Micro Sync Licensing with Musicbed CEO | The New Music Business with Ari Herstand
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- เผยแพร่เมื่อ 3 ต.ค. 2024
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Daniel McCarthy is the CEO of FM, which includes the music platform Musicbed. It's one of the more popular sync hybrid platforms. It includes the typical sync agency but also acts as a music library. Musicbed works with indie filmmakers, wedding video filmmakers, and photographers. Their clients go all the way up to brands that place commercials in the Super Bowl and everyone in between.
We talk about how all of the smaller placements work and how artists get paid. We discuss how big sync licensing placements work and how artists are making hundreds of thousands of dollars. Some of their artists have made millions of dollars.
5:54 - How Musicbed got started and Daniel's story
13:12 - Musicbed's business model and definition of one stop
23:25 - What is micro licensing and content ID?
31:23 - How Musicbed subscriptions and the various levels of clearance work
35:45 - Getting screwed on a licensing deal and how to prevent it
43:21 - Fees for TV, film, and ad campaigns
49:09 - What Musicbed's artists are making annually
53:17 - Musicbed user interface
59:21 - How does an artist work with Musicbed?
1:01:36 - What it means to Daniel McCarthy to make it in the new music business
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What I love about these videos is that you are an insider and the people you interview are the CEOs and heads of the industry, so you are able to ask great questions and then, get great answers back. Amazing. Thank you.
Great interview! You didn't ask about percentages to the artists (I don't think you did) but this was good. All of these are. Very good company. Thank you.
Great interview. Waiting on submissions!
Thanks to you Ari for asking real questions. And thanks to Daniel for answering them thé best way he could haha. Great épisode.
Ari, this is such a great interview! You asked the perfect questions and really helped open my eyes not only to Musicbed's business model, but other facets of the industry like blanket licenses, or how the pricing works between micro licenses, network tv, regional placements, etc... so incredibly helpful. I'm addicted to these videos hahah!
Also, Daniel seems like a really genuine guy that values music a lot, and is willing to fight for the best possible outcome for not only his clients, but his artists and composers too. Phenomenal!
thanks Grant! glad you found this helpful
This was a really great episode and I would love to submit my songs to them but unfortunately they are not accepting at the moment.
Thanks Ari for another great interview. Nicely done .
So incredible!
What a GREAT interview. You both answered one of my current questions - whether to check the Content ID boxes when I distribute a song via CD Baby if I am planning to submit this song/recording for sync licensing opportunities. Thank you! I also appreciated Daniel's explanation about how his company takes into account both audience size and impact as pricing parameters...
What should an independent musician charge an indie film maker to use an original song in the opening credits? I'm brand new to the licensing world. TIA!
Does this mean that indie artists should hold off on utilizing the full licensing rights/capabilities of non-major distributors like CDBaby?
8:01 are there some examples of videos from around this time that shows the difference in quality that the Canon 5D Mark II brought?
27:26 but what would a better solution be?
27:42 does having a song placed in some low traffic TH-cam video and monetized for pennies on the dollar through ContentID, in some way preclude that song from being eligible for other sync opportunities? Or is he just taking a principled stance based on him seeing it as theft? I would think that pennies on the dollar beats the hell out of $0.00. So I’m trying to understand his reasoning in being so adamantly opposed to the use of ContentID for TH-cam monetization.
What would be the alternative to ContentID? Because if it doesn’t exist then theoretically if your song is being used in tons of videos then you’re not getting squat. (Not that it pays that much to begin with, but it’s the principle).
Musicbed is not accepting no new music? Hmmm
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Chris Level is the sync artist I saw who only does micro sync licensing and he earns a lot
26:36 I would NEVER opt out of TH-cam monetization with CDBaby!
dollars > pennies. syncs > microsyncs.
These guys are talking about artists way out of my league. I'm a home recorder guy who will probably only get 5 bucks per cue if Im lucky.