My issue is that these natural hair companies really use being black owned as a MAJOR aspect of their branding and corporate identity to gain the community support and loyalty of black women (who are the majority of their consumers) but then drop that aspect like a hot potato when a white corporation comes sniffing around looking for another acquisition. I guarantee the quality of of the products will decline, I guarantee the number of lines of products will be reduced and the reason for that will be so the white corporation can make product lines catering to their demographic in the spirit of inclusion--"inclusion" to an ethnic haircare company. I wish her and her husband well but my desire to support anymore black owned businesses is decreasing by the day as being "black owned" seems to have an expiration date attached to it.
Hello 👋🏾! You brought up many points in your comments. I definitely agree that the black owned title is often used to gain support and make money. It is inevitable though that most of the black owned companies we know and love with one day no longer be black owned. It’s the trend that’s being going on for over a decade. Once black dollars build it, it gets bought out as a part of the come up. I am truly hoping they don’t forget their consumer base (BLACK WOMEN), and continue to keep black haircare in the forefront and not let it become an afterthought. Only time will tell if they owner keeps these promises. Thank you for watching and commenting!
I agree. And a lot of people try to act like this isn't what's happening. When someone sells you on a product being for your hair and then changes everything to suit white hair, there's a problem. I expect things like this to happen because companies that are loud about being black owned are the first ones to sell to whites who don't give a fuck about black people. You're better off making your own hair products, tbh.
@NeoDarkling, I totally agree with everything you said. Even if they keep the same ingredients, I'm overall disappointed that all these black companies sell their black businesses to non-black. They have already built the black clientele just to be sold to non-black. We should be living off our own black dollars, creating generational wealth instead of giving them our generational wealth for their families. I pray we learn to do better as a people. 🙏🏿
Why can’t black companies build empires vs getting bought out like every other BO hair company. We know it’s all about money. They could get together and build vs selling out.
@@CammyjOfficial ...but...they had to get to the point where it's readily available. We are capable of that. Empires can be built money brick by money brick.
Hi 👋🏾! Many didn’t want the company to change regardless of the formula situation. I hope the formulas don’t change so that the brand can keep its promises. Thank you for watching and commenting!
I totally understand now; the consumers that made this company take off are afraid that their investment is going to be a wash in that it will no longer be the product that they love. I love these products too and wouldn’t want them to change either. Thank you for this video to put insight on what’s going on and that Mielle isn’t changing up on it’s day one consumers and clients. 🎉
Y’all I GOOFED UP! The owners name is MONIQUE Rodriguez! I keep saying Michelle because I was thinking mielle and got myself all messed up! Please excuse my brain 🧠 scramble!!! What do y’all think about the mielle Organics deal?
Businesses sell. This isn't a black thing. A mark of success is often starting and selling multiple businesses. Let's not limit these black entrepreneurs by acting like they shouldn't sell their businesses like others do. Those who are so concerned about it, make your own and decide not to sell your business regardless of what happens and what opportunities present. I get the disappointed when a product you love changes. It's just how some act as if the owners are betraying black people that is strange to me.
Hello 👋🏾! Great point! That’s why I mentioned that we always encourage people to secure the bag 💼 and get the coin 🪙 but can’t be upset when a company actually does that. No matter how we feel, business deals are going to be made. At the end of the day a business wants to make MONEY. I agree that people feel betrayed, which is why I said it’s time we divorce ourselves from this love affair with brands and remove the emotion from our consumerism. At the end of the day, business is business. Thank you for watching and commenting!
I'm sure that it's not as simple as it sounds, but why can't these natural hair companies come together and create their own "Proctor & Gamble" like company and scale up production and expand their brands together? Not sure how Proctor & Gamble got started, but I'm sure with some research and the right investors someone can figure it out.
I agree. It’s pointless to make buying BO hair products a priority if the same loyalty isn’t going to last. They see that they can sell their company for a large amount of money and they get dollar signs in their eyes and essentially sell out.
I don’t think it’s pointless to buy BO hair products. I mean in my view we help them get to the level where they can expand and have more influence in the markets.
I truly agree we as black women have have been an important part in helping them at the ground floor and I am so proud of al these black owned companies that have "Secured the Bag" KUDOS to all of them. I am so glad I've had the opportunity to help them achieve their career BUSINESS GOALS 😊🎉. THANKS SO MUCH FOR SHARING.
@tiawannahoward720 hello 👋🏾! Thank you for watching and leaving a comment. I personally like seeing my them get the bag too and create more opportunities in spaces black businesses owners wouldn’t typically have access to.
Hello 👋🏾! Everyone has the sinking feeling that the products will change and I don’t blame them for feeling that way. We’ve seen it happen time and time again. Thank you for watching and commenting!
Acquiring mergers is great and all, but once formulas start changing that another issue. I definitely feel that Shea Moisture changed their formula. Now I'm stuck with a gigantic jar of Shea Moisture that does not work the same- disappointing.
Hello 👋🏾! Shea moisture definitely changed their formulas. People did comparison videos with their old formula vs new. Their products don’t do anything for my hair anymore and they used to be a go-to brand for me. Thank you for watching and commenting!
The ultimate concern with any acquisition of a black owned hair brand is that the product is going to turn into a more "universal" taste, usually meaning tending to more eurocentric hair types, and consequently no longer being effective on the more textured tresses of black hair. We saw this happen with Carol's Daughter, we saw this happened with shea moisture, and the concern is that Mielle will be next to be watered down so that it's marketable to European clientele, at the expense of tending to black hair needs. I'm happy that they were able to secure a historic deal, but hopefully they keep their word that the formula of the product will not change, and will still continue on to tend to their core audience, which is the black community.
Hello 👋🏾! I believe that already started to happen with Mielle prior to the acquisition. I saw on TikTok a whole lot more non-black/curly textured hair using their products and even heard the brand was sending PR to them.
I think what they should do is have products that stay specifically formulated for afro textured, kinky, coily and curly hair. If they want to do “others stuff then they need to label it as such.
@@CammyjOfficial of course, my pleasure! And I definitely agree with you on that. If they want to go into making products for other hair types, they should specify that those products are for that type of hair, and not think that a one-size-fits-all method is going to work when they're dealing with totally different types of hair that have different types of needs.
As a Canadian truth be told the products once they cross the border double/triple in price… I think it’s good to have distribution deals as it allows people from outside the us to buy them but then if it results in a loss of BOB and quality what’s the point..
Right!! They got BILLIONS 💰, that’s the bag!!!!! I’m super happy she got to keep running it as she pleases too. Thank you for watching and commenting, boo!
I will never try a Mielle product. Folks are saying their hair is only shedding, becoming thin, dry, brittle from using Mielle. The actual product has changed from what I gather. That stuff is way too expensive to cause damage and harm. I bought a hair product heavily promoted/advertised from an informercial 20 something years ago. It made my scalp sore and scabs all over. My hair became very dry and brittle. It took about a month for my scalp to heal and had to have my hair cut. That product became no more since other's had the same reactions. Mielle should not be on shelves. It's a disgrace for a hair care product to promote what it's for but does complete opposite causing damage and harm. That is different from trying a product and doesn't live up or quite live up to what looking forv but doesn't cause harm in any way either. This is different. Too many people saying the same thing it's a trash product. Meille isn't growing if people who bought and used Mielle liked it once upon a time but saying has had opposite effect and can't/won't use it anymore. It's that simple.
I already can tell that Mielle Organics changed their formula. I bought a lot of my favorite Mielle products over the thanksgiving sale bc hello they are not cheap and to my disappointment, the same products I used several months back, made my hair feel drier even though my hair was damp. The old Mielle products use to leave my dry 4C hair moisturized for days but the latest batch leaves my hair dry at the application point. Total Trash. They lost me as a consumer.
I am really considering making my own hair and skin care products. I would probably spend less money purchasing the ingredients rather than giving my coins to some billion dollar company.
Thanks for posting this! There would have never been a P&G deal if it wasn't for us! Money changes people and their decisions. The Mane Choice did the same thing!
Hello 👋🏾! They all eventually do the same thing, which is why I won’t emotionally invest myself in brands. It’s all business at the end of the day. Thank you for watching!
I think the feelings black people feel is one of betrayal. Similar to being a “starter” wife to a man, and then once they get big they divorce you for a younger hotter woman. Or building a country off the backs of people and then eventually being exclusive to everyone…. Obviously, it should be looked at logically and without all the emotions, but some people probably want companies they support to be content with what they have achieved and keep the integrity of their brand and products.
Hello 👋🏾! I definitely understand and acknowledge the feelings of betrayal, because let’s be real, black dollars built this brand and soooo many other brands. That’s why I started to realize I need to remove my feelings from the equation because these brands don’t care, it’s all about business at the end of the day. Thank you for watching and commenting!
