I echo kill2live’s comments. I was a prior owner of the 2013 and 2017 BRZs and now have a 2022 gr86. As good as the generation 1 was - and it was - this one is a fair bit better. Get one when you can and enjoy the simplicity of a pure sports car that you can drive everyday (so long as you don’t need to bring two friends with you)!
@@dragonwithak If you have good credit or parents to cosign for you just get it now by financing bro. Getting it new is a whole new feeling but if you wait to save they're all gonna be used and taken.
So far I think I only seen one and I couldn’t tell who was driving it. So if it were that affordable I would probably see it more often on the vehicles fleet.
I've loved driving and modding my xB for the past 8 years! Scion had its time and place and definitely left its mark on the auto industry with its dealer model and options for customization but Toyota let the brand stagnate for too long and it lost its charm with young buyers towards the end.
So the reason Sicon failed was bc of the 2nd largest upwards transfer of wealth in US history that destroyed the average American’s buying power, further killing the American dream.. got it
Scion supra is just stupid since supra has always been a toyota ever since it was a Celica but the GR Corolla would've been the GR iM or the GRIM... and that would've been awesome. Since the corolla hatch was originally a scion iM, at least in Puerto Rico.
I worked at a Toyota dealership and I just passed the scion area of the store. I was driving an FJ and wasn't looking for a line like that. I rented an IQ and really enjoyed it. Now in 2023, Saw a tC RS 8.0 and immediately had to buy it. Funny how things work.
I remember wanting a tC. But I was 19 and got a Cobalt instead because it was $3k cheaper and definitely made an impact on what I could afford. I worked 32 hrs at a gas station and went to college full time. No way I could've afforded a $17k car even after I put $2.2k down on my Cobalt with no credit history. I really wanted an s14 which was the same price as the Cobalt at the time but my old man refused to cosign for a used car and I didn't have enough time to save up for the $4k Civic I found with a fart can. Kinda glad I missed out on that Civic in hindsight lol
@@kibawhitefang7176 yea a lot of things were different back then lol. If you had 200+ HP you were descent. 300 you could compete. 400+ you had little competition. 500 you were the fastest. Over that then you were a god. Meeting up at Starbucks at 9pm to see how your build stacked up. Manual was faster and you had to know how to drive to prove it. Those days are gone. Everything is too fast for the street now and have a lot of nannies to keep you out of trouble
Scion will definitely not work today. With dealers marking up the FRS when they first came out, I wasn’t able to get one. Fast forward to today, when everything costs so much more and dealers adding even higher markups on models on high demand, only those with crazy enough to pay will be able to drive off with them.
My wife came with a scion XB, that made me get a scion tc as a work car it was great, I still love that car. I had to trade it in for a Subaru Crosstrek as a family car. That's also amazing. But now days the XB is my work car and it does exactly what you think it would and should do. With zero driving fun. It is great, for what it is. But it isn't a rollercoaster for sure
i still got my scion tc 2011 and it’s my first car! never ever got any problem with it just a normal oil change and filter change and ofc the battery, i have changed the alternator, spark plugs, starter, ac compressor ,front/end links and sway bar bushings and that was it! it runs like new up until now!
Yes Scion is gone now, but those 16-18 who brought them are now 30 creating a new generations of car lovers. I am one include and still loving/modding my 2013 FR-S and 2014 tC.
They let Kia win the boxy car segment with the Soul which may or may or be discontinued. The second Gen Xb was left to stagnate and was a massive departure from the first gen.
The 2ZZ-GE in the Celica GT-S had 180HP. It's 0-60 time was actually in the high six seconds for the 6 speed manual. That part in the video is quite misleading. 7.6 seconds was likely with the automatic, which made it a lot slower. The GT-S was an excellent car in its day and was marginally slower than the Integra Type-R because it lacked LSD and had taller gearing.
I wouldn't call it a total failure, because they've obviously transferred what they learned into the modern Supra, and anything with Gazoo Racing branding.
Bought my '04 xA brand new from the dealer my senior year of college. Had it until 2015 when I sold it for an NC Miata. As much fun as I had with the Miata, I should've never have gotten rid of the Scion. In the 11 years I owned it, with almost 250k, the only thing I ever had to replace was a hose in the engine and the seal around the hole for the gas tank (where you fill up). It was an absolute beast of a machine that was small, fast enough, gas sipping, reliable, and surprisingly spacious for storage. My next DD will most likely be a tC 2.5, as it's a two door coupe version of the Camry from those years. Sporty, fun, reliable, and relatively cheap at used prices. Can't go wrong with an eco-Toyota!
Toyota needs to bring back a budget AWD or RWD 2 seater car similar to a kit car. Customers would be able to customise their engine options and give them the sense of driving a supercar that they would never afford to buy.
