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great video How do you scale the budget aggressively with winning ads? Would you launch new campaigns with higher budget and different bidding strategies and different methods (A+, costcap, bid cap, etc.)?
Hey Konstantinos great video! I have a question, currently im running adv+ and detailed interest, before my detailed interest was out preforming my ADV+ but now that is not the case, my detailed interest has slowly become unprofitable whilst my ADV+ has become better and better. Ive had someone advise me that the results in detailed interest dont matter as they are whats feeding the adv+ the new people to advertise too and that i should keep detailed interest running even at high CPA is this true? does interest campaign improve the preformance of the ADV+ or is it safe to turn off the campaigns that are no longer preforming and try scale with ADV+?
No it is not true. Move to broad if is working better for you. The results are there and the goal for each ad account is to be able to do broad only eventually.
Thanks for the video Kostantinos! I've been using prepaid funds on my BM and my daily limit was stable at 750/day, I messed up and ran out of prepaid funds and FB charged me on my credit card, and now my daily limit is 370! Im spending 400 a day. Would you suggest I lower my spending to 370 to match it or just leave it at 400 and wait for them to up my daily again? Just added more funds.
@KonstantinosDoulgeridis Thank you boss! Still only running the one broad campaign. I have enough ads to try an adv+ campaign so will be doing that when budget goes back up. Do you I think I should add my winning ad in the new campaign or just do new ads
Hi Konsta, we have launched our first ads yesterday, these are UGC, I did CBO broad, 1 ad set, different hooks of 1 video, 50 euro budget (Netherlands/belgium), now we are not getting any ATC's, for how long do you think we can run it before killing, and in what way should we better test what works for us?
with 0 atc 48 hours max and pivot to different ways of targeting if you get good cost per clicks and ctr. Keep testing until you see something working. Then be patient with it since it is a new ad account!
If I was teaching FB ads and knew 90% of viewership will not put the time into learn for long period and test etc or starting at small budgets/new pixels.... I will make videos about running single campaign structures... Easy to convert with small budgets, new pixels and won't have to explain myself much in the comments. In reality i probably wouldn't run one campaign structure with ASC or other, even for single product store lol. At least not any more maybe early early on and that too just to get pixel started. We still have our first ever ASC still running in our account. Don't get me wrong, if we could run one campaigns hit all audiences, different demographics, promote products from different angles all in one campaign...I would do it.
Hi Konstantinos, How long do you let a new campaign run? I’m running some campaigns and they are $100/ days with crazy method for 4 days but I only got 1 sale from today. Should I let it run for 7 days first?
Depends on the brand. If it is 1 sale and they never buy again or a lead and they never buy again I do it. IF it has repeated sales I dont and i hope that fb will capture these sales in order to get more data on my adsets and find more cold customers.
@@KonstantinosDoulgeridis Thanks for answer. So you say when ad fatigue goes up by the time meta finds colder people and ad fatigue goes down and performance goes up again? So you think we should run ads without exclutions and without retargeting. So what do you think about full exclutions full cold ads with seperate retargeting? Or else there is no meaning to make retargeting because meta does it already. And again I ask do you believe that meta find colder new people by the time even without exclutions?
@@ahmetatalay2256 As a first read im confused but let me explain. So you say when ad fatigue goes up by the time meta finds colder people and ad fatigue goes down and performance goes up again? --> I never said that and I don't know if it makes sense too. This is just an assumption. What I said is that even if FB steals sales on our cold traffic ads from warm audiences, SMS, email, or even other platforms I'm happy with it cause it is data that it will use to find more cold purchases. The more the data the better for optimization even if the data is warm or stolen from other platforms. That's why I don't exclude warm audiences from cold traffic ads if the store has repeated customers. I prefer not to do retargeting at all instead. What I say above is proven and I have videos from sales periods. When you have bad results you do a sale on the store the results get inflated of course from the sales on the sale period but the fun fact is that after the promo ends the results don't go back to the bad roas but they continue strong with all the data that came inside the campaigns. Even if they are stolen from repeat customers. A Small Tip to Boost Your Facebook Ad Results If They Start Failing! This is a video that explains it more and I have 2 more coming proving it with ad account data in the next 3 months.
Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout
Thank you. Do you still recommend splitting up campaigns by different ad types, i.e., images, videos, carousels, catalogs, etc.?
100%
Love it. The 1 campaign thing never sat well with me. If a campaign is working, I don't touch it. I'll launch another one to scale my ad spend. :)
Good Job!!!
great video
How do you scale the budget aggressively with winning ads? Would you launch new campaigns with higher budget and different bidding strategies and different methods (A+, costcap, bid cap, etc.)?