I definitely want to see and HOPE they don’t forget where they came from and don’t just leave the demographic that supported them for a decade (BLACK FOLK) on the back burner.
Money talks, walks and runs lol!!! Yes only time will tell how the business evolves and grows. As of now everyone’s speculating but we can’t do anything until we see some evidence 😂😂😂
@@CammyjOfficial right! I personally don’t use Miellé, but regardless, I do think that supporting her brand is supporting a black business, family, while also helping other black families learn and grow even if for a short period. So there’s always good that comes out of seemingly questionable situations. Plus none of us can take the money with us when we die, so it’s better to let it help who it was meant to for the time being.
Cammy, this is the best summary & reaction I have heard on Mielle being acquired by P&G. Well said! From a business standpoint this makes sense. We should be applauding the deal. Thank you 😊
Hello hello 👋🏾! I’m glad you enjoyed this discussion. I wanted to tackle it more objectively. I know that brands are going to do what they do cause they want that money 💵. That’s the whole point of a business at the end of the day, profits.
I just want products that work-- every single product I’ve used in the last 10 years has been bought by a huge corporation and now the product has been cheapen by removing the more expensive ingredients and replaced with glycerin-- I’m at the point where I’m going to be making my own! Tired of hunting for a new natural product… 😑
You do have a point! I was already thinking this way. As a 36 yr old mom of 5, I have way more to worry about than whether or not said company sold themselves or part of themselves. Majority of the food we eat ain't black owned, either. It's all killing us, at the end of the day. But guess what. We have no choice but to eat it or starve. It's a similar situation. "If you can't beat em, join em."
Right!!! I feel like eventually everything “black owned” is going to end up with way. So should we stop using products that work for our hair due to their business decisions? If so, what will we even be left with to use? You bring up great points. Thank you for watching and commenting!
Mielle is garbage now. Once the brand sells their name to these big companies You mine as well kiss all that organic talk down the drain. I been stopped using there products because I know the product will be loaded with a bunch of garbage. Thanks for the video
Hello 👋🏾! Thanks for sharing your opinion on the matter. I’ve only used a few products from them. Some I’ve liked others that just didn’t work for my hair. I think we will most likely have to wait and see if and or when the product ingredients change. Thank you for watching!
My big problem with the selling out is they always change the original formula so the product no longer works the way it did. I've got no loyalty to any company...I just want a product that works for MY HAIR.
Hello hello 👋🏾! I feel the same. She ensured she would still run the business, be the CEO and have the final say in products and overall company direction. I don’t think people understand that they are now a subsidiary of P&G and not just bought out by them. Thank you for watching and commenting!!
I was doing some research last night on black hair care products, and this was the most current up-to-date video that I could find. Hopefully you’ll start posting more in-depth videos with your views your opinion is appreciated.❤
Hello hello 👋🏾! Thank you for taking the time to watch the video and leave a comment. I am definitely going to do more commentary videos like this. I have been noticing a lot of things shifting in the black haircare industry. I am going to be doing a video on the resent pop up of a lot of celebrity black haircare brands.
Cammy, Black owned business, especially black women owned companies, are not able to get the same loans and financing as white, Asian, Latinos, etc. and it has nothing to do with not being a good investment. It is unfair to black people yet this is what is happening in the business world that discriminates against our people. Only thing we can do is support black owned products more than other products which as a whole we are not doing as a people. Do you see what is happening with Arian Simone who is being represented by Ben Crump bc a white male is filing a lawsuit against her company that provides funding for black women bc most companies don't invest in us? So yes this is a real problem. It is sad they have to share or sell their hair companies cause I bet they don't want to yet owning a business can be overwhelming. BTW, I am a woman business owner over 20y with a college degree in business. Thanks for sharing.
Well said! I support the brand and I'm very proud her! I pray one day a company comes knocking on my door. I admire her for making a business decision and continues to be a big part of her company. Thanks for sharing.
Hello hello and happy Sunday to you! I’m like who’s going to turn down a multi billion dollar company knocking at their door 🚪? It makes business sense. I just hope she doesn’t forget who helped build her company up and continuing to keep black hair care in the forefront. Thank you so much for watching and commenting!!
All of this outrage comes from misinformation or simply not understanding the basics of business and consumerism. That's why I think basic business 101 should be taught in school. We live ina country ran on capitalism yet we don't teach everyone the basics of it. So sad
Hello 👋🏾! People definitely don’t want to understand the business side of things. There is a lot of misinformation surrounding the deal as well. People saying the owner Monique Rodriguez sold it all and has nothing to do with the brand anymore when that’s not true. She is still CEO, still in control of products and they are a subsidiary brand in P&G now. Thank you for watching and commenting!
People need to think about passing the crown to the next generation, instead of an immediate pay out. A wise man leaves an inheritance to his children's children. He doesn't sell his birthright for a piece of bread. These corporations buying up businesses that they had no hand in creating are thinking long term. Their children benefit from generations to come by aquiring businesses from people willing to sell out. While the person who's sold their family's birthright, children, grandchildren, and great-grandchildren will have to start all over!
She still retains the majority share on the business. Her family and her generations will definitely benefit from the deal she made because she made the deal in a way that allows her to remain in control as the CEO. Mielle Organics is now a subsidiary of P&G, they weren’t absorbed into the company. They are their own stand alone company that falls under the umbrella of P&G.
Today was my first time buying the Mielle leave in conditioner. I usually make my own, but one of my diy ingredients was out of stock. So I grabbed the product out of Target. The problem I have is that these companies usually stop using the same healthy ingredients for our. Recently, I saw that there’s a class action lawsuit for women who used perms. Fibroids etc! I know those companies had to have known those ingredients were harmful to BLACk women. After all we were their target market. I don’t believe for one second that P&G will keep healthy ingredients in the products for long. Their track record says they won’t. Had I seen you video before I bought Mielle, I would have taken a hard pass on it! I will make sure that I stock up on my diy ingredients from now on. I think some of us wonder why we build up everything we have or good at pass it on to the high bidder. Because as fervent as you seem to be, wonder Michelle didn’t make video like this.
Hello hello 👋🏾! My video is mostly from the business perspective. It is my HOPE that they don’t change things, but that’s all I got, hope. Nothing is guaranteed. I stopped hedging my bets in natural hair companies a long time ago when I realized they will switch up and not even care. I want them to remember the consumers that built them and to keep those consumers at the forefront of their minds (BLACK WOMEN). Thank you for your in-depth comment. Thank you for watching!!
@@CammyjOfficial My level of frustration is that these companies who thrive off of us do so because our hair care needs were ignored by these yt owned companies for eons. I think what these are doing is destroying from within. Typically, when a company like P&G buy you out they always get the recipes. Then eventually they brush the original owners asides. Those owners have lost credibility with their core demographic, so they can’t regain that initial trust. I understand business. I own a business, but selling it is not in the cards. I like money, but I also understand that culturally it is important for me to stay true. I’m very glad that I make all my hair care products! No one can take that away. Thanks✌🏾
Brilliantly stated, my friend! Business is business at the end of the day. There are a hundred and one natural hair companies so if the formulation changes, just move on. I’m about to start mixing my own stuff because a lot of these gels and creams make my head itch anyway 🤪
Literally soooo many other brands people can use!!! I’m seeing more and more people leaning towards just making their own products honestly. I’ve had a few hair gels break me out in the past too! Thank you for watching and commenting!
I purchased 2 items at The Black Womens Expo Chicago. Very impressed with both items. Thanks for the freebies. I ran out of Carol's Daughter last week. We must piggy back off each other. Mielle Organic is awesome for my hair. This is a great Market Move. ALL The Way DOPE🎉❤ Chicago GOAT.
I can’t even lie, I’ve experienced the same. For me most of the products were just “okay”. I did like one of her leave ins though from the pomegranate line. I had the rosemary mint oil, but couldn’t use it because the dropper came broken. Thank you for watching and commenting!
Yup! Which is why consumers need to let go of the notion of loyalty when it comes to businesses. At the end of the day these people are trying to make money.
Happy Sunday ❤️ I'm not surprised she sold the company, like you said for the right price majority of black owned companies will sell. I just hope she doesn't change the mielle formula in her products. Great Video. 👍 Have a Blessed Week 🙌 🛐A friend loves at all times, and a brother is born for a time of adversity.💜💜💜
Yes true most of them will eventually sell at one point or another. If they want to expand and be global, it seems like that’s the quickest way to get to the end game. I hope the formulas don’t change either because many people love their products. Only time will tell if they change the products. Thank you for watching and commenting!!