The generation Scion tried to capture is older now, and would more than likely be looking for the Crown brand of Toyota, a more up scale brand other than Lexus that could catch your eye with the Sporty concepts being shown today 🙌🔥
Yeah, for Toyota, they should be entry level of their brand, Lexus would be upscale of such, Crown be their luxury brand TRD or GR as their performance sub-brand, and Scion should be for a certain types of customers or be their EV brand, so yeah
With constantly increasing car prices I don’t see Scion making a successful return anytime soon. It’s seems Toyota is ok with Just marketing their cars to who ever is buying them. I personally like the GR86 commercials :)
Financially it failed, but the 06 xb I owned for 10 years was a huge win. So capable, useful, practical and affordable. These days, a Corolla costs far more and offers less, less fun, less style, less practicality. It's a huge shame that the second gen xb was a whole new ride, rather than an improved first gen. It got too big, had lower mpg, and mixed boxiness with a bunch of curves.
My little xb is a great service car i have my Milwaukee packout boxes in the trunk, vacuum and a bunch of other stuff, ladder on top, gives me 30mpg i drive it around 110 miles a day it has never left me down. Its stickfshift too so its fun to drive
For real. Even most independent 20 years olds could never afford a 15k car let alone these cars around 20k. This is a joke to pursue this segment of buyer when you aren't actually offering anything affordable.
Scion did not fail. It was ultimately an experiment, much like Saturn. Toyota took what worked and incorporated it into their primary brand. Hence the Scioon FRS became the Toyota FRS (then GR86) and the Scion iM became the Toyota Corolla Hatch (as they already were in most of the world). The xD and xA didn't work and could be canceled without tarnishing a valuable brand. The xB was mostly successful, but was too niche to last much like the Honda Element.
that's in a way true but in those days Toyotas used to actually be affordable even after options taxes title license fee etc. for example if you bought a 2002 Toyota Camry Solara SE V6 Coupe fully loaded it would've cost around 30,000 while the Convertible would've cost about 5k more or roughly 17% and the first gen averaged about 74,000 sold per year roughly 1/6 of what the 4 door sedan sold annually in the same decade the Sedan's lowest sales between 1999 and 2008 were 2001 with 388,512 units sold in the US while the Solara Coupe/Convertible sold 65,000 units that year where as near the end of production the Solara was averaging about 25,000 units per year or around 5.3% of total Camry sales were Solara's. If I wasn't legally blind I'd wanted either a Solara SLE V6 Convertible or a Chrysler Sebring LXI V6 Convertible as my first car though with the Chrysler I would've gotten a manual transmission as their automatics at the time were crap where as Toyota Automatics if well maintained can easily last a minimum of 250,00 K miles which is just over 400,000 kilometers for example the Highest Mileage Lincoln known to exist is a 1983 Town Car with 1.33 million miles on its odometer though the highest mileage car ever recorded is a 1966 Volvo P1800 with 3.425 million miles on its odometer which is equivalent to 5,512,032 Kilometers or 23 trips from Earth to the moon mind you only 6 Apollo missions landed on the moon between July 20th 1969 and Dec 11th 1972
And the moral of this story is that the only way that a kid can get a new car is just to steal it. Not that I'm endorsing,encouraging or approving that sort of thing.
Underglow, mood lighting, blacklights, wraps/vinyls, and a pair of 300w (150w RMS) 12" subs as available features would have saved/elevated the brand. Like Honda's experiment with the Element, Toyota was guessing about the wants, desires, and styling of their demographic. As a result, their product appealed to the wrong group. Even making all of those features DIY bolt-on options would have solidified the brand as the champion of teens and young adults. $15-$20k pricetags would have made them affordable. Under chassis bolt-on Neons and built-in aux switches with built-in fused circuits means that the teen wouldn't need to add them on their own. Add stylish and interchangable headunits, using name brand electronics manufacturers like Pioneer and Alpine, and you have yourself a young adult's dream car. Make an available retracting screen, and the extra $500 the youth would have spent at crutchfield is now incorporated into their monthly payment. Rather than having the dealer install the parts, Toyota could have launched an online store to sell the parts directly to the owner. This way, the youth can spend that money, burning a hole in their pocket, on their car, through the manufacturer, and not 3rd parties. Parts could be picked up at the dealer, but installed at home. Dealer install options could still be available, but the self-install option saves the youth that $120/hr labor fee. DIY is the name of the game for youth. The generation targeted grew up on Legos. They know all about clipping and snapping things together. Electronic Arts understood this demographic far better than Toyota. NFS Underground and U2 were released in the wake of Fast and Furious. If Toyota had taken queues from that movie as well, the Scion brand would have been a monumental success. I entered the car market around the introduction of Scion. I did like their music and ads (I even highjacked a song from an ad once), but I was in the used car market. Had I been in the new car market and Scion had marketed themselves as Legos for adults (they tried, but failed), I would have been all over that brand. Instead, I bought a EF civic in 2000, added red stringlight to my dash and footwells, installed a blacklight with blue LED tips that pulsed with my music, 2 15" cabinet subs in the trunk, and a blacklight running parallel with each C-Pillar. My car was a rolling rave and a dance music sideshow. I almost installed a PS2 in my car. Hand me a manufacturer who offered those as options I can buy later, and most of my paycheck would have gone to that brand. Rather than building a music brand, Toyota should have stuck with building a car brand. Teens and young adults will listen to whatever they want. Without the tools to do it in style, they'll DIY it on their own. I'm lucky I didn't have an electrical fire. I soldered all my leads to a single unfused 20A switch on my dash that would get pretty warm. Demographic recon and a firm understanding of their target audience is what this brand was missing. Scion failed because it was haphazardly implemented. Just like dipping your toes in the water will not make you an olympic swimmer. Having a few body mods, rims, trim colors and interior options doesn't mean you'll corner the youth car market. They played it safe and lost the bet. You can't win Poker in life unless you count cards. Like Geo and Saturn, I don't miss Scion. Great vid BTW. I love these brief history lessons.
