance to the topic.
Clickbait
was this add from 1997 ?
Yes, when he came back to Apple, this was how he redirected the company from Money first to Product first.
💖
❤
The masks..... Other than that, fantastic!
bruh it's chiat/day not shit head 💀
That made my day. Lol
@@iamstr8fire hahahah xD
3:30 Sometimes youtube videos are worth watching and not just listening to. This is one of those times.
Don’t be a…
ChatGPT😂
What a weird bunch of unrelated clips they put in this great speech - a guy putting on perfume, a barge being docked... ?? Weird. The content was good without the attempts at editing
Anyone else hate the cheesy inspirational music these vids always have?
3:31 it's Chiat/Day, an agency. Not shithead
Yeah yeah, it's mostly true if you're already making killer products... otherwise it's just a fart in the wind.
Some of the apple users around me are the least tech savvy. The last thing they wanna do is to change the world. They bought the phone as a signal of their purchasing power.
yeah, if you're an apple user, it means you're rich...
I bought it because I find it more intuitive
They tech are more of a design company than tech company. Like he initially locked up all the most intuitive design patents on it.
Life was so much better before computers & cell phones.
Let’s disconnect from electronics,
at least get a taste of it from now & then.
The ad was good. But his entire speech was utter bullshit tripe. Marketing is about values 🤣🤣🤣🤣🤣🤣🤣 marketing is about fooling idiots into buying shit they don't need or want. There are billions who just love to lap up the crap of the famous.
all big talks (empty though) ! exceptional people honouring other great people???? really???? which great people did Apple ever honor??? except Steve Jobs? so steve jobs honoured steve jobs & people around the world paid exorbitant amount of money for thier products. YES the products are good , great but definitely not wort the price. Ironically , I am typing this message from an Mac Book Pro ...hahahaha
sad empty deceitful words of an opportunistic charlatan
Is it possible to make a video without a slave mask 😷?
What a load of crap.
Do we really need the stupid ass music? Ugh it just totally ruins it.
Let me guess, have slave labor build your ipods and ipads ?
Really? LOL
YoutTube, we need a feature to turn off background music