I think a lot of the community is happy for the come up, but like you said.. is the formula going to change to fit the majority, which will probably not work for us anymore.
never heard of this stuff. I guess I am a Team Blue Magic girl lol lol old school works for me. $2.99 and leave-in conditioner hair grown like never before.
I understand the business model and network. I do want to say yes, I agree with you. But I also understand how certain deliverance can come across without having facts, understanding, and education on business 101. Thank you for clearing up for those who do not understand the concept. To those who are not believing or trusting in Mielle products because the products were sold to another company then just put a pause before continuing to support and wait a while to see how it all unravel in the end. This means that if the products no longer work because some changes were made ingridents wise, then do like you should move on to what's best for you like the owner of Mielle products did. After all, shouldn't we all be doing what's best for ourselves and our family? Food for thought God bless!
Great video. "Black owned businesses" are looking to turn a profit and sell to a bigger company to make more money or even retire from the business. It's hard work. That is called business. Every company does it. When it comes to "natural hair products", there was nothing "natural" about Mielle haircare products nor any other "black-owned" business because if you are going to sell at the mass level, where it is being sold to stores to sell to their consumers, then they must abide by FDA rules to be able to sell at a mass level. The formula probably doesn't change much; all these companies are using the same proven ingredients in their formulas. Take a look at the ingredients label on the products, and you'll see..
I understand what you’re saying sista, the thing is..at some point US African-American women we have to stop settling. It’s either, we settle for less or just settle because WE feel WE have to. Most of the queens, I know are more likely to support even more so due to the brand being black.
personally i don't really see mielle changing their formulas for a "white" audience anytime soon. P&G has been trying to get into the natural hair space -- aussie, head & shoulders, and pantene have all recently been coming out with more lines catered towards natural hair (and they own the brand "my black is beautiful" like?) mielle is not only catering to the natural hair niche, but is consistently releasing new natural hair products - they just launched an avocado collection! mielle has been doing what shea moisture does now, creating lines that capitalize on trendy ingredients: rice water, honey, sea moss, rosemary, etc (& they're pretty much just the same stuff in a new bottle with a different scent 🙈). i feel as though P&G sees mielle as a way to get their piece of the natural hair market, a way to actually compete with the the conglomerates that bought out shea moisture, carol's daughter, mane choice etc (some of which are still lead by their founders), so changing the formulas (especially with this visibility) isn't good business in the short run.
Hello 👋🏾! Thank you for this in-depth comment! P&G definitely wants the black dollar and this deal shows how much strength it has. I have definitely seen an influx in the market with trending ingredients being pushed out from hair care lines. Whatever the new trend is, best believe a whole collection is going to come out on it 🤣! I’m just waiting for the onion 🧅 juice line to come rolling out because that was trending. I don’t think the formulas will immediately change, but only time will tell. That was the number 1 thing I saw people take issue with. Thanks for watching!
White women are now using her products and doing reviews esp. with the rosemary mint oil. Their complaint is it's too sticky. The formula wasn't made for their texture of hair, and they wash their hair everyday but now the formula will probably change to suit them.
They have even dropped the "organics" from their name. I recently bought a bottle of Mielle rosemary and mint scalp and hair strengthening oil. No "organics" listed anywhere on the bottle. That is very telling.
Hi. I feel that I have to right a "wrong". I found the "organics" written in small print on the back of the bottle. I got some bad info. Don't know for sure if the name had been changed. I only just recently started using the product.
Sis... This is absolutely excellent discourse. Seriously, you're a problem out here LOL. I love that you speak our language, but you offer the critical thinking and the intellectual dialogue that our culture so desperately needs more of.
Hi hi 👋🏾! Thank you so much for taking the time to watch and comment! I appreciate it! I wanted to objectively look at the situation while also acknowledging the reasons why people are upset about these deals.
Thank you for this informative message. My dollars may not add to the bottom line for both Mielle and P&G, I will have to find another product, regardless of how long, that will better align with my core value in wanting to see our black entrepreneurs continue to be black owned. Mielle had a fantastic product, and I will not hold my breath on if P&G will keep her original organic formulation. Be blessed!
Yup moves were made and business was done. We just have to accept brands are gonna sell and make money moves. While we are playing checkers they are playing chess ♟️ with millions on the board.
From a business standpoint I feel people should be proud, but can’t lie that it stings when companies appear to be moving on to bigger and better while leaving the ones who built them on the dust. I hope she keeps the focus on the target audience as the company grows.
Corporation only buy small companies where they can see a good ROI (return on investment). I’ve seen this too many times with dog food companies (of which P&G use to own until it sold its pet food division to Mars - yeah the Candy people- in 2014). They buy a brand, and to make more of an ROI, something changes in the ingredients to make it more profitable. Corporations don’t buy smaller companies out of the goodness of their hearts. They but them to make more money. I wish the owner of Miele Organics much success.
Hello 👋🏾! Thank you for adding your perspective on this. They definitely wouldn’t be offered a deal if they didn’t have something P&G could gain from them.
They sell and the new ownership always change the products.. Then we’re on to the next one ….so hip hip🎉🎉 on the business side But thanks a lot from the consumers 👎🏾
@@CammyjOfficial black brands getting suffocated. This also trickles into the fact that they’re making it difficult for hair stores to be black owned. they do not want us in the industry. And this is where it starts whenever they see a brand up-and-coming they take over and who’s gonna turn down money? This trend needs to stop. What are we going to leave our offspring water down versions of our ideas?
We are going to see even more of this as more black owned brands become popular. I also did a video on them marketing towards non-black consumers and becoming a “curly hair brand”. Thank you so much for watching, commenting and sharing!
Yes all this is true...However your name is more important than money 💰. I only use small black business hair products ...now unfortunately when they start expanding.. I stop using the products....My mom retired from Proctor and Gamble so she let me know when black owned business were bought and then I stopped using the products ..because the formulas change --period
Excellent perspective! Peeps need to see the 'bigger' picture here. The purpose of most serious minded business owners is to expand their business, their market share & maximize their growth & profits. That's how business is done. Unfortunately, (to my knowledge), there aren't any global afro-centric hair care conglomerates that can buy up or partner with the smaller domestic black hair care companies. So these smaller companies partner up with other global (mostly white) companies that can help them grow to the next level. This is a no brainer. As long as companies like Mielle continues to appreciate & cater to her (minority) base that got her to that point, not change the formulations that grew her business, while she pursues to expand her target audience (non-black folk), & develop products for them, than it's all good. This is Capitalism at its finest!
💯! Thank you for watching and commenting! I did another video on how people are upset that Mielle has now started doing ads with non-black influencers. I tried to explain to people that this is going to happen as the company expands. People are trying to gatekeep things companies don’t want to be kept. They want to expand and make more money, period.
@@CammyjOfficial I did view that video b4 the video I commented on. Some of us are just down right petty. Why would a rationale thinking person be upset cuz a company wants to grow their business by expanding their target market? SMH!! A company has the right to expand/grow their business as they see fit. It's obvious that the peeps who are upset about this never owned a business or don't have a mind for business. I just started using Mielle Rosemary Mint. So far, so good. As long as I'm happy with the results I'm getting from the product and it has a reasonable price point, nothing else matters! I enjoys your thoughtful commentary on these issues.
I keep telling people this is the way things are. How many other natural companies have done the same thing over the past decade? It’s goin go to happen. I understand people would be and if the ingredients changed, but I just don’t see the point in becoming so upset that I want to start calling people names on the internet 😂
@@CammyjOfficial Naw, I wouldn't go that far and start calling peeps outside of their names...lol. Folk just need to grow & evolve their mindset and accept, 'what is'. & not how they want things to be..cuz, if they don't, in most instances, they will be disappointed. They need to ask themselves - why are they upset over this; how does Mielle's business decisions impact them personally and how is that emotional reaction benefiting them? What's the payoff for them? If they ask themselves those questions, they may get an epiphany & realize they are wasting mental/emotional energy on silly stuff. For one's mental health, one should always choose positive emotions over negative ones (i.e. anger, fear, being upset, etc..), esp. since what others do is OUTSIDE of your control...and in most instances has no DIRECT impact on u. So why 'sweat it'? THis is Life 101 stuff...lol
But now they have an even deeper reach into the global market as well as the ability to create a stronger production chain as well. Thank you for watching and commenting!
Other businesses cater to everyone and get all the money, but people want blck businesses to limit themselves . Why people are putting so many pressure on them like they are not allowed to grow like the others. I think that they are just adding a new product for a new type of hair, they are not discontinuing the products that already exist.