First of all under glow isn’t street legal and depending on the state interior lighting isn’t street legal either. A lot of the things that ricers do to their cars have a lot of red tape around them. However I do agree that Toyota should’ve had their own store but for performance parts and body kits. But I think scion‘s biggest problem is that most of the cars didn’t have world-class engines or any factory Boost. The civic SI for example you got morons modifying them to this day because the engines are used currently in race cars. The accord had the engine in it aswell As minivans with V6 VTEC and people pop them out and put them in their civics. Their fastest cars is the scion TC and the FRS got Molly whopped in their segments. The cobalt SS came super charged, the focus ST came out, the Dodge neon SRT four, the civic SI, the Honda S2000, The mini Cooper John Cooper works. Those cars were successful because but companies were like “here is a car with a nice engine we have a store over here if you wanna make it faster, have fun.”
@@regalcatnetwork8068 Underglow is not illegal everywhere. Just because someone is pulled over for it doesn't make the stop justified. In Texas for instance, you can have amber and white underglow all day. What becomes controversial is blue and red, especially if visible from the front of the vehicle. If pulsating, it could be argued that the "offender" is impersonating an officer. Other states may have different regulations. Teens and young adults may want performance options, but how many have the skills to install them, or the money for someone else to do it. When I had my first civic, I was looking at a $2k turbo kit for my car. Out of my price range. You could argue that performance packages could be added to the initial price. However, that would bump that $20k vehicle to $25-30. This means a higher credit score and monthly payment. Both of which young drivers struggle with. In terms of performance options, Ford with their mustang has been doing it right for decades. From the lowly V6 base model to Shelby Cobras, you've always had at least 3x factory performance options. These days, Ford has a mustang and configuration for every budget. True, Honda engine swaps are very common, but the more complicated swaps are not as common. A K24 dropped into an EG civic isn't something you see every day. Its more like B18 and B16 swaps that are more common. You'll find a J37 dropped into an Accord, but to do that to a Civic is about as complicated as a K swap on a miata. Kids right out of highschool aren't going to be doing that in mass. Agreed, Scions were dog slow, but they didn't need performance to carry the brand. Even today, engine glow, under glow, and interior mood lighting is very popular among the youth. Not to mention stick on aero and vents. If a manufacturer were to work with lawmakers to hammer out what's permissible, it would be pretty easy to corner the market. Audio Db levels, light color and placement. That's about it. Wrap options would just seal the deal. Maybe the options the young driver craves were too controversial for the Scion brand to feel comfortable using, I don't know. Either way, they failed to connect with their audience. As a result, the brand collapsed.
I have been trying to find a used 2nd gen tC. I just love the idea of a two door coupe liftback. I really want it in red. I am not trying to be speed demon I would literally drive like a Buick owner. But seriously cant find many oprion. And so mnay of them have been in wrecks or modded.
Idk what the video is about, but I'm seeing a GR86 in the thumbnail, which is my dream car and I've been slowly saving up for it. One day I'll have it!
I wanted to buy a Scion TC in 2012 and the dealer was VERY obnoxious and rude with co-sign and Cash down , i finally bought a Honda civic which i still own.
You guys ought to do a breakdown of the coupe, being overlooked and almost forgotten. Besides any high end car Audi, BMW, Mercedes, Porsche... where's the coupes gone? Only having Chevy, Dodge, and Ford roughly having them and these you brought up in Toyata and Subaru.. In order to get a coupe now, you have to reach back. Avenger, Talon, Civic, g37, 350z, Eclipse, Tc, 3000 gt, genesis coupe, celica...etc, just off the top of my head were, slightly affordable cars all at their time, but now all coupes run at about 30k. Miss that Era.
Coupes are just not desirable cars. I am actually looking to buy one. But they really just are not appealing to most buyers it seems. Just the way it is.
I feel like the younger generation tends to buy used car more. Cars depreciatesdrastically after the first 3 years, many will eventually hit the used-car market and that's where young people have their eyes on.
Bought a New 05 Scion Tc 5speed for $15,500 😊 for my wife. Also bought a used 02 Honda S2000 with 8,000 miles for $17,900 in April 2005. Wish i still had them 😢
I love the Scion brand and if they did cars there were high pesports cars that were very unique in their own ways they could definitely make it. Out in this society right now
The no haggling is so bs. On paper it should be like target where you could go to any target to buy a play station and it would all be the same price. In practice the dealership just used it as an excuse to get you to pay for their markups. But scion was still negotiable. I got a few k off a TC. I honestly think not being negotiable was the thing that killed Scion.
The "problem" with "SCION", was that all of their vehicles where just "rebranded" TOYOTA Celica Chassis based vehicles. Money saver for them, but absolutely boring for the "point market strategy" for sales... The Xb, or "Xbox", as many considered it as, was the best SCION Vehicle that was sold next to the Xa model!
