Amazon's 14 Leadership Principles via Jeff Bezos
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- เผยแพร่เมื่อ 4 มิ.ย. 2024
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00:00 1. Customer obsession: start with the customer and work backwards; work vigorously to earn and keep customer trust; pay attention to competitors, but keep obsessing over customers
2. Ownership: think like an owner, long term and don’t sacrifice long-term value for short-term results; act on behalf of the entire company, not just for your own team; never say “that’s not my job"
3. Invent and simplify: expect and require innovation and invention from your team and always find ways to simplify; be externally aware, always look for new ideas from everywhere, and don’t be limited by “not invented here"
4. Leaders are right a lot 1:52 : you have strong judgment and good instincts; you seek diverse perspectives and work to disconfirm your beliefs
5. Frugality 3:50 : accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense
6. Hire and develop the best 5:01 : raise the performance bar with every hire and promotion; recognize exceptional talent, and willingly move them throughout the organization; develop leaders and take seriously your role in coaching others
7. Earn trust 5:05 : listen attentively, speak candidly, and treat others respectfully. Be vocally self-critical, even when doing so is awkward or embarrassing; leaders do not believe their or their team’s body odor smells of perfume; benchmark yourself and your team against the best.
8. Insist on the highest standards 7:42 : you have relentlessly high standards - many may think these standards are unreasonably high; you are continually raising the bar and driving your team to deliver high quality products, services and processes; defects do not get sent down the line and problems are fixed so they stay fixed
9. Bias for action 11:34 : speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
10. Learn and be curious 11:34 : you are never done learning and you always seek to improve; you are curious about new possibilities and act to explore them
11. Have backbone. Disagree and commit 13:26 : respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting; have conviction and be tenacious; do not compromise for the sake of social cohesion; once a decision is determined, commit to it.
12. Dive deep 13:26 : operate at all levels, stay connected to the details, audit frequently, and be skeptical when metrics and anecdote differ. No task is beneath you.
13. Think big 16:04 : thinking small is a self-fulfilling prophecy. Create and communicate a bold direction that inspires results. Think differently and look around corners for ways to serve customers.
14. Deliver results 16:04 : focus on the key inputs for your business and deliver with the right quality and in a timely fashion; despite setbacks, rise to the occasion and never settle - วิทยาศาสตร์และเทคโนโลยี
If you are never used coaching service. I recommended you book a session with dan. I booked 2 and it helped me land a job from amazon. The technical rounds wasn’t perfect, so I think it’s the behavior rounds gave me the job.
I thought i was good before booking the sessions but it turns out I learnt a lot from the sessions.
Lucky you. I hope you enjoy working for this company. I would hope that the people on the top could take the opportunity to visit those on the bottom making the company successful. There are an enormous amount of videos about Amazon warehouse workers and how workers are treated. Strangely enough it has nothing to do with pay. The majority of the negative remarks come from workers being treated worse than a prion farm. In America that is pretty sad. Workers are tracked: where in the United States are workers tracked?. People who are pickers are tracked. If they go more than X number of minutes without a scan they will be reprimanded. If Amazon were a people minded company I would think that there would be some concern for the employee? Are they ill? Have they suffered a medical issues, etc. In addition, when workers need to use bathroom facilities they are still on the clock, still being tracked so to speak. They are also allotted a certain amount of time to use the facilities. I cannot think of another company that tracks an employees' bathroom times. My coworker tried to do that with me and he was fired. While it may be prestigious to work for Amazon in the offices coding, tracking the sales, advertisement, etc. I would never want to be be affiliated with a company that treats its own employees worse than third world workers. So, between all the how to interview and win there needs to be room in the equation for those that are key in the success of the company.