Aggresively means that you are willing also to lose all. If you are ok with that you can do all the things you mentioned.
@@KonstantinosDoulgeridis😂😂😂😂😂
Hey Konstantinos great video! I have a question, currently im running adv+ and detailed interest, before my detailed interest was out preforming my ADV+ but now that is not the case, my detailed interest has slowly become unprofitable whilst my ADV+ has become better and better. Ive had someone advise me that the results in detailed interest dont matter as they are whats feeding the adv+ the new people to advertise too and that i should keep detailed interest running even at high CPA is this true? does interest campaign improve the preformance of the ADV+ or is it safe to turn off the campaigns that are no longer preforming and try scale with ADV+?
No it is not true. Move to broad if is working better for you. The results are there and the goal for each ad account is to be able to do broad only eventually.
Thanks for the video Kostantinos! I've been using prepaid funds on my BM and my daily limit was stable at 750/day, I messed up and ran out of prepaid funds and FB charged me on my credit card, and now my daily limit is 370! Im spending 400 a day. Would you suggest I lower my spending to 370 to match it or just leave it at 400 and wait for them to up my daily again? Just added more funds.
Yea just leave it to 400 it is ok! If the difference was bigger you should have lowered it.
@KonstantinosDoulgeridis Thank you boss! Still only running the one broad campaign. I have enough ads to try an adv+ campaign so will be doing that when budget goes back up. Do you I think I should add my winning ad in the new campaign or just do new ads
I would do new
Hi Konsta, we have launched our first ads yesterday, these are UGC, I did CBO broad, 1 ad set, different hooks of 1 video, 50 euro budget (Netherlands/belgium), now we are not getting any ATC's, for how long do you think we can run it before killing, and in what way should we better test what works for us?
with 0 atc 48 hours max and pivot to different ways of targeting if you get good cost per clicks and ctr. Keep testing until you see something working. Then be patient with it since it is a new ad account!
If I was teaching FB ads and knew 90% of viewership will not put the time into learn for long period and test etc or starting at small budgets/new pixels.... I will make videos about running single campaign structures... Easy to convert with small budgets, new pixels and won't have to explain myself much in the comments. In reality i probably wouldn't run one campaign structure with ASC or other, even for single product store lol. At least not any more maybe early early on and that too just to get pixel started. We still have our first ever ASC still running in our account. Don't get me wrong, if we could run one campaigns hit all audiences, different demographics, promote products from different angles all in one campaign...I would do it.
I agree with what you said!
Hi Konstantinos,
How long do you let a new campaign run? I’m running some campaigns and they are $100/ days with crazy method for 4 days but I only got 1 sale from today.
Should I let it run for 7 days first?
No if it is bad on 4 days and you dont see any way of optimizing it or a hope dont go for 7 days. Try something else.
Hello do you exclude warm and hot audiences on cold ads and make retargeting? Thanks
Depends on the brand. If it is 1 sale and they never buy again or a lead and they never buy again I do it. IF it has repeated sales I dont and i hope that fb will capture these sales in order to get more data on my adsets and find more cold customers.
@@KonstantinosDoulgeridis Thanks for answer. So you say when ad fatigue goes up by the time meta finds colder people and ad fatigue goes down and performance goes up again? So you think we should run ads without exclutions and without retargeting. So what do you think about full exclutions full cold ads with seperate retargeting? Or else there is no meaning to make retargeting because meta does it already. And again I ask do you believe that meta find colder new people by the time even without exclutions?
@@ahmetatalay2256 As a first read im confused but let me explain.
So you say when ad fatigue goes up by the time meta finds colder people and ad fatigue goes down and performance goes up again? --> I never said that and I don't know if it makes sense too. This is just an assumption.
What I said is that even if FB steals sales on our cold traffic ads from warm audiences, SMS, email, or even other platforms I'm happy with it cause it is data that it will use to find more cold purchases. The more the data the better for optimization even if the data is warm or stolen from other platforms. That's why I don't exclude warm audiences from cold traffic ads if the store has repeated customers. I prefer not to do retargeting at all instead.
What I say above is proven and I have videos from sales periods. When you have bad results you do a sale on the store the results get inflated of course from the sales on the sale period but the fun fact is that after the promo ends the results don't go back to the bad roas but they continue strong with all the data that came inside the campaigns. Even if they are stolen from repeat customers. A Small Tip to Boost Your Facebook Ad Results If They Start Failing! This is a video that explains it more and I have 2 more coming proving it with ad account data in the next 3 months.
Interesting