The xA was shit lmao, literally an xB but worse in every way, the xB, tC and FRS were the the best Scion had, the last two being the only to succeed at the targeted market
Saturn worked until Cadillac got ahold of it. Scion took the fixed pricing of Saturn and made small cars great. Young people flocked to them. Toyota reliability in an affordable car. Marketing and innovation is where Scion failed. I keep thinking about the ad where you can bye two cars and drive them across the US for the cost of a competitors car.
The Scion brand most definitely would not work today. The majority of the younger generation does not have money thanks to late stage capitalism. The ones among them that do have money aren't looking to be hip or cool; they want to show off status, the fact that they do have money to spend, or they're just looking for something reliable.
The problem with attaching your brand to "youth culture" is that essentially there IS no youth culture.... And there really hasn't been since the 1980's
Young people don't want cars that the older kids had when they were in middle school . Scion needed new models every 3 years to keep their attention. But kIA managed to sell the SOUL and NIRO years after the Scion XB was discontinued . Those three cars look about the same. Toyota just lost its vision to built fun vehicles and sales are declining .
Young people are generally poor and broke, unless their parents are going to pay for it. I got the Scion xB and at close to $20K, it's going to be the grandpas who'd buy the car as opposed to "young" people
??? Toyota took it to a new level. They have one of the hottest line ups of sport cars. Car prices are insane now but that’s the global economy today. Salaries haven’t kept up with inflation
My dream car is the new gr86 and I'm glad toyota is still giving us FUN manuals for relatively affordable prices
I got the 10th anniversary edition with manual, and I'm here to say.... GO GET IT. It's my daily driver and is perfect!
@@kill2liveand4fun once I'm done with college I'll be saving up like a mad man to afford it
I echo kill2live’s comments. I was a prior owner of the 2013 and 2017 BRZs and now have a 2022 gr86. As good as the generation 1 was - and it was - this one is a fair bit better. Get one when you can and enjoy the simplicity of a pure sports car that you can drive everyday (so long as you don’t need to bring two friends with you)!
@@dragonwithak If you have good credit or parents to cosign for you just get it now by financing bro. Getting it new is a whole new feeling but if you wait to save they're all gonna be used and taken.
So far I think I only seen one and I couldn’t tell who was driving it. So if it were that affordable I would probably see it more often on the vehicles fleet.
I've loved driving and modding my xB for the past 8 years! Scion had its time and place and definitely left its mark on the auto industry with its dealer model and options for customization but Toyota let the brand stagnate for too long and it lost its charm with young buyers towards the end.
So true ! I remember when it came out everyone around here had one lol it was very affordable and a lot of people liked customizing them.
So the reason Sicon failed was bc of the 2nd largest upwards transfer of wealth in US history that destroyed the average American’s buying power, further killing the American dream.. got it
Pretty much…..and notions of youth ownership changed.
Imagine the scion Supra 😂 or the scion GR Corolla
The Scion Arpus and the Scion RG Alloroc.
Honestly, that would be kinda cool if scion was still around
@@wildsword6856 truth
Ou ou or a scion chaser FR-X 100
Scion supra is just stupid since supra has always been a toyota ever since it was a Celica but the GR Corolla would've been the GR iM or the GRIM... and that would've been awesome. Since the corolla hatch was originally a scion iM, at least in Puerto Rico.
I worked at a Toyota dealership and I just passed the scion area of the store. I was driving an FJ and wasn't looking for a line like that. I rented an IQ and really enjoyed it. Now in 2023, Saw a tC RS 8.0 and immediately had to buy it. Funny how things work.
toyota have no idea how to market their cars.
just like no one wanted LFA in 2012.
now suddenly everyone want it.
I remember wanting a tC. But I was 19 and got a Cobalt instead because it was $3k cheaper and definitely made an impact on what I could afford. I worked 32 hrs at a gas station and went to college full time. No way I could've afforded a $17k car even after I put $2.2k down on my Cobalt with no credit history. I really wanted an s14 which was the same price as the Cobalt at the time but my old man refused to cosign for a used car and I didn't have enough time to save up for the $4k Civic I found with a fart can. Kinda glad I missed out on that Civic in hindsight lol
Cobalt is faster anyways
When was this?
@@kibawhitefang7176 this was back in 05 when both the Cobalt and tC were brand new cars. Nothing on the used market yet
@@Tieaga That’s crazy. Yeah, that’s the year of NickelBack lol 😂 And Borders, the book retail store.
@@kibawhitefang7176 yea a lot of things were different back then lol. If you had 200+ HP you were descent. 300 you could compete. 400+ you had little competition. 500 you were the fastest. Over that then you were a god. Meeting up at Starbucks at 9pm to see how your build stacked up. Manual was faster and you had to know how to drive to prove it. Those days are gone. Everything is too fast for the street now and have a lot of nannies to keep you out of trouble
Great video. I wanted the xB in my 20s, and I finally got one when I turned 40.
3:20 so they had no dealerships but optional extras were installed by dealers? How's that work?
