In conversation with... James Lavelle on The Man From Mo'Wax | BFI
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- เผยแพร่เมื่อ 7 ก.ย. 2024
- DJ and producer James Lavelle visited the BFI to talk about The Man From Mo'Wax.
Almost 10 years in the making, The Man From Mo’ Wax tells the remarkable story of Lavelle, one of the most enigmatic figures in contemporary British culture. Drawing upon meticulous research and exclusive access to personal home footage, debut director Matthew Jones assembles archive footage, stills and original interviews to chart Lavelle’s phenomenal rise. It includes him establishing Mo’ Wax as one of the UK’s most significant independent record labels and redefining what it means to be a DJ. In this film portrait that reflects the boom and bust of the modern music industry and a life that takes in some decidedly flawed decision-making (both personal and professional), Lavelle emerges as an innovative artist who thinks big and consistently overcomes adversity.
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Couldn't comment on the man's overall personnality, but it is clear that JL had a gift for bringing together a strong creative vision and marketing acumen. The whole Mo'Wax thing lived beyond the music itself, and the visual identity expressed through cover art, or toys, set it in a different category from other indie labels of the time, and helped Mo'Wax build cohesive branding. All the elements were reunited to appeal to a generation's inner geek and 'cool'. And achieving that at such a young age is quite remarkable. Probably one of the first to design finely-tuned marketing of an 'underground' music scene to a niche market, well before today's vapid and phony hipsterization of creativity. Really looking forward to watching the documentary.
All james wanted in the end was a bit of credit for what he created and I hope he has that now!
Great film!
Legend.
"I want to start with..." < performative English.