I think the thing that gets me the most about the Pringle's logo is how the text and tie still have the black stroke, but the face doesn't. The black stroke was a connecting factor of the old design, unifying the face, bow and text. I think this is part of what makes the newer logo so confusing. If they wanted to remove the stroke they could've unified the whole logo by removing it from the text and bow as well. I don't think this would be a "fix" per se, but it might make their design choices look like they had more consistency and thought put into them.
Yeah. Plus, the new logo’s text still has shading and lighting, unlike the new Pringles guy who is completely flat. They could at least keep some consistency when they’re making these changes.
I think Spotify is one of the case of a logo being simplified correctly. The Spotify word wasn’t really memorable like it is in eBay, and the new logo has the most memorable part at the forefront.
The problem with Spotify logo is that it's NOT intuitive. I specifically picked people unfamiliar with logo (I took 73, in fact), showed them the picture and asked what do they think this software is doing. 2 went with flashlight. 71 went with wi-fi.
I swear every time I see the new patreon logo I have to stare at it for minutes before I can figure out what the hell it's supposed to be, and when I finally decipher that it's supposed to be a P, my immediate reaction is, "Gee, that's stupid." Every single time.
@@jorge666 WHO THE FUCK WOULD EVER FIGURE THAT OUT?? WHY WOULD THE COIN BE *WHITE?* WHY WOULD THE COIN NOT BE *_IN_* THE SLOT? THAT LOOKS MORE LIKE A P!!!
Of all the logo changes displayed in this video. The Pringles change was BY FAR the worst. I was honestly offended when I first saw that in stores lmao. It looks unfinished, like they gave up half way through designing a more simplified logo, and I agree with Solo Sands' point that it now looks dead. Some of these logo changes make sense, and I can get them being better objectively, like the Discord logo... But come on Pringles, that's just embarrassing.
@@hsvr Heard of exaggeration? It's pretty commonly used. And usually better recognised when people add "lol" or "lmao" to the end of the exaggerated point
It's bad but also when you get used to it, it's better than before cause it's more practical, I have a pringles can in front of me right now and the design suits the can very well cause its colors don't fight with the other colors that represent the flavor
I do miss Community Captions, TH-camrs who didn’t want to spend all their time on Captioning their videos didn’t have to. And now because of this change several TH-cam Channels are no longer accessible to deaf people the way they once were.
I could tolerate the misuse excuse for removing community made subtitles but vids without auto generated subtitles is just plain fuckin stupid. I can just barely understand without subs due to my audio processing issues, like if you're going to turn them off at least speak clearly. Creators shouldn't have to pay to make your site accessible
The worst part about oversimplified logos is that they couldve reduced gradients or shading to 2 or 3 solid colors to keep contrast, one of the most important parts of design, but they dont and just leave it looking like colored text.
@@yungjose3369 a lot of older logos used gradients like the old youtube or the windows logos. You can turn those into multiple solid colors through rotoscoping or take the lazy way out and just make it one solid color like most companies did. Gradients arent used much anymore because they look kind of outdated.
@@yungjose3369 lol no Gradiants are dead effing simple for printing if this was on dot matrix printers during the 80's you would have a point but not in todays tech.
@@snintendog This is another fascinating point I appreciate on this side of the debate; why simplify when printing and computer displays are the most clear-crystal they've ever been? It's not the 80's or 90's anymore, almost every display is HD, so why bother now? Why isn't it going the opposite direction, from simple to complex?
@@an_annoying_cat It is true that I find gradients dated, but why tho? Isn't it precisely because companies stopped using it and all gradient based logos are now remnants of a past time, so I associate any such logo now with them and that time? If yes then what you said is circular reasoning
Damn It’s good to know I’m not alone. Also what the fuck is up with their logo. A square and a dot yeah that’s not a logo. Even Windows’ four colo(u)red square is better.
lol, I didn't even know that was patron. Tbh I never used it but I can recognize the P not the new logo. On YT vids I always saw that logo but It never crossed my mind that was patron
As a graphic designer, I personally like minimalism quite a lot. The problem is that EVERY company is using it now regardless of whether it serves them or not. Minimalist logos work really well for things like banks, airlines and companies that need to look universal and reliable. Companies like Discord, Pringles among others need a distinct personality because THAT'S what attracts people to them. Mind you, I do think Discord did keep part of its personality, with the colors and style. But the Typography doesn't serve them imo. I think the little guy's change isn't that big of a deal lmao
The text is fine. No one knows what youre talking about when you say "the Discord font". It wasn't recognizable and certainly not memorable. The new one however is readable. Personally I like the new Discord logo and the hate around it is silly especially if its meant to look like a controller.
@@SirKrisX I agree with you, but I still feel like the text they have now isn't as good. I also agree that the rage regarding these changes is unnecessary lmao
Nevermind whether it looks "dead". If they were going to give him a shave, maybe they should've gone for a mohawk, lol. Wait... now I want to to see Skrillex Pringle.
I saw an old Tumblr post that went: "It's like they're getting out of their edgy teenage phase and wild college years, and trying to be bland, professional adults". The prime example at the time being 90's Nickelodeon versus now.
the older eBay and Pepsi logos are somewhat nostalgic to me for a time I wasn't even around in/barely remember (I was born in '03). I think I saw a post with a similar caption with those 2 logos and a couple others. Perhaps we saw the same post?
@@Idiotic_B_Purcell I think the biggest change for me was Google's logo, which underwent a complete change around 2015. I really, honestly thought it was an April Fools joke. I don't drink a lot of soft drinks, but the old 2000s 3D Pepsi logo did have the impression of a tastier drink. Coca-Cola logo also used to be vertical on the cans. Now it's horizontal. I didn't realize such a seemingly insignificant change can make so much impact. FTR, I prefer the old cans.
I definitely think one of the worst offenders was Google changing all the logos for their different apps to have the same color scheme, but I doing so, made them so similar it's actually noticeably more difficult to differentiate the icons.
OMG yess. I've a Google folder on my smartphone and I take a hefty bit of time going into any of the Gmail, Search, Photos, Maps, Play Store, Drive, Meet, or Find Device, became they ALL FUKIN LOOK THE SAME! Thankfully, I can still open my Keep Notes on the first try- oh wait! That was the Slides. Sh*t!
I miss the Victorian era brand logos that looked like someone spent time carving linoleum template printing plates to impress people. Modern day ones look like they just can't be bothered to try anymore.
Yeah I could make most of these logos in mspaint in a few minutes 😂 I should have gone into graphic design if I could tell the future and knew that this level of artistry would be required for modern logos, my life would be so easy... and boring :P
You've no idea how hard it is to create simple shapes and make this shapes resonate with other shapes in a picture Painters do this and it's very hard to do
@@snoot6629 they look good but they lack a soul, or personality- they don’t say anything and there’s no creativity in doing it. They fit their function and are pleasing to the eye but at what cost? There’s importance for things to look more than just *good*, why must we settle for *serviceable* and *good* and when before we had so much more
the old pringles guy looks happy, enjoying pringles. new pringles guy doesn’t communicate anything bold at all, it’s just another entry in the ongoing list of oversimplified logos. plus it looks like it makes more sense as a favicon for some website instead of a chips mascot
I think the one thing truly killing it is the eyes. Why did they remove the shines??? The joy in this eyes is gone and only corporate hollow colours remain.
also, it’s inconsistent. His bowtie has an outline (because it’s part of the text? idk) while his head does not. Also, the eyebrow placement just looks odd. if they HAD to change the logo then they could have made the colors flat and the line weight consistent, maybe simplify the hair. But this...this is evil.
