Here is my personal Steve Jobs story. I was an hp employee in 2005. My autistic son and I went into an Apple store and they had a program for kids to use while the parents were shopping called Just for Kids that would allow the kids to use the machines but not change settings. My son would constantly go into my home office and change the settings on my Microsoft computer. So, I decided to send Steve an email (guessed at his email) on a sunday after to ask how I could buy the just for kids app. 20 minutes later I get an email from him saying he wanted to help and that someone would call me the next day. Two months later his people had cleared the licensing restrictions to allow me to get the software and be the only non store to have it. Then a computer shows up at my front door with the software....all free. That was the kind of guy Steve was and even though I'm now an HP retiree, we only use apple products in my house
Funny how the media as well as a bunch of jealous disgruntled former employees have turned Jobs into a baby-eating monster even though he has done lots of random compassionate acts of kindness in his life even though those were never making into publicity/PR. I have read at least half a dozen stories like yours over the years.
gadget00 Yes, after that event Apple reduced their number of SKU’s substantially. I was always amazed that Apple was a billion dollar company whose entire product line was listed on just 5 typewritten pages. That event was focused on audience reaction to the Think Different ad campaign. It was a magic moment. I’m so glad that a video exists to relive it again.
Wow... I'm super excited reading your comment. Luck you . haha... I have been watching this video for close to 24 hours now. Hoping and working diligently to experience the same magic in biz.
@@bildschirmjonas nice graphics... where can I find those few dozen people who own as much as the lower half of the world population? Or those 2000 billionairs who own more than two third of the world population? Many crazy people who changed the world just have been dictators. And unfortunately... every owner of a company is kind of a dictator in this company. The sad thing is that Steve Jobs really believed his own crap. Like many crazy people indeed do...
BoothTheGrey what’s your point? Sure. Many CEOs are a bit like “dictators” but the important difference is that they don’t have the power force you to do something you don’t like to do. You choose what company you work for and what conditions are acceptable. If you don’t like what your “dictator” is doing just quit!
This is after Steve was working with Pixar, where he learned the power of a story. Before-9page ad on Computer specs After-2 word ad "Think Different" The journey made him who he was, brilliant!
Nope. Not at all. Steve Jobs has always been good on using narratives. Just look at Macintosh launch when he put Apple as David and IBM as Goliath. Or when he share NEXT plan and called SUN "mortal enemy"
Before being fired he was all dream no execution. His products constantly failed. He was right in wanting to make high quality products but he didn’t know how. After coming from Next you can see a steve that can compromise so that the product can be executed in a realistic price. He still has the story telling and artistic side, but much more realistic.
@@manu144x I think he was known as a fanatic before he was forced out of Apple originally. I think his time at Pixar really made him re-evaluate what appealed to ordinary people, and it wasn't the big rivalry between tech companies or the evolution of tech products. Sometimes I see the same thing happen to freedom fighters or military commanders or union leaders when they become politicians after the war...or at least, the good ones (not the bad ones). They bring the drive and energy that they had on the battlefield or in the picket line into a stagnant and pessimistic environment...but they also learn to get a much better sense of what motivates people, and it's not the things that motivate them, personally, but there's enough commonality that a magnificent vision can be made a reality. They learn to actually value people and their goals and ambitions, and not just single-mindedly focus on their own, believing that what drives them does or should drive those around them.
he sure can spin a good story about high values to misdirect attention away from the price tag, as he explains the way Nike pushes plastic shoes. Brilliant concepts!
@@glasser2819 It has always been unconventional to have really high standards in product development, elegant design and moral responsibility. Steve was a complex human being, intriguing as hell, an egomaniac to some. But I will always admire his ability to think creatively and to persist in his vision for a better way.
Actually if you look at the boxes of products such as the iMac, there is a subtle “Think Different” text written next to the specs. It’s probably just to keep patents theirs, but it’s a neat little reminder of a cool time
Being a double major in marketing & computer engineering, both steve’s are sooo dope, they are both def. on the top 5 list of people I admire and consider mentors
He is the God of innovation and aesthetic senses with unmatched capabilities to do the best whatever he does and inspire the next generation to follow in his footsteps. I missed him and wish I can meet him and work for him even without a single penny like he work to change apple from bankruptcy to the largest company in the world.