Hello 👋🏾! Great points! Everyone else can do it, but black owned businesses get crucified for it. This is why I tell people stop getting emotional over haircare products. Stop trying to gatekeep and let the company do what it does. If the closing didn’t want certain people using their products they would have said so. These commercials prove mielle Organics is for all curly hair, and not just afro textured hair. When people were arguing their lives away on TikTok trying to gatekeep that rosemary oil it didn’t make sense. The company wants to grow, they are becoming diverse. It happens literally all the time with other brands in the past.
@@CammyjOfficial Even non blck businesses use blck models to sell their products and get money. I don't understand why some blck people always want to limit and policing other blck people. Are we not allowed to grow financially and be free in this life?
Just a business strategy to reach a border audience and also most small businesses start of small and number 1 goal for most is to get big enough and sell the company and the deals are made in many different ways to ensure they have ownership rights and control
This is a horrible take. You can grow without being bought out. There’s more than 1 way to skin a cat. How is it that other business can maintain but it’s the black owned that always get bought out.
I disagree 🤷🏾♀️ on this being horrible take. They looked at the best ways for them to grow as a business, and at the end of the day business is about MONEY. Businesses get bought out and partnered with all day every day (not just black owned businesses), it’s just the way of the business world. This is why I won’t ever get emotionally caught up about what a business does with their bottom line. All businesses are about profit, loss as eventual expansion.
LOL!!! It is what it is. I just don’t see the point in getting emotional over business decisions. These brands gonna sell and partner with whomever they want to and nothings gonna stop it. Time for us to face reality lol! Thank you so much for watching and commenting!!
And meanwhile people losing their minds over a hair growth oil 😂😂🤦🏾♀️! The past decade has shown me that the black dollar 💵 is a profit builder and these brands will do whatever makes dollars and scents
Hello 👋🏾! There are many small natural hair brands that are black owned. They just don’t have the viability that the larger former black owned brands have. Now when it comes to the ones you can find in the stores it might be a short list like you said.
Yes and acquisitions happen all the time in businesses all the time. I agree people need to take the time to understand business better. Thank you for watching and commenting!
I kept thinking mielle and then ended up calling her Michelle ughhh 🤦🏾♀️! I pinned a comment to acknowledge my mistake. Thanks again for letting me know cause chile… my brains 🧠 were all scrambled!!
Hello 👋🏾! Thank you for watching and commenting! I’m glad you enjoyed the video. Did you not support them due to specific reason? Or just never liked their products after trying them?
@@CammyjOfficial I considered trying 1 of the lines. However when the rice water collection launched and how the owners handled the negative feedback from paying customers was beyond unprofessional.
Its business. That’s a big dream to get buy out. The products may or may not change for the worse for you. But we can focus on other Black Owned product.
Hello 👋🏾! Thank you for sharing your thoughts. There are many other black owned businesses people can focus on and support. Many businesses dream of being purchased by higher companies like you said.
So basically just get in the kitchen she’d make your own stuff… got it🙄 literally had stuff in my cart and was about to pay but something said nope check TH-cam first.
@CammyjOfficial ABSOLUTELY 💯..I'm new in the natural hair community I've tried a few things but my experience with the Mielle mint brand was extremely positive. My hair wasn't dry and is extremely hydrated.. THE LEAVE IN CONDITIONER IS THE BOMB. LOLLL THAT WAS THE FIRST PRODUCT I TRIED.. IM A HAPPY CUSTOMER 😊
I believe she's making some decisions but not ALL of them since white women are starting to buy, use her products and do reviews. And since this is happening, the formulas will change to fit them.
Hello 👋🏾! They are sending these people the products to try and review. They even have the people you mentioned in their ads now. I think we have to wait and see if the formulas change. I’ll try to do a comparison in the next few months to see if ingredients changed. Thank you for watching and commenting!
My issue is that these natural hair companies really use being black owned as a MAJOR aspect of their branding and corporate identity to gain the community support and loyalty of black women (who are the majority of their consumers) but then drop that aspect like a hot potato when a white corporation comes sniffing around looking for another acquisition. I guarantee the quality of of the products will decline, I guarantee the number of lines of products will be reduced and the reason for that will be so the white corporation can make product lines catering to their demographic in the spirit of inclusion--"inclusion" to an ethnic haircare company.
I wish her and her husband well but my desire to support anymore black owned businesses is decreasing by the day as being "black owned" seems to have an expiration date attached to it.
Hello 👋🏾! You brought up many points in your comments. I definitely agree that the black owned title is often used to gain support and make money. It is inevitable though that most of the black owned companies we know and love with one day no longer be black owned. It’s the trend that’s being going on for over a decade. Once black dollars build it, it gets bought out as a part of the come up. I am truly hoping they don’t forget their consumer base (BLACK WOMEN), and continue to keep black haircare in the forefront and not let it become an afterthought. Only time will tell if they owner keeps these promises. Thank you for watching and commenting!
My thoughts exactly !!!
I agree, and the generational wealth for her family is over. That money that deal will be spent by the time her grandchildren are adults.
I agree. And a lot of people try to act like this isn't what's happening. When someone sells you on a product being for your hair and then changes everything to suit white hair, there's a problem. I expect things like this to happen because companies that are loud about being black owned are the first ones to sell to whites who don't give a fuck about black people. You're better off making your own hair products, tbh.
@NeoDarkling, I totally agree with everything you said.
Even if they keep the same ingredients, I'm overall disappointed that all these black companies sell their black businesses to non-black. They have already built the black clientele just to be sold to non-black. We should be living off our own black dollars, creating generational wealth instead of giving them our generational wealth for their families. I pray we learn to do better as a people. 🙏🏿
Why can’t black companies build empires vs getting bought out like every other BO hair company. We know it’s all about money. They could get together and build vs selling out.
Because empires require a considerable amount of money that larger corporations and companies have readily available.
We think building a black owned empire is a good idea!!!
@@CammyjOfficial ...but...they had to get to the point where it's readily available. We are capable of that. Empires can be built money brick by money brick.
A year later and I just said this same thing. LOL I'd have just co-signed you if I had scrolled first.
We just don’t want the formula to change…that’s all.
Hi 👋🏾! Many didn’t want the company to change regardless of the formula situation. I hope the formulas don’t change so that the brand can keep its promises. Thank you for watching and commenting!
I totally understand now; the consumers that made this company take off are afraid that their investment is going to be a wash in that it will no longer be the product that they love. I love these products too and wouldn’t want them to change either. Thank you for this video to put insight on what’s going on and that Mielle isn’t changing up on it’s day one consumers and clients. 🎉
Hello hello 👋🏾! Thank you for taking the time to watch and comment!
They shouldn't change the formula, they should just bring out another version of the product so everyone can be happy.
The formula has changed. We use this product and now it has alcohol. We noticed it.
Y’all I GOOFED UP! The owners name is MONIQUE Rodriguez! I keep saying Michelle because I was thinking mielle and got myself all messed up! Please excuse my brain 🧠 scramble!!! What do y’all think about the mielle Organics deal?
Carol's Daughter products was the biggest disappointment...It used to be made with "natural" ingredients, now it's not much different than Pantene...
Yes 🙌
Facts. I used to have the hair honey grease or whatever it was and it smelled amazing.
Sooooo true!!!
Businesses sell. This isn't a black thing. A mark of success is often starting and selling multiple businesses. Let's not limit these black entrepreneurs by acting like they shouldn't sell their businesses like others do. Those who are so concerned about it, make your own and decide not to sell your business regardless of what happens and what opportunities present.
I get the disappointed when a product you love changes. It's just how some act as if the owners are betraying black people that is strange to me.
Hello 👋🏾! Great point! That’s why I mentioned that we always encourage people to secure the bag 💼 and get the coin 🪙 but can’t be upset when a company actually does that. No matter how we feel, business deals are going to be made. At the end of the day a business wants to make MONEY. I agree that people feel betrayed, which is why I said it’s time we divorce ourselves from this love affair with brands and remove the emotion from our consumerism. At the end of the day, business is business. Thank you for watching and commenting!
@@CammyjOfficial agreed
I'm sure that it's not as simple as it sounds, but why can't these natural hair companies come together and create their own "Proctor & Gamble" like company and scale up production and expand their brands together? Not sure how Proctor & Gamble got started, but I'm sure with some research and the right investors someone can figure it out.
Good point!
Where can I buy this product, in Connecticut.
I saw Mrs Rodriguez on the morning show with Gail King
@user-lz3bg3dl5d hi 👋🏾. These products can be purchased at target, Walmart? Walgreens, CVS and on their website online.
Didn’t they just buy out other companies.
I agree. It’s pointless to make buying BO hair products a priority if the same loyalty isn’t going to last. They see that they can sell their company for a large amount of money and they get dollar signs in their eyes and essentially sell out.
