Marc Accetta: Balancing Selling & Recruiting | The Alliance

At Family Reunion 2024, Marc Accetta shares his insights on balancing selling and recruiting to build a thriving business. He discusses how focusing too heavily on personal sales can limit long-term success and urges attendees to invest in recruiting to create a more stable income. Marc dives into the nuances of warm and cold market strategies, stressing that while cold market efforts are valuable, warm market connections bring an unparalleled trust factor. He also tackles the urgency needed when onboarding new recruits, likening their early stage to being in an Intensive Care Unit where timely support is crucial. Marc's message is clear: shift your approach, invest in recruiting, and prepare to see remarkable growth.
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