This was the time which laid the groundwork and really set up the great run of ipod, iphone, ipad, macbook which are all the products everyone uses today.
I think it was the strange looking iMac, with the seventies style transparent cases, which shocked me, however it was a considered a design success. As a engineer it was a little disappointing that the great Apple of Apple II and Mac fame, was rerorintated to the consumer market with iPod and the iPhone into a consumer led brand. Fantastic marketing, vision design and Innovation but a consumer brand nonetheless. Google is the major Innovator now, along with Open source community changing the way we manage and challenge intellectual thought. I consider Microsoft as being more of a transformation from propriatry software into a major open source contributor, and their attempts to keep pace with Amazon and Google cloud services. Apple have lost the innovation as they got sucked into their own marketing hype. Credit due, Steve Jobs remains a genius though.
Why? I think Apple's product line today is pretty kick ass. The ecosystem provided by macOS, iOS, watchOS, tvOS, iCloud, Mac, iPhone, iPad, Apple Watch, and Apple TV is awesome. Steve started the process of creating this ecosystem, but he passed away just as it was getting started.
The thing is I dont think Jobs was simply about new tech and selling a lot, it was about great art and artists and wonderful design changing the world through technology "Marketting is about values" you see so I dont think Apple has taken forward that torch of Revolution and something magical and innovative in the products
Since this speech was in 1997 - would have been cool if the IPod was one of the "gems" included in the 30% of products not cut. Not the case though - the invention that would propel Apple into another stratosphere came from outsider Tony Fadell in 2001. 1997 was the beginning of the bright colored iMac computers - when the marketing was better than the actual products.
Steve Jobs was a great innovator, greater leader, and great motivator....wish I had a chance to meet him back then or even be in the audience during one of his presentations
Those words have really touched something inside me. He sure has a way with words. In this world I would ask ‘why I we all fighting and killing one another?’ Instead let’s just embrace each other and let’s all die together. In other words, we all have this common bond and commonality that we are all going to die sooner or later and what do our hearts tell us that we should be until we come to the cutting of the silver thread 🧵? The truth is that we only truly hear our hearts pure desire once we reach the gates of passing and just before it’s to late we are awakened by the sharp slumber of death 💀 to that sudden revelation that all we want is our loved ones to hold us again. To love just once more those whom we have lived our lives with but might as well have been strangers. Then we realise what matters and what we need to do to make it right. Love
What I liked about him is the mission that he setup for apple in the garage he started and how that mission helped him make decisions for the companys growth. Apple still follows that mission till date...
I've literally drank & swallowed every word Steve has spoken, as I was being drowned & electrified by Steve's reality distortion field. Will Apple ever have another Steve? Am highly doubtful!
Rafael Rincón all today’s Apple thinks is about nickel & dime’ing people. iOS is the only thing left they have going for them. Their hardware has totally gone down hill and OSX is just old and uninspiring
Wow....the end was very powerful, Steve Jobs truly was something else, although something about him and his death makes me feel like he made a deal with the devil to be someone but the terms were that he’ll die before he gets to see his life long passions become as successful as well as change the world as much as it has
I am really impressed with what real leadership looks like. No shouting, no lame-brained name-calling. If we had national leadership like this we could accomplish great things. Not the cesspool of our current Divided States. (The new name of our country: the DS of A)
This is one of the greatest presentations and setting of purpose and direction in corporate history. Though is sceptical audience one must remember he has just declared 70% of product lines are KAPUT, and new direction for those that survived the cull. presumably at least 70% of this employee audience were about to have their work goals upended and many would loose their employment. He set out clearly what is wrong with the current direction, that values matter as much as product development and this is where we are going. As in silicon valley today there seems little remorse for those who fall by the wayside! However, this is one of the most momentous management presentations. Apple began appealing to motivations and emotions and made sure the experience and culture of Apple was foremost once again!