Lynne Springer has
Hi Jerry, Hi Dan, how do I go about booking a session? Would love to get the correct perspective
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1. Customer-centric company
2. long term, customer, and innovation
3. Write and learn a lot (change your mind - be open-minded) -no two pizza team - do not have a large team
4. hire smart people (who want to be the part of the mission) - listen to the customer and INNOVATE (Amazon's job)
for 3, Bezos was actually saying "be right a lot", refer to www.amazon.jobs/en/principles
I had come here to learn about the LP for interview with Amazon, But after watching this video, I realized one thing. We should understand the needs of these principles for any Organization and the impact they can create. Whether or not I am clearing the interview, but these principles are going to stay in my head and heart from today. Thank you Mr. Bezos
Hi Dan Croitor, I am happy to inform you that I have made it to Amazon and will be joining on SDE2 role. I was bombarded with Leadership Principles questions. But I had understood this video so well, that I managed to answer all questions with ease. As I said, if we understand these principles to the core, they are actually very good. Thanks a lot :)
@@RBNrocks I'm like 20 minutes away from the interview, I'll tell you how it goes
@@NJ-pc7km how did it go? I have my first round in 4 days and really curious if this video is helpful.
@@asharani611 it is kinda, remember there are 16 now; I didn’t get the job the invited me to try again in 6 months
Love the bit about good leaders being right a lot and how it connects to being willing to change your mind. Sort of confirms what I've already been doing for a long time.
I have an interview with Amazon today and honestly, I didn't care for Bezos at 1st but now it seems like he really believes in the vision of Amazon and I think it's amazing.
Hey did you manage to land the job?
are you hired??
Alex, How was your interview? 1 year later!
Dan, just wanted to thank you a lot. Through your videos and examples I could prepare and clear the screening and the loop and landed job at Amazon. You are the greatest and probably the only resource one needs to clear FAANG interviews. The interview went so well, that I was offered a job before noon the next day !!!
Congrats sid, great to hear!
Quite helpful and thanks for collecting this. Especially all the interview clips
Thank you for taking the time to produce this video Dan
The "you are right one" is my favorite. It is often misunderstood.
It doesn't mean you assert your (potentially wrong) opinions. It means you seek the truth, listen to others, and admit when you are wrong.
I watch it again and again! help a lot! thanks!
Thank you for timestamps in the the description, you saved me some time!
I am already an Amazonian, watching this video in preparation of my upcoming internal interview. Very helpful!
Same lol
Seriously ?
Guys! Would you have advices to get an interview at amazon?
He had me at "We banned powerpoint"!
1. people want to do something meaningful
2. Embrace change (amazon - tech and retail)
3. Be bold and experiment (AWS kindle and much more) (make failures here and there)
4. Focus on fundamental stuff
5. Did not focus on stock price -
Dan, thank you so much for these videos. Following your advice I landed a position with AWS. Can confirm that the behavioral interviews matter more than one's technical skills since Amazon will train you anyway.
Felicitari Mircea! Intradevar, interviul comportamental e mai important.
I'm studying the leadership principles for an Amazon interview, and this is very helpful. Thank you!
Brandon Ferrell How’d it go? Any advice?
Brandon Ferrell how did it go?
Same here lol . Thanks
Ahha wow same here haha in fact this is the only thing that i am doing to prepare for my interview tomorrow
I'm in the same boat atm. Any tips?
This collection is amazing, examples said by the very Jeff!!, thanks a lot!
Great interview clips, really adds to the written material. Thanks!
Thank you Germain!
Anytime and anywhere I need amazon to make my purchase right they have delivered each and every time.
Thanks for this. this what I needed to prepare for my interview for graduate cloud Support. #am shaking already 😬 #South Africa 🇿🇦
How did it go @orapeleng madea?
I emphatically agree on principle no 2. Ownership. From my Day-1 as an employee I always felt employees should be loyal only to the organization and not to manager they report to. But in practice I have seen manager wants 100% loyalty from their subordinates. Employee also follow the suit because their promotion, bonus, recognition and performance are under one person authority whom they report. .I always have friction with management because I hold that counter view. Suffered layoffs and no promotion in my entire career spanning 16 years except one occasion where I joined as a fresher and was promoted to next band. We were taught very early in our career, "To succeed held each other accountable!" But in practice I have not seen anybody saying no to the manager they report to or asks question why project is going the way it is going. Those lines only stays in paper not practiced. I also firmly believe these are some of the reasons why many great organization disappeared from Silicon Valley.
this!! ^
Thank you so much, This is very helpful.
