How to Find a Profitable Design Niche to Make GOOD MONEY
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- เผยแพร่เมื่อ 15 ก.ค. 2024
- How to Find a Profitable Design Niche // When creating your freelance graphic design business and in searching for a profitable design niche to focus on, you want to ensure you are thinking with how to find your niche market that will get you paying freelance design clients. Choosing a niche can be a scary thing when you don't have the right knowledge to find which design niche will give you a good living. That's why in this video on how to find a profitable design niche, I address your fears about niching and provide guidance to help you find a good design niche that will keep you excited and give you consistent clients and income.
North American Industry Classification System (NAICS) Website: www.naics.com/search/
0:00 Niching
0:24 Overcoming fears about niching
2:54 Will you get stuck in one niche
6:17 How to find a profitable niche
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Please comment below how do you feel about the subject of niching? Did I miss some other fear?
You have covered all of them... Niching down gets you more client (due to less competition) is more of a factual thing not a belief or subjective or perspective (i think)
My niche is print and digital marketing materials for conferences and events.
My fear is that my ideal clients are already working with an in-house designer or freelancer.
How do I find businesses that are not already working with a designer?
@@sarahjoystreet_ There are always companies who will have in-house designers, but I have clients who have a whole team of designers and still use me for re-brands and bigger projects because the ones inside are usually more like worker bees and they like to get external expertise to bring in a fresh feel to their designs. And in terms of the ones that are already working with a designer, there will be some who are, but there will still be some that are looking for someone and it is all about being where they are seeking marketing advice online and showing up as the solution. This could be inside of online communities, providing a helpful content piece or delivering a workshop on the topic.
@@4TheCreatives thank you so much your insight, Lauren!
Great Valuable Video. Thank you
Listening to this helped me identify my niche! Thank you so much!!
Great!
This video spoke to me. I am learning graphic design and the first thing people ask me to do is design their branding and create a logo. I studied that but I am far from interested, however I did find my niche.
I really enjoy creating digital designs for crafters and the DIY Mom. I make Raster, Vector and Embroidery files.
Oh how cool! That’s a really fun niche. And well done on sticking to what you are interested in. It will have long term reward😊
Thanks this video very very helpful for me.
Hi Lauren, you definitely covered all the important aspects of niching. Thank you so much for the great tips 💕
Thanks Alina and absolutely welcome ☺️
waiting for the next vid 🙌🙌
Thank you!! I’m working on an in depth project right now to help creatives and will be back creating videos in October 😊 stay tuned
Hi Lauren! Thank you so much for sharing this wonderful and helpful information, it really helps me in clarifying the misconceptions about niching
Great Hadi! Thanks for watching ☺️
Thanks a lot... Waiting for this since ages.. Very help full for me..
Keep making more vids..
You are very welcome 🙌
It's absolutely true!
👌🙂
your videos are so helpful!!
Yay! Glad to help 😊
Informative.👌🏻 Thanks for the video 👍🏻
Absolutely welcome
Thanks for this video.
Of course
Thank you very much❤️
Absolutely
Hey wassup, its an amazing video seriously,i am a designer sicne alst 2 years time but seriously ihave been designing almost everything from agro business to food business to retail clothing to fitness everything and i was not specialise on one sector your video really ave ma boost and thought that i really have to be specialise on one industry designer and create portfolio base on tha tor maybe i can create portfolio on each industry.
Yes, you could do one per industry but it’s best to start with one at a time to avoid overwhelm on your part.
You have no idea how you are helping with you pragmatic solution as always love you
I am so glad to be helping and I appreciate you being here :)
Love from India 👍 you're vids are awesome
Thanks for being here
All the viewers here greetings to you.
Content creator, thank you very much for the upload.
Here to support, comment, and like.
Big thanks
@@4TheCreatives you are welcome
Hi Lauren,
This is Allan with K.T Solutions. I really love this video as its very insightful and I do agree on niching after watching your other videos and how you made your breakthrough by niching in on Amazon sellers.