Ok- after watching several videos of Steve Jobs, one can see he had entrepreneurial tendencies from a young age (i.e., passionate, committed, and creative ) to compete with the big companies (i.e. IBM) .
Hey everyone! f you're interested in learning more about the life and legacy of Steve Jobs after watching this amazing biography, I highly recommend checking out my video about his most important lessons!
steve jobs apostle of holy spirit jesus christ so simple and clear on how to do and live we should build some bible for memorizing his wisdom. truth will free you that is what jesus and apostles have preached up to now jobs renew christ wisdom to new level.
Here is my personal Steve Jobs story. I was an hp employee in 2005. My autistic son and I went into an Apple store and they had a program for kids to use while the parents were shopping called Just for Kids that would allow the kids to use the machines but not change settings. My son would constantly go into my home office and change the settings on my Microsoft computer. So, I decided to send Steve an email (guessed at his email) on a sunday after to ask how I could buy the just for kids app. 20 minutes later I get an email from him saying he wanted to help and that someone would call me the next day. Two months later his people had cleared the licensing restrictions to allow me to get the software and be the only non store to have it. Then a computer shows up at my front door with the software....all free. That was the kind of guy Steve was and even though I'm now an HP retiree, we only use apple products in my house
@@thebeezkneez7559 Foxconn's average suicide rate even at the height of the scandal was LOWER than the country's average.
Funny how the media as well as a bunch of jealous disgruntled former employees have turned Jobs into a baby-eating monster even though he has done lots of random compassionate acts of kindness in his life even though those were never making into publicity/PR. I have read at least half a dozen stories like yours over the years.
and now you can't run 95% of software out there on your MAC. ROFL.
Wow!!!!!
Swear you comment this on every Steve Jobs video 😂
I was seated in the audience that day. Totally didn’t expect to see him. It was super inspiring then and ever so relevant
today.
Rick Daniels Amazing! Was that the first announcement of the product line cut??
gadget00 Yes, after that event Apple reduced their number of SKU’s substantially. I was always amazed that Apple was a billion dollar company whose entire product line was listed on just 5 typewritten pages. That event was focused on audience reaction to the Think Different ad campaign. It was a magic moment. I’m so glad that a video exists to relive it again.
What year was this?
What an honour. I can’t imagine being there. Must have been electric watching a single man save a company and bring it to dizzing brilliance.
Wow... I'm super excited reading your comment. Luck you . haha... I have been watching this video for close to 24 hours now.
Hoping and working diligently to experience the same magic in biz.
“The people that are crazy enough to think they can change the world are the ones who usually do”
Dan Favata bullshit! Take a look: www.gapminder.org
Damn staight. If you cant think it, it wont happen :p
@@bildschirmjonas nice graphics... where can I find those few dozen people who own as much as the lower half of the world population? Or those 2000 billionairs who own more than two third of the world population? Many crazy people who changed the world just have been dictators. And unfortunately... every owner of a company is kind of a dictator in this company.
The sad thing is that Steve Jobs really believed his own crap. Like many crazy people indeed do...
BoothTheGrey what’s your point?
Sure. Many CEOs are a bit like “dictators” but the important difference is that they don’t have the power force you to do something you don’t like to do. You choose what company you work for and what conditions are acceptable. If you don’t like what your “dictator” is doing just quit!
@@MrJonny995 Yeah - thats great. You can choose the dictator. Thats real freedom :)
I miss Steve Jobs. Such an inspiration to all.
he was a bitch ass nigga
couldn't agree more
I miss him and hope that he is still with us
I miss him too
This is after Steve was working with Pixar, where he learned the power of a story.
Before-9page ad on Computer specs
After-2 word ad "Think Different"
The journey made him who he was, brilliant!
Nope. Not at all. Steve Jobs has always been good on using narratives. Just look at Macintosh launch when he put Apple as David and IBM as Goliath. Or when he share NEXT plan and called SUN "mortal enemy"
Steve was really always a great story teller, but he got much much better at the 2nd time @ Apple
Before being fired he was all dream no execution. His products constantly failed. He was right in wanting to make high quality products but he didn’t know how.
