The point about not just being boring and copying others within your B2B area is so true. Same goes for the int that ultimately b2b decisions are also made by people, so b2b has to remain personal and simple. The key is communicating the USP all the while trying to keep it as clear and simple as possible. all the sites or landing pages including these guys' own look cheap, crowded, overloaded, and unfocused. So though I love the info given here I wonder why they are not considering those factors as well when marketing.
I'm truly impressed with the forward-thinking insights and strategies you provided. In the ever-competitive B2B landscape, staying ahead is paramount. This video offers a roadmap for success, helping businesses thrive in the coming year. Kudos to you!
This is great insight! I'm just wondering what you think about approaching this from a brand strategy viewpoint. What if the culture and people inside the business are "boring". Do you think you should still add that fun or funny or entertaining element if then when the client meets someone in the company who is "totally different" than what's being presented to them, does that make the brand lose any kind of credibility? Would love to know what you think!
Hey Melissa. This is a fantastic question. In this instance, it might be better to use the knowledge within the company to set yourselves up as thought leaders who offer serious insight into your industry. That way, when a client meets someone who is more serious, this will be what they expect. You can still include some playful elements, potentially on social media, but it shouldn't be your main brand positioning if you think the culture and people inside the business don't reflect this. Your brand is an extension of your people, but there's plenty of ways to set yourself apart without going down the fun route. - Jess
Hey Melissa. This is a fantastic question. In this instance, it might be better to use the knowledge within the company to set yourselves up as thought leaders who offer serious insight into your industry. That way, when a client meets someone who is more serious, this will be what they expect. You can still include some playful elements, potentially on social media, but it shouldn't be your main brand positioning if you think the culture and people inside the business don't reflect this. Your brand is an extension of your people, but there's plenty of ways to set yourself apart without going down the fun route. - Jess
I finally found a great content video providing crucial tips to improvise marketing strategies for B2B companies. I really really appreciate it and thank you for sharing.
Your content is brilliant, thank you! But, here's a suggestion to make it even better: please, remove the background music. Some people's brains can't handle having to focus on listening to what is being said and fighting against the jarring background music. It gets very mentally tiring fighting through that 'noise'. Keep up the good work!
I love the insights you have presented here. I'm recently promoted for a biodiversity conservation company AND I AM CLUELESS! Our industry is very niche and I am trying to make things work for our company. Anyone got tips? :D
I appreciate your video. Love your content delivery style and found the tips to be very insightful. I'd love to see a video which strategizes how a B2B SAAS startup can drive sales growth on a shoe string budget, with limited resources and in a short period time.
Love your B2B tips. I was looking for B2B guides of some sort around TH-cam for a potential B2B client I may work with and I came across yours. As I thought, it is very similar to B2C. It just takes a lot longer in the sales funnel due to decision-makers and so forth, but in the end it's about the same. Thank you for this video! Glad I came across you and your content
Great video as ever Tim 😉, what about a business with very lttle competition? How would you market that? It would be interesting to hear your thoughts.
With very little competition? Anything you want! You can do well with simple strategies, but you could also establish a business' brand really well with a big strategy that blows minds.
This is unmatched. I recently enjoyed a similar book, and it was unmatched. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Ok this may be a stupid question- but how do you pick only one strategy? For example say I pick social media as my strategy for 2023x I still want to use content, PPC, events etc to generate leads. Does that mean I have multiple strategies ?
One marketing plan, multiple SMART goals. To achieve those goals you use multiple strategies. Within those strategies you use multiple tactics. Hope this helps.
Great point. If your product that's easily copied then either the product has to be improved and made more unique or the you have to focus on either being the best for: 1) Price - Have the best price for the product. Either cheaper or, because yours are better quality, a higher price 2) Positioning - Have the best brand, best customer service, etc 3) Place - Market in the best areas. Go all in on one channel rather than a full marketing mix. Own that channel Be the unquestionable best account/brand
just checked out your youtube really great stuff man. I had the opportunity to view your videos and I must say, the content is exceptional. However, I noticed that the video editing could be improved to enhance the overall viewing experience. By elevating the editing quality to match or surpass that of your competitors, the content will be even more engaging for your viewers. As a professional video editor, I am confident that I have the skills and expertise to take your videos to the next level. I would love to discuss how I can help improve your video editing and take your content to new heights. Looking forward to hearing from you.
Very entertaining Tim (and as always, informative). Btw, those lights could be repositioned so they don't cause reflections in your glasses :) PS. I've been trained to see this type of stuff so now can't un see it...
Speaking a little slower would help. I love the energy, but can't follow everything you're saying. It can be hard to retain information when you can't keep up with it.