I have a passion in brand identity design from creating logos to brand identity systems. I would really love to work with tech start ups so that I can handle their visual identity needs while they focus on developing their products but the main issue I have faced is that many of them don't have a budget as they are just starting out and those that are quite established already have big creative agencies working for them so its quite hard to break through.
I would also like to work with professional service providers like lawyers, fitness coaches but I am not sure how to zero down on one profession to serve. You mentioned that we need to find industries we love to work with, honestly, if a client is well paying and reasonable I am always happy to work with them and as such I have worked with people from different industries in the past which makes it hard for me to know who I really want to work with.
I hope to get some insights.
Hi Allan, great that you are thinking this through so well. I’m curious where you looked for the tech startups?
There are so many e-commerce Amazon sellers that are just starting and only want to pay $100 for a logo and used to stretch them to pay $500. But as I got better at presenting and selling myself I was able to attract the ones that were willing to pay $2500 for a brand. So I feel in any industry there are the cheap ones and the ones that are willing to invest more. Even in the tech space. Some ppl don’t want to pay quite agency prices but are willing to invest thousands.
Maybe you should talk to some of your ideal clients and find out where they are online. Is it LinkedIn? Specific FB groups or masterminds? Who do they listen to for business advice? Can you collaborate with those “influencers” that your ideal clients listen to? On a blog…podcast…workshop…etc.
The reason I say to choose something you’re passionate about, particularly the style, is because you will get more and more inundated with work from a specific niche and you want to still enjoy it.
@@4TheCreatives
Thanks for the response Lauren.
Well, honestly I have been using word of mouth and friends I have worked with before to recommend me to colleagues. I have also tried Facebook ads but didn't get results thus my search on TH-cam and I landed on your videos that made sense to me.
May main challenge is narrowing down on who exactly to target. Like you mentioned there were many amazon sellers but you had to get to the ones who pay over 2500usd. How do I do that?
There are many startups but getting to the ones willing to pay is high is still a challenge.
Thanks
This is amazingly great advice when talking about any creative industry. I know from personal experience in the animation world that finding a niche is key to ultimate success. I thought that I wanted to direct an animation one day, so I set out to learn EVERY aspect that I could about the production of animated videos. I became the, "Jack of all trades, master of none." When I realized how difficult a task it was to direct, I gave up entirely. I didn't have a place that I fit in. I wish that I had focused on something... found my niche. If I had, I would probably be happily working in the industry today, perfecting my skills, and becoming more valuable in my niche.
You said it so well. I wish more creatives would really understand how important this is to their success. Thanks very much for sharing your own experience. I hope that you are able to find your place in the creative world. Let me know if you need help.
@@4TheCreatives I am just starting out How Can I Narrow Down myself and Which social media platform is best for getting clients to come in at least at starting?
@@MUHAMMADREHAN-eh9mx look at where your design strengths are. And what type of client you love working with best then find out where they are primarily online through looking at industry leaders to know which one to focus on. It’s not necessarily IG.
@@4TheCreatives My Design Strength is Social media ads banners, covers etc marketing materials where is my clients hang around?
Great video learned a lot
Awesome 😊
@@4TheCreatives I’m really bad at dropping comments but I did learned a lot watching your videos and that makes me think different about what I’m doing and how I’m doing it.
Thanks a lot
This is why I do what I do! So happy to help 😊
Hi.
I like the way you give the advices.
Do you think you could make a video teaching how to export logo files to clients?
Thank you. Do you mean which type of files they would need? Such as .Ai, .eps, .png?
For myself, ive struggle building myself and portfolio. Then id stop creating because i got so frustrated which is the worse thing to do. After watching this, i will try a different approach. I know enjoy drawing fashion and comics. As well as animating music videos but I really don’t know where to start.
