Mission And Vision Statement Examples: How To Write Them

In this video, you’ll learn the basics of mission and vision statements, with real-world examples from top brands, and tips for writing your own today.
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Mission and vision statements are signposts.
Effective mission and vision statements will unify the focus of an organization - for the organization and their target audience.
Okay, but what if you’re only just starting a business?
Well, whether you’re a massive corporation or a solopreneur, you can use mission and vision statements to gain clarity and ensure that you consistently make decisions in line with your ultimate goals. These statements also help you develop a stronger brand that differentiates you from the competition.
Stay tuned for the whole video, so you can learn how to write a mission statement.
Here is what we’ll cover in this video:
00:00 - Introduction: Importance of Mission and Vision Statements
01:16 - Defining a Mission and Vision Statement
02:02 - The Role of Mission and Vision Statements in Business
03:41 - Characteristics of a Good Mission Statement
06:46 - Characteristics of a Good Vision Statement
09:30 - Examples of Effective Mission and Vision Statements from Successful Companies
13:20 - Summary of the Importance of Mission and Vision Statements
13:38 - How Shopify Can Help Achieve Business Goals
14:03 - Invitation to Start a Free Trial with Shopify
14:24 - Conclusion and Encouragement
-- RESOURCES --
► Business Plan Template bit.ly/3jkx8lx
► How to Build A Brand Worksheet bit.ly/3peLBU1
► Shopify Business Encyclopedia: bit.ly/3phdYRm
► Find Your Purpose: 9 Best Vision and Mission Statement Examples (+ How to Write One) bit.ly/2Z2Z2vF
► 17 Seriously Inspiring Mission and Vision Statement Examples bit.ly/3aSHyUV
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[@learnwithshopify]

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[@theconcern7508]

the beginning was tough to get through but this video was what actually helped me the most! Thank you.

[@user-zh7th2ge1c]

The timing of this upload is great. Today was the day i was really trying to nail down both statements.

[@stephaniepellettcreative]

Yahoo! So happy to hear it.

[@zackrejniak]

underrated video.. purpose is everything!! thanks so much!!

[@stephaniepellettcreative]

Thanks Zachary! Really appreciate it.

[@zandy130]

oh wow thank you for this it did bring some light

[@martinpaul4742]

thank you for this channel. this is such a big help for me and my business.

[@stephaniepellettcreative]

Yay I am so glad Martin!

[@AfricanGeo]

This is a great video ,insightful!

[@joyx723]

This is a video of eventually every small business owner with big plans will need to watch this to have a clear view of future.

[@counselingwithmrb]

This was a great video. I love the examples and how they connected to the VALUABLE info you shared. THANK YOU :)

[@stephaniepellettcreative]

Thanks so much for watching! I'm glad you liked it. 😍

[@chaimae9613]

Thank you 🙏🙏

[@ochoubachidinma9571]

So helpful.... Thank you ❤️

[@stephaniepellettcreative]

Thanks for watching!

[@rajudesai3069]

Great information

[@hadiibrahim07]

Great video - very informative.

[@learnwithshopify]

Thanks for watching!

[@stephaniepellettcreative]

Thanks Hadi! Appreciate you watching!

[@peterfromla7505]

Thanks

[@stephaniepellettcreative]

Thanks Peter!

[@cybersechs1368]

I just created mine :D
I put one easy to remember statement.
Below I put a paragraph elaborating on that statement.

[@stephaniepellettcreative]

Amazing. This is so cool! 😍

[@jeffpiegari4942]

Do you have more please

[@stanleychun5989]

nice video. would love the video to be less than 10 mins in the future.

[@stephaniepellettcreative]

Good feedback! Sometimes it's hard to fit in all the important info but we'll keep it in mind for future videos!

[@hayiammuhammad6210]

Here's a vision and mission statement I tried to make for a healthcare facility. Let me know what you think.
Vision: We envision to help our communities get genuine care and medical treatment for making their lives better.
Mission: Our mission is to inspire hope and promote the health of our communities by providing access to excellent medical care delivered with compassion.

[@sunvaj6754]

So, you must have a vision before you write your mission, correct?

[@counselingwithmrb]

This was a great video. I love the examples and how they connected to the VALUABLE info you shared. THANK YOU :)

[@stephaniepellettcreative]

Thank you!

[@ochoubachidinma9571]

So helpful.... Thank you ❤️

[@stephaniepellettcreative]

Thanks for watching!