HOW WE DESIGN GYMSHARK PRODUCT - Full Walkthrough of the Process
ฝัง
- เผยแพร่เมื่อ 7 ก.ค. 2024
- I've recorded a quick overview of some of the basic stages that we go through when we design product and rages here at Gymshark. This isn't exhaustive as each product can be different, and it doesn't include too much detail into each process, but I'm excited to record more in depth videos in the future on each stage!
I hope you enjoy and as always, if there's anything else you want me to cover in any future videos, please comment down below.
Please comment your least favourite thing about GS product, and anything you'd like to see in GS product going forward. All constructive criticism welcome!
Hope you enjoy this video!
Ben
I'm fascinated knowing you done the entire business from scratch , i would really like to know at the beginning of your designing / making of gymshark did you make it from the fabric or did you buy in wholesale to gradually gain more and more money / influence to start making it at a fully custom clothing. This was never really made clear in the beginning of gym shark , would really appreciate some sort of hint of how it was really made.
My wife buys a lot from gymshark and uses your products almost every day at the gym, the only negatives she has is that the sizing in the female clothing (mainly the leggings) are inconsistent even within the same collection or line! From my side I have had no issues with my mens clothing from Gymshark!
Dude I love what you’re doing, but I have to say I miss the onyx and phantom and the colors and designs Like that. I get that you’re trying to reach a wider audience but I miss those products. Maybe if you did like a throwback I would absolutely buy a couple
Especially the black with the blue shark logo
Where is the quilted jacket everybody was wearing at the new york event?
More variety of models on the site. Like a option between sizes with different people wearing their true to size clothing.
Go to mens size guide gymshark. That will show you all the sizes for tops and bottoms
right on!
I would love a size filter on the website so I can only see things in my size
Same
@@definedbythrine4638 Go to womens size guide gymshark. That will show you all the sizes for tops and bottoms
@@ElizabethNicoleBembas Go to womens size guide gymshark. That will show you all the sizes for tops and bottoms
Natan ibrahimovic Go to mens size guide gymshark. That will show you all the sizes for tops and bottoms
@@eatonbelljr.9719 thats not what im on about
Ben, whoever is editing your videos need a raise. Excellent.
Andy - Glad you enjoyed it!
Andy it’s for sure David
Including the videographer behind the camera capturing it all
Liam Hannam Smh... some people like u don’t understand jokes🤦🏿♂️
Liam Hannam sorry Liam! Hopefully I can fit your need in my next verbal joke as I strive to do on a daily basis! Cheers buddy chum pawl
SPEAKING ON BEHALF OF ALL SHORT GIRLS!:
Please create different lengths in your leggings!!!
Nicole C YES!
ooo yes, like a 7/8 length
The regular length is pretty long and they sell Capri lengths for some of their styles
Yes yesss
Totally agree! I’m 5’2 and some of their legging are too long that I have to fold them over.. it just doesn’t look right when you do that.
I love the leggings but the women’s sports bras are not supportive enough. They appear to be designed for style rather than function of minimising breast movement whilst exercising. It would be great to see gymshark work on sports bras that are great for support.
As a top heavy athlete I concur! While the outfits are super sexy, functional and squat friendly; some of the straps are unfortunately rather too thin which can mean less support for us top heavy ladies who like to go hard.
Show me a videotape so I can understand what you mean?
weekend warrior shut up😂😂
@@weekendwarrior405 🤣🤣
My favorite products are basic products when the logo is more hidden (i.e. on bottom of shirt, bottom of sleeve on long sleeve shirts, or the ‘tag’ on bottom corner of shirts)
I feel as though the sizing is always pretty spot-on. I really like the fact that you put height of model + size of clothing on descriptions, as it makes it much easier for me to determine my sizes.
Got it, thank you!
Your journeys super inspiring Ben. Nothing but success to you 🙌🏼👊🏼
I love the ethos of the Gymshark family but am excluded as a Plus Size woman - Nike have recently added a Plus Size range and would love Gymshark to follow suit - if you could cater for people in all stages of their fitness journey that would be amazing!
Keep up the great work Ben!
YES!!! 🙌🏻🙌🏻🙌🏻
Pls no,i dont want to see whales in leggings
So Gabd I assume you have a flawless body seeing as you're so critical of others who may be just starting their fitness journey? Maybe you should post a profile pic of your buff body? Why shouldn't they get to wear gym gear that make them feel good while training? I guess you'd like to see larger women (& men?) covered head to toe so as not to offend you?!? Maybe they should all stay at home too?!
Gabd Since you like to pass judgement on strangers I’m going to take the liberty to make a few assumptions of my own...