I understand the struggle and frustration fully. That’s great about fashion, comics and music videos. Where is your skill strongest?
@@4TheCreatives i think my strongest is illustrations and posters. But I want to branch out correctly
Sure. I understand. Feel free to dm me on IG @4thecreatives
Hi Lauren and other designers, I’m really into textile design and motion design. Sort of like those TH-cam videos with the music playing in the background. I know there’s a market for that but I’m not sure where to begin looking. Is TH-cam a great place for that?
Hi Jemal! I would take a course in motion graphics designs. You could search motion graphics designs on TH-cam but you’ll get the best practice in a dedicated course. Also learning After Effects is a great idea.
I have a good rapport with ui design community and i was very heavily leaning to specializing in UI design before landing my current GD. I figure i can find a specific niche that bridges these two creative fields which i feel is logo & icon design, initially, & eventually also offering branding.
Due to my current job it is only Sunday that I can with freelance, so I can assure only short projects. Logo and icons fit the bill. Even if the entire psychology is the most detailed i bet i can finish in within 8 hours.
If you see this Lauren, what do you think?
I saw your other comment and I think the tech startup niche has a lot of iconic looking logos that are clean and modern. And then you could use your UI skills to help create the look in a brand package of how their online interfaces would work. This will be especially helpful for SAAS tech brands as you mentioned in your other comment.
First , thanks alot for your video !
But I have a question , after I choose my niche should I choose too what I will design as example : logo , illustrations .. or I can make different designs in the niche I am interested in
( I am not interested that much in making logo but I found that it is very important to alot of people like companies ... )
And I have another question , what if I am really Like learn some language would it be a good niche ? ( I thought about that )
Yes, exactly. You should decide what type of design you need to specialize in. If you don't like logo design, then you don't have to choose that. It should be something you love and that fits with the target audience you chose. There are many other types of design aside from logos.
There are industries that teach language. You could look into what businesses are in the language niche and see if that makes sense.
thank you Lauren for the great video! I was wondering tho as a logo designer what are the niches I can work for? considering all businesses already have an existing logo and very few are willing to redesign or improve their existing logo considering they already have it everywhere, can you give me some niche options, thank you again❤
Everyone may have their own logos already, but there are always new businesses starting and more and more each year. And sometimes if you do other types of designs for one in that niche, then they will recommend you to another business that is starting. It really doesn't matter the niche, just choose one and then look up the projected growth for the next few years by Googling "market size for ___ (your niche)"
Hi, firstly I would like to say that I like the way you present your videos, they are very easy to follow and packed with useful information. My question is I am not an expert in design but an expert regarding fitness, would this be a good niche and how would I niche down on what to offer regarding design.
Thanks so much and great that you have a fitness background! Absolutely you can niche in this field. You could do fitness coaches, gyms, fitness products or stores. And you could do logos and promotion for them, websites, social media, brand identity. It’s really about what you like to do and what you want to learn. Talking to your ideal client and finding out what they need would be the best way to uncover all that you could do too.
Hope this helps and keep me posted!
@@4TheCreatives Thank you so much for your feed back, now to get brave and get started
You can do it!! 💪🏼
@@4TheCreativeshello! Are you talking about nishe down my skills or my targeted client?
My targeted clients are Startups, and the hospitality industry.
I really like to design Advertising, and marketing stuff. I also like brand identity design, packaging design and web design.
Can you please tell me what can i do?
Thank you💖
Please mam one video for nich.
Can you clarify that?
Hi Lauren, Thank you for this video. I was thinking of niching down to do logo and website designs for restaurants and coffee shops. Is this still too broad and should I niche down further to gluten and dairy free restaurants and coffee shops? Thanks for your advice.
Hi Christin, restaurants and coffee shops is narrow enough in itself. They have common goals, pain points and will be in common communities. It’s a great one!
@@4TheCreatives Thank you so much!