Tbh the main negative experience I have of the simplification is telling app icons apart. When most brands have a saturated icon with no lines, shading or detail, it's kinda the same 6 skittles representing 50+ apps. Even in the limited space of streaming video you might be clicking.. one of the blue ones or one of the red ones?
And then you have the anime gacha games which just have an overly detailed character on it which in case of even 2 of these apps near each other it makes it really hard to distinguish because they are a mess.
@MrDjBigZ it’s like the difference between a burning car wreck or your grandma’s shitty old car. Your grandma’s car isn’t the best but it’s preferable to the burning car wreck.
The pringles face looks so detached now from the rest of the logo, because the solid black line only goes around the text and not the face. It's just bad design
Honestly I love the new pringles face, but I hate that clumsy silly bold outline on the text. IF YOU WANT TO MODERNIZED YOUR LOGO, AT LEAST MODERNIZED IT AS A WHOLE LOL
In high school I was in a design class and we had a whole project based on simplifying a logo of our choice. If u didn’t simplify it enough, the teacher would get low key mad and make u do more stuff to it
Yeah, that one is a step above the rest. I've seen the new Patreon logo so much and this video just made me realize what it was. I simply never put it together. That means death for brand awareness.
Same here. I thought this was a new website and, for some reason, all good artists i know went into it. One week later i realized that was a Patreon logo...
"Dunkin' Donuts has removed the 'Donuts' from its name because they want to further modernize the Dunkin' Donuts experience." LMAO at this point it just feels like companies are getting bored
@@Web720 except that ihob was just for marketing and didn’t change the official name of the restaurants while dunkin’ is now the official name of Dunkin’ Donuts.
1984 anyone ? Microsoft is the worst, everything now from windows is soulless, boring and generic. We have better resolution, but everything is reverting back to unrefine mode. It's almost like something wants us less creative, less original, less free and less smart, oh well, must be me.
Maybe 50 years from now all the logos will retain detail so the we can distinguish them because there will only be 6 corporations left that have not merged with each other.
Simplifying a logo so it will be easier to recognize or display isn't necessarily a problem. The problem lies with companies drastically changing their logo, making it unrecognizable such as Microsoft edge and Pinterest. Another problem is a lot of companies have switched to a sharp typeface with consistent lines and angles which feels boring and no longer represents what that company is about. Take the Airbnb logo for example, the large blue and white bubble letters create a feeling of softness and comfort, and the old Pinterest logo, with its cursive, calligraphy like design, presents this feeling of artistic creativity which is what Pinterest is meant to share and both have just switched to colored text.
Agree the cursive script style of Pinterest fits their user base so much and for them to throw that away is pretty stupid. Disney is super successful with script font so it’s not like people can’t read them…
I understand your point and agree, but I also think it's worth considering the possibility _whether_ a company even wants their logo to be recognisable and to reflect their history. Microsoft Edge is a good example. Their new logo is actually more complex in terms of shading and colour than the old Edge logo, but definitely simpler in shape, as it went from being an "e" to a... croissant? But then, the "e" was also used by Internet Explorer. and you know how _that_ was. No one liked Internet Explorer for decades, and it's been the butt of basically every remotely experienced computer user's jokes. The original Windows 10 Edge was often mocked for just being Internet Explorer with a new name. Therefore, I'd say it's reasonable to assume they really just wanted to hammer home the message that the Chromium-based Edge is a new browser entirely and shouldn't even be associated with IE.
Changing Clyde to be symmetrical and removing a few of the cuts, I mean it's fine I guess. However what I find absolutely mind boggling is switching to that bastardised pre-school font, the saturated purple is hard on the eye as well compared to the old one.
@tera because they want it and who gives a shit if you do? Does this really affect your experience with the service itself? Not really. You can still recognize it right? So why in god's green earth is this something to bitch about? Talk about 1st world problems
@@ArnulfoSalgado solar sands definitely worded it perfectly at the ending with “it reminds us how powerless we are to these companies and the changes they make” to be honest the discord change pissed me off so much I deleted the app entirely, it’s been going down hill lately but that was definitely the last straw for me
@@ArnulfoSalgado It looks nasty, and I prefer the old one. Simple as that. If you want more explanation, here it is, but brace yourselves, it’s paragraph time! I, along with other people, found the old discord logo quite charming. It was nice and sleek, had character, and had a soothing backing. It is now much more blocky, the blue is much more harsh, and is just more basic. The text seems much more, for lack of a better description, economic. The old one was more dramatic, had a discord feel to it. But worst of all, they removed Wumpus. The absolute legend, the lonely pig himself, Wumpus. He was funny, and indirectly explained what everything was for. He was almost as iconic as the logo, if not even more. And they removed him. Discord was a very user based company, and they are turning into a faceless corporation. They seem to be going with the trend, despite their userbase not liking these changes. Once they saw that users disliked the changes, they could have just gone back.
the logo is supposed to be the “personality” of the brand, what makes it memorable, but if they are all the same, none is memorable, it’s all the same, so simple
They all want to be part of the trend. Simplified logos are easier to read, reproduce and remember. In the marketing world, it´s all about adapting or dying, but some brands take it too far and sacrifice part of their identity and what made it unique for, idk, making more money I guess.
That's also...kind of the problem...it could also, out of spite, cynicism, and bad faith, go the complete opposite direction of being too complicated, so no one with disabilities or a crappy screen can see it, which apparently is the point of this minimalism decade?
The worst loss is that the old Discord "D" looked similar to a Hebrew letter pronounced similar to the English P, it was actually Piscorp which is funny as all hell
@@cheekibreeki904 how to be funny 101: 1. Dad joke 2. Acknowledge that you just made a dad-joke and say something along the lines of "I'll see myself out"
Coca Cola is the perfect example of why logo changes are so unnecessary. They have had the same logo since the 1800s, and literally nobody is complaining about it.
@@updatedotexe Apparently, you lack the basic self awareness to notice your comment is more emotional than theirs despite the fact that they were criticizing a perceivable thing that exists in daily life & you were just complaining because someone expressed an opinion. You should try getting over yourself.
The Patreon change was so bad that when I saw it linked in videos I didn't even recognize it. It's only RIGHT NOW that I realized that the two shapes were their new logo.
Apple moving from their old Skeuomorphic design to their more “modern” design with the launch of iOS 7 was the first time that brand simplification really impacted me.
Someone said that it feels like the personality is being taken away when they over simplify logos and as an artist I feel it’s similar to when u have a sketch with so much personality and emotion but then you outline it and all that disappears, because in a way you’ve simplified it, taken away all the little flaws and lines that gave it that personality in the first place :(
this is why when i draw, instead of outlining, i clean up and use the sketch as lineart. it gives it a very unique and rough style that i'm much happier with, because it also adds complexity to the art.
I read somewhere that it's because, in sketches, your eyes can choose which line to focus on and choose the best to make the whole work look the best. While in a clean lineart, there's on one line to choose and see, which isn't as exciting and you don't really know if you chose the best one. I've found a way to close the distance between those two. I watched and learned how to make my lines cleaner and more decisive by stopping the "stroke and stop" motion that a lot of beginners do- also known as the chicken scratch. I do a stroke of line that knows where to end. And I watched professionals like Ethan becker and Reiq who've mastered this. Lol I dunno if I'm just rambling now but I hope this helps someone. I take pride in my lines. I've also noticed that it's a big difference when it comes to painters compared to artists like animators. Both focuses on shapes and forms, but one does it in blocking of colors and the other using lines.