I don’t think it’s pointless to buy BO hair products. I mean in my view we help them get to the level where they can expand and have more influence in the markets.
I truly agree we as black women have have been an important part in helping them at the ground floor and I am so proud of al these black owned companies that have "Secured the Bag" KUDOS to all of them. I am so glad I've had the opportunity to help them achieve their career BUSINESS GOALS 😊🎉. THANKS SO MUCH FOR SHARING.
@tiawannahoward720 hello 👋🏾! Thank you for watching and leaving a comment. I personally like seeing my them get the bag too and create more opportunities in spaces black businesses owners wouldn’t typically have access to.
They can do what they want, I know from experience, the product will not be the same.
Hello 👋🏾! Everyone has the sinking feeling that the products will change and I don’t blame them for feeling that way. We’ve seen it happen time and time again. Thank you for watching and commenting!
Acquiring mergers is great and all, but once formulas start changing that another issue. I definitely feel that Shea Moisture changed their formula. Now I'm stuck with a gigantic jar of Shea Moisture that does not work the same- disappointing.
Hello 👋🏾! Shea moisture definitely changed their formulas. People did comparison videos with their old formula vs new. Their products don’t do anything for my hair anymore and they used to be a go-to brand for me. Thank you for watching and commenting!
My concern is that even if shes still CEO, that dont mean theyre not doing stuff with formulation behind her back
Proctor & Gamble owns food all over the word as well, toothpaste, food, hair and body care... It's crazy.
Yes they have their hands in everything. They are on a path of world domination for sure. Thank you for watching and commenting!
The ultimate concern with any acquisition of a black owned hair brand is that the product is going to turn into a more "universal" taste, usually meaning tending to more eurocentric hair types, and consequently no longer being effective on the more textured tresses of black hair. We saw this happen with Carol's Daughter, we saw this happened with shea moisture, and the concern is that Mielle will be next to be watered down so that it's marketable to European clientele, at the expense of tending to black hair needs. I'm happy that they were able to secure a historic deal, but hopefully they keep their word that the formula of the product will not change, and will still continue on to tend to their core audience, which is the black community.
Hello 👋🏾! I believe that already started to happen with Mielle prior to the acquisition. I saw on TikTok a whole lot more non-black/curly textured hair using their products and even heard the brand was sending PR to them.
I think what they should do is have products that stay specifically formulated for afro textured, kinky, coily and curly hair. If they want to do “others stuff then they need to label it as such.
Thank you for watching and commenting!
@@CammyjOfficial of course, my pleasure! And I definitely agree with you on that. If they want to go into making products for other hair types, they should specify that those products are for that type of hair, and not think that a one-size-fits-all method is going to work when they're dealing with totally different types of hair that have different types of needs.
Yes agreed. If they don’t do that then they will only frustrated their main consumer base which would be a very bad look.
As a Canadian truth be told the products once they cross the border double/triple in price… I think it’s good to have distribution deals as it allows people from outside the us to buy them but then if it results in a loss of BOB and quality what’s the point..
I remember shea moisture quality before acquisition and after when it comes to hair mask and creams
Yes I was thinking about people in countries who didn’t have access to these products who now do because of the deal.
Shea moisture used to be the bomb!!! Once they got purchased everything started to go down hill though. Thank you for watching and commenting!
So true 😭 you really don’t get more “secure the bag” than P&G! I’m glad she is remaining CEO and a key decision maker.
Right!! They got BILLIONS 💰, that’s the bag!!!!! I’m super happy she got to keep running it as she pleases too. Thank you for watching and commenting, boo!
What about her children and grandchildren?
@@ladylovesherlord They stand to inherit millions because she made the deal to advance her business.
I will never try a Mielle product. Folks are saying their hair is only shedding, becoming thin, dry, brittle from using Mielle. The actual product has changed from what I gather. That stuff is way too expensive to cause damage and harm. I bought a hair product heavily promoted/advertised from an informercial 20 something years ago. It made my scalp sore and scabs all over. My hair became very dry and brittle. It took about a month for my scalp to heal and had to have my hair cut. That product became no more since other's had the same reactions. Mielle should not be on shelves. It's a disgrace for a hair care product to promote what it's for but does complete opposite causing damage and harm. That is different from trying a product and doesn't live up or quite live up to what looking forv but doesn't cause harm in any way either. This is different. Too many people saying the same thing it's a trash product. Meille isn't growing if people who bought and used Mielle liked it once upon a time but saying has had opposite effect and can't/won't use it anymore. It's that simple.
I already can tell that Mielle Organics changed their formula. I bought a lot of my favorite Mielle products over the thanksgiving sale bc hello they are not cheap and to my disappointment, the same products I used several months back, made my hair feel drier even though my hair was damp. The old Mielle products use to leave my dry 4C hair moisturized for days but the latest batch leaves my hair dry at the application point. Total Trash. They lost me as a consumer.
I am really considering making my own hair and skin care products. I would probably spend less money purchasing the ingredients rather than giving my coins to some billion dollar company.
Hello 👋🏾! That the route many people are taking. They just DIY at home rather than going to the stores. Thank you for watching and commenting.
Yes when I go back to work I will make me and my littles hair products instead of buying them and I can't wait
Thanks for posting this! There would have never been a P&G deal if it wasn't for us! Money changes people and their decisions. The Mane Choice did the same thing!
Hello 👋🏾! They all eventually do the same thing, which is why I won’t emotionally invest myself in brands. It’s all business at the end of the day. Thank you for watching!
I think the feelings black people feel is one of betrayal. Similar to being a “starter” wife to a man, and then once they get big they divorce you for a younger hotter woman. Or building a country off the backs of people and then eventually being exclusive to everyone…. Obviously, it should be looked at logically and without all the emotions, but some people probably want companies they support to be content with what they have achieved and keep the integrity of their brand and products.
Hello 👋🏾! I definitely understand and acknowledge the feelings of betrayal, because let’s be real, black dollars built this brand and soooo many other brands. That’s why I started to realize I need to remove my feelings from the equation because these brands don’t care, it’s all about business at the end of the day. Thank you for watching and commenting!
I definitely want to see and HOPE they don’t forget where they came from and don’t just leave the demographic that supported them for a decade (BLACK FOLK) on the back burner.
@@CammyjOfficial so very true! Money talks. We’ll see how Miellé continues to evolve!
Money talks, walks and runs lol!!! Yes only time will tell how the business evolves and grows. As of now everyone’s speculating but we can’t do anything until we see some evidence 😂😂😂
@@CammyjOfficial right! I personally don’t use Miellé, but regardless, I do think that supporting her brand is supporting a black business, family, while also helping other black families learn and grow even if for a short period. So there’s always good that comes out of seemingly questionable situations. Plus none of us can take the money with us when we die, so it’s better to let it help who it was meant to for the time being.
Cammy, this is the best summary & reaction I have heard on Mielle being acquired by P&G. Well said! From a business standpoint this makes sense. We should be applauding the deal. Thank you 😊
Hello hello 👋🏾! I’m glad you enjoyed this discussion. I wanted to tackle it more objectively. I know that brands are going to do what they do cause they want that money 💵. That’s the whole point of a business at the end of the day, profits.
Until they put stuff that's not genetically aligned to your skin DNA....
My thoughts EXACTLY!
I just want products that work--
every single product I’ve used in the last 10 years has been bought by a huge corporation and now the product has been cheapen by removing the more expensive ingredients and replaced with glycerin--
I’m at the point where I’m going to be making my own! Tired of hunting for a new natural product… 😑
Sadly, that’s how all those companies end up.
You do have a point! I was already thinking this way. As a 36 yr old mom of 5, I have way more to worry about than whether or not said company sold themselves or part of themselves. Majority of the food we eat ain't black owned, either. It's all killing us, at the end of the day. But guess what. We have no choice but to eat it or starve. It's a similar situation. "If you can't beat em, join em."
Right!!! I feel like eventually everything “black owned” is going to end up with way. So should we stop using products that work for our hair due to their business decisions? If so, what will we even be left with to use? You bring up great points. Thank you for watching and commenting!
@@CammyjOfficial Exactly! You are welcome. :)
Mielle is garbage now. Once the brand sells their name to these big companies You mine as well kiss all that organic talk down the drain. I been stopped using there products because I know the product will be loaded with a bunch of garbage. Thanks for the video
Hello 👋🏾! Thanks for sharing your opinion on the matter. I’ve only used a few products from them. Some I’ve liked others that just didn’t work for my hair. I think we will most likely have to wait and see if and or when the product ingredients change. Thank you for watching!