I have a idea that a know alot of people who already have establised businesses in my small town and I want to try to link all there web pages to one post on Facebook so that our friends and family will share follow and like them and be able to get information out there all I see is that you can post one web address on a post that shows there link with header picture Id would kinda like to do just a promotion like a here are some businesses we recommend so I guess my question is can I make a post so that there web address is in the link where it shows there header page with the picture for multiple companies with there permision of course or is that again guide lines? I like your information on here I see that you say that you need to do where the company has authority towards your website but im a locksmith so I think my page recognization could excel thru this strategy
Hey Tim or Jim - if you want to make a B2B sales video, don’t allow TH-cam to interrupt your video with advertising for a competitor. That is what happened hair right now and now I will check them out. If you are interested in a smart analytical observation of all your marketing efforts message me. I improve corporate business in the billions segment Europe and Asia - but I don’t cost too much. C u
⏲ Timestamps
00:00 - Introduction
04:41 - Mindset Hacks for B2B Marketing
08:41 - Strategy #1: Be Clear About Your Positioning and Audience
11:31 - Strategy #2: B2B SEO
14:25 - Strategy #3: B2B Social Media Marketing
17:13 - Strategy #4: B2B Video Marketing
20:40 - Strategy #5: B2B Content Marketing
24:14 - Strategy #6: B2B PPC
26:05 - Strategy #7: B2B Email Marketing
29:11 - Key Takeaways
31:44 - Bonus Tip!
The best B2B marketing I have seen in a while is this video.
The point about not just being boring and copying others within your B2B area is so true. Same goes for the int that ultimately b2b decisions are also made by people, so b2b has to remain personal and simple. The key is communicating the USP all the while trying to keep it as clear and simple as possible. all the sites or landing pages including these guys' own look cheap, crowded, overloaded, and unfocused. So though I love the info given here I wonder why they are not considering those factors as well when marketing.
Website is not that important in B2B.
I'm truly impressed with the forward-thinking insights and strategies you provided. In the ever-competitive B2B landscape, staying ahead is paramount. This video offers a roadmap for success, helping businesses thrive in the coming year. Kudos to you!
why do you sound like ChatGPT
What B2B strategy/tactic would you want us to dive into in our next videos? Let us know in the comment section!
How to use Linked in for B2B please :- )
Lots of value here. Cheers 🍻
Great video. Just a little fyi your time stamps are off .
SEO @ 7:10
Social Media @ 10:02
Video @ 12:48
The style was commendable and the information is insightful.
oh, I really enjoyed it!! Such a juicy, knowledge-packed video. You got me! I'll stay here for longer
Thanks Sonia!
This is great insight! I'm just wondering what you think about approaching this from a brand strategy viewpoint. What if the culture and people inside the business are "boring". Do you think you should still add that fun or funny or entertaining element if then when the client meets someone in the company who is "totally different" than what's being presented to them, does that make the brand lose any kind of credibility? Would love to know what you think!
Hey Melissa. This is a fantastic question. In this instance, it might be better to use the knowledge within the company to set yourselves up as thought leaders who offer serious insight into your industry. That way, when a client meets someone who is more serious, this will be what they expect. You can still include some playful elements, potentially on social media, but it shouldn't be your main brand positioning if you think the culture and people inside the business don't reflect this. Your brand is an extension of your people, but there's plenty of ways to set yourself apart without going down the fun route. - Jess
Hey Melissa. This is a fantastic question. In this instance, it might be better to use the knowledge within the company to set yourselves up as thought leaders who offer serious insight into your industry. That way, when a client meets someone who is more serious, this will be what they expect. You can still include some playful elements, potentially on social media, but it shouldn't be your main brand positioning if you think the culture and people inside the business don't reflect this. Your brand is an extension of your people, but there's plenty of ways to set yourself apart without going down the fun route. - Jess
What your saying is intelligent, articulate and I very much value your information. Thanks for that.
You're very, very kind 😊
what do you think about ads on social media and not just on Google? and which platform do you think works best for B2B? LinkedIn?
For B2B? LinkedIn 💯
Amazing information, just what i was looking for!
I finally found a great content video providing crucial tips to improvise marketing strategies for B2B companies. I really really appreciate it and thank you for sharing.
Brilliant.
Your content is brilliant, thank you! But, here's a suggestion to make it even better: please, remove the background music. Some people's brains can't handle having to focus on listening to what is being said and fighting against the jarring background music. It gets very mentally tiring fighting through that 'noise'. Keep up the good work!
i agree
Brilliant! Thanks for sharing your marketing approaches and recommendations!
Glad you enjoyed it!
Super Helpful! Thanks Tim
Very welcome!
I love the insights you have presented here. I'm recently promoted for a biodiversity conservation company AND I AM CLUELESS! Our industry is very niche and I am trying to make things work for our company. Anyone got tips? :D
Dope content and amazing delivery!
Glad you think so!
I appreciate your video. Love your content delivery style and found the tips to be very insightful. I'd love to see a video which strategizes how a B2B SAAS startup can drive sales growth on a shoe string budget, with limited resources and in a short period time.
