Marketing Management 14 | Developing Pricing Strategies | Common Pricing Mistakes

Marketing Management 14
Developing Pricing Strategies , Common Pricing Mistakes
Determine costs and take traditional industry margins
Failure to revise price to capitalize on market changes
Setting price independently of the rest of the marketing mix
Failure to vary price by product item, market segment, distribution channels, and purchase occasion
For Buyers
Get instant price comparisons from thousands of vendors - (www.mySimon.com)
Name their price and have it met - (www.priceline.com)
Get products free
For Sellers
Monitor customer behavior and tailor offer to individuals
Give certain customers access to special prices
Both Buyers and Sellers may
Negotiate prices in Online auctions and exchanges
Factors Leading to Less Price Sensitivity
Rent,
Tuition,
Fee,
Fare,
Rate,
Toll,
Premium,
Honorarium,
Bribe,
Dues,
Salary,
Commission,
Wage,
Tax ,

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