Sync Agent Explains the Game | The New Music Business with Ari Herstand
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- เผยแพร่เมื่อ 27 ส.ค. 2024
- Putting out a release soon? Get my 26 Things to Do Before Releasing a Song or Album Checklist here: aristake.io/26...
Today's guest is the CEO and co-founder of Audiosocket, Jenn Miller. Audiosocket is a sync licensing company. They have an agency side, ASX, and a micro licensing section, which we get all into the nitty gritty and depths of what that actually means. They're the inventors of MASS: Music As a Service, which deals with the micro licenses that we talk about. They invented the platform. So if you need a song for a wedding, mom and pop local shop, ad for your TH-cam, then you can use Audiosocket for that at very affordable rates.
We talk about what it's like running a sync agency and the kinds of briefs Jenn is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.
Quick links:
3:50 - Background on Audiosocket and what they do
7:07 - What is ASX? What is micro licensing and how does it work?
9:23 - How do you clear a micro license?
14:06 - How does an artist make money on a company licensing an entire catalog for $500/year subscription?
19:27 - Leaving the retitling era and how exclusive/non-exclusive tracks work
23:33 - How does Audiosocket ensure that artists in their catalog are not devalued?
25:51 - Does Audiosocket have artists that do micro licensing and in ASX?
27:27 - About the placements Audiosocket has placed
29:27 - How do deals with composers work?
30:20 - Jenn's tips to artists for getting more sync placements
35:14 - Should artists spend time building relationships with music supervisors or work with a sync agent/agency?
39:18 - How Audiosocket negotiates credits for artists
41:11 - Ari's Take Academy student questions
51:58 - How to get your music into Audiosocket's catalog
53:39 - What it means to Jenn Miller to make it in the new music business
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Connect with Audiosocket:
Website: www.audiosocke...
Instagram: / audiosocket
Facebook: / audiosocket
Twitter: / audiosocket
Are you a musician collaborating on sessions with other musicians? Make sure you fill out a Split Sheet, so you establish who owns what pieces of the song when it comes time to collect royalties. Get my free split sheet template here: aristake.io/Qk6bW3
We are part of the roster of Audiosocket (as a band). All we can say is that they do care about their artists!
Our rep. Vanessa is always available for any questions and doubts, and the feeling we got is of a really human and warm company, compared to others we've been working with.
Thanks Vanessa, Jenn and Audiosocket!
Audio Socket takes 75% unless you’re exclusive with them. Then it’s 50/50 industry standard BUT if you’re exclusive then they’re gonna take 50% of your writers royalty. Geeezus!
Good to know. I'm just starting to get interested in Synch and want to get paid.
It really seems like you can't get a good deal, no matter who you deal with.
It's so rare to get this kind of inside information. Especially the tips Jen gave about 30 minutes in. Thanks for the vid!
Extremely helpful video! I've been a music-only songwriter for over 10 years but what I write is very "band sounding". I've often been told over the years to look into sync placement but I didn't know anything about it, what they even look for someone like me, etc.
From a fellow Ari, I just wanted to take a moment to thank you for posting this. It feels like I'm talking to myself when I say, "Thank you Ari!"
Jenn Miller is my role model.
Knowing the budgets and price averages is so useful. Can't count how many times I have been offered 300 for a song vs 3000. subjective but so important to stay knowledgeable on. Love ATA thx
You sir, are another beautiful soul that has helped guide this journey i'm on! Thank you for what you do bro forreal!
Thank you, Ari and Jenn, for a helpful conversation. You ask great questions, Ari, and Jenn was very forthcoming with her answers.
Great vid with some incredibly salient points.
Thank you both. A lot of 💎's in this episode.
I'm reading your book rn and happened across your video, you're coming in clutch man.
Sounds like a good hustle... Everybody want to take a bite out off the artist..
Music is $$$$$$$... these companies are a trip!
Ari, Man you ask the best question!!!!!
This is absolutely informative, for someone that does cover songs on TH-cam I really appreciate this content.
Love this Ari!
Thank you for the all the knowledge!
Great video, many thanks.
Big respect to you guys and major keys to apply from this great interview 👍🏾
So many gems here. Thank you!
informative thx.
it's confusing! I just continue to make music, however I want to be more serious about how I can monetize my passion! Been listening to your podcast on Apple Music. Thanks for traversing the jungle!
