CH 16| PART - 1|DEVELOPING PRICING STRATEGIES AND PROGRAMS| IBPS SO, NET COMMERCE, HPSC PGT COMMER

HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 16 OF MARKETING FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
MEANING OF PRICE
FORMS OF PRICE
COMPONENTS OF PRICE
-PRICING IN A DIGITAL WORLD
HOW PRICE WORKS IN DIGITAL WORLD
BENEFITS OF DIGITAL WORLD PRICING TO BUYERS AND SELLERS
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