Yep to f up blacks hair like perm don’t use white people shit period
@@sani215 here we are a year later and look at the Mielle backlash
this is why I just make my own products. I think black woken need to explore this option more.
My big problem with the selling out is they always change the original formula so the product no longer works the way it did. I've got no loyalty to any company...I just want a product that works for MY HAIR.
Some of the TH-camrs have already started duplicating the Mielle organic hair oil and saleing it on their channels
Oh I definitely saw that. And honestly this situation has inspired more people to want to make and sell their own products.
It's great that she was able to negotiate staying in the quality control driver's seat. Great video, as always!! 😊
Hello hello 👋🏾! I feel the same. She ensured she would still run the business, be the CEO and have the final say in products and overall company direction. I don’t think people understand that they are now a subsidiary of P&G and not just bought out by them. Thank you for watching and commenting!!
I was doing some research last night on black hair care products, and this was the most current up-to-date video that I could find. Hopefully you’ll start posting more in-depth videos with your views your opinion is appreciated.❤
Hello hello 👋🏾! Thank you for taking the time to watch the video and leave a comment. I am definitely going to do more commentary videos like this. I have been noticing a lot of things shifting in the black haircare industry. I am going to be doing a video on the resent pop up of a lot of celebrity black haircare brands.
Cammy, Black owned business, especially black women owned companies, are not able to get the same loans and financing as white, Asian, Latinos, etc. and it has nothing to do with not being a good investment. It is unfair to black people yet this is what is happening in the business world that discriminates against our people. Only thing we can do is support black owned products more than other products which as a whole we are not doing as a people. Do you see what is happening with Arian Simone who is being represented by Ben Crump bc a white male is filing a lawsuit against her company that provides funding for black women bc most companies don't invest in us? So yes this is a real problem. It is sad they have to share or sell their hair companies cause I bet they don't want to yet owning a business can be overwhelming. BTW, I am a woman business owner over 20y with a college degree in business. Thanks for sharing.
Hello 👋🏾! Thank you for your insightful commentary on the subject. I shall continue to support black owned businesses as much as I can when I can.
Well said! I support the brand and I'm very proud her! I pray one day a company comes knocking on my door. I admire her for making a business decision and continues to be a big part of her company. Thanks for sharing.
Hello hello and happy Sunday to you! I’m like who’s going to turn down a multi billion dollar company knocking at their door 🚪? It makes business sense. I just hope she doesn’t forget who helped build her company up and continuing to keep black hair care in the forefront. Thank you so much for watching and commenting!!
All of this outrage comes from misinformation or simply not understanding the basics of business and consumerism. That's why I think basic business 101 should be taught in school. We live ina country ran on capitalism yet we don't teach everyone the basics of it. So sad
Hello 👋🏾! People definitely don’t want to understand the business side of things. There is a lot of misinformation surrounding the deal as well. People saying the owner Monique Rodriguez sold it all and has nothing to do with the brand anymore when that’s not true. She is still CEO, still in control of products and they are a subsidiary brand in P&G now. Thank you for watching and commenting!
People need to think about passing the crown to the next generation, instead of an immediate pay out. A wise man leaves an inheritance to his children's children. He doesn't sell his birthright for a piece of bread. These corporations buying up businesses that they had no hand in creating are thinking long term. Their children benefit from generations to come by aquiring businesses from people willing to sell out. While the person who's sold their family's birthright, children, grandchildren, and great-grandchildren will have to start all over!
She still retains the majority share on the business. Her family and her generations will definitely benefit from the deal she made because she made the deal in a way that allows her to remain in control as the CEO. Mielle Organics is now a subsidiary of P&G, they weren’t absorbed into the company. They are their own stand alone company that falls under the umbrella of P&G.
@@CammyjOfficial Than theres no problem?! 😅
@@Wize817 to others these a problem because she let them have ownership in any part of her business
Today was my first time buying the Mielle leave in conditioner. I usually make my own, but one of my diy ingredients was out of stock. So I grabbed the product out of Target. The problem I have is that these companies usually stop using the same healthy ingredients for our. Recently, I saw that there’s a class action lawsuit for women who used perms. Fibroids etc! I know those companies had to have known those ingredients were harmful to BLACk women. After all we were their target market. I don’t believe for one second that P&G will keep healthy ingredients in the products for long. Their track record says they won’t. Had I seen you video before I bought Mielle, I would have taken a hard pass on it! I will make sure that I stock up on my diy ingredients from now on. I think some of us wonder why we build up everything we have or good at pass it on to the high bidder. Because as fervent as you seem to be, wonder Michelle didn’t make video like this.
Hello hello 👋🏾! My video is mostly from the business perspective. It is my HOPE that they don’t change things, but that’s all I got, hope. Nothing is guaranteed. I stopped hedging my bets in natural hair companies a long time ago when I realized they will switch up and not even care. I want them to remember the consumers that built them and to keep those consumers at the forefront of their minds (BLACK WOMEN). Thank you for your in-depth comment. Thank you for watching!!
@@CammyjOfficial My level of frustration is that these companies who thrive off of us do so because our hair care needs were ignored by these yt owned companies for eons. I think what these are doing is destroying from within. Typically, when a company like P&G buy you out they always get the recipes. Then eventually they brush the original owners asides. Those owners have lost credibility with their core demographic, so they can’t regain that initial trust. I understand business. I own a business, but selling it is not in the cards. I like money, but I also understand that culturally it is important for me to stay true. I’m very glad that I make all my hair care products! No one can take that away. Thanks✌🏾
I totally understand where you’re coming from
Brilliantly stated, my friend! Business is business at the end of the day. There are a hundred and one natural hair companies so if the formulation changes, just move on. I’m about to start mixing my own stuff because a lot of these gels and creams make my head itch anyway 🤪
Literally soooo many other brands people can use!!! I’m seeing more and more people leaning towards just making their own products honestly. I’ve had a few hair gels break me out in the past too! Thank you for watching and commenting!
😂😂😂, I know that’s right!!!💜
I purchased 2 items at The Black Womens Expo Chicago. Very impressed with both items. Thanks for the freebies. I ran out of Carol's Daughter last week. We must piggy back off each other. Mielle Organic is awesome for my hair. This is a great Market Move. ALL The Way DOPE🎉❤ Chicago GOAT.
Hello 👋🏾! Glad to hear their products are working for you. Thanks for watching and commenting!
You are completely right! Stop romanticizing these businesses yall please. Seeing everyone’s hair fall out should be the last straw.
Hello and thank you! I no longer look at any brands with stars in my eyes or through rose colored glasses. Thank you for watching!
Her hair products don’t work for my hair. I tried the mint drops and that oil made my hair so dry.
I can’t even lie, I’ve experienced the same. For me most of the products were just “okay”. I did like one of her leave ins though from the pomegranate line. I had the rosemary mint oil, but couldn’t use it because the dropper came broken. Thank you for watching and commenting!
Once given a offer the company can't refuse, it's a WRAP.
Yup! Which is why consumers need to let go of the notion of loyalty when it comes to businesses. At the end of the day these people are trying to make money.
For black men, Proctor & Gamble also purchased Bevel partially.
Yup! They have more purchases like that in the works too
Happy Sunday ❤️
I'm not surprised she sold the company, like you said for the right price majority of black owned companies will sell. I just hope she doesn't change the mielle formula in her products. Great Video. 👍
Have a Blessed Week 🙌
🛐A friend loves at all times, and a brother is born for a time of adversity.💜💜💜
Yes true most of them will eventually sell at one point or another. If they want to expand and be global, it seems like that’s the quickest way to get to the end game. I hope the formulas don’t change either because many people love their products. Only time will tell if they change the products. Thank you for watching and commenting!!
She won't, but the corporation will.
I think a lot of the community is happy for the come up, but like you said.. is the formula going to change to fit the majority, which will probably not work for us anymore.
Hello 👋🏾. I think one of the reasons she wanted to stay in charge was so that the formulations would remain the same
Thank you for watching!
never heard of this stuff. I guess I am a Team Blue Magic girl lol lol old school works for me. $2.99 and leave-in conditioner hair grown like never before.
Hi 👋🏾! I say keep going strong with whatever works! I totally understand. Thank you for watching and commenting!!
Didn't realize Blue Magic had a leave in conditioner. The Grease yes
I understand the business model and network. I do want to say yes, I agree with you. But I also understand how certain deliverance can come across without having facts, understanding, and education on business 101. Thank you for clearing up for those who do not understand the concept. To those who are not believing or trusting in Mielle products because the products were sold to another company then just put a pause before continuing to support and wait a while to see how it all unravel in the end. This means that if the products no longer work because some changes were made ingridents wise, then do like you should move on to what's best for you like the owner of Mielle products did. After all, shouldn't we all be doing what's best for ourselves and our family?