Not only personality but it feels like the very soul and happiness is getting taken away, and is twas they want to push a standardized grey bland idea on the Population I can't help but feel like with this whole flat and bland design language and gradual simplification of designs, they're doing this on purpose, to kill people's individuality, creativity, cheerfulness. To turn the public into a mass of drones without their own opinions or identity, so they can push whichever ideas they want on the Population. Marketing and advertisement is itself brainwashing after all
I have noticed this with software too, the icons used to look like the item they were representing but now they are all just black thin symbols which look very similar and sometimes impossible to tell what they are until you click on them. life is complicated enough, you should not have to learn what every symbol and icon means in order to know what it does, it should be obvious to anyone just looking at it. They should look like what they are representing. Logos especially should be well designed and distinctive, these basic logos look cheap and give an impression of poor quality and a poor experience.
it is the year 203X. computer operating systems have forfeited logos entirely and have gone back to text interfaces only. we are now living in an anachronistic idea of the future thought up by people in the 90s.
Pringles logo before: A handsome gentleman with a fine mustache, some hair on his head and a small red bow Pringles logo now: A lost soul, hiding among society, pretending to be the average civilian when in reality he is just a body with no mind, no goal, no purpose, no identity
The logo change for Discord wasn’t terrible. They could just use the old blurple for dark mode and make Light mode have the new one. The FONT change however is completely despicable. The old one was still legible without my glasses on.
@@fulicious2991 same. new logo is better imo. maybe i prefer the old font but i also don’t really care. i’m amazed how some ppl can care so much about this like wow
I'd even go so far as to say the new LOGO is a notable improvement. The new color I'm somewhat neutral about. But the new wordmark... whoever pulled the lever on that one should be blacklisted from being a graphic designer altogether
I wish the controller edges on the new logo were a little softer like the original, but besides that I like the new logo. The font and color, however, were SO much better before. Most people enjoyed discord’s muted color scheme as a break from the standard hyper saturated or blinding white that most others use. It was an unnecessary change.
@@N12015I disagree, they worked often but most of them were too clumsy and the outlines on the letters literally feel like when you rub two balloons together
That's one of the many bad things about social media nowadays,, I personally follow the rules of my own self-love is what makes me happy, not what some company thinks what my work is "worth"
@@SilveeYT in some ways, it's useful to see a quick list of what did and didn't work since it dictates my livelihood lol. But it still very easily controls my mood at the same time, so double edged sword.
@@GoHerping , that's true; I didn't know you did TH-cam for a full-time That's amazing, GoHerping~ 🤗🤗😊❤️ I'm glad I'm still young though, cause seeing from both you and SolarSand's perspective, I don't want to have the money that pays for my bills and food on a site no CEO would care if my channel got terminated or not. You're doing great though; I hope you know that at least with me: I'm proud of you~ ☺️💕
I live in the Philippines and I honestly kinda didn't buy pringles for a while because I thought that they were like a cheap knock off or a copy but then I find out a week ago that it was actually the real deal, I told my girlfriend about it and she just went "Wha- whyyyy, it looks pretty fake now"
@@InsertFunnyThingHere Well, she does, she and I hang out at my place before she has to go home to her mom's, she and I met at a review center and bonded through musicals and anime :)
Can we just take a moment to appreciate that Burger King themselves had the decency to pull a smart move and go back in time and use the design of their old logo, that's in a way simplified but with a clever touch of nostalgia?
imo their old design was pretty... shit; now they have to spend a ton of money transforming all their stores when their logo from 2000 was chugging along just fine? idk seems wasteful to me
What? No. It looks so out of place compared to other signs. It only having two dark colours make it bland and the letters feel more blocky when leveled
"When it seems that someone insists on fixing things that weren't broken in the first place" Great quote, sums up my feelings and probably many others' feelings on this perfectly.
Although, of course, for some people, it is broken. And from our perspective, it's like, "Okay, it was broken. But it's almost like you bodged fixing it instead of doing it properly." Then there's the cases where the internet is polarized between "Finally! The logo was old af." vs "No! It was perfectly good as is. Dang children!"
We were at a stage in 2010 where logos were just right, then in 2020, when logos were too minimalistic. 2030, I'm either expecting it to go down to "just right" again, or the overcomplication stage.
I’m a graphic designer and I teach! I’ve been talking a lot about how minimalism is a huge trend in current design. I loved your video! I really wanted to show my students an argument about the downsides of updating current logos to this trend. People have very strong opinions to logo changes, especially established brands. Been watching for years and I loved your perspective!
@@MaoTao Probably a few more years. Some of the better simplified logos will survive, but the more... shall we say egregious examples of changes (Patreon) will either reverse themselves, try the new "trendy" style to replace what's going on now, or otherwise die out altogether, depending on the circumstances at hand.
I think if I were a CEO of some company, I'd just change the logo to fuck with people. Hell even the negative press may even become free marketing and I get a spike in sales. Even if that doesn't happen, it's worth the satifisfaction of messing with people lol. And it's one of the less harmful pranks out there
Personally, I think the anger people feel about this is rooted in the fact that it just... Keeps happening. One company changes their logo and it looks like shit, and it's whatever. But time and time again companies keep changing their branding in the same predictable way that no one seems to like. No matter how much backlash they get, they go full steam ahead, because everyone else is doing it, I guess? At least to me, it's not that I feel powerless, it's that I'm irritated by how utterly out of touch these people are when everyone is screaming at them at full volume. Its the completely asinine attempts at justification that feel like blatant lies from design teams desperate to justify their pay check. No, your change doesn't make your brand "friendly" or "energetic". It just looks bad. Are they trying to lie to me, or to themselves?
no, they're definitely trying to lie to you. whatever they're trying to convey, they're not making any real substantial changes. as the perfect example and with pride month coming up, look at how corporations treat it. the only thing they do is edit their logos to have rainbow colors and they'll change it back immediately on july 1st. it's all bullshit, and it definitely drives me insane too.
Yeah I study graphic design even and we have talked about oversimplification. I have to use minimum 3 colors to obey the rules for my homeworks because is the trend on companies. I am deffinitely not a fan of it.
i don't see a reason to change most of the logos in the first place, since most logos look fairly modern anyway it just seems like a waste of resources
"We have made this decision after careful consideration for what our brand represents. We intend to make the brand more user friendly, accessible and modern" Sound familiar?
Companies changing their logos is fine with me but the problem I have with it now is that it feels like there are following a trend. I also feel like they lose more readability and uniqueness. I thank like logos should be like video game icons on computers. Some have more detail than others and some are really sample. And they communicate some information about what the game is like.
I remember when I first saw Deviantart logo that looked like stylized italic "da". It was so sleek and cool-looking, it feels baffling that they went for that misaligned christmas tree new logo.
imagine how insulting it must be to the original logo designers for the companies- to havr their actual logo with effort put into it replaced by Arial Bold 32.5
The reason for that is simple because the more basic the design the broader it becomes. More detail will appeal more to those that like it but will cause more revolsion in those that don't.
The reason why I find the oversimplified logos bad is because they feel so lifeless and uninspired. Due to every logo having a similar design structure favoring simple fonts and basic shapes, they start to feel very similar. Take, for example, the image at 7:51 with the logos of Google, Airbnb, Spotify, and Pinterest on the page. The upper logos felt unique, and had their own recognizable style and energy to them that made them stand out. Compare that to the bottom logos, whom look nearly identical in shape, with the only differences being their colors. People are mad because the logos are just boring and plain, they lack any sort of emotion in them and convey "I am a corporation" more than anything else.