Great suggestion! We'll add it to our ideas list 🧠
Yep would like this video on saas strtup
so much in such a short video! thank you for this :)
You're so welcome!
This is so informative!
Love your B2B tips. I was looking for B2B guides of some sort around TH-cam for a potential B2B client I may work with and I came across yours. As I thought, it is very similar to B2C. It just takes a lot longer in the sales funnel due to decision-makers and so forth, but in the end it's about the same. Thank you for this video! Glad I came across you and your content
Great video, so much information unpacked with such a brilliant presentation.
Glad you enjoyed it!
Cool tips! Thank you!
Glad it was helpful!
Hey Tim, thanks so much! Excelent content and presentation, and of course so useful.
Great video as ever Tim 😉, what about a business with very lttle competition? How would you market that? It would be interesting to hear your thoughts.
With very little competition? Anything you want!
You can do well with simple strategies, but you could also establish a business' brand really well with a big strategy that blows minds.
You deserve much more likes..
Amazing content
This is unmatched. I recently enjoyed a similar book, and it was unmatched. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
really very informative thnx
Thank you!
Ok this may be a stupid question- but how do you pick only one strategy? For example say I pick social media as my strategy for 2023x I still want to use content, PPC, events etc to generate leads. Does that mean I have multiple strategies ?
One marketing plan, multiple SMART goals. To achieve those goals you use multiple strategies. Within those strategies you use multiple tactics. Hope this helps.
Loved the video! But what about companies that aren't able to post a lot of their products online, as others can easily copy their designs?
Great point.
If your product that's easily copied then either the product has to be improved and made more unique or the you have to focus on either being the best for:
1) Price - Have the best price for the product. Either cheaper or, because yours are better quality, a higher price
2) Positioning - Have the best brand, best customer service, etc
3) Place - Market in the best areas. Go all in on one channel rather than a full marketing mix. Own that channel Be the unquestionable best account/brand
Great video! 🤞🏿🤞🏿
Thank you! 🤗
Wow😊
I like the energy! nice.
Appreciate it!
Can a B2b marketing get me more commercial pressure washing contracts?
just checked out your youtube really great stuff man. I had the opportunity to view your videos and I must say, the content is exceptional. However, I noticed that the video editing could be improved to enhance the overall viewing experience. By elevating the editing quality to match or surpass that of your competitors, the content will be even more engaging for your viewers. As a professional video editor, I am confident that I have the skills and expertise to take your videos to the next level. I would love to discuss how I can help improve your video editing and take your content to new heights.
Looking forward to hearing from you.
Great, i found a endless story about dentist with the sweet, less talk bro i came here to find an answer how b2b marketing works,..
The endless story ends at 3:34
Amazing video, thanks! Loved the tip about case studies. I also like to turn them into tutorial type of content.
love your content!
Glad you enjoy it!
My problem with B2B social media is putting all your customers inn one place when that information is sold
Great content n tips, although u dont really to stress so much in ur voice 👍😊
Very entertaining Tim (and as always, informative). Btw, those lights could be repositioned so they don't cause reflections in your glasses :) PS. I've been trained to see this type of stuff so now can't un see it...
Good call!
Thank you
You're welcome
Great!!!
Glad you enjoyed it!
I can't believe I just watched a 30-minute advertisement
Do you think any of the strategies might work for your business?
great content
Thanks!
Omg I clicked to 11:43 and was scared
Wonderful👍👍👍👍
Thank you! Cheers!
Just print your own brand labels.
Ok Good
Thanks
Dreadful background music made it difficult to hear the presenters good content
Speaking a little slower would help. I love the energy, but can't follow everything you're saying. It can be hard to retain information when you can't keep up with it.
(y)
Ai is changing all that, time to create a new video
Fair point, although much of what I said then still applies
too much drama in video. please jump less.
Sorry. Was standing on a trampoline
I have a idea that a know alot of people who already have establised businesses in my small town and I want to try to link all there web pages to one post on Facebook so that our friends and family will share follow and like them and be able to get information out there all I see is that you can post one web address on a post that shows there link with header picture Id would kinda like to do just a promotion like a here are some businesses we recommend so I guess my question is can I make a post so that there web address is in the link where it shows there header page with the picture for multiple companies with there permision of course or is that again guide lines? I like your information on here I see that you say that you need to do where the company has authority towards your website but im a locksmith so I think my page recognization could excel thru this strategy
You light up the room, want to be youtube friends?
Hey Tim or Jim - if you want to make a B2B sales video, don’t allow TH-cam to interrupt your video with advertising for a competitor. That is what happened hair right now and now I will check them out. If you are interested in a smart analytical observation of all your marketing efforts message me. I improve corporate business in the billions segment Europe and Asia - but I don’t cost too much. C u
This was so helpful 💎
Glad you found it useful Tulisa!