Full Guide: Best SMMA Cold Loom Strategy 2024
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- เผยแพร่เมื่อ 15 ต.ค. 2024
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Anyway, on with the video…
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I’ve been using cold looms to grow b2b high ticket businesses for about 3 and a half years. In that time, I’ve also taught cold looms to 270 other b2b high ticket businesses.
I love cold loom. Most of my waking hours are spent thinking about scripts, delivery and how to improve. Today I want to condense a significant amount of my knowledge in this area into a video, mostly to explore the rules of actually recording the loom & how to say what you want to say.
I hope you find today’s video helpful. If you do, consider subscribing :)
Thanks,
Charlie
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I'm an Indian and have an Indian accent and I've booked a call with an American.
Literally recently 100%watch time and got a emoji and the prospect said I loved the video. I think if your video content is good with a good hook and personalisation, accent should not be a problem!!!! But yeah i understand my accent is kinda hard but it doesn't stop me from booking meetings
Great bro 👍
Can you give me some tips?
@@atrigupta7527 I make a free audit and then pitch them the call. I'm in Ecom for a long time and I know what I'm talking about. Give them really good tips don't hold back. People see tips on TH-cam and stuff but no one take action. Have a clear and strong offer and CTA and you'll book meetings
@@YavartSingh Thanks very much brother
good to hear
This is exactly what I needed. I appreciate all the great value you provide for FREE!! Thanks man
these videos are absolutely quality - like by far the most useful things on the youtube i have seen for people wanting to build their business. Thank you man this is so helpful.
thank you Matthew, the kind words mean a lot :)
Have been watching content from one of the big smma influeceners on yt. Won't be watching anymore and have unsubscribed from them. More value packed into this 17min42s than 10x40min videos from the course.
appreciate it! Kerplunk is a sick game btw
Car Exterior vs Interior.
First 5 Sec.
loom is selling.
Good mood. sound happy.
Good mood = good tonality.
Enthusiasm, passion, confidence.
confidence = conviction.
Do you believe you can help the person and change their life?
Confidence in yue abilities.
SPEED to say thing.
slow down, speak fast. communication skills.
speak quickly or slowly.
Catch their attention with fast pacing from the start.
Elongate certain words.
Imp points -> speak slow.
No Robot voice. memorise the script.
you need to have a script.
worse thing you can do is think the words.
same words, tone.
Become the character.
Loom = passing conversation.
Play it back. Does this sound like me? human?
Control your speed.
Commas not sentences.
Dont speak one BIG line. break it down. how to make ppl engaged.
Have Strong accent.
80% delivery 20% script.
Doing cold looms everyday will force you to get on a rock solid diet, workout and sleep routine. If I don’t stick to a healthy routine for just one day, the vibe I give off in the loom is so bad compared to when I got a great nights sleep, ate healthy and worked out.
So that’s the key to getting in shape just do look prospecting everyday lol
Thanks for making this! I'm actually using Loom to cold outreach for web design clients and this will help me avoid robot-voice.
Love the content my man! Always huge VALUE!
Thanks, you helped me a lot. I love to record looms for clients because I am different from others when they just send boring emails without video and I think the people who have confidence and energy will win because of Artificial intelligence.
I am convinced that Charlie doesn't miss, great video!
clearly you haven't seen me play football
This slaps! Amazing content, always delivering valuable content. I hope to work with you very soon. I was curious though, when following up with engaged prospects, shall I do it through a separate email under my G Suite account vs. my main work email? I already set that extra one up, but it doesn't make sense to check that one when the warm emails are already engaged prospects, or will that mess with my deliverability? I dont know, might be a silly question and I hope that made sense haha
The robot part was actually funny haha
i am a robot
Thanks! Did you experiment with hosting outreach videos as unlisted TH-cam videos? I guess a TH-cam link would create more trust in the prospect to click on it.
Thanks for sharing Charlie love you
Farrukh I love you to the moon and back
@@charliemofficial I m watching this video again to implement right away!
1. Make a sales call in good mood. People feel your energy.
2. Confidence. Do u believe that u can actually help your clients, then they will be more convinced by your words.
3. Pace of your speech. Speak slow for really important parts of your offer and fast more boring one
Legend
Thanks Charlie
Great value.
Quick Question - do you recommend having a slide shows In the background ? Or their website / Google business page pulled up?
Hey, Charlie loved the video, took a whole page of notes. But I am still a bit confused about how these principles look in action. Mind shooting a quick loom to show us how it's done by the pro? Thnkas in advance
don't do examples or demos mate - people need to learn by figuring it out themselves :) one of the most important things to outreach is originality and authenticity, something that only comes when you've build it.
Thanks Charlie
Charlie, if it’s not too much to ask, could you please do a video on pricing across different industries?
can't really do this mate as I'm not in all the industries
@@charliemofficial yeah that’s fair enough man
NICE I WAS ON THAT
Great points, once I started doing these things you mentioned my loom reply rate skyrocketed. However, in the past 2 months I've noticed brand owners watching my looms 100% and then not replying. Why do you think that is?
Couldn't tell you mate too many factors. Too long perhaps?
Hey Charlie, thanks for the great content. I had a quick question for you which is when you’re doing cold email outreach are you emailing them on your agency’s email or your personal email? Thanks.
personal, however google workspace accounts are starting to prove more effective. more expensive and complicated, but more consistent with deliverability
No one talks about service delivery and actual process of getting results to the clients.