*All I want is the ability to purchase a GR Yaris in the USA*
I had a 1st gen xB when I was 25, lowered on wheels and a system, I even joined an all Scion car club..I guess the marketing scheme worked on me
Scion will definitely not work today. With dealers marking up the FRS when they first came out, I wasn’t able to get one. Fast forward to today, when everything costs so much more and dealers adding even higher markups on models on high demand, only those with crazy enough to pay will be able to drive off with them.
My wife came with a scion XB, that made me get a scion tc as a work car it was great, I still love that car. I had to trade it in for a Subaru Crosstrek as a family car. That's also amazing. But now days the XB is my work car and it does exactly what you think it would and should do. With zero driving fun. It is great, for what it is. But it isn't a rollercoaster for sure
i still got my scion tc 2011 and it’s my first car! never ever got any problem with it just a normal oil change and filter change and ofc the battery, i have changed the alternator, spark plugs, starter, ac compressor ,front/end links and sway bar bushings and that was it! it runs like new up until now!
Tbh the Scion brand should have continued, I loved it
Still driving my 2007 with 246k. No major issue but adding oil once a week.
Yes Scion is gone now, but those 16-18 who brought them are now 30 creating a new generations of car lovers. I am one include and still loving/modding my 2013 FR-S and 2014 tC.
My 86 is definitely a very important car to me. A ladder over a stepping stone in my racing career.
You can't afford something better. That's why
@@charlesli6751 Sounds like projection but ok
They let Kia win the boxy car segment with the Soul which may or may or be discontinued. The second Gen Xb was left to stagnate and was a massive departure from the first gen.
The Celica GT-S with the 2ZZ-FE is a seriously fun platform. 0-60 in 7.6 seconds is pretty impressive for a 1.8L with no turbo on regular gas.
Side note, the FR-S had only 40 more horsepower than the Celica.
The 2ZZ-GE in the Celica GT-S had 180HP. It's 0-60 time was actually in the high six seconds for the 6 speed manual. That part in the video is quite misleading. 7.6 seconds was likely with the automatic, which made it a lot slower.
The GT-S was an excellent car in its day and was marginally slower than the Integra Type-R because it lacked LSD and had taller gearing.
Unfortunately Celica GT-S' had a horrible problem with the oiling system and if you tried to drive them hard you ended up with a knocking engine.
I wouldn't call it a total failure, because they've obviously transferred what they learned into the modern Supra, and anything with Gazoo Racing branding.
Bought my '04 xA brand new from the dealer my senior year of college. Had it until 2015 when I sold it for an NC Miata. As much fun as I had with the Miata, I should've never have gotten rid of the Scion. In the 11 years I owned it, with almost 250k, the only thing I ever had to replace was a hose in the engine and the seal around the hole for the gas tank (where you fill up). It was an absolute beast of a machine that was small, fast enough, gas sipping, reliable, and surprisingly spacious for storage. My next DD will most likely be a tC 2.5, as it's a two door coupe version of the Camry from those years. Sporty, fun, reliable, and relatively cheap at used prices. Can't go wrong with an eco-Toyota!
Toyota needs to bring back a budget AWD or RWD 2 seater car similar to a kit car. Customers would be able to customise their engine options and give them the sense of driving a supercar that they would never afford to buy.
Lol. You're funny
@@charlesli6751 It beats tragic every time.
My first 05 TC 2 years ago, started 210k to 235k miles, sold. Now, my second 05 TC started 131k miles to 133k miles now. Both 5 speed.
Honestly they should've kept the tC and the xB as Toyotas. They were way too good to die. Practical, reliable and affordable for the younger buyers.
The generation Scion tried to capture is older now, and would more than likely be looking for the Crown brand of Toyota, a more up scale brand other than Lexus that could catch your eye with the Sporty concepts being shown today 🙌🔥
Yeah, for Toyota, they should be entry level of their brand, Lexus would be upscale of such, Crown be their luxury brand TRD or GR as their performance sub-brand, and Scion should be for a certain types of customers or be their EV brand, so yeah
They had some of the best mixtapes when they had the A/V project.
Still have my fr-s with light mods. They would have been better to keep the mr-s as the sports car. And xa and xb as the 'pratical cars'.
With constantly increasing car prices I don’t see Scion making a successful return anytime soon. It’s seems Toyota is ok with Just marketing their cars to who ever is buying them. I personally like the GR86 commercials :)
Financially it failed, but the 06 xb I owned for 10 years was a huge win. So capable, useful, practical and affordable. These days, a Corolla costs far more and offers less, less fun, less style, less practicality. It's a huge shame that the second gen xb was a whole new ride, rather than an improved first gen. It got too big, had lower mpg, and mixed boxiness with a bunch of curves.
The 1st Gen xB was brilliantly packaged.
The failing was that Toyota Echo engine with only 100hp… a 1.8 Turbo from the Celica would have been epic
My little xb is a great service car i have my Milwaukee packout boxes in the trunk, vacuum and a bunch of other stuff, ladder on top, gives me 30mpg i drive it around 110 miles a day it has never left me down. Its stickfshift too so its fun to drive
Team ScionTific in the hooooouseee! Hahaha, the good old Scion days, what a ride that was 😃. Thanks guys for bringing back some awesome memories.