It can be done right I’m sure but yes. Exactly the same reason modern architecture is so disliked. There’s just a bunch of shitty soulless one in our cities.
The fact you said "Even children as young as two can express brand awareness" and how "brand loyalty" affects our lives....this really hit hard on how dystopian we are in reality.
It depends on the brand. Some brands are meant to be cold and emotionless, like aws services, some need character like pringles. When pringles uses the same design principles as a technical service for storing data, it's simply a bad idea.
Ngl the spotify one was actually good, it felt more futuristic, unlike the old one where it looks like the name of a shop where they sell antique furniture
for me the logo changes don’t really bother me, but the nostalgia the old ones give me is telling me “Damn, kind of wish they were how they used to be”
Doesn't that just mean its bothering you subtly? Personally I'm more frustrated over the lack of capability and thought that go into these designs, its like every corporation are obsessed with making flags, its like they plan to take the moon.
The pinned down icons on the windows taskbar are a usefull idea, that I use daily. Unfortunately nearly all programm icons slowly turn into blue circles. Right now I have 4 easily distuingishable icons, two yellow squares, and five blue icons, four of which are circles, pinned. It's difficult to tell the apart on a glimpse.
I HATE people that HATE other people. The comment I respond to did not spread HATE. That is good. BUT! I get a lot of HATE comments on my amazing videos and I HATE it. Please don't start spreading HATE. Do I have to HATE you too, dear kfc
Exactly. I care not for these brands, but simplified logos seem to have the sole goal of being easily recognizable above all else. Even aesthetic beauty is secondary to this goal. This is probably bad for the brands in the long term. If you don’t know what mastercard is, what does the orange Venn diagram mean to you? By removing all identifying features and relying on brand recognition by the viewer to fill in the gaps, they’re alienating anyone who doesn’t know what they’re looking at. Having a more interesting or complex logo also makes a person look at it for longer, and they are more likely to find some aspect of the brand they have a connection with.
Yeah but they aren’t going to be. Not everything is gonna be a piece of fine artwork that can bring you to tears. Most brands are going to chose something that’s easy to recognize over something aesthetically pleasing, most of the time, because it’s most convenient for them.
Being surrounded by "art" and being surrounded by loads of information are two completely different experiences. Artstyles are being simplified because of the latter. Art is important from a visual standpoint but a good Design can solve problems. And in many cases, the problem is that "there's a shit ton of info we need consumers to digest and we need them to have an easier time doing so, so they don't get confused".
@Carlos Adrián Aguirre Interesting tidbit, if what your printing has 3 or less colors, it’s cheaper to print (assuming you use the right equipment and such). Because printing uses CMYK for full color pictures, it’s gonna use 4 diff inks. So then a simple logo with 4 different colors is as expensive as a full color pic (generally) But you save some money each color you remove. Idk, I think it’s cool anyways
Indigo is a really deep and saturated mix of blue and purple, discords original color is blurple, and now they have.. uhhh... what ever the fuck their new color is
I think what hurts most about the Discord change is that it feels like going corporate, which is what discord has been the antithesis of from its creation. It was the spunky upstar that wanted to take on the big established voice communication platforms. Changing, but especially that it is in a similar way to how you see all the massive brands in silicon valley that feel so detached from the human side of things, is not the feeling people associate with Discord, hanging out with friends.
I think one reason for the simplification is, that they now can use vectors instead of up-/downscaled images, which makes it easier to put the logo on stuff in different sizes
@Danielle Anderson Not a good argument because you can vectorize and raster. You can easily Vectorize the Pringles logo. Discord was already a Vector art. Most of the examples shown in the video were pretty much all Vectors already so scaling was never the issue. The little cuts in the older Discord logo are harder to print on various types of merch (as they said themselves) so that makes sense. It's a practical thing to fix. But arguing that vectorization is the reason is not applicable to pretty much anything unless it's ultra complex which would almost exclusively be relevant in cases like old, old Firefox. I don't think it's a fantastic point. It is a point to take into account but the cases are so rare that you might as well omit it in a general discussion or put in as a small asterisk. Everyone is making vector marketing for logos. It's already by far the norm.
@Danielle Anderson that's very possible but it's sadly at the cost of their lovely mustache man. Even when I didn't buy their snacks, I always remembered and loved their old logo. Still do. It's so welcoming and comfy. Now it's dead.
Almost every "modernized" logo has one thing in common: they are almost all generic as hell and lack any real personality. What amazes me is how so many companies that already had incredible logos would just throw them away for something more simplistic and sterile. It just leads to nearly every company's branding looking the same.
That's how trends work. Eventually this trend will die, but I feel as if this simplification of logos is just another way for corporations to save money.
2:47 really brings this one home. Look at airbnb, Spotify, Pinterest, Microsoft and Uber. What personality is there? They didn't even bother using different fonts, or if they did, they look so similar they are nearly indistinguishable from each other. Plain coloured text using the same font as everyone else does nothing to convey personality or identity. It just says "I am a generic soulless and lifeless corporation for whom there is money and nothing else matters." That's not appealing, that's repulsive
HEY RON YOU KNOW WHAT WOULD MAKE OUR COMPANY STAND OUT IF IT WAS A FLAT FUCKING COLOR WITH NO SHADING OR IMAGERY CONVEYING ABSOLUTELY FUCKING NOTHING ABOUT OUR COMPANY *makes 17,000 dollars*
This trend snuck up on me so slowly, i woke up own day and everything this over simplified. the world is progressing into 2D edit: yes i remember it's a regression not progression now lol. also thanks for 1k i guess !
I also think that part of the reason some people are upset with the new logos is because they've become attached to them. If someone's never seen the new Petco or Firefox logos before, they're likely not gonna care when they see them for the first time. I know I've become attached to some logos, and while it does hurt to see some of their personality get taken away, it's not the end of the world.
which is why I feel confused when people talk about logo changes like Pepsi, I am relatives young so the 'gravitational pull of Pepsi' logo is the one I am familiar with. When the news came of the old retro logo coming back this year it just felt like a downgrade to someone who has no attachment to old one design wise.
Its definitely sign that people who made the company what it is or was has left and the new guys want to dip their finger so it looks like they are doing something.
They don't realize the logo being easier to reproduce is not a solution, but a problem. If anyone can do it in paint in a few minutes, it means your logo is nothing special. And that your brand is nothing special as well (which is surprisingly honest, though definitely unintended)
@@animdoodle honestly I don't mind the controller change, it's a bit rounder but it's ok, the colour is generally just a bit more annoying to look at, it used to be a quite relaxing shade of purple, and the font actually looks kinda ugly, something about it feels off, like the spacing is wrong or the sizing is off
@@abirneji Yeah, idgaf about the logo. But that _font_ Interestingly, someone (maybe on twitter) merely widened the spacing and everything suddenly became that much more tolerable and readable.
Honestly the new discord logo isn’t that bad, the color is a bit too bold but the text... it literally looks like some kind of funny font you can find in paint and they used that for their new look.
True. The color is fine-ish. The font is atrocious. Fine for other text, but it seems out of place given what we're used to. Would've been nice if they just made the other letters lowercase instead of completely changing the font.
