GA4 Phone Call Events [Step By Step 2023 Tutorial]
ฝัง
- เผยแพร่เมื่อ 7 มิ.ย. 2024
- How to quickly and easily setup phone call events in Google Analytics 4. Walk-through the steps to track phone number clicks in GA4 using GTM (Google Tag Manager). Plus, learn how to configure call events as conversions and report on the individual phone numbers people click on your website. Let's get started!
YOUR EXTRA RESOURCES:
○ Full GTM (Google Tag Manager) tutorial - • Google Tag Manager Sim...
○ Full GA4 tutorial - • Google Analytics 4 Tut...
JUMP TO A TOPIC:
00:00 Introduction
00:40 Check GA4 configuration tag
01:21 Identify the phone number link
02:33 Configure variables
03:10 Create a phone call trigger
04:11 Create a GA4 event tag
05:10 Parameter for phone number
06:18 Preview the tag
07:56 View phone call clicks in GA4
08:52 Configure conversion event
09:47 Create phone number custom dimension
10:29 Exploration report
11:48 Conclusion
Join our courses: www.lovesdata.com/courses
Subscribe to our TH-cam channel: th-cam.com/users/subscription_c...
You absolutely SAVED me - this and a few other of your related videos have been some of the most valuable instructions so far on how to set up. Thank you so much!
Marvelous as always! Thank you
Clear instructions on capturing a valuable data point, especially for sites with multiple phone numbers. Excellent as always, thank you!
My pleasure! I’m glad you liked it!
Great tutorial! Thank you!
Great tutorial! Have done this many times but stumped with a few GA4 changes - you were extremely clear. Thanks!
Thank you. That's great to hear!
Interesting one! You rock it🎉
Thank you so much. great tutorial.
Thank you !
Excellent Video!!
Thank you so much Lauren!
As always! Very helpful. Thank you.
Thanks for watching!
Keep posting great videos like this. Thanks 🙏
I’m so glad you like it!
Hei Ben Happy new year! Great video! Can you please explain me why i see two events of the same purpose in GA4? For example i see ''phone_clicks'' as event and i see and the value of the trigger as event which is ''tel''. Should i have them both mark as conversions?
Thank you for a wonderful in-depth, step-by-step tutorial. I shared it in my LinkedIn if someone else was as puzzled as I was. I have a question. I created the tags following all the steps (Variables/Trigger/Tags) in GTM but was not able to see them right away in GA4 (Repors/ Engagement/Events). Should I add them manually or i should just wait 24 hours? Thanks in advance!
You should see them in the real time report as soon as people perform the action, but it will take 24 hours for events to appear in the other reports.
if conversion of phone click is added through google ads, then also ga4 event of phone call event has to be made?
Great tutorial - many thanks. Is there a way to set a minimum call duration for the conversion to be counted ie. 30 seconds? I know this is possible in Google Ads (calls from Ads) but can't find anywhere to add this in GA4 for phone clicks from their website. Many thanks.
Thanks! You would need to use a third-party call tracking solution to track calls based on duration.
Hey mate, can i use my existing ga4 id to create a new gtag ga4 configuration tag?
Is the configuration tag required for this to work? I only see measurement Ids
Hi, I followed all the steps that you performed. However, I am unable to see the "phone number clicks" event in the real time report. Can you let me know what I'm doing wrong?
Hey Ben, Excellent video as always. I followed every step but I always get "Click text" as the number not sure why it's not returning the phone number as variable!
Thanks!
In Tag Assistant, you'll need to select the data layer event that triggered the tag. It will be on the left and it will be one of the 'Link Click' events. Then select the tag, and ensure 'Display Variables' is set to 'Values' on the top right corner. This will then show you the value being passed to the tag.
@@LovesDatahi there! great video! I have the same issue as above. The data layer you are talking about is found after we do the preview of the event right?
@@SandhiyaLoganathan I’m referring to previewing the data layer using Tag Assistant (clicking ‘Preview’ in GTM).
Hey Ben! How do we track how many of these conversions actually resulted in a call? If they click the phone number extension on our website but don't actually go through with the call, it still counts as a conversion. Anything we can do about this? Thanks!
There are solutions that will switch out the phone number on your website. They provide additional tracking options, but there are disadvantages to this approach. My preference is to factor in non-converting calls when analyzing results. You can also tweak conversion value to account for this too.
@@LovesData Thanks! That's what I was thinking, assign each conversion a value of 0.2 or something based on the frequency of calls that actually make it through. Would you happen to know a % benchmark I can use?
hey, love the easy explanation but I have an issue. On GA4, analytics tells me my client received 26 (conversion) calls yesterday, but my client says otherwise and rarely received any calls from yesterday. what am I doing wrong?
An event is collected for every click on the phone number. If a call doesn’t connect, your client doesn’t pick up, or the person hangs up, then the call event is still collected. I recommend working with your client to establish an average call-to-conversion rate and use this to adjust for outcomes.
@@LovesData my client sent a picture of her call logs from yesterday and it's different from analytics report. If I establish an "average call-to-conversion rate',' like you mentioned maybe it will fix itself. Have you created a video on how to establish an average call to conversion rate? thanks
@@POWPOWpowlll I don’t have a video on this. You’ll just need to divide actual calls by the number of call events.
Is there a reason that a value would get passed on the footer phone number but not the contact page phone number? They both fire the tag but one passes a value and the other does not.
It's likely this relates to the variable being used in the tag.
I configured GA4 Phone click tag in GTM and it is active, but this events doesn't appear in GA4 events. What could be a problem?
Same here. Wondering if I need to create that event in GA4 first? Seemed like maybe he had already done that step?
@@McQuaidInjuryLaw Did anyone figure it out?
this isnt very effective to track an 'actual call' unless you remove the link from tablet and desktop and also ensure the user wasnt just clicking the link. clicking a link is not a phone call.
Imho, not really helpful. Got on this video searching for actual call tracking, and not tracking clicks, which is actually a piece of cake. The reason is that we can't know if the click was on purpose or not. Thus, that's not much of use. Just sharing my opinion, no intent to insult or something.
Hello, creating the custom dimension i cannot find the "phone_number", just batch_ordering_id and several others
Thank you!
My pleasure!