Food for thought God bless!
Hello 👋🏾 and thank you for watching! Thank you for sharing your thoughts 💭 on this!
And Beyonce funds the haircare brand she and her mom own and yet people wanna complain about the prices 🙄
I always expect any celebrity brand to be expensive, especially when they are putting higher quality ingredients in the haircare.
Great video. "Black owned businesses" are looking to turn a profit and sell to a bigger company to make more money or even retire from the business. It's hard work. That is called business. Every company does it. When it comes to "natural hair products", there was nothing "natural" about Mielle haircare products nor any other "black-owned" business because if you are going to sell at the mass level, where it is being sold to stores to sell to their consumers, then they must abide by FDA rules to be able to sell at a mass level.
The formula probably doesn't change much; all these companies are using the same proven ingredients in their formulas. Take a look at the ingredients label on the products, and you'll see..
I understand what you’re saying sista, the thing is..at some point US African-American women we have to stop settling.
It’s either, we settle for less or just settle because WE feel WE have to. Most of the queens, I know are more likely to support even more so due to the brand being black.
personally i don't really see mielle changing their formulas for a "white" audience anytime soon. P&G has been trying to get into the natural hair space -- aussie, head & shoulders, and pantene have all recently been coming out with more lines catered towards natural hair (and they own the brand "my black is beautiful" like?) mielle is not only catering to the natural hair niche, but is consistently releasing new natural hair products - they just launched an avocado collection! mielle has been doing what shea moisture does now, creating lines that capitalize on trendy ingredients: rice water, honey, sea moss, rosemary, etc (& they're pretty much just the same stuff in a new bottle with a different scent 🙈). i feel as though P&G sees mielle as a way to get their piece of the natural hair market, a way to actually compete with the the conglomerates that bought out shea moisture, carol's daughter, mane choice etc (some of which are still lead by their founders), so changing the formulas (especially with this visibility) isn't good business in the short run.
Hello 👋🏾! Thank you for this in-depth comment! P&G definitely wants the black dollar and this deal shows how much strength it has. I have definitely seen an influx in the market with trending ingredients being pushed out from hair care lines. Whatever the new trend is, best believe a whole collection is going to come out on it 🤣! I’m just waiting for the onion 🧅 juice line to come rolling out because that was trending. I don’t think the formulas will immediately change, but only time will tell. That was the number 1 thing I saw people take issue with. Thanks for watching!
White women are now using her products and doing reviews esp. with the rosemary mint oil. Their complaint is it's too sticky. The formula wasn't made for their texture of hair, and they wash their hair everyday but now the formula will probably change to suit them.
They have even dropped the "organics" from their name. I recently bought a bottle of Mielle rosemary and mint scalp and hair strengthening oil. No "organics" listed anywhere on the bottle. That is very telling.
Oh wow!! I didn’t know that.
Hi. I feel that I have to right a "wrong". I found the "organics" written in small print on the back of the bottle. I got some bad info. Don't know for sure if the name had been changed. I only just recently started using the product.
Sis... This is absolutely excellent discourse. Seriously, you're a problem out here LOL. I love that you speak our language, but you offer the critical thinking and the intellectual dialogue that our culture so desperately needs more of.
Hi hi 👋🏾! Thank you so much for taking the time to watch and comment! I appreciate it! I wanted to objectively look at the situation while also acknowledging the reasons why people are upset about these deals.
Thank you for this informative message. My dollars may not add to the bottom line for both Mielle and P&G, I will have to find another product, regardless of how long, that will better align with my core value in wanting to see our black entrepreneurs continue to be black owned. Mielle had a fantastic product, and I will not hold my breath on if P&G will keep her original organic formulation. Be blessed!
off topic but ur hair looks sooo cute !
Smart moves being made! As long as they don't change the formula Im fine !!
Issa wash n go 👀!! I finally learned how to do one and make it last 😂😂😂😂
Yup moves were made and business was done. We just have to accept brands are gonna sell and make money moves. While we are playing checkers they are playing chess ♟️ with millions on the board.
I think they should be proud of her for trying to expand her business and do better with the help of another business corporation
From a business standpoint I feel people should be proud, but can’t lie that it stings when companies appear to be moving on to bigger and better while leaving the ones who built them on the dust. I hope she keeps the focus on the target audience as the company grows.
Let her get her bag!! Im sure she still has the royalties. Shes still gonna come up on top. Go on girl get your money.
Same with shea moisture u couldn’t pay me to use them 😢
I stopped having them yearsssss ago because all their stuff was just making my hair DRY! They used to be a go to for me!!!
Corporation only buy small companies where they can see a good ROI (return on investment). I’ve seen this too many times with dog food companies (of which P&G use to own until it sold its pet food division to Mars - yeah the Candy people- in 2014). They buy a brand, and to make more of an ROI, something changes in the ingredients to make it more profitable. Corporations don’t buy smaller companies out of the goodness of their hearts. They but them to make more money. I wish the owner of Miele Organics much success.
Hello 👋🏾! Thank you for adding your perspective on this. They definitely wouldn’t be offered a deal if they didn’t have something P&G could gain from them.
But a lot of people are complaining of their hair is falling off now , so it means that the formula has changed
Hello 👋🏾! I see videos now saying this , but I had no evidence at the time I recorded my video. Thank you for watching!
I like that intro❤
Hello 👋🏾! Thank you 😊
They sell and the new ownership always change the products.. Then we’re on to the next one ….so hip hip🎉🎉 on the business side
But thanks a lot from the consumers 👎🏾
It’s a never ending cycle. One day all our favs will be owned by someone else. Thank you for watching and commenting.
Sharing this to my social media.. it’s 2023 this needs to stop
Hello 👋🏾 hello 👋🏾! Which part do you feel needs to stop?
@@CammyjOfficial black brands getting suffocated. This also trickles into the fact that they’re making it difficult for hair stores to be black owned. they do not want us in the industry. And this is where it starts whenever they see a brand up-and-coming they take over and who’s gonna turn down money? This trend needs to stop. What are we going to leave our offspring water down versions of our ideas?
We are going to see even more of this as more black owned brands become popular. I also did a video on them marketing towards non-black consumers and becoming a “curly hair brand”. Thank you so much for watching, commenting and sharing!
I think babasu shampoo changed. The last three bottles I ordered were like water. It’s honestly not the same.
Hello 👋🏾! Oh wow. I’ve heard several people say the formulas changed, but I’ve never looked into it myself to verify. Thank you for watching!
I hope this doesn't happen to Pattern Beauty because I love their new products 😊
Yes all this is true...However your name is more important than money 💰. I only use small black business hair products ...now unfortunately when they start expanding.. I stop using the products....My mom retired from Proctor and Gamble so she let me know when black owned business were bought and then I stopped using the products ..because the formulas change --period
Excellent perspective! Peeps need to see the 'bigger' picture here. The purpose of most serious minded business owners is to expand their business, their market share & maximize their growth & profits. That's how business is done. Unfortunately, (to my knowledge), there aren't any global afro-centric hair care conglomerates that can buy up or partner with the smaller domestic black hair care companies. So these smaller companies partner up with other global (mostly white) companies that can help them grow to the next level. This is a no brainer.
As long as companies like Mielle continues to appreciate & cater to her (minority) base that got her to that point, not change the formulations that grew her business, while she pursues to expand her target audience (non-black folk), & develop products for them, than it's all good. This is Capitalism at its finest!
💯! Thank you for watching and commenting! I did another video on how people are upset that Mielle has now started doing ads with non-black influencers. I tried to explain to people that this is going to happen as the company expands. People are trying to gatekeep things companies don’t want to be kept. They want to expand and make more money, period.
@@CammyjOfficial I did view that video b4 the video I commented on. Some of us are just down right petty. Why would a rationale thinking person be upset cuz a company wants to grow their business by expanding their target market? SMH!! A company has the right to expand/grow their business as they see fit. It's obvious that the peeps who are upset about this never owned a business or don't have a mind for business. I just started using Mielle Rosemary Mint. So far, so good. As long as I'm happy with the results I'm getting from the product and it has a reasonable price point, nothing else matters! I enjoys your thoughtful commentary on these issues.
I keep telling people this is the way things are. How many other natural companies have done the same thing over the past decade? It’s goin go to happen. I understand people would be and if the ingredients changed, but I just don’t see the point in becoming so upset that I want to start calling people names on the internet 😂
@@CammyjOfficial Naw, I wouldn't go that far and start calling peeps outside of their names...lol. Folk just need to grow & evolve their mindset and accept, 'what is'. & not how they want things to be..cuz, if they don't, in most instances, they will be disappointed. They need to ask themselves - why are they upset over this; how does Mielle's business decisions impact them personally and how is that emotional reaction benefiting them? What's the payoff for them?