Honestly don't know any teens that can afford to buy new cars in today's market.
For real. Even most independent 20 years olds could never afford a 15k car let alone these cars around 20k. This is a joke to pursue this segment of buyer when you aren't actually offering anything affordable.
I wish they would bring the brand back. I loved those cars. I'm a typical American car and truck guy but those scions were so cool!
I hope they bring back the tc and make it rwd
That would be a winner.
Scion did not fail. It was ultimately an experiment, much like Saturn. Toyota took what worked and incorporated it into their primary brand. Hence the Scioon FRS became the Toyota FRS (then GR86) and the Scion iM became the Toyota Corolla Hatch (as they already were in most of the world). The xD and xA didn't work and could be canceled without tarnishing a valuable brand. The xB was mostly successful, but was too niche to last much like the Honda Element.
The XB is still used a lot, theres like 3 taxi companies in my area that all use the Scion xB
that's in a way true but in those days Toyotas used to actually be affordable even after options taxes title license fee etc. for example if you bought a 2002 Toyota Camry Solara SE V6 Coupe fully loaded it would've cost around 30,000 while the Convertible would've cost about 5k more or roughly 17% and the first gen averaged about 74,000 sold per year roughly 1/6 of what the 4 door sedan sold annually in the same decade the Sedan's lowest sales between 1999 and 2008 were 2001 with 388,512 units sold in the US while the Solara Coupe/Convertible sold 65,000 units that year where as near the end of production the Solara was averaging about 25,000 units per year or around 5.3% of total Camry sales were Solara's. If I wasn't legally blind I'd wanted either a Solara SLE V6 Convertible or a Chrysler Sebring LXI V6 Convertible as my first car though with the Chrysler I would've gotten a manual transmission as their automatics at the time were crap where as Toyota Automatics if well maintained can easily last a minimum of 250,00 K miles which is just over 400,000 kilometers for example the Highest Mileage Lincoln known to exist is a 1983 Town Car with 1.33 million miles on its odometer though the highest mileage car ever recorded is a 1966 Volvo P1800 with 3.425 million miles on its odometer which is equivalent to 5,512,032 Kilometers or 23 trips from Earth to the moon mind you only 6 Apollo missions landed on the moon between July 20th 1969 and Dec 11th 1972
And the moral of this story is that the only way that a kid can get a new car is just to steal it.
Not that I'm endorsing,encouraging or approving that sort of thing.
I've owned the xA, xB, and xD with manuals. All were great fun, dependable, and ultra inexpensive.
Underglow, mood lighting, blacklights, wraps/vinyls, and a pair of 300w (150w RMS) 12" subs as available features would have saved/elevated the brand. Like Honda's experiment with the Element, Toyota was guessing about the wants, desires, and styling of their demographic. As a result, their product appealed to the wrong group. Even making all of those features DIY bolt-on options would have solidified the brand as the champion of teens and young adults. $15-$20k pricetags would have made them affordable. Under chassis bolt-on Neons and built-in aux switches with built-in fused circuits means that the teen wouldn't need to add them on their own. Add stylish and interchangable headunits, using name brand electronics manufacturers like Pioneer and Alpine, and you have yourself a young adult's dream car. Make an available retracting screen, and the extra $500 the youth would have spent at crutchfield is now incorporated into their monthly payment. Rather than having the dealer install the parts, Toyota could have launched an online store to sell the parts directly to the owner. This way, the youth can spend that money, burning a hole in their pocket, on their car, through the manufacturer, and not 3rd parties. Parts could be picked up at the dealer, but installed at home. Dealer install options could still be available, but the self-install option saves the youth that $120/hr labor fee. DIY is the name of the game for youth. The generation targeted grew up on Legos. They know all about clipping and snapping things together. Electronic Arts understood this demographic far better than Toyota. NFS Underground and U2 were released in the wake of Fast and Furious. If Toyota had taken queues from that movie as well, the Scion brand would have been a monumental success.
I entered the car market around the introduction of Scion. I did like their music and ads (I even highjacked a song from an ad once), but I was in the used car market. Had I been in the new car market and Scion had marketed themselves as Legos for adults (they tried, but failed), I would have been all over that brand. Instead, I bought a EF civic in 2000, added red stringlight to my dash and footwells, installed a blacklight with blue LED tips that pulsed with my music, 2 15" cabinet subs in the trunk, and a blacklight running parallel with each C-Pillar. My car was a rolling rave and a dance music sideshow. I almost installed a PS2 in my car. Hand me a manufacturer who offered those as options I can buy later, and most of my paycheck would have gone to that brand.
Rather than building a music brand, Toyota should have stuck with building a car brand. Teens and young adults will listen to whatever they want. Without the tools to do it in style, they'll DIY it on their own. I'm lucky I didn't have an electrical fire. I soldered all my leads to a single unfused 20A switch on my dash that would get pretty warm.
Demographic recon and a firm understanding of their target audience is what this brand was missing. Scion failed because it was haphazardly implemented. Just like dipping your toes in the water will not make you an olympic swimmer. Having a few body mods, rims, trim colors and interior options doesn't mean you'll corner the youth car market. They played it safe and lost the bet. You can't win Poker in life unless you count cards.
