Optimal Number Of Steps In a Cold Email Sequence REVEALED (32M+ Cold Emails Analyzed)

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In this video we go over the results from analyzing over 32,000,000 cold emails. In this video, we break down the results & show how to setup cold email sequences based on the findings.
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[@gymbro_fitness]

🎯 Key Takeaways for quick navigation:
00:00 *📊 Optimal Steps Reveal from Data Analysis*
- Discusses the optimal number of steps in a cold email sequence based on analysis of over 32 million emails.
- Majority of replies (approximately 69%) come from the first email step.
- Suggests keeping sequences to 2-3 steps for beginners or intermediates in cold emailing.
02:18 *📝 Sequence Setup and Strategy *
- Demonstrates setting up a 3-step email sequence using a practical example.
- Highlights the importance of email deliverability and spacing follow-up emails.
- Covers adding content to each step in the sequence, making each follow-up relevant and engaging.
05:36 *⚙️ Launching the Campaign*
- Guide on how to launch the email campaign using the platform including uploading leads, setting up email sequences, and scheduling.
- Advises on email deliverability tactics such as distributing emails across multiple sending accounts to avoid spam filters.
- Stress on prioritizing new leads over scheduled follow-ups to maximize outreach efficiency.
10:07 *🔄 Campaign Advice and Recap*
- Concludes with general advice on email campaign sequence length based on the significant drop-off of replies after the third email.
- Encourages keeping sequences short for quick wins and stronger deliverability.
- Suggests that more experienced marketers could experiment with longer sequences if they are adept at crafting compelling content.
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[@distinctwriting4640]

This came at the right time.❤

[@businesswealthstory]

Why did you only use 500 leads? How many leads should we be using per campaign?

[@jackie7887]

What happens to the lead after the sequence of let’s say 3 is over ? Does the lead need to be moved or is it automatically removed from the sequence and put somewhere else?, if so where?
should we retarget those leads at a later time, if so how far out?

[@InstantlyAI]

That's a great question, so the lead that finishes all steps gets the status "completed". If you want to retarget those leads, you can simply filter the leads from a campaign with a specific status, e.g. "completed, no reply" and move them to a different campaign. You can contact them again after some time, it depends on your offer, but a few weeks or a month, would be enough.

[@businesswealthstory]

What if I am getting lots of opens, but not many replies? Do I keep adding sequences or do I create new campaigns?

[@InstantlyAI]

It might be worth revisiting the content of your messages to ensure it resonates with your audience. Rather than adding sequences, try a fresh campaign or refine the current ones, and setup A/Z testing to see which email copy performs the best.

[@businesswealthstory]

@@InstantlyAI yes, I am constantly doing this, but what happens to the leads that have gone through the sequence. Just sit there? I think I will push them into new campaigns.

[@onlinedealhacker2069]

How do you prveent mefrom getting flagged as a spammer since it's cold email?

[@InstantlyAI]

Having multiple secondary domains and email accounts to send from, warmed up sending accounts, DNS records configured properly, relevant email copy to relevant niche ( + good email copy, clean lead list for no bounces).

[@Fast.Money123]

What happens to the sequence when someone replies? Does it stop with the follow up?

[@InstantlyAI]

Yes, it will stop, unless you have disabled "stop on reply" option in your campaign settings.

[@eduardocgarza]

How do you create so many accounts on Instantly/Google without them asking you for a phone number each time?

[@NatGreenOnline]

buy email accounts from Zoho using your domains.

[@eduardocgarza]

Anyone? 🤔

[@bluewarrior2457]

@@eduardocgarza Google workspace

[@YoungBas]

@@eduardocgarza You gotta create domains + attach minimum 3-5(max) emails per domain.

[@businesswealthstory]

@@YoungBas why 5 max?