Most of the videos are about getting clients, niche selection, how to start bla bla.
thank you!
Which one do you suggest - sending personalised looms for each email you send or sending looms that sent to everyone but still make them feel its personalised? love your vids bro
whichever one works better in your niche after texting
hey, charlie, not gonna waste your time with dumb compliments, straight to the question: how do I send this loom? Do i partner it with a cold email and how does having a cold loom in an email change the emails structure? what needs to be modified?
you simply send the loom in the cold email mate
Thank you!!
Charlie, how do you get people to open your Looms?
Hey Charlie great video, how long do you make the looms time wise?
covered in the next upcoming vid
@@charliemofficial Looking forward to it!
If somebody else records the Loom for you (because of thick accent issue), then he also has to do the sales call for you right ? Otherwise the accent issue will come up on the sales call as well right ?
I was wondering the same thing, do you have an answer yourself?
Charlie, do you think that looms will get my reply rate up? Because I've been sending just cold email and I'm getting a 85% open rate and around 3 reply rate...
Hi, Charlie I am also from India and I always face this accent issue haha. So for the loom do you recommend sending a personalized loom for that we need to have someone every time or should we go with one evergreen loom and sent it to prospects. If you have any example loom around that you can share that would be really helpful for me Btw your content is really amazing appreciate your effort thanks
I can record your loom on your behalf if you would like? I speak native English and have done this for other clients.
@@tengoodquestions if you are a loom creator
i need this second part asap! 😅
keep ur eyes peeled
how do you decide which person to email? for example if you have a CEO and a CMO's email which one would you go for? And if they don't bite would you eventually target a different person from that company?
i just email them all, cc'ing them all in
thanks!
You bet!
80% delivery, 20% script 🤯
Do you think that adding the loom in the P.S line would help it getting opened? like: P.S: hey, by the way i make a quick video for you, here's the link...
For an education video, i laughed way too much
Hey Charlie, I have a sales meeting tomorrow, it's with a very very unique niche that I haven't heard of before really.
Would love to get the experience but I have no clue how to serve them
They want leads for their company which basically is IT-Solutions that saves money for other companies like manufacturing companies and such by automation their processes online, from what I understand... Do you reckon the best way to generate leads is just paid ads or outbound outreach?
absolutely no idea mate, not my space
Is there not actually a free guide. I see nothing here?
Would you suggest sending evergreen looms, where there will be no personalization, just a background of the website which can be changeable.
yes
It’s called extemporaneous speech ;)
I like wrapped in conviction better 😊
Does quality of the video matters?
yes
banger
When is it your turn to start uploading? We’re waiting for it 👍
@@navidveghar4864 who knows, maybe one day.
🤩🤩🤩
Charlie, in regards to the accent.. If one's speech is 100% understandable and if it's not very thick, would it still be a problem just because of the fact that it's not native? Let's use Roger Federer for example: th-cam.com/video/N5zL1PRCjWI/w-d-xo.html
Would his accent ( in your opinion) be seen as threatening/suspicions (insert the right word here)?
And thanks for this video!
no that's absolutely fine - it's only when it's not understandable that it creates a problem.
@@charliemofficial I want to believe you. But, I do have a sneaking suspicion that that "strangeness" of sound might irritate someone's amygdala, causing them to perceive the person as less competent ( or something along those lines).
I saw an interview you did on High level channel and I was truly impressed by how insightful you are. Bravo!
am i the first?!
🙃
you sound like mark zuckerberg xD
*what the heck is a “loon”? You don’t need to repeat one sentence 1000 times.*
Hey you got an instagram account or do you post content purely on here?
just here I'm afraid. I post on FB sometimes:
facebook.com/officialcharliemorgan/
Hi Charlie, I have a question about loom delivery, but in the most basic way - how do I get the people to view them? I don't know if this is the lawyer niche that I went for or what, but no matter how I structure my emails: short, long, baity, direct, casual, official; no matter which geo of lawyers I target: USA, Dubai, Singapore; The lawyers open my emails, never respond, and never even click the links to watch the loom. I think before I send anything, be it email or the contents of the loom. I have experience of presenting in front of large crowds of people on big events since I was a kid. I have an ex-google ads employee contracting for me and another an experienced contractor who managed $2M+ per month of ad spend for some of his clients. NOTHING of this helps even get the foot in the door. What the hell is wrong man? Is this on me or on the lawyer niche? I don't even target the biglaw, I go for small-mid law firms. Still everything is like this. Maybe your exp or your networks' exp knows what is this and how to solve it?
the small-mid sized lawyer niche is horrendous for Looms. We've tried so many variables with little success. I don't think it's on you - it's the only niche we've genuinely struggled with for clients doing looms
@@charliemofficial what about just pure responding? I've sent out about 50 personalized emails by now, 5 of which like truley personalized, with mentionings of small details from their 'about us'. And did not get one single reply. With a ~70% open rate I'd say. Some even view it a few times, as if considering. But even after another personalized follow up they still ignore me. Is it like this for everyone in the law niche?
@@gotabitcrzy3848 he didnt reply you because you only did 50 outreach 😂 we need to do way more than that!
Hey great video, i sent you a quick message on fb i'd really appreciate a reply
I will check it out
there is no way to access your content
@@charliemofficial