After coming from Next you can see a steve that can compromise so that the product can be executed in a realistic price. He still has the story telling and artistic side, but much more realistic.
@@manu144x I think he was known as a fanatic before he was forced out of Apple originally. I think his time at Pixar really made him re-evaluate what appealed to ordinary people, and it wasn't the big rivalry between tech companies or the evolution of tech products.
Sometimes I see the same thing happen to freedom fighters or military commanders or union leaders when they become politicians after the war...or at least, the good ones (not the bad ones). They bring the drive and energy that they had on the battlefield or in the picket line into a stagnant and pessimistic environment...but they also learn to get a much better sense of what motivates people, and it's not the things that motivate them, personally, but there's enough commonality that a magnificent vision can be made a reality. They learn to actually value people and their goals and ambitions, and not just single-mindedly focus on their own, believing that what drives them does or should drive those around them.
Steve jobs one of the best speakers ever. So inspirational to listen too
he sure can spin a good story about high values to misdirect attention away from the price tag, as he explains the way Nike pushes plastic shoes.
Brilliant concepts!
@@glasser2819 It has always been unconventional to have really high standards in product development, elegant design and moral responsibility. Steve was a complex human being, intriguing as hell, an egomaniac to some. But I will always admire his ability to think creatively and to persist in his vision for a better way.
The year that event happened was 1997. “Think Different” ads launched that year and ran until 2002.
Rick have you launched any companies after this? I am interested how this affected you and changed the value , your bring to people.
Actually if you look at the boxes of products such as the iMac, there is a subtle “Think Different” text written next to the specs. It’s probably just to keep patents theirs, but it’s a neat little reminder of a cool time
It’s not only a great example of how great Apple did think differently at the time but also how great Steve Jobs was a public speaker. Fantastic.
Love how he showed up in shorts!
Being a double major in marketing & computer engineering, both steve’s are sooo dope, they are both def. on the top 5 list of people I admire and consider mentors
Who are the others?
?
?
@@TheDavidblog Wozniak!
Who are the remaining three, apart from duo Steves.?
Wow!! Seeing Steve Jobs in this speech remind me of how important life is and beyond motivated me to do anything in life!! 🙏
this man changed the world
The best best speech I ever heard. It is mind-opening. I feel so lucky that I could have chance to watch this and learn things from there..thank you !
My life just went from 0 to 100, and this is not my first time watching this presentation!
my life went 100 to 0, someone help
He is the God of innovation and aesthetic senses with unmatched capabilities to do the best whatever he does and inspire the next generation to follow in his footsteps. I missed him and wish I can meet him and work for him even without a single penny like he work to change apple from bankruptcy to the largest company in the world.
Steve Jobs was incredible.
I truly miss Steve. I miss hearing him speak about innovation. Rip.
there're geniuses, but there's one Steve Jobs.
Honestly Steve was such a great ceo I would love to have him run my company. He is RUTHLESS do whatever it takes. A true business man and pioneer RIP
This was the time which laid the groundwork and really set up the great run of ipod, iphone, ipad, macbook which are all the products everyone uses today.
I think it was the strange looking iMac, with the seventies style transparent cases, which shocked me, however it was a considered a design success. As a engineer it was a little disappointing that the great Apple of Apple II and Mac fame, was rerorintated to the consumer market with iPod and the iPhone into a consumer led brand. Fantastic marketing, vision design and Innovation but a consumer brand nonetheless. Google is the major Innovator now, along with Open source community changing the way we manage and challenge intellectual thought. I consider Microsoft as being more of a transformation from propriatry software into a major open source contributor, and their attempts to keep pace with Amazon and Google cloud services. Apple have lost the innovation as they got sucked into their own marketing hype. Credit due, Steve Jobs remains a genius though.
Someone send this video to Tim Cook please!
Thiago Pinheiro
Plz
Asap
@@lilbill141 lol
😂😂
This is simply amazing. Period. No if ands or buts.
Modern-day Apple needs to see this.
Apple is innovating just fine. AirPods, Face ID, iPhone X ect.