TRUE; Just KEEP IT UP😻‼️
Thanks for posting this video with great info for free instead of making us pay for access to get the information. Tons of TH-camrs gate keep and click bait us without even giving us the name of the company to research and submit music to.
Had to re-watch this!
Thank you. This interview is really helpful.
Thanks for asking really solid questions! much needed info!!
Thank you for the wealth of info!
you def helping me hone my plan of attack so to speak. i think im more of a sync license recording artist than a performing artist at this point in my career.
Great info !!
Very helpful discussion, thank you for making this type of content Ari!
Great information Ari. Thank you for your insights.
Very good information
There are iPad apps that use Ai to ‘separate instruments’ in stereo tracks. Accuracy varies but verrryy interesting and s great tool.
@JennMiller I love the way your giraffe is playing for the camera ;-)
Duuuuuuuude, this was awesome! Thanks so much for this! Very helpful!
Thank you! This was an absolutely great video. Very informative, super well done. 🙏
Thanks Ari, you keep getting better and better!
dope im trying to get placed
Dope content!
Great episode. Loved it. Thank you! Merci!
Thanks for watching! -Alexis
Hello Eric my friend been a while, your New Orleans drummer for a day!
lots of good info, keep rockin' steady Ari !
Be very careful with what you are agreeing to and understand exclusive vs non exclusive deals and the percentages and impact to publishing as no one size fits all but know your business before signing off the rights. Look on their site to see their terms along with all other sync agents before moving forward
I love the questions and answers..Very insightful.
Great, informative video. Thanks Ari.
Thanks!
Great review lovin it
this is really good info. just submitted some of my stuff to audiosocket! :)
Great content..I’m in the middle of joining a big Sync company so I’m just searching everything 😂😂😂
Just subscribed! Great content 👍
great dialog
thanks so much ari for the info👍😀
Very interesting info !!
Thank you Ari!! Luv u broy
Thanks for holding this interview up Ari! You asked all the right questions and makes a lot of sense. I've been writing for production music for the last couple of years, but plan on regularly putting out albums when I can. This helps with knowing what to expect when approaching certain libraries and how to high to aim.
Awesome video! Great job!
Thank you
Question everyone, my engineer is very busy and always encourages me to get my sessions over stems and also asks me if im more interested in wet stems over dry stems. Can anyone give thoughts on this? He says any other engineer can help me get my stems from my sessions. I am just not very informed on stems and until Jenn mentions it for 'Audio Shake" didn't realize exactly how important they can be.
He means just the raw sound files. He is right, any studio you go to should be able and willing to give you your session or atleast the raw files so in case you need to work somewhere else or send them off.. you have them and dont need to chase other people for YOUR vocals…
That Audioshake AI sounds dope!!!
Who’s job is it to actually sync the music up to the tv show or the voices for cartoons??
I see the pricing option on their website but I do not see a way to submit music to audiosocket is there a way could you please help Ari?
Scroll down all the way on their homepage. On the left hand side, under MUSIC, you'll see a link to SUBMIT MUSIC
@@Dougthebeliever Thank man I will check that out. 🙂✌
Well nice but does that goes for any one or any body and how do we know it will really work out for us
Great Episode Ari! 📝
Glad you enjoyed it! -Alexis
If I purchase an "Exclusive" beat license to create my music, will I still be able to get synch agreements?
To my u understanding yes, but depending on the license agreement the producer may have a songwriters share for composing the music
Thank youuuuuu
Hi. Great interview. Thanks. I have a question; is it a good idea to register tunes with a PRO before approaching companies like Audiosocket, or would they prefer to propose publishing deals themselves to secure back end payments?
hey! yes, it's best to get your music properly registered with a PRO beforehand. you can learn more about this here: aristake.com/what-is-soundexchange-ascap-bmi-pros-hfa-mechanicals-and-how-to-get-all-your-royalties/
Hey Ari, I started in the music business about 5 years ago and have had some headway. I have created my own label and worked with many artists and industry executives. I would like to know if you would be interested in taking me on as your personal mentee?
Try an email
If i have a clean version and an explict version of a song do i have to register both with pro?
My question is about music created using "Exclusive" beats. If I create music using "Exclusive" beat leasing, can it be used for synch with sports ads or sports related promotions?
They have two catalogs: ASX which is exclusive to ASX meaning you (artist) has only listed your music with Audiosocket. Their non exclusive catalog is for artists wanting to list their music with multiple libraries.
