Servitization (parts 1-4) by Prof. Wolfgang Ulaga
ฝัง
- เผยแพร่เมื่อ 28 ส.ค. 2024
- "Product-as-a-Service" Business Models: Benefits & Challenges Faced by B2B Companies. Wolfgang Ulaga, Professor & Co-Executive Director at the Center for Services Leadership, W. P. Carey School of Business, ASU, explains how B2B companies can build their service and solution business.