Why? I think Apple's product line today is pretty kick ass. The ecosystem provided by macOS, iOS, watchOS, tvOS, iCloud, Mac, iPhone, iPad, Apple Watch, and Apple TV is awesome. Steve started the process of creating this ecosystem, but he passed away just as it was getting started.
The thing is I dont think Jobs was simply about new tech and selling a lot, it was about great art and artists and wonderful design changing the world through technology "Marketting is about values" you see so I dont think Apple has taken forward that torch of Revolution and something magical and innovative in the products
Penguinator they’ve seen it and still don’t care - 🙁
Hell yeah
A lifetime of deep thought and preparation. Totally understated delivery, given what was to come.
He's like zoning himself in to the future and the product and zoning out again as he connects the dots in his presence(future) to the current.
Since this speech was in 1997 - would have been cool if the IPod was one of the "gems" included in the 30% of products not cut. Not the case though - the invention that would propel Apple into another stratosphere came from outsider Tony Fadell in 2001. 1997 was the beginning of the bright colored iMac computers - when the marketing was better than the actual products.
All good marketing is better than the actual products. Your point, pointing that out?
Great talk. I love the focus on product.
That’s literally the opposite of what they did in their marketing strategy
"The Core Values, and Values Shouldn't Change." WOW
This reminds me of the Behind the Mac ads Apple has been doing recently. I really love those ads.
“Our value is that we believe people wih passion can change the world for the better."
Turn around? Boy did it turned around!! From the brink of bankruptcy to a $1Trillion+ valuations. You did it Steve 👏🏼
This man will trend the internet forever!!
Steve Jobs was a great innovator, greater leader, and great motivator....wish I had a chance to meet him back then or even be in the audience during one of his presentations
The irony today is that if you don't buy an Apple product you're thinking differently 🤣
I miss Steve Jobs!
Steve jobs is someone who i look up to guy is a legend i listen to his autobiography i listen to his speeches
What a great speaker!!!
Yo Tim Apple you watchin this ?
Tim : [weeping] I am...I am...
Dropping a comment here so I get notified when someone like this incredible clip.
great marketing , great PR, amazing product line ...
I've never been less inspired
THE TRUE MASTER!!!! MAXIMUM LOVE!!!!!
That moment changed the world!!!
Steve Jobs would have frowned upon those transitions.
"They were 3 feet off the ground despite their project being cancelled." This was before they got sacked.
Those words have really touched something inside me. He sure has a way with words.
In this world I would ask ‘why I we all fighting and killing one another?’ Instead let’s just embrace each other and let’s all die together. In other words, we all have this common bond and commonality that we are all going to die sooner or later and what do our hearts tell us that we should be until we come to the cutting of the silver thread 🧵? The truth is that we only truly hear our hearts pure desire once we reach the gates of passing and just before it’s to late we are awakened by the sharp slumber of death 💀 to that sudden revelation that all we want is our loved ones to hold us again. To love just once more those whom we have lived our lives with but might as well have been strangers. Then we realise what matters and what we need to do to make it right. Love
16:07-until finished...One of the BEST inspirational advice...👏🏿😇🍻Cheers and Amen..
16:07 until the end, that part is from Steve Jobs Stanford Commencement Speech. That whole speech is very inspiring, you can find it on youtube.
This is what he would say if he walked through the doors of Apple today.
Steve is sadly missed.
First he would say, Does that Elon Musk guy work for us ?
Miss you, Steve!!
"Can we make apple really great again?" And it became the greatest company while he was alive
Anything with heart, its always good. :)
What I liked about him is the mission that he setup for apple in the garage he started and how that mission helped him make decisions for the companys growth. Apple still follows that mission till date...
I'm here after watching #STAYHUNGERSTAYFOOLISH speech .... glad to watch this video...
Thank you for your passionate ingenuity
I've literally drank & swallowed every word Steve has spoken, as I was being drowned & electrified by Steve's reality distortion field. Will Apple ever have another Steve? Am highly doubtful!
Steve was the greatest guitar player of all time
Make Apple Great Again.
Think Different !
That’s “A change we can believe in”
Yes we Can!