If they ask themselves those questions, they may get an epiphany & realize they are wasting mental/emotional energy on silly stuff. For one's mental health, one should always choose positive emotions over negative ones (i.e. anger, fear, being upset, etc..), esp. since what others do is OUTSIDE of your control...and in most instances has no DIRECT impact on u. So why 'sweat it'? THis is Life 101 stuff...lol
Great Customer Service Black Women Expo Chicago. Give all the workers a bonus. Great patient Service with real Love. ❤
Mielle organics was already global before being signed away way
But now they have an even deeper reach into the global market as well as the ability to create a stronger production chain as well. Thank you for watching and commenting!
Other businesses cater to everyone and get all the money, but people want blck businesses to limit themselves .
Why people are putting so many pressure on them like they are not allowed to grow like the others.
I think that they are just adding a new product for a new type of hair, they are not discontinuing the products that already exist.
Hello 👋🏾! Great points! Everyone else can do it, but black owned businesses get crucified for it. This is why I tell people stop getting emotional over haircare products. Stop trying to gatekeep and let the company do what it does. If the closing didn’t want certain people using their products they would have said so. These commercials prove mielle Organics is for all curly hair, and not just afro textured hair. When people were arguing their lives away on TikTok trying to gatekeep that rosemary oil it didn’t make sense. The company wants to grow, they are becoming diverse. It happens literally all the time with other brands in the past.
@@CammyjOfficial Even non blck businesses use blck models to sell their products and get money.
I don't understand why some blck people always want to limit and policing other blck people.
Are we not allowed to grow financially and be free in this life?
Thank you for the clarity!
Hello 👋🏾 ! You’re welcome ☺️. Thank you for watching and commenting!
Just a business strategy to reach a border audience and also most small businesses start of small and number 1 goal for most is to get big enough and sell the company and the deals are made in many different ways to ensure they have ownership rights and control
Just make your own hair hair oils! whatever works for your hair that way you don't have to worry about a company selling out
This is a horrible take. You can grow without being bought out. There’s more than 1 way to skin a cat. How is it that other business can maintain but it’s the black owned that always get bought out.
I disagree 🤷🏾♀️ on this being horrible take. They looked at the best ways for them to grow as a business, and at the end of the day business is about MONEY. Businesses get bought out and partnered with all day every day (not just black owned businesses), it’s just the way of the business world. This is why I won’t ever get emotionally caught up about what a business does with their bottom line. All businesses are about profit, loss as eventual expansion.
Please keep this brand CRUELTY FREE!!!!
they ain’t gonna like this 😂😂😂😂
LOL!!! It is what it is. I just don’t see the point in getting emotional over business decisions. These brands gonna sell and partner with whomever they want to and nothings gonna stop it. Time for us to face reality lol! Thank you so much for watching and commenting!!
@@CammyjOfficial exactly this. We build these brands, but we don’t own them 🤷🏾♀️
And meanwhile people losing their minds over a hair growth oil 😂😂🤦🏾♀️! The past decade has shown me that the black dollar 💵 is a profit builder and these brands will do whatever makes dollars and scents
@@CammyjOfficial Facts are facts
Monique Rodriguez is the owner of Mielle and She is Puerto Rican. She is still Ceo and her husband is COO of the Mielle products.
Hello 👋🏾! Yes, she has made it clear she still controls the company. Thank you for watching!
mann i was just looking for product review and to know the product can be trusted but p&g dont have a good track record
You’re right. They don’t have the best record when it comes to products and ingredients either. They eventually start cutting corners.
I need to ask what hair brands are black own. Short list 🤔🤔.
Hello 👋🏾! There are many small natural hair brands that are black owned. They just don’t have the viability that the larger former black owned brands have. Now when it comes to the ones you can find in the stores it might be a short list like you said.
The nature of business include acquisition maybe black people need to better understand business, that part yeah
Yes and acquisitions happen all the time in businesses all the time. I agree people need to take the time to understand business better. Thank you for watching and commenting!
Can you do an updated video
Hello 👋🏾! I am working on doing an updated video.
She has a right to success like anyone else.
Agreed!!!!
Is the product the same though?
Hello. What do you mean? Which product are you referencing?
Become a preferred shareholder and you can have some say. People, learn Finance.
People don’t like to think in terms of business.
Monique is her name...no shade thank for the info great discussion...tfs
Omggggg!!!! I totally GOOFED that UP!!! Thank you for bringing that to my attention!!!!!
I kept thinking mielle and then ended up calling her Michelle ughhh 🤦🏾♀️! I pinned a comment to acknowledge my mistake. Thanks again for letting me know cause chile… my brains 🧠 were all scrambled!!
I did enjoy quite informative ty.
Hello 👋🏾! Glad you enjoyed the video. Thank you for watching and commenting!
Fuck that. Charging me the same for garbage ingredient products is not okay
Unfortunately that’s how many companies end up doing business. They will cut quality wherever they can to push out even more products.
Great breakdown!!
Hello babe!! Thank you 🙏🏾!!
Such a great video sis 👏
Hey babe!!! Thank you so so much!!
Great video! I personally have never supported this brand buy great summary for those that are supporters.
Hello 👋🏾! Thank you for watching and commenting! I’m glad you enjoyed the video. Did you not support them due to specific reason? Or just never liked their products after trying them?
@@CammyjOfficial I considered trying 1 of the lines. However when the rice water collection launched and how the owners handled the negative feedback from paying customers was beyond unprofessional.
Oh I definitely understand why you didn’t try them out due to that incident. I didn’t learn about that whole ordeal until recently.
idc anymore yaaa mon...mi hair grow and i buy it. black blue or white...healthy hair
Its business. That’s a big dream to get buy out. The products may or may not change for the worse for you. But we can focus on other Black Owned product.
Hello 👋🏾! Thank you for sharing your thoughts. There are many other black owned businesses people can focus on and support. Many businesses dream of being purchased by higher companies like you said.
PREACH CAMMYJ!! PREACH!! YASSS👏🏾👏🏾👏🏾👏🏾👏🏾🙏🏾🥰
Hello 👋🏾 hello 👋🏾! How are you? Thank you so much for watching and commenting!!!
@@CammyjOfficial Hello CAMMYJ I'm good thank God!! How are you? You're welcome and my pleasure 🙏🏾🥰❣️
@@damarisrodriguez4244 I’m doing well, thank you! I appreciate you.
@@CammyjOfficial That's great to hear! Take care and you're welcome 🙏🏾🥰
@@damarisrodriguez4244 💕
Carols Daughter sold out real quick aswell. They've turned into such crap. HSN has dropped them.
I heard their product quality went down hill too
I am disappointed. I am going to look elsewhere.
Your beautiful, love the hair makeup and skin.
Hello 👋🏾! Thank you for the compliments and kind words. Thank you for watching and commenting!
Stop buying other people's products and make your own hair products
Monique not michelle
I addressed that in my pinned comment
Look at Dr. Dre and his Beats brand? He should be a black business inspiration and selling to Apple made him and his white partners Billionaires!!
The deal did increase his net worth a great deal
So basically just get in the kitchen she’d make your own stuff… got it🙄 literally had stuff in my cart and was about to pay but something said nope check TH-cam first.
There is a lot going on with her brand right now.
Thank you..
Hello 👋🏾! Thank you for watching and commenting!
Hi, not surprised been billed.
I don't blame Michelle Rodriguez...she did her thing ..I just started using this brand, and im Super happy my hair loves it❤
Hello 👋🏾! I don’t blame her either 🤷🏾♀️. She works for years to get an opportunity like this.
@CammyjOfficial ABSOLUTELY 💯..I'm new in the natural hair community I've tried a few things but my experience with the Mielle mint brand was extremely positive. My hair wasn't dry and is extremely hydrated.. THE LEAVE IN CONDITIONER IS THE BOMB. LOLLL THAT WAS THE FIRST PRODUCT I TRIED.. IM A HAPPY CUSTOMER 😊
I believe she's making some decisions but not ALL of them since white women are starting to buy, use her products and do reviews. And since this is happening, the formulas will change to fit them.
Hello 👋🏾! They are sending these people the products to try and review. They even have the people you mentioned in their ads now. I think we have to wait and see if the formulas change. I’ll try to do a comparison in the next few months to see if ingredients changed. Thank you for watching and commenting!
@@CammyjOfficial True. We'll wait and see. Thanks!
💐🌺✨
Hello 👋🏾! Thank you!