How Apple Is Organized for Innovation: Leadership at Scale

As Apple has grown, its functional structure and leadership model have had to evolve. (Part 3 of 3)
This is part 3 of 3
Part 1--The Functional Organization: • How Apple Is Organized...
Part 2--The Leadership Model: • How Apple Is Organized...
Deciding how to organize areas of expertise to best enable collaboration and rapid decision-making has been an important responsibility of the CEO. The adjustments Tim Cook has implemented in recent years include dividing the hardware function into hardware engineering and hardware technologies; adding artificial intelligence and machine learning as a functional area; and moving human interface out of software to merge it with industrial design, creating an integrated design function.
Based on the HBR article, “How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen: hbr.org/2020/1...
---------------------------------------------------------------------
At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us - employees, bosses, customers, our families, and the people our businesses affect - would be better off. So we try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We enlist the foremost experts in a wide range of topics, including career planning, strategy, leadership, work-life balance, negotiations, innovation, and managing teams. Harvard Business Review empowers professionals around the world to lead themselves and their organizations more effectively and to make a positive impact.
Sign up for Newsletters: hbr.org/email-...
Follow us:
hbr.org/
/ harvard-business-review
/ hbr
/ harvardbiz
/ harvard_business_review

[@sirisaksirisak6981]

Profit does not always show the successful of business but customer's trust is much matter.

[@trainkinder-getinspiredtol6433]

Well explained and illustrated video. Apple is a great case study for business growth, innovation, and leadership!

[@josephsm4661]

Japanese uses the same concept " Internal customers"

[@SanjayaElvitigala]

A very Informative and attractive video

[@b.b.4826]

Nice. I prefer this short video than 50-60 minutes talks.

[@trainkinder-getinspiredtol6433]

I second this!

[@ajalaabdulazeez]

Cool. But a trick to watching long videos that works for me is to increase the playback speed to somewhere around x1.5 to 2 depending on how the person is talking. You can try that too.

[@shafiqullahyousafzai15]

Love from Afghanistan

[@rirofm]

Show Brasil ia here

[@sirisaksirisak6981]

But if apple add more brand and new android os what smart phone market will happen.I guess market share will bigger why because android user want try to new because of design and quality and new generation like new technology.Stick to old strategy long not attractive new generation.Human like exciting and leading.

[@B.D.F.]

Sure the number of employees grew a lot after the iPhone introduction but most of those employees are retail employees, not corporate employees. It’s disingenuous and misleading to portray them as somehow all being experts contributing to product development.

[@zlClutchy]

You’re completely and utterly wrong. Even the most insignificant employee could contribute to the project if they feel it would be valuable to the customer.

[@vedantmungre1702]

They are non retail employees.