Thank you Lauren. Please like to enroll to your Graphics Design academy. Hope you link me
Hello! I don't teach graphic design specifically, but how to get clients. You can apply for my program here: 4thecreatives.com/blueprint
I'm an artist and have been building my own websites since I came online in 2008! I have build 5 websites for others and 2 Shopify store. I've just recently decided I want to do this as a side hustle option because I genuinely love web and graphic design...I rather work with creatives! How would you suggest I niche down. I'm an introvert and was wanting to working with aspiring introvert creatives; it this too specific or should I niche down even further? For example help beginning introvert creatives who are painters and want to create a presence online so they can start selling their creations? Or help this same market setup and launch their first website with e-commerce or a Shopify store?
I've learned how to design in Canva, iPad using Procreate and so basic things in Adobe Illustrators! I actually LOVE them all! I just LOVE the whole creative process! I appreciate your feedback and thanks for reading this post!
Wonderful Yvonne! I love your excitement!! I love the niche of beginning introvert creatives to sell their paintings through Shopify stores. Check it against Google trends to see if this is an in demand niche.
@@4TheCreatives Thank you! I'll do that and thank for the tip!
@@artbyvone Absolutely! Keep me posted 😊
@@4TheCreatives I certainly will do that!
@@4TheCreatives I wrote you a whole 2 paragraphs a couple of days ago...I'm just coming to listen to the video again and see the post isn't even here! Lol...Wow...Idk what happened to it! Lol...Anyway, I wrote to update you...I've used Google Trends Tool before you suggested, although I was aware it existed. If I used it correctly, I didn't find anything for what I'm interested in doing. So, back to brainstorming on paper again. I do know that I want to work with startups in the creative category; it could be artists or creative coaches who cater to creatives and makers. I'm NOT discouraged...I just have to brainstorm so more and then research again to see if there's a market or demand for it. Thanks again my friend for sharing your expertise! Have an amazing day! Yvonne
Hi Lauren, I want some clarification about the niching i.e. Landing Page design for real estate website, Landing Page design for Lead Generation, Landing Page design. Are all these considered as niching? And another one is Landing page design for webflow site, Landing page design for wordpress site, Landing Page design in HTML/CSS. These are also considered as niching. My question is which one is better to choose i.e. First One or Second One.
It is important to think with a niche as a path to find the type of clients you want to work with. The landing page design for Webflow or Wordpress are each specializations, NOT niches. A niche is a common group of people with a common problem that you service with your specialization. So you could do Webflow landing pages for Beauty brands or Shopify websites for Food and Beverage brands.
@@4TheCreatives Thank You for Clarification, Lauren.
@@iamSudarshanD For sure!
Interest, Skill, Supply&Demand, follow natural efforts or love, focus on long-T goals and merge all other factors to determine the best choice and remember to use time wisely. Designing for paper-plane makers will not help.
Good points
@@4TheCreatives Where might an aspiring online biz owning, book writing, GD-creative look for an weekly mentor?
I’d love to connect with an aspiring online biz owning, book writing, Gd-creative 😊 Shoot me an email lauren@4thecreatives.com
@@4TheCreatives okay
Hi! I have idea in mind. Can I do branding for just restaurants and cafe throughout the world? ( branding niche for specific restaurants and cafe)
Yesss!
@@4TheCreatives But how I can get clients, please tell me. Thanks
Have you seen any of these videos?
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Hi! I just wanna know if we can make a lot of design from one niche or not ?
Yes exactly
how about barbershops in north america
Did you check it out on Google Trends?
Do I have to mention that I am niched on my website?
Yes for sure
can a niche be over-saturated because of too many designers entering into the creative market?
You could look at the amount of businesses in that niche by looking at the NAICS. Usually if it is in the hundreds of thousands you should be okay. It is all about defining your design business brand's personality and seeing how competitors are underserving that niche.
Is it Real Estate niche is good in these days ?
Take a look at the Google trends and see if it’s going up or down.