It must be so boring being so perfect 😴😴😴
No doubt you’re a successful millionaire with model good looks and sporting accomplishments to rival any hall of fame - when you enter the gym everyone bows down to your higher power?
But taking a wild guess that you’re not a generous philanthropist? 🤔
@@gabrijeldolo she's working on it! Not everyone starts out fit. She will get there eventually and we should be encouraging her to keep up her hard work. Not dragging her for where she is starting.
You guys need more high waisted leggings! All the girls I know who like to work out like having their stomach covered up for the compression! There’s only a few on the site and none with the logo waist band like a lot of brands.. also bring back the dark grey pink ombré set! The all light colours are cute for Instagram but not so flattering in person for someone who is working on their journey for their best body! More ombré!!! ❤️
Fascinating how complex the process is!
Love this... literally this video was my vision for what I’d love to see coming from this channel. Love seeing the whole process, crave the information and learning things like this. And perfect integration of the team to bring some personality to the video. Thanks for listening to us Ben!
I've been loving your content, Ben! Thanks for sharing so much about yourself and Gymshark. Truly inspired by you to dream big!
All GymShark Products are AMAZING but I absolutely love the seamless set!! This is such a cool video thank you for sharing the behind the scenes with us and keep growing a great brand and team 💪🏻💪🏻
seamless is best!💪🏻
I love how the entire seamless collection hugs your body the fit is perfect & never falls down no matter what I’m doing running or training. I would like more dark colours for sure as well some detailed back sports bras!! BUT I love everything !!!!
I agree with offering darker colors with each range. There's too much pink I think. Sizing is also quite confusing :/
I do love what you do with the booty contouring though. Don't ever stop that! 😄
on the leggings:
least favorite: when the leggings are see through, but tbh that has improved a lot (ombre seamless grey leggings are literal perfection) & maybe sweat showing through the lighter colors, but I don't know if that can really be avoided because it's a light fabric, it's going to show more than black
favorite: the intricate details... being a product development/design student in college I appreciate all the details and hard work put into your lines, especially the seamless lines... I also love the bright colors but that you also give neutral options with gray and black.. the fabric you use is also great for mobility and doesn't ever irritate my skin, A+ haha
Also you're still my idol Ben! Hope I get to meet you someday!:)
A variety of models, sometimes it’s hard to scale what size I should get based off of a model in the photos.
More athlete wear, in terms of material and fit. I would much rather wear a sweat-wicking materiel shirt than a cotton shirt to the gym, I’ve noticed Gymshark has been launching a lot of cotton based shirts (which isn’t a bad thing just not my preference).
More raglan sleeve cut shirts, I think this helps hit two birds with one stone. A better fit with people with broad chest & shoulders and also eliminates the shoulder seam being the defining factor of “does it fit or is it too big?”
I live in Karachi Pakistan I like your comments
Ben Francis! You are something else!! You are really generous with what you know and do!
Just made my first gymshark purchade even before the blackout! You’re an inspiration, can’t wait to try it on. Best.
FASCINATING! I love all of the behind the scenes!
This was an awesome video!! Would love to see more like it.
I love the versatility of so many of these products, being able to go from casual/lounge and then straight to the gym!
I would love to see a thicker tight (for those who train outdoors as well) I'm from Canada and gyms can get so crowded in the fall and winter months, so we head outside. I absolutely love the hoodies, the seemless tops, anything mint green and sea foam, it looks great on every skin tone! The funnel neck items are so amazing and I live in my cropped hoodie and get compliments all the time. This company continues to make such great quality items. I have had the best customer service and love the easy returns. Thank you for covering all the bases from a consumer perspective and making each shopping experience worth every penny.
Ben Francis....back in another video, inspiring people. Keep it up big lad
You have accomplished so much!I am a massive fan of GS. Love the feel of the fabrics, fits and style! so interesting to see the process
Thank you for putting this great video together. It's incredible to see the amount of work and thought that goes into making gymshark clothing. Also to see some of the talented people behind the scenes. This video and the product is made with excellence 👌♥️
This is all so interesting! Can’t wait for more videos to come!
This video is so cool thank you so much for sharing those behind the scene!!
Love this video mate. Really nice to see behind the scenes and the details of each individual job role and how it fits together with the business as a whole. There is huge potential for these types of video to help educate and inspire young people as to what roles / areas they might be interested in for a job in the future.
Wow i love all the creative process since the beginning to the end. It's just awesome. My admiration and respect.