@@moondust2365 IMO The logo is the only one that's ok for me The color looks fine outside of the discord interface, but inside it's just so saturated and less contrast compared to the dark background The text is less cooler than before Fun fact: If you look closely, the channel name has the same squished look as the logo
ikr like I went to a dollar store and grabbed some pringles until I realized the logo changed so I left with pringles but also with some disappointment
It's kinda sad huh? Weird automatically gets hit with the line "you weren't bullied enough as a child" cuz childhood trauma ensures they act 'normal' as adults😃
i do like the concept behind the patreon logo change, it evokes a coin being inserted into a change slot, but i feel the execution draws too far away from it also representing the letter P.
Wait whaaat. now that you said it I can see the coin and slot, but wow I don't think the concept is very obvious (as people say it looks like pong) They could have just put the coin midway into the slot lol, perfect P and it would clearly show it go in like the slot is a hole, but alas I'm not a big company xd
The only one that really bothers me is the Pringles one. The older one looked so crisp and nice and this one just looks like a kid tried to recreate it using MSPaint
5:43 The old Pringles logo works on all backgrounds, because it's bright colors with a black outline. The new one has floating black shapes, which makes it impossible to use on darker backgrounds. The worst change of all shown in my opinion.
Does it really matter? Your not going to notice the smallest detail of the logo changing colour due to the material, your still goanna know what it is. I'm pretty much saying that the new logos suck and they have no reason to be over simplifying them
As a graphic designer I can tell you that even before they were all against putting their logo on a dark background. The outline makes a huge difference in how we see a logo and when it becomes one with the background it is not the same logo anymore. I am sure that before (just like after the change) they were saying "no" for their logo on black/dark colors.
"We spent over two years blah blah blah..." To me just sounds like "we wanna reduce costs and found that using one color and basic shapes it's easier to print"
I watched this video when it came out. And now I am rewatching it. Weirdly enough, while at that time I was missing the older designs of a few of those, I know got used to them and they don’t seem weird anymore. Even though I don’t really WANT to admit I got accustomed to the newer versions.
I think the thing that gets me the most about the Pringle's logo is how the text and tie still have the black stroke, but the face doesn't. The black stroke was a connecting factor of the old design, unifying the face, bow and text. I think this is part of what makes the newer logo so confusing. If they wanted to remove the stroke they could've unified the whole logo by removing it from the text and bow as well. I don't think this would be a "fix" per se, but it might make their design choices look like they had more consistency and thought put into them.
Preach
The new pringles logo just looks unfinished to me and it’s specifically because of what you’re talking about
Yeah. Plus, the new logo’s text still has shading and lighting, unlike the new Pringles guy who is completely flat. They could at least keep some consistency when they’re making these changes.
Yeah this and also the shading thing. I couldn’t figure it out but that’s perhaps the worst part about it. But the black mustache looks dumb too
new logo has big monster mouth
I think Spotify is one of the case of a logo being simplified correctly. The Spotify word wasn’t really memorable like it is in eBay, and the new logo has the most memorable part at the forefront.
2:48 The worst on is Uber, they went from:
U B E R
to:
Uber
Fr, I’ll be more pissed if they take away those 3 lines,
It is virtually perfect , Nothing more, nothing less…
The problem with Spotify logo is that it's NOT intuitive.
I specifically picked people unfamiliar with logo (I took 73, in fact), showed them the picture and asked what do they think this software is doing.
2 went with flashlight. 71 went with wi-fi.
Except it’s the wifi logo.
But the one thing I hate the most about it is that it's not upright, it's slightly tilted, and that makes me kinda tilted.
I swear every time I see the new patreon logo I have to stare at it for minutes before I can figure out what the hell it's supposed to be, and when I finally decipher that it's supposed to be a P, my immediate reaction is, "Gee, that's stupid." Every single time.
It’s supposed to be inserting a coin into a coin slot
I never knew it was a P until he mention it, gotta say that is one of the most stupid decision ever made
| ●
|
jorge a coin inserted into a slot, I see that. Never figured it out. Seeing this has done it for me though. Interesting
@@jorge666 WHO THE FUCK WOULD EVER FIGURE THAT OUT?? WHY WOULD THE COIN BE *WHITE?* WHY WOULD THE COIN NOT BE *_IN_* THE SLOT? THAT LOOKS MORE LIKE A P!!!
Of all the logo changes displayed in this video. The Pringles change was BY FAR the worst. I was honestly offended when I first saw that in stores lmao. It looks unfinished, like they gave up half way through designing a more simplified logo, and I agree with Solo Sands' point that it now looks dead. Some of these logo changes make sense, and I can get them being better objectively, like the Discord logo... But come on Pringles, that's just embarrassing.
Offended? Its not that deep calm down
@@hsvr Heard of exaggeration? It's pretty commonly used. And usually better recognised when people add "lol" or "lmao" to the end of the exaggerated point
I like the new logo
It's bad but also when you get used to it, it's better than before cause it's more practical, I have a pringles can in front of me right now and the design suits the can very well cause its colors don't fight with the other colors that represent the flavor
@@StreamerBTW99 "Im sooooo quirkyyyy"
I do miss Community Captions, TH-camrs who didn’t want to spend all their time on Captioning their videos didn’t have to. And now because of this change several TH-cam Channels are no longer accessible to deaf people the way they once were.
Don't worry! TH-camrs can still pay other sites to outsource their subtitles! Who needs ramps when you could have coin-op elevators?
I could tolerate the misuse excuse for removing community made subtitles but vids without auto generated subtitles is just plain fuckin stupid. I can just barely understand without subs due to my audio processing issues, like if you're going to turn them off at least speak clearly. Creators shouldn't have to pay to make your site accessible
i think it's because of people putting fake captions or ones that try to put memes
I miss community captions too, especially because they tend to make non-funny videos hilarious. :(
I watch a fair amount of Japanese videos on TH-cam, well, I did when just anyone could translate them...
The worst part about oversimplified logos is that they couldve reduced gradients or shading to 2 or 3 solid colors to keep contrast, one of the most important parts of design, but they dont and just leave it looking like colored text.
Amogus
@@yungjose3369 a lot of older logos used gradients like the old youtube or the windows logos. You can turn those into multiple solid colors through rotoscoping or take the lazy way out and just make it one solid color like most companies did. Gradients arent used much anymore because they look kind of outdated.
@@yungjose3369 lol no Gradiants are dead effing simple for printing if this was on dot matrix printers during the 80's you would have a point but not in todays tech.
@@snintendog This is another fascinating point I appreciate on this side of the debate; why simplify when printing and computer displays are the most clear-crystal they've ever been? It's not the 80's or 90's anymore, almost every display is HD, so why bother now? Why isn't it going the opposite direction, from simple to complex?
@@an_annoying_cat It is true that I find gradients dated, but why tho? Isn't it precisely because companies stopped using it and all gradient based logos are now remnants of a past time, so I associate any such logo now with them and that time? If yes then what you said is circular reasoning
legit I uninstalled Patron after their logo change because I didn't know it was that app and thought it was bloatware
If that doesn't say something, I don't know what will.
Damn It’s good to know I’m not alone. Also what the fuck is up with their logo. A square and a dot yeah that’s not a logo. Even Windows’ four colo(u)red square is better.
@@acatwithafancyhat5782 windows logo is perfect becuase its a window. I didnt realize that till last month
lol, I didn't even know that was patron. Tbh I never used it but I can recognize the P not the new logo. On YT vids I always saw that logo but It never crossed my mind that was patron
When I saw the new logo of patron,I was like 'what is this logo,never seen before'
As a graphic designer, I personally like minimalism quite a lot. The problem is that EVERY company is using it now regardless of whether it serves them or not.
