How to Use Facebook to Build a Community in 2023
ฝัง
- เผยแพร่เมื่อ 26 ก.ค. 2024
- Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? Discover how to develop communities with Facebook.
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👁️🗨️ About Mari Smith
- Website www.marismith.com/
- The New Relationship Marketing marismith.com/relationship-ma...
- Facebook Organic Marketing Masterclass www.marismith.com/fbomm/
- Facebook / marismithleaders
🔗 Other Notes From This Episode
- Find other products, tools, and resources mentioned in this episode www.socialmediaexaminer.com/h...
- Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
00:57 Why Marketers Should Focus On Facebook For Developing Community
05:04 Consumer Behavior On Facebook
06:17 Marketing Changes On Facebook In The Last Year
10:11 Facebook's Discovery Engine
13:21 Using Facebook For Community Development
16:37 How To Use Video Posts To Cultivate Facebook Community
21:08 How To Use Non-Video Posts To Cultivate Facebook Community
25:36 How To Use Facebook Groups To Nurture Community
30:58 How To Create A Community People Want To Return To
36:43 How To Moderating Your Facebook Group
39:54 How To Use Special Facebook Group Features
42:17 Sharing Exclusive Content In A Facebook Group
43:20 When To Use The “@Everyone" Tag In Facebook Groups
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🌿 More tips to build strong 🤝 connections with content on social media th-cam.com/video/I2jpHBR3Tx8/w-d-xo.html
8:18 This is what is all facebook about now, a lot of issues and no support to help. thank you for noticing this
Ohhh fantastic Mari is on Social Media Examiner! We love Mari!! So much knowledge and goodness.
Mari is ok when she takes her meds
Great video Mari
8:18 Yes it's really the best way to relay to other channels while Facebook presence makes it at the minimum because if you rely on their ads, the Ai might disable your ad account with no return, like what happened to me, I have 0 issues in my Ad Account and not even used ads 9 months ago, but they Disabled it for no reason.
I love Mariiiiiiiiiiiii! Thanks for posting this :)
Awww! Love ya back!! 🥰💞
So happy to see Mari🎉
Thanks for this
I wish FB would allow us to run ads to promote groups rather than just pages.
Omg, I totally agree with you Shane!! Meta/FB does a fairly good job of really pushing the power of Groups... but why we can't proactively pay to promote is super annoying. There are a lot of creative ways, of course. I see many marketers using a lead magnet landing page, for example, and to get the free gift subscribers have to join the FB group.
Very good info ty
Awesome!
Mari is Great
Big Mike in the house!! Woohoo, thank you!! 🤩🙌🏻
24:12 What's the method for running these content tests? Like, how many days do you test, what are the key metrics, etc.
Hello Bike Pretty -- I would recommend running tests for around 3 days or more. It can take that long for the AI / machine learning / algorithms to properly assess your variables. In terms of key metrics, that's going to be up to you. Let's say you're doing some split testing driving traffic to a special offer - perhaps a free download (lead magnet) to get more subscribers on your list. Then your #1 metric would be ultimately how many new leads (subscribers). But you'd also track clicks, CTR (click through rate), ROAS (return on ad spend) and more. If you're running video posts/ads, then you'd monitor video views as a key metric, too. Hope this helps!
Hello. Awesome video! What are the tools to keep the audience active?
I have 18 groups right now, I could use Ideas to spur growth.
hi there I need your help. How do you stop people from sharing private posts on my own wall. A friend shared a post yesterday and when i look on their profiles they dont have the sharing option. I need this to change but don't know how to turn it off.
I was interested to hear what she was about to say about the share feature on facebook she was talking about
FANTASTIC! interview. Where can I submit a question for Mari at this late date? My question: is it best to post on my Page and then Share that post to my Groups? Facebook recently took down my group just as I passed the 18k+ milestone.
Hi Randy, Here's the link to Mari's "Social Scoop" community on Facebook: facebook.com/groups/911418168974769 -Jason
Hello there! Is there any Facebook ad analytics app?
Why is SMM so expensive?
It's not expensive if you have a cohesive strategy that generates leads and sales! Yes, it can take time and money in the beginning to run plenty of tests and see what works. But ultimately, your marketing and advertising costs should not be considered as expensive when done correctly - you should always, always see a positive ROI (return on investment). If you're spending more money on marketing/social media than you're making, then that needs to be fixed!! 🤪
Thank you for this fab interview, Mike!! Wowee, hard to believe that was my 11th guest appearance on your Social Media Marketing Podcast since inception in 2012! I'm so impressed with your consistency! And there's always so much to talk about with Facebook, lol! 😆
Thanks Mari! There's always something new we learn from you!! -Jason
Total waste
Let' me have your ebook for face book marketing, both for videos chat and any way you can help make use of face book and profit