I love the energy Seamless line🙌🏻🙌🏻 I would love to see different color waves such as an red(Blue undertone), a bright yellow, if possible a white and maybe different versions of nude. We all have different complexion colors and perceive the color nude so differently. It would be amazing if y’all made an entire collection focusing on all the different types of nude. Thank you for your time! I am and will continue to be a Gymshark supporter🙌🏻
I'm such a huge Gymshark fan! I love all of it to be honest lol you've been really doing a great work! Congrats!!!
Another quality video, thanks a lot for all the insight, advice and transparency it really helps me with my small business as well, I have learned much form your videos and in general Gymsharks story and growth. Much love from a happy customer and fan.
The things I would do to have that sample room as my closet 😱. I love the way the ombré were made, they form so well to the body and are so flattering! Can’t wait for the vitals to drop and see the fit of those 🙌🏻
As a product design student, i found this really helpful to actually explain all the design process in the industry
Freaking amazing Ben. You've come such a long way from the single sewing machine and all those late nights in your bedroom. Well done on your success, may it continue unbridled for years to come.
This was so inspiring, thank you for making this Ben.
Such an inspirational video, I absolutely admire the work that this man has done.
Wouldn’t change a thing, I love everything about the brand you’ve created and every article of clothing you’ve made 😍
I love your design's. You guy's have individual style & new! This is amazing behind the scenes!
I pretty much love everything about gymshark. Specially the attention to detail
Im a student in industrial design and this video is very interesting. I already love gymshark and seeing the steps of creation is fantastic
This is so amazing watching the whole process
@Ben Francis you are such an inspiration to me and I thank you for following your passion and posting for us to be apart of the journey
honestly have no complaints! been a huge fan of Gymshark for a while now and love everything you guys come out with! i love seeing all the improvements you all keep making with the clothing, just getting better and better! can’t wait for the new launch to come out in a few days!💙🦈
I live in Karachi Pakistan I like your comments
Dont know you personally. But from the content you provide and advice you give regarding business as much detail as possible . Genuine kind person. Keep it up
Love the long sleeve crops but would like them more with a scoop neck instead of high necks. Also a backless one like from Nikki’s collection would be great!
Your products are amazing. They inspire and motivate me to live a healthy lifestyle and push myself to achieve my goals 💪
This is brilliant. Super helpful. Thanks for doing this Ben!
seriously love these videos, so inspiring!!!
Hey, Ben, fascinated to see the content you put out, probably the best practical, no BS pieces what you can watch as brand/ecom business owner. Would love to check a video on how you do your marketing and whats has been the biggest hits for you on the marketing side.
Thank you for posting this! So informative.
Getting some great inspiration - Thank you
Absolutely love this video! I love the brand and as a merchandising student, seeing the behind the scenes is very fascinating.
Nice video ben! I really have been enjoying your vids lately! I really hope you post more frequent.
OMG this was so interesting!! Deffo do more videos like this. I am a huge GS fan - I think what I love about the clothing is how flattering and wearable the clothes are. My least favourite part is the inconsistency of sizing and the challenge it can be to buy some range. I am so excited about the vital releasing next Thursday and the new energy seamless 💛
Great content thx Ben’
Amazing ...work put in
I can’t thing of any product that I do not like! I love all the products that I have! I feel they are all very stretchy, soft and reeeally comfortable! I also really like the design and the lines/details in each product! ♥️
Great video to give insight into the world of fashion as well as gymwear!
I’ve seen someone comment this, but I have to repeat it cause I’d love KNITTED tops and maybe accessories. I’m so excited for you guys to expand your lifestyle range. Least favorite thing about Gymshark is the lack of notice when you guys release new products. An extra week would even suffice because that gives me time to plan my lunch schedule around your releases 😬
The thickness of the energy seamless is 👌🏼
Keep grinding bro, great vid 👍
It’s so awesome to see the ‘behind the scenes’ production!
My least favourite thing would be inconsistency of sizing in the same collection: 2 pairs of the ombré legging but different colours, each fit me differently.
But LOVEEEE it otherwise 💗💗
I would totally buy a basic loose cropped tee! Something with a soft and flowy fabric! Good for lounge and gym ya know
That sample room is sick.. been working at a clothing brands HQ (may start with Super..)myself recently and seen the work that goes into new collections and damn I love it
thank you for this! Great video!
I love these videos, please post more frequently
Hi Ben,
I have now started to watch a lot of your videos, and I am so amazed how humble you are! I have just started up a new brand too (Not the same style as yours of course), and this is just blowing my mind how you have done this... I have a hugh respect for you and I really hope that one day you will do mentor ship Because I will be the first one on board, for sure! ;)
It is giving me so big motivation, to see what you are doing for you co-workers to make the best work space is a big big dream for me too! Amazing, good job!
Btw i am serious about the mentor ship, ;)
Great video Ben, its so important to see the behind the scenes so we can connect more with the brand!