Like Geo and Saturn, I don't miss Scion.
Great vid BTW. I love these brief history lessons.
First of all under glow isn’t street legal and depending on the state interior lighting isn’t street legal either. A lot of the things that ricers do to their cars have a lot of red tape around them. However I do agree that Toyota should’ve had their own store but for performance parts and body kits. But I think scion‘s biggest problem is that most of the cars didn’t have world-class engines or any factory Boost. The civic SI for example you got morons modifying them to this day because the engines are used currently in race cars. The accord had the engine in it aswell As minivans with V6 VTEC and people pop them out and put them in their civics. Their fastest cars is the scion TC and the FRS got Molly whopped in their segments. The cobalt SS came super charged, the focus ST came out, the Dodge neon SRT four, the civic SI, the Honda S2000, The mini Cooper John Cooper works. Those cars were successful because but companies were like “here is a car with a nice engine we have a store over here if you wanna make it faster, have fun.”
@@regalcatnetwork8068 Underglow is not illegal everywhere. Just because someone is pulled over for it doesn't make the stop justified. In Texas for instance, you can have amber and white underglow all day. What becomes controversial is blue and red, especially if visible from the front of the vehicle. If pulsating, it could be argued that the "offender" is impersonating an officer. Other states may have different regulations. Teens and young adults may want performance options, but how many have the skills to install them, or the money for someone else to do it. When I had my first civic, I was looking at a $2k turbo kit for my car. Out of my price range. You could argue that performance packages could be added to the initial price. However, that would bump that $20k vehicle to $25-30. This means a higher credit score and monthly payment. Both of which young drivers struggle with. In terms of performance options, Ford with their mustang has been doing it right for decades. From the lowly V6 base model to Shelby Cobras, you've always had at least 3x factory performance options. These days, Ford has a mustang and configuration for every budget. True, Honda engine swaps are very common, but the more complicated swaps are not as common. A K24 dropped into an EG civic isn't something you see every day. Its more like B18 and B16 swaps that are more common. You'll find a J37 dropped into an Accord, but to do that to a Civic is about as complicated as a K swap on a miata. Kids right out of highschool aren't going to be doing that in mass.
Agreed, Scions were dog slow, but they didn't need performance to carry the brand. Even today, engine glow, under glow, and interior mood lighting is very popular among the youth. Not to mention stick on aero and vents. If a manufacturer were to work with lawmakers to hammer out what's permissible, it would be pretty easy to corner the market. Audio Db levels, light color and placement. That's about it. Wrap options would just seal the deal.
Maybe the options the young driver craves were too controversial for the Scion brand to feel comfortable using, I don't know. Either way, they failed to connect with their audience. As a result, the brand collapsed.
Is mistrist of car salesmen unique to any specific generation? I thought it was pretty much universal.
Thankfully Scion is still a really big brand just in Japan and not in the states anymore
I have been trying to find a used 2nd gen tC. I just love the idea of a two door coupe liftback. I really want it in red. I am not trying to be speed demon I would literally drive like a Buick owner. But seriously cant find many oprion. And so mnay of them have been in wrecks or modded.
Idk what the video is about, but I'm seeing a GR86 in the thumbnail, which is my dream car and I've been slowly saving up for it. One day I'll have it!
I wanted to buy a Scion TC in 2012 and the dealer was VERY obnoxious and rude with co-sign and Cash down , i finally bought a Honda civic which i still own.
They need to bring the xB back
tC as well
@@My_Old_YT_Accounthat car is so ugly maybe if they made it look cool
@@gotworc the 2nd gen looks quite good in my opinion
You guys ought to do a breakdown of the coupe, being overlooked and almost forgotten. Besides any high end car Audi, BMW, Mercedes, Porsche... where's the coupes gone? Only having Chevy, Dodge, and Ford roughly having them and these you brought up in Toyata and Subaru..
In order to get a coupe now, you have to reach back. Avenger, Talon, Civic, g37, 350z, Eclipse, Tc, 3000 gt, genesis coupe, celica...etc, just off the top of my head were, slightly affordable cars all at their time, but now all coupes run at about 30k. Miss that Era.
Q60 and the new z are around and gr86 as well but I get what u mean. I wish the accord and civic still had coupes
Coupes are just not desirable cars. I am actually looking to buy one. But they really just are not appealing to most buyers it seems. Just the way it is.
Toyota is on top of the market! Favorite car brand and only car in the market I would buy.
Didn’t the TC have a supercharger option from TRD?
Only gen 1. Makes 200hp. But there were issues with it. The gen 2 made 180hp
They should bring it back
I feel like the younger generation tends to buy used car more. Cars depreciatesdrastically after the first 3 years, many will eventually hit the used-car market and that's where young people have their eyes on.
Bought a New 05 Scion Tc 5speed for $15,500 😊 for my wife. Also bought a used 02 Honda S2000 with 8,000 miles for $17,900 in April 2005.