Rafael Rincón all today’s Apple thinks is about nickel & dime’ing people.
iOS is the only thing left they have going for them. Their hardware has totally gone down hill and OSX is just old and uninspiring
Thank you for the more meaningful MAGA. (The other one sucks because it is a stupid lie.)
"can we Make Apple Great Again"
He was a real visionary. He had strange ideas about diet though. Ashton Kutcher got really sick trying his diet when he played steve in the film.
Wow....the end was very powerful, Steve Jobs truly was something else, although something about him and his death makes me feel like he made a deal with the devil to be someone but the terms were that he’ll die before he gets to see his life long passions become as successful as well as change the world as much as it has
Imagine if jobs was around today 🤔 I wonder how the product would be.
Tim needs to watch this over and over
Steve Jobs is the genius of 20/21st Century. He cleared the way for others like Elon Musk to thrive. They would be best friends if Steve were alive.
actually, Elon once stated in an interview that he met Steve at a party, and that Steve was rather rude to him, as he was to anyone honestly.
Steve Jobs forever💫
People with more passion can change the stove said great topics
Tim Cook needs watch this before every apple event.
"I started discussing with customers..." That's the reality distortion field
lol yea i bet steve made up a lot of shit just to motivate his people.
excellent ..
Mesmerising!!!
I am really impressed with what real leadership looks like. No shouting, no lame-brained name-calling. If we had national leadership like this we could accomplish great things. Not the cesspool of our current Divided States. (The new name of our country: the DS of A)
You know you're Steve Jobs when you rock up to a presentation in shorts
missing u
This is one of the greatest presentations and setting of purpose and direction in corporate history. Though is sceptical audience one must remember he has just declared 70% of product lines are KAPUT, and new direction for those that survived the cull. presumably at least 70% of this employee audience were about to have their work goals upended and many would loose their employment. He set out clearly what is wrong with the current direction, that values matter as much as product development and this is where we are going. As in silicon valley today there seems little remorse for those who fall by the wayside! However, this is one of the most momentous management presentations. Apple began appealing to motivations and emotions and made sure the experience and culture of Apple was foremost once again!
Steve is lit asf
Wow... That commercial means more to me now than it did back then.
genius
I love this topics great that’s exactly friends they told me I m crazy & many more but still I m ok Allah greater than human being
Steve jobs best quotation
Marketing is about values. Think different and move forward
Beautiful
"i love you dad "
They did almost a 180 just this time there is no Steve Jobs to get them out of this mess.
jobs is truly inspiring, rest on hero
when and where was this speech? thanks for hosting it. Toy Story 1995?
incredible public speaking skills
Ok- after watching several videos of Steve Jobs, one can see he had entrepreneurial tendencies from a young age (i.e., passionate, committed, and creative ) to compete with the big companies (i.e. IBM) .
brilliant
someone should really recommend this video to tim cook.
15:48 is the key moment in the speech there. "make apple really great again?"
@3:00 this is because, and why he hired tim cook
Hey everyone! f you're interested in learning more about the life and legacy of Steve Jobs after watching this amazing biography, I highly recommend checking out my video about his most important lessons!
3 famous people
passed on with Legacies in 2003
and 2011
Steve Jobs
Bob Hope and
Johnny Cash.
Now we don't HAVE enough
JOBS
NO HOPE
AND NO CASH!
Not bad. This guy might have a future as a businessman.
Yeah, it will be fun to see where this guy goes.
it’s painful not to be original under a Steve Jobs video.
Apple stock was trading at $0.09 a share then. Hope you bought a lot and kept it. I sure did!
True then, true now, true forever - look past impossible to see the future
Cool
There a lot's of happining magic wahlah!!!(e.g)
Genius
Is full video is available of this clip?
steve jobs apostle of holy spirit jesus christ so simple and clear on how to do and live we should build some bible for memorizing his wisdom. truth will free you that is what jesus and apostles have preached up to now jobs renew christ wisdom to new level.
Steve Jobs changed my life when I bought my Mac in 1985. He taught me what it is to be empowered.
I was so saddened the day the world lost him.
marketing about values.... genius