Minimalist logos work really well for things like banks, airlines and companies that need to look universal and reliable.
Companies like Discord, Pringles among others need a distinct personality because THAT'S what attracts people to them. Mind you, I do think Discord did keep part of its personality, with the colors and style. But the Typography doesn't serve them imo. I think the little guy's change isn't that big of a deal lmao
The text is fine. No one knows what youre talking about when you say "the Discord font". It wasn't recognizable and certainly not memorable. The new one however is readable. Personally I like the new Discord logo and the hate around it is silly especially if its meant to look like a controller.
@@SirKrisX I agree with you, but I still feel like the text they have now isn't as good.
I also agree that the rage regarding these changes is unnecessary lmao
I like the new logo more
@@SirKrisX I agree that the old font was pretty bad, but the new font is even worse.
>I personally like minimalism alot
Enjoy your prison room
I love how Solar Sands kept his oversimplified hourglass logo joke throughout the whole video.
Let's hope it's just a joke lol
I'm waiting for him to change his pfp now
I wish he'd change his channel logo as well for a short period of time
Yup
Who said it was a joke
What they did to the Pringles logo is unforgivable
it does not seems iconic anymore tho
@@zakariyye5246 True. 😔
It looks so corporate and soulless now.
@@ItsAwto Yeah petco’s new logo looks so.. lifeless..
Nevermind whether it looks "dead". If they were going to give him a shave, maybe they should've gone for a mohawk, lol. Wait... now I want to to see Skrillex Pringle.
now it looks like kids knowing that life is meaningless
I saw an old Tumblr post that went:
"It's like they're getting out of their edgy teenage phase and wild college years, and trying to be bland, professional adults". The prime example at the time being 90's Nickelodeon versus now.
wow
the older eBay and Pepsi logos are somewhat nostalgic to me for a time I wasn't even around in/barely remember (I was born in '03). I think I saw a post with a similar caption with those 2 logos and a couple others. Perhaps we saw the same post?
Damn that’s sadly accurate
@@Idiotic_B_Purcell I think the biggest change for me was Google's logo, which underwent a complete change around 2015. I really, honestly thought it was an April Fools joke.
I don't drink a lot of soft drinks, but the old 2000s 3D Pepsi logo did have the impression of a tastier drink.
Coca-Cola logo also used to be vertical on the cans. Now it's horizontal. I didn't realize such a seemingly insignificant change can make so much impact. FTR, I prefer the old cans.
@@Idiotic_B_Purcell yes the time where they had brightee colors bright yellow referring that the product is food
I definitely think one of the worst offenders was Google changing all the logos for their different apps to have the same color scheme, but I doing so, made them so similar it's actually noticeably more difficult to differentiate the icons.
Ye that is not oversimplification that is just poor design choices
not to mention colors aside the logos just look awful in general
OMG yess. I've a Google folder on my smartphone and I take a hefty bit of time going into any of the Gmail, Search, Photos, Maps, Play Store, Drive, Meet, or Find Device, became they ALL FUKIN LOOK THE SAME! Thankfully, I can still open my Keep Notes on the first try- oh wait! That was the Slides. Sh*t!
I miss the Victorian era brand logos that looked like someone spent time carving linoleum template printing plates to impress people. Modern day ones look like they just can't be bothered to try anymore.
You mean ornaments
Yeah I could make most of these logos in mspaint in a few minutes 😂 I should have gone into graphic design if I could tell the future and knew that this level of artistry would be required for modern logos, my life would be so easy... and boring :P
You've no idea how hard it is to create simple shapes and make this shapes resonate with other shapes in a picture
Painters do this and it's very hard to do
@@spacecadet_01 all these oversimplified logos look good
You guys just don't like change
@@snoot6629 they look good but they lack a soul, or personality- they don’t say anything and there’s no creativity in doing it. They fit their function and are pleasing to the eye but at what cost? There’s importance for things to look more than just *good*, why must we settle for *serviceable* and *good* and when before we had so much more
Fun fact: Cartoon Network changed their logo to CN because, at the time, they started showing some shows with real actors, not cartoons.
ok pan banan
ok shrek junior
ok heyowo
@@HalTheBot uuuuh whatever hey owo
ヽ（≧□≦）ノ
@@froggysprite Okay 🤢
the old pringles guy looks happy, enjoying pringles. new pringles guy doesn’t communicate anything bold at all, it’s just another entry in the ongoing list of oversimplified logos. plus it looks like it makes more sense as a favicon for some website instead of a chips mascot
It’s not bad. It’s just not pringles.
I think the one thing truly killing it is the eyes. Why did they remove the shines??? The joy in this eyes is gone and only corporate hollow colours remain.
dang i think it looks cute
also, it’s inconsistent. His bowtie has an outline (because it’s part of the text? idk) while his head does not. Also, the eyebrow placement just looks odd.
if they HAD to change the logo then they could have made the colors flat and the line weight consistent, maybe simplify the hair. But this...this is evil.
The reason we like the old Pringle’s better is because the new one has no soul.
Tbh the main negative experience I have of the simplification is telling app icons apart. When most brands have a saturated icon with no lines, shading or detail, it's kinda the same 6 skittles representing 50+ apps. Even in the limited space of streaming video you might be clicking.. one of the blue ones or one of the red ones?
And then you have the anime gacha games which just have an overly detailed character on it which in case of even 2 of these apps near each other it makes it really hard to distinguish because they are a mess.
@@SiMeGamer Why is this so funny lol
@@Feathertail2205 highly specific humor
@@SiMeGamer it's always big ass anime face slammed on the entire icon💀
The Patreon logo on the super low-res screen was actually easier to make out with the gramma vision
The colors of the new one blands in blurry vision.
The new patreon logo looks more like a twenty-one pilots album cover than a logo
Now that I think about it, It makes perfect sense wow
I thought it looks like a Tycho cover to me
I thought it was a piece of modern art.
The worst part is that what it supposed to be
For me, it looks like a bamboo stand still next to a sun.
The fact that the petco dog and cat are called “ruff and mews” put a smile on my face
I thought I commented this
same :))
@@CumenTheHuman I thought that you answered your own comment
@@AstorEzequiel same
@Autistic Dolphin54 you’re thinking of petscop
Shoutout to Asian food companies who, for some reason, often never update their branding or packaging
I pretty sure the new Pringle logo make me subconsciously not eat pringles
ikr like I would go to buy a can at the store, see the logo, and then slowly back away
Same
Yeah I dont eat them anymore, its not the same feeling I used to get eating them.
@@boredom4677 they literally killed the pringles guy,anyone with a right mind wouldnt choose that as a logo
I ate Pringles while watching this video
NGL the Spotify logo is a huge improvement. That old logo was a mess
I just hated the old color... also they changed it from trademark to copyright so?
yeah i feel like spotify fixed a broken logo. unlike other companies…
They should have kept the 3 bars above the o
Holy shitty that looks bad. Damn you’re right.
@MrDjBigZ it’s like the difference between a burning car wreck or your grandma’s shitty old car. Your grandma’s car isn’t the best but it’s preferable to the burning car wreck.
The pringles face looks so detached now from the rest of the logo, because the solid black line only goes around the text and not the face. It's just bad design
Honestly I love the new pringles face, but I hate that clumsy silly bold outline on the text. IF YOU WANT TO MODERNIZED YOUR LOGO, AT LEAST MODERNIZED IT AS A WHOLE LOL
Exactly, and the most disturbing thing is that it took them TWO YEARS just to fuck up so badly.