Wish i still had them 😢
I love the Scion brand and if they did cars there were high pesports cars that were very unique in their own ways they could definitely make it. Out in this society right now
I own one the final remnants of the brand, a Scion iM, but i have the final 2018 model when they stripped out the Scion name
Buying a new 4Runner this summer 🤸♂️
The no haggling is so bs. On paper it should be like target where you could go to any target to buy a play station and it would all be the same price. In practice the dealership just used it as an excuse to get you to pay for their markups. But scion was still negotiable. I got a few k off a TC. I honestly think not being negotiable was the thing that killed Scion.
I have a 23 year old celica since 18 years. I'm just selling it right now and have a new toyota family car. Scion is just a American thing...
R.I.P Scion TC 🪦💔
I still daily daily my 06 Xb, just hit 260k miles
Considering the constant barrage of recession my generation has seen scion could not work in this era either with the younger market
Attracting younger buyers means kids who are born rich right? I am 29 working night shift still can’t get a new car that is sporty but affordable
"sport tuned brakes"
Scion just relied on the same 2 models for too long. Then when they added new models it was too late
Now the frs/86 is the new civic. A local car club just made an announcement that no more frs were allowed cuz theyre like roaches now 😂
I absolutely LOVE my 2020 TOYOTA YARIS/MAZDA2 LE Sedan!
I remember the box car era from them , it was kinda popular
I told myself I was going to buy a Scion TC 2018 brand new in 2015. Little did I know..
I can’t even pronounce the freakin name when I first saw it. I used to call it ski-on or scones😂
Scion is going to be VERY collectible in just 20 years.
Nah
Good cheaper Toyota cars then
They took the GT86 to sell against Hellcats, SS Chevys and 5.0 Mustangs.
I own a 2016 Scion iA
It's a pretty great car all around tbh
i love my frs i could only say the same
@jake sadly I am unable to buy any sporty cars I have so stick to fuel efficient grocery getters, which the iA excels at
Scion was like the US version of a corolla store, but under a new brand
Honestly the Trd Camry and Supra are the only good models in my opinion
I'd like to own a gt86/brz/frs if they wouldn't cost more than imported supra in my country
The "problem" with "SCION", was that all of their vehicles where just "rebranded" TOYOTA Celica Chassis based vehicles.
Money saver for them, but absolutely boring for the "point market strategy" for sales...
The Xb, or "Xbox", as many considered it as, was the best SCION Vehicle that was sold next to the Xa model!
The xA was shit lmao, literally an xB but worse in every way, the xB, tC and FRS were the the best Scion had, the last two being the only to succeed at the targeted market
Saturn worked until Cadillac got ahold of it. Scion took the fixed pricing of Saturn and made small cars great. Young people flocked to them. Toyota reliability in an affordable car. Marketing and innovation is where Scion failed. I keep thinking about the ad where you can bye two cars and drive them across the US for the cost of a competitors car.
I own my 3rd Scion. There is no better car. Period.
I don't think the Scion brand could work today either. Todays car buyers would see basic cars as beneath them.
Many buyers love basic cars (and pickups). Manufacturers and dealers hate inexpensive vehicles.
Toyotas are already basic as fuck lol. But there's nothing wrong with that
As an Australian who doesn't have scion here, I thought scion was a old person brand?
Ok so,.........what happen? Why was it shut down?
The Scion brand most definitely would not work today. The majority of the younger generation does not have money thanks to late stage capitalism. The ones among them that do have money aren't looking to be hip or cool; they want to show off status, the fact that they do have money to spend, or they're just looking for something reliable.
Toyota is the largest manufacturer in the world they took that spot from GM by putting out quality cars that last decades.
I don’t think it failed, they sold tons of them, they just didn’t develop the image they wanted but money was made.
Ayyyeee I'm Here y'all!
The problem with attaching your brand to "youth culture" is that essentially there IS no youth culture.... And there really hasn't been since the 1980's
i would say the mazda mx5 would be the budget sports car
t Scion V2
Toyota is the most positively viewed car company. This title is crazy
i’m 19 with a tc rs7.0 scion is the best
Young people don't want cars that the older kids had when they were in middle school . Scion needed new models every 3 years to keep their attention. But kIA managed to sell the SOUL and NIRO years after the Scion XB was discontinued . Those three cars look about the same. Toyota just lost its vision to built fun vehicles and sales are declining .
Young people are generally poor and broke, unless their parents are going to pay for it.
I got the Scion xB and at close to $20K, it's going to be the grandpas who'd buy the car as opposed to "young" people
Toyota could never match the appeal of a cheap and rowdy car with a bullet-proof and customizable engine, i.e. the CIVIC
I liked Scion, especially the first generation xB
SCION TC! PLEASE COME BACK!
Honest to God it doesn't matter the old cars still work I'm good for a long while
??? Toyota took it to a new level. They have one of the hottest line ups of sport cars. Car prices are insane now but that’s the global economy today. Salaries haven’t kept up with inflation
magine the scion Supra or the scion GR Corolla😆
Old Shits: WE WIN! WE KILLED SCION!! WOOOOOOOOOOOOO
Youth Buyers: Fuck
I ALWAYS THOUGHT THE XB AND TC SHOULDVE HAD A V8 OPTION.
Not practical
scion tc
They ought to resurrect Scion. It would kill in the current world