🙏 you great inspiration mate!
I want to first just tell you how AWESOME I think you guys are!!! I look at you as the "trend setters" in fitness wear. You guys are AMAZING! I think many of the "others" try to copy you, but YOU are the leaders.....the inspiration! So THANK YOU and HATS OFF TO YOU!!!! If you were in LA, I would definitely be trying to work for you, to be a part of your amazing team. Your clothes inspire me to lose weight, just so I can wear your clothes and look good in them! I started in a medium, but now I can wear small....yay!
I love what you are doing. The only thing I can say, is please make sure that the fabric is not see through. I've bought colors that I'm absolutely in love with, but had to return because you can see my goods even when I'm not squatting. Another thought...The tank that goes with the ombre, makes my "girls" look like they're hanging even when they're not. Something about the cut didn't look right. I notice most girls are smaller in they're cup size, so maybe it's not as noticeable. I am a natural D size so it's hard to find good support that's also modest and sporty at the same time. I teach spin classes. It's hard to find good bra support to hold the "girls". If you could come up with something for this, I would really APPRECIATE it!
Thank you for everything you do!!! I love you, you are AWESOME!!!!!! Thank you for asking for our input.
Great video Ben, look forward to seeing more videos like this. It would be cool to see a video on your marketing process i.e. how you go from signing an athlete and marketing different product ranges from start to finish.
wow , great job. I thin this is your best video so far! Keep on going.
This would be the best workspot for me, you can imagine😍
YEAH YOU DID IT!! thank you for this!
Really like the fit on the seamless, would like some more collections with that fit! Stay a visionary💪🏼 Love the brand, Thanks guys!
How incredibly inspiring.
I love your videos so much
i love it! keep doing more vids
I love how flattering the leggings are, and the waistbands are to die for! For the leggings I would like to see some variety in lengths. I have quite short legs and find myself having to roll up the full length leggings quite a few times (they come past my toes otherwise!!) but I’m not a massive fan of cropped leggings. So something in between would be lovely! Additionally some lovely slightly less fitted workout tops that are sweat wicking material that aren’t crop tops would be fabulous!
I loved this video so much Ben! Great to see the behind the scenes of product design. Can you make a video on how to lead a team and motivate/inspire your team members? Some more leadership stuff. Perhaps an interview with the CEO Steve!
cant wait for the new produscts! especially that "bodybuilder" style dropsleeve one :)
Damn didnt know how much went into creating new items! Soo sick man!
Great video!
Yes 🙌🏻
I find these videos very entertaining, keep posting! I would love to see new highwaisted oversized joggers because I couldn't get my hands on them.
Great informative video. Thanks
Great video! Very interesting
Very cool to see this process from start to finish. As for feedback, longer sleeve lengths for short sleeve items, more oversized T-Shirts/Sweaters/hoodies, definitely scope for more variety in mens outwear maybe a bomber jacket variation? Excited for the new season releases!
I love the way Gymshark is designing its products
Great Ben keep up the good work!
my god, u are the best Ben
What I love is that the designs are unique and basically redefining athletic wear. The quality is amazing for the most part. I would love to see athlete signature pieces. Like not a whole collection like Nikki had but more like a set or a piece from each athlete from time to time included in product launches.
What I dont love is the difference between the products among the sites sometimes. I wanted to buy the Ombre sets but they were only available on the US site and would have cost me 40$ more in shipping + taxes on top of that. Also I would love if all leggings would be squatproof cause for now thats not the case with the light colors.
I’m with you I HATED the lilac and that is my least favorite thing about gymshark. As of late, most of the women’s leggings are pastel, pink/purple/peach and while I understand those sell well I would like to see different colors for those girls who don’t wear pastels 😊
This was so interesting! I'd love to see a petite range so leg length in leggings is shorter and long sleeve tops slightly shorter in the arm.
What you've built is AMAZING! Nearly as amazing as your poly tracksuit bottoms 😂🙌🏾👏🏾
What attracted my attention to the gymshark were its bold and dynamic designs like your two-toned styles. I hope to see similar items in the future! My least favorite thing about gymshark was your quality on decals through your whole brand, it seems like your limited edition styles such as the gold gym X gymshark seem to be a lesser quality than all of your normal leggings decal. The quality of the legging material overall is amazing and flattering even on thicker body types but, from what ive purchased it just seems like your limited edition stuff seems to pell off quicker or crack after a use.
Theses videos are so entertaining
What I love most about Gym Shark clothing is that it actually fits my tall athletic build. Being 6'4 it is hard to find clothes that fit my build and your Lifestyle line fits be perfectly!