This is the trade-off: if you choose to list non-exclusively - your music is placed with more libraries/agents, *possibly* resulting in more exposure for smaller sync rights licensing deals. A listing non-exclusively at Audiosocket which has a sync license placement results in a 25% agent commission - you receive 75% of fees.
Exclusively submitting to Audiosocket - means you can’t submit your works to another library. Trade off: larger companies with bigger budgets more willing to work with exclusive libraries (no chance another company will buy sync rights for the same song for a different ad campaign or tv show etc). Artists music is more likely to be considered for bigger budget projects - split is 50/50 with agent/artist.
You can submit to Audiosocket either way - you have to weight the pros and cons.
@@neutronjockey Thanks for the info.
@@neutronjockey Thanks for this helpful information/explanation!
Awesome stuff 👍🏽👍🏽
Hey Ari, where do you get your underscoring music for these videos? This is similar to what I write! Thank You for all your info!
it's my band Brassroots District. Glad you dig it!
Where can i enroll to learn how to make... Music for film and tv... From scratch... I have no idea... Where to start please... Help me... I need to learn from basic to advanced... I am ready to give myself next three to three years... Dedicatedly. 🙏🏻🙏🏻🙏🏻
Join us: aristakeacademy.teachable.com/p/advanced-sync-strategies-film-tv-video-games-wj
At @ the 37:10 mark you mention that a co-writers publishing deal could ruin a sync license. If I own 100% of the master rights, do the composition splits or publishing deals of co-writers matter at that point? Thanks.
Yes it matters. For a sync license the law requires clearance of the publishing (all co-writers) and the master.
@@ArisTake thank you.
Ari What are the name of the conventions where Music Supervisors and Agencies get together annually other than NAMM?
Hey Ari, what’s a good spot for pitching for gaming instrumentals, I’m trying to do research but I just want a solid answer
How do I get on the email list?
www.ArisTake.com 🙂
How long does the contract take to be created once a supervisor agrees to use your song?
I'm a comedian. I wonder if any of this applies to my work.
She mentioned about the STEMs company. I just used DeMix to pull 3,000 stems over the last year for a library. I wonder how good their AI is. Yes, composers don't like doing this on many levels (bouncing stems), really it takes the mystique out of the process and then people can dissect everything so much and mess with the creatives ideas. The AI also learns how to pull the stems and also how to compose, produce. The stems concept is useful for mixing but AI needs to leave the music industry for the musical side of things. They don't pay musicians but they dump all this money into AI to make music, so then you just pay the AI toll. Anyway I'll be sniffing around that tech to see how it compares to DeMix for audio source separation. Unfortunately the way tech works is a cool product comes down the pipeline, millions buy it, then the product eventually eats the industry all for itself and siphons the contractors market share. That's no fun.
It can be kind of discouraging to see - in industry after industry - people creating AI which puts other people out of business or out of a job. And it's odd - since music is so often an expression of an individual's thoughts/feelings/life experience/soul - to think that there are folks attempting to make original music using AI...
I'm gonna tackle that giraffe if moves one more time.
How do you submit music
Learn more about sync licensing with us! We hold sync agency showcases for our students twice a year and have gotten over 100 of our students deals: aristakeacademy.teachable.com/p/advanced-sync-strategies-film-tv-video-games
...
yeah right
These are the exact people we musicians must avoid. The one's that take, take & take again.
15:50min How does artist make money on a $500 unlimited use deal?...
Geoffrey the giraffe from Toys R Us
28:00
One might as well find a sync licensing agent
Can i send music vids to u directly? Im definetly very very good
Someone's moved back in to their parent's place.
VERY INTERESTING, just submitted to you guys, I have a bunch of songs up that are extremely suitable for film credits/openings, game trailers %100 perfect and an album to come that's well underway, hope to hear back soon, very keen to get this rolling!! :)
Top
The music industry
Sounds like - the “business” of music
is shady - I love music
But , I hate how messy the “business”
Is -
That part! 🐍 🐍 are every where off of your creations!!
So ridiculous its actually funny -- oh my , Self review Pr Advert for you to state a million great things about all the things you lot have do or want , Any chance of a factual kind of video next time instead of fiction n optimistic little short novel storys :)
I just lost the game
Yikes this is creepy
TWAGPTUGGINGWITHAGATEPASS
@losmusick