In high school I was in a design class and we had a whole project based on simplifying a logo of our choice. If u didn’t simplify it enough, the teacher would get low key mad and make u do more stuff to it
Hands in blank page. "Is this simplified enough or would you prefer the white paper not being there?"
@@umarahmed2378 simplify even more by not showing up to class
@@zachariah7114 Simplify it even more by never existing
@@arnavtheawesome8576 simplify it even more by never even ~almost~ coming into existence
@@zachariah7114 simplify it even more by *deleting everything*
when the new patreon logo came out I genuinely didn't even realize it was patreon for a while. That isnt good
Yeah, that one is a step above the rest. I've seen the new Patreon logo so much and this video just made me realize what it was. I simply never put it together. That means death for brand awareness.
Same here. I thought this was a new website and, for some reason, all good artists i know went into it.
One week later i realized that was a Patreon logo...
Same here
Until now I thought it was some knockoff company trying to imitate patreon lol
To be fair, I thought the same about the old logo
"Dunkin' Donuts has removed the 'Donuts' from its name because they want to further modernize the Dunkin' Donuts experience." LMAO at this point it just feels like companies are getting bored
That's probably not inaccurate. Some executive decides it's time to "go to the next level" and some poor sop is told to figure it out.
I thinks it's more of an IHOB situation, basically telling customers we sell more than just coffee and donuts.
@@Web720 except that ihob was just for marketing and didn’t change the official name of the restaurants while dunkin’ is now the official name of Dunkin’ Donuts.
Rather if they said it's coz they wanted to expand to more than just donuts I would've understood
All those liberal art majors have to justify their overpaid jobs and have to pay their student debts.
50 years later: Every Brand's logo is just a dot
1984 anyone ? Microsoft is the worst, everything now from windows is soulless, boring and generic. We have better resolution, but everything is reverting back to unrefine mode. It's almost like something wants us less creative, less original, less free and less smart, oh well, must be me.
Design trends go off and come back.
Every company will have a different colour (hex value) dot
Or s square, everyone recognizes a square.
Maybe 50 years from now all the logos will retain detail so the we can distinguish them because there will only be 6 corporations left that have not merged with each other.
Simplifying a logo so it will be easier to recognize or display isn't necessarily a problem. The problem lies with companies drastically changing their logo, making it unrecognizable such as Microsoft edge and Pinterest. Another problem is a lot of companies have switched to a sharp typeface with consistent lines and angles which feels boring and no longer represents what that company is about. Take the Airbnb logo for example, the large blue and white bubble letters create a feeling of softness and comfort, and the old Pinterest logo, with its cursive, calligraphy like design, presents this feeling of artistic creativity which is what Pinterest is meant to share and both have just switched to colored text.
Agree the cursive script style of Pinterest fits their user base so much and for them to throw that away is pretty stupid. Disney is super successful with script font so it’s not like people can’t read them…
@@zachariah7114 i thought the 'y' in the Disney logo was a lowercase phi
@@pomelo9518 me too but I quickly learned it's meant to be a Y. It makes their brand look fancier.
I understand your point and agree, but I also think it's worth considering the possibility _whether_ a company even wants their logo to be recognisable and to reflect their history. Microsoft Edge is a good example. Their new logo is actually more complex in terms of shading and colour than the old Edge logo, but definitely simpler in shape, as it went from being an "e" to a... croissant? But then, the "e" was also used by Internet Explorer. and you know how _that_ was. No one liked Internet Explorer for decades, and it's been the butt of basically every remotely experienced computer user's jokes. The original Windows 10 Edge was often mocked for just being Internet Explorer with a new name. Therefore, I'd say it's reasonable to assume they really just wanted to hammer home the message that the Chromium-based Edge is a new browser entirely and shouldn't even be associated with IE.
The logo of discord is not too disturbing, it is the Font for me
its like their font file got corrupted
I like the new logo but hate the color and font
The new font is a little more boring, and the old color looks a bit nicer. The controller is fine I guess.
Same
Indeed
The Pringles logo is what happens when your barber makes a mistake.
🤣
they killed the pringles man
"Damn i messed up. We gotta go bald"
*Aaaaaaaaaaaaaaa*
Fuck me up fam
amongus
Changing Clyde to be symmetrical and removing a few of the cuts, I mean it's fine I guess. However what I find absolutely mind boggling is switching to that bastardised pre-school font, the saturated purple is hard on the eye as well compared to the old one.
the font looks like some shit they'd use for a nickelodeon promo i feel genuine anger when i see it
@tera because they want it and who gives a shit if you do? Does this really affect your experience with the service itself? Not really. You can still recognize it right? So why in god's green earth is this something to bitch about? Talk about 1st world problems
@@ArnulfoSalgado dude, shut.
@@ArnulfoSalgado solar sands definitely worded it perfectly at the ending with “it reminds us how powerless we are to these companies and the changes they make” to be honest the discord change pissed me off so much I deleted the app entirely, it’s been going down hill lately but that was definitely the last straw for me
@@ArnulfoSalgado It looks nasty, and I prefer the old one. Simple as that. If you want more explanation, here it is, but brace yourselves, it’s paragraph time!
I, along with other people, found the old discord logo quite charming. It was nice and sleek, had character, and had a soothing backing. It is now much more blocky, the blue is much more harsh, and is just more basic. The text seems much more, for lack of a better description, economic. The old one was more dramatic, had a discord feel to it. But worst of all, they removed Wumpus. The absolute legend, the lonely pig himself, Wumpus. He was funny, and indirectly explained what everything was for. He was almost as iconic as the logo, if not even more. And they removed him. Discord was a very user based company, and they are turning into a faceless corporation. They seem to be going with the trend, despite their userbase not liking these changes. Once they saw that users disliked the changes, they could have just gone back.
*Patreon 2016:* letter P for Patreon
*Patreon 2020:* two shapes, like a coin going into a slot, vaguely resembling a letter P
*Patreon 2024:* _bean_
the logo is supposed to be the “personality” of the brand, what makes it memorable, but if they are all the same, none is memorable, it’s all the same, so simple
Yes whenever I see the pringles logo I think of how much it looks like Firefox
They all want to be part of the trend. Simplified logos are easier to read, reproduce and remember. In the marketing world, it´s all about adapting or dying, but some brands take it too far and sacrifice part of their identity and what made it unique for, idk, making more money I guess.
@@atiedebee1020 lol no but they all got the same aesthetic it looks like they all belong to the same brand
Yup, this trend for "simplification" is ultimately just making everything look super samey, which ironically will dramatically reduce memorability.
@@satoru7601 problem is that theyre not making any more money
Just watch, in a few years there’ll be another trend and everything will change again
The over complicated logo, trend.
@@king_poyo64 Brands will start making their logos look like extreme metal band logos to make their logos as illegible as possible
@@lunamcgrath3266 yes
that’s kind of how trends work
That's also...kind of the problem...it could also, out of spite, cynicism, and bad faith, go the complete opposite direction of being too complicated, so no one with disabilities or a crappy screen can see it, which apparently is the point of this minimalism decade?
The worst loss is that the old Discord "D" looked similar to a Hebrew letter pronounced similar to the English P, it was actually Piscorp which is funny as all hell
So it's no longer Piscorp, but instead is now a piss-corp.
... I'll see myself out.
the letter is pei
Yup, and it was intended.