Very interesting, Dan - you kind of pinned down some of my very thoughts (which you just made me realize that I had, but never reflected over)!
Thank you for sharing your knowledges and experiences...
Work Life Harmony - a great take away
This is a goldmine of a video. Very helpful and insightful. Thanks for the compilation
Glad it was helpful!
Great video. Thanks Dan!
what a great video of laying all the LPs with Jeff's explanation.
Glad it was helpful!
He’s giving some great philosophical advice. I have an interview soon. I just started watching your videos a few minutes ago. Thank you my man
Best of luck!
probably the best vid on the principles out there. Thank you for putting this together.
Glad you enjoyed it!
Thanks for sharing it this video Dan.
Highly recommend this video. Stumbled on this while looking at Amazon's Leadership Principles for upcoming meeting. Watch Jeff's reaction at 11:36 to 11:38 about Machine Learning! Once again Thank you for the link!
Glad it was helpful!
These 14 leadership principles are right on and share a good amount with the United States Marine Corps Infantry and special ops marines.
He borrowed the concept from the USMC
Amazing recopilation. Really helpfull
Glad you liked it
Hi Dan, thanks to your videos I received a Business Analyst offer from Amazon. Much appreciated!
Glad to help!
Please can I connect with you? I just got an invite I need information on the process for business analyst please thanks.
The best people to talk about Amazon Leadership Principles
Thanks for putting this video...he is a very smart guy
very important information, leadership principles in AWS
this really calmed me down before the interview
Thank you for putting this video together!! I was excited about working at Amazon before! Now even more!
Glad it was helpful!
Please can I connect with you? I just got an invite I need information on the process please thanks.
Thanks for the amazing info Dan
Thanks a lot Dan, your video's & your platform where you can connect with others to practise was key to landing a job @Amazon!
Congrats Jelmer! Glad it was helpful!
Please can I connect with you? I just got an invite I need information on the process please thanks.
1.thinking long term , Put customer in the center of the universe and passion for invention.
2. Leaders right alot, listen a lot, Change a lot and challenge the evidence,disconfirm their bbelif. your change mind alot.. reanalyse the situation.
4.no team should fit 10 people perfect team seems natural communication.Like two pizza should
5.Hire smart people , Single people cant take can of plethora of things
Earth most customer centric company.
Interested in amazon mission.
5 . New example for customer sevice and customer centricity
6. Proud of cuulture. Gold standard for innovation.
Work life harmony.
Doing something intereting. Becuase of challenges we have choose they work in future and it is so exciting to work in future
7.Enbracing change, Always changing.
8. Encourage people to be bold . Open to experiments. Big sucess compesate for things that doesnt work. Continuing for experiment.
9. best service and lowest prices
When your local stores go out of business and leaves the unemployment high and people looking for work, blame amazon and eBay and like internet sales. Go to you local store. Use online for info and price comparison and then drive to your local store.
No, people are being employed by online services companies by the million.
Thank you, In the process of preparing for an interview with AWS... I like the way of thinking Amazon and the CEO Apply
how did it go?
What year was the interview at 14:20?
I'm having an on-site on next Monday
Hi Dan, just wanna say a thank you for your amazing videos! I landed an offer successfully with AWS! Cannot appreciate more the value of those videos! Keep up the amazing work! -AL
Please can I connect with you? I just got an invite I need information on the process please thanks.
awesome compilation. tks!
Glad you liked it!
Hi all, just letting you know i received and offer letter from Amazon and im starting on my new role soon.
Thanks Dan for the great tips and support.
Please can I connect with you? I just got an invite I need information on the process please thanks.
What #JeffBezos said about customer centric is true. I am now coming up with ideas of how this mindset or philosophy can suit my business.
So how did you do?
Hi Dan, thanks for the vid. How can I book a session with you?
very interesting viewpoints thank you for uploading :)
Thanks so much for this video!
You are so welcome!
Preparing for an interview tomorrow. Pray for me. Thanks
Felicitări!
Inspiring, although a bit funny here, given recent events. 9:41
The biggest problem with software/solutions based companies today, is nobody is a Customer Champion. Sure, solutions get sold but PM and Delivery are so behind the dial. No wonder why MS closes the doors to their non-preforming re-seller network. If you fail to delight the customer, you're a failure. Keep one very important point in mind, the customer is not always right. It's you're job as a selling organization to coach and direct the customer to resonable expectations, however for the most part innovations are born when a customer and a solution provider can discuss not only "what is" but "what could be". Seldom are home runs developed in a board room or a puzzle factory.
Hi Dan could you give me some tips on applying for the data centre internship spot at Amazon? The interview is in two days. Much appreciated!!
Did you get the position?
He just Goldblumed the interviewer 14:14. The master.
Thanks for sharing this insightful principles.
Found it today for my upcoming work interview. I will rock it in Bezos style!'
Best of luck!
Had my interview on Wednesday, went great, now a few days more for the decision.
Watched A LOT of supporting stuff and I did rock when I spoke about Nelson Mandela and his leading talent story. They were very impressed. :)
@@Thereal_prettyinblack could you please tell me which was the question you replied for Nelson Mandela and his leading talent story. thnx
@@Thereal_prettyinblack Please can I connect with you? I just got an invite I need information on the process please thanks.
@@TimoRoseNDFilms hi, that was ages ago, I got the job but didn't like it, another boring box ticking. I'm starting teaching this September so my career choice has changed completely since then.
Process is simple- be yourself, if you pretend someone else on a interview you won't be able to keep the mask if you get a job. If you show who you are they may give you the opportunity and you will like what you do. Believe in your capabilities and be hard working one. Everything else will follow 💕
What's not to like? Charlie Rose was one of the first Jeff Bezos interviews I saw. The brand building philosophy was as sound then as now. We have a local ballpark that started their lawn-seating tickets for three dollars. The same type of Customer-Centric services built that park. And, on a much larger scale, there's Amazon!
Thanks for the wisdom
My pleasure!
Yes boss i am looking a job for aws
nice video! Jeff Bezos @13:37 "we're not going to raise prices" I would love to ask him in person about the evolution of Prime pricing (79 -> 99 -> 119) :)
To their defense, you’re talking about a premium :) their strategy is to leverage the (cheap) online store when competing with traditional shops that have to spend more if they sell more.
It’s been successful until now, and I believe the prime is a strategy to primarily fight other online, but smaller, retailers..
This is why the organization is successful. Solid and versatile leadership principles.
Excellent
Buna ziua Dan,
Am o intrebare, cate intrebari sant la interviu ? Particip la unul peste 3 zile si as dori sa stiu cate intrebari se pun.
Multumesc mult,
Adrian
Buna Adrian, in general vreo 3 (plus clarificari) dar asta depide de ce fel de interviu, de tipul jobului, si in special de cel care te intervieveaza; Bafta!
8:29 Man has never seen his warehouse work stucture 😂
Reviewing Leadership Principles:At 4:42 : Per Jeff Bezos explanation it sounded like "do big things with multitude of small teams". This explanation came with reference to Frugality. But on the display noticed "Accomplish more with less". They both may not give the same unless I missed something.
well observed. In my opinion doing more with less resources. for those smaller teams even the task has to be BIG enough for which they will need to find resources.
2:38 very true ! :)
'No team is to large, that it can not be fed with two pizzas.' ... unless I'm on that team! haha
Jeff really is the best!
Jeff Bezo said “We’re not going to raise our prices.” Amazon prices are thru the roof on so many products. Not to mention the excessive costs charged to the third party sellers. which is passed on to the customers.
Thank you very much Dan! I'm HIRED!
congrats 😇
kudos much Blessings
I'm a proud Amazonian! 😊
Yes, it's a hard culture to work in. They always say " have fun".
I have not had any fun yet. I just have swollen feet and a sweetly back.
They don't even provide fans to circulate the air.
Why don't you put in a billion dollars into the work environment.
Regrettable. but remember that your "not fun", "sweaty" experience provides a thoroughly enjoyable experience for millions of Amazon users. We thank you for your service, Sir.
Jeff you are a great inspiration. Give me a job at Amazon. Want to work with you.
Following up. Did you get a job there?
oblivi0nzer0 May be one day it will
happen
Dam my boss is amazing
Two pizzas for ten people?
Umm, I don't know about that, I might have to get some snacks after that slice of pizza! :)
You forget these are two american sized pizzas, once slice is like a pizza
it's actually more about the principle of Frugality
I used to eat 2 good-sized pizzas in college.
Hi, I did my phone screening interview and they scheduled my another four interviews but before one day before my schedule I surprised that AWS recruiter calling me and said sorry the role you applied for is already hired someone and we will consider you for the next opening roles. I shocked because I was preparing for this for a full month 😪 what disappointment ! 🤥 anyone can tell me why this and how they closed the hiring proccess before completing all candidates!!!
thank you for sharing your experience; it's even possible to do the onsite, for them to extend you with an offer and then to have it withdrawn (I've done a video about this: in case your offer is withdrawn). My recommendation is for you to broaden your horizon; Erica is a great example th-cam.com/video/JrtrQaJ0B_4/w-d-xo.html&lc=UgyOWME5KIIKrqc42lV4AaABAg
I thought this was going to be utter bullcrap but I actually think I could have made this list myself.
I am interviewing to be an AWS logistics specialist this week! Any helpful tips welcomed!☺️♥️
14:00 Along came 2022 and high inflation, Prime Membership price raised
Dan’s videos are helpful. I got an L6 job at Amazon! If anyone needs interview tips, mock interview practice and CV reviews dm me
I love Amazon , since their hiring recruiting... they are very respectable with the people who is applying for a job, they are the best in Cloud , it is a Ferrari company. Too much sucess!!! Love you!
How to apply in amazon datacenters can I get any hr contact details..
Please can I connect with you? I just got an invite I need information on the process please thanks.
Nice
I am Jeff's biggest fan, we go way way back.
Please can I connect with you? I just got an invite I need information on the process please thanks.
I wish I could get all of the ads off the damn video so I could screenshot the last 11 seconds chart.
Sean, you can get the diagram by googling "amazon principles" - in image search results
I am interested to join amazon i have a proposal that achieve the company. I have a lot of ideas
how can you be "right a lot" and then have a "bias for action" where you may end up failing a lot or not being right? Am i making sense ? Aren't those 2 principles contradictory? One may have a bias for action, but that could lead to failures. Then how can that person be right a lot?
being "right a lot" means getting the important decisions right "a lot"; these decisions could imply a strategy where bias for action was key, and where you could have made some (reversible / small / irrelevant) mistakes;
another example of blending decision making with bias for action would be Facebook's core value of "Move fast": [..] We’re less afraid of making mistakes than we are of losing opportunities by moving too slowly. We are a culture of builders, the power is in your hands.
I made a 2 minute version of the 14 Principles here: th-cam.com/video/WEx4HR0FBYQ/w-d-xo.html
I love bezos! He is a genuis. this is definitely for the long run.
I love Amazon -- and I'm more an Amazonian -- than an American. Jeff Bezos has literally changed the world many times over.
Me too!
i respect him more after watching this
How to contact or connect to Dan?
He didn’t answer question about work environment 😅
He simply said people who are not passionate about their work there, will find it hard to adapt to change. In other words, if you're happy there, it's just not the place for you. Just a mismatch.
"Part of my job, as the leader of Amazon... is to encourage people to be bold..." - Jeff
Super/ Amszon espace/ robot avec cameras