Btw, here's the letter: פ
@@cheekibreeki904 how to be funny 101:
1. Dad joke
2. Acknowledge that you just made a dad-joke and say something along the lines of "I'll see myself out"
@@unbearabletruth4310 it's actually funny, though 🤔
At least these artless, soulless, mechanized logos more accurately represent the companies that display them.
Coca Cola is the perfect example of why logo changes are so unnecessary. They have had the same logo since the 1800s, and literally nobody is complaining about it.
same with the chupa chups logo
True
they keep the same logo but they do minor changes to it over the years as well, so our point is totaly wrong.
@@artemis_the_bot goomba lonely
@@Yeshua_Akbar Thier minor changes arent anywhere near as drastic as almost every example given in this video. Your comment is pointless...
The old Google font looked ugly, as well as the old Spotify logo. But some of these didn’t even need a change.
I agree with this! But I really hate what they did to discord, makes me want to use it less bc I hate the new color
@@kristipea9365 the new color is only really in the logo,not the app
@@kristipea9365 omg chill you are embarrassing.
yeah the simple font is better than all the tiny details and it being all thin and stuff, and the spotify one is basically just without the letters
@@updatedotexe Apparently, you lack the basic self awareness to notice your comment is more emotional than theirs despite the fact that they were criticizing a perceivable thing that exists in daily life & you were just complaining because someone expressed an opinion. You should try getting over yourself.
The Patreon change was so bad that when I saw it linked in videos I didn't even recognize it. It's only RIGHT NOW that I realized that the two shapes were their new logo.
Apple moving from their old Skeuomorphic design to their more “modern” design with the launch of iOS 7 was the first time that brand simplification really impacted me.
Apple iOS 7 was the first one to it then Google followed through
Someone said that it feels like the personality is being taken away when they over simplify logos and as an artist I feel it’s similar to when u have a sketch with so much personality and emotion but then you outline it and all that disappears, because in a way you’ve simplified it, taken away all the little flaws and lines that gave it that personality in the first place :(
this is why when i draw, instead of outlining, i clean up and use the sketch as lineart. it gives it a very unique and rough style that i'm much happier with, because it also adds complexity to the art.
So that's why sketches look better than lineart in alot of cases
I read somewhere that it's because, in sketches, your eyes can choose which line to focus on and choose the best to make the whole work look the best. While in a clean lineart, there's on one line to choose and see, which isn't as exciting and you don't really know if you chose the best one. I've found a way to close the distance between those two. I watched and learned how to make my lines cleaner and more decisive by stopping the "stroke and stop" motion that a lot of beginners do- also known as the chicken scratch. I do a stroke of line that knows where to end. And I watched professionals like Ethan becker and Reiq who've mastered this.
Lol I dunno if I'm just rambling now but I hope this helps someone. I take pride in my lines. I've also noticed that it's a big difference when it comes to painters compared to artists like animators. Both focuses on shapes and forms, but one does it in blocking of colors and the other using lines.
Not only personality but it feels like the very soul and happiness is getting taken away, and is twas they want to push a standardized grey bland idea on the Population
I can't help but feel like with this whole flat and bland design language and gradual simplification of designs, they're doing this on purpose, to kill people's individuality, creativity, cheerfulness. To turn the public into a mass of drones without their own opinions or identity, so they can push whichever ideas they want on the Population.
Marketing and advertisement is itself brainwashing after all
@@oatmeal3013 bless
"A logo is more than a square"
For now. We're not far off at this point.
I'm pretty sure the 'p' from patreon is just gonna be removed. That's how it feels.
H&R Block.
Roblox:
bethesda:
Tbh in the future all apps will just be different coloured squares at this point
“But logos are often more than a square”
Roblox and Bethesda: *nervous sweating*
"Often"
"OFTEN"!
Roblox: We’re more than just a square! We’re a tilted square
Bethesda rainbow logo except for middle east kills me every time 🤣
I thought Bethesda's logo was the gear-shape Vault door from Fallout.
@@enVIdGaming tilted minecraft donut
I have noticed this with software too, the icons used to look like the item they were representing but now they are all just black thin symbols which look very similar and sometimes impossible to tell what they are until you click on them. life is complicated enough, you should not have to learn what every symbol and icon means in order to know what it does, it should be obvious to anyone just looking at it. They should look like what they are representing. Logos especially should be well designed and distinctive, these basic logos look cheap and give an impression of poor quality and a poor experience.
it is the year 203X. computer operating systems have forfeited logos entirely and have gone back to text interfaces only. we are now living in an anachronistic idea of the future thought up by people in the 90s.
@@thoth7290 yesss we're getting closer to Alien by the year 💀 can't wait to die
Pringles logo before: A handsome gentleman with a fine mustache, some hair on his head and a small red bow
Pringles logo now: A lost soul, hiding among society, pretending to be the average civilian when in reality he is just a body with no mind, no goal, no purpose, no identity
Old logo: hello, dapper gents!
New logo: greetings, meat puppets
Damn, that positively metaphysical. lol
Bruh that's deep 😂
Name and pfp check out
the Pringles logo now sounds just like you
* o v e r s i m p l i f i e d s o l a r s a n d s *
*OH NO*
feaR
|>
Oh god...
| l>
@@worstusernameintheworld9871
Nice name
The logo change for Discord wasn’t terrible. They could just use the old blurple for dark mode and make Light mode have the new one. The FONT change however is completely despicable. The old one was still legible without my glasses on.
Lol the font looks fine to me, I don't see the big issue
@@fulicious2991 same. new logo is better imo. maybe i prefer the old font but i also don’t really care. i’m amazed how some ppl can care so much about this like wow
I'd even go so far as to say the new LOGO is a notable improvement. The new color I'm somewhat neutral about. But the new wordmark... whoever pulled the lever on that one should be blacklisted from being a graphic designer altogether
I wish the controller edges on the new logo were a little softer like the original, but besides that I like the new logo. The font and color, however, were SO much better before. Most people enjoyed discord’s muted color scheme as a break from the standard hyper saturated or blinding white that most others use. It was an unnecessary change.
@@fulicious2991 idk how u can look at the before and after n say the new one looks just fine...
Interesting how almost all logos in the 2000's was in 3D. Now many logo is in 2D, simple and minimalistic
It's called "a trend".
@@lonestarr1490 oh really...
@@denizozcelik2766 😉
I definitely prefer the Fake 3D. They weren't complex, just llamative enough to be recognizable.
@@N12015I disagree, they worked often but most of them were too clumsy and the outlines on the letters literally feel like when you rub two balloons together
"I can't believe I let my happiness be determined by a top 10 list" wow when you say it like that it hurts even more
That's one of the many bad things about social media nowadays,,
I personally follow the rules of my own self-love is what makes me happy, not what some company thinks what my work is "worth"
@@SilveeYT in some ways, it's useful to see a quick list of what did and didn't work since it dictates my livelihood lol. But it still very easily controls my mood at the same time, so double edged sword.
@@GoHerping , that's true; I didn't know you did TH-cam for a full-time
That's amazing, GoHerping~ 🤗🤗😊❤️
I'm glad I'm still young though, cause seeing from both you and SolarSand's perspective, I don't want to have the money that pays for my bills and food on a site no CEO would care if my channel got terminated or not.
You're doing great though; I hope you know that at least with me: I'm proud of you~ ☺️💕
@@SilveeYT oops I meant double edged sword lol
P o ta t o
4:49
"I haven't really been going outside and touching grass like all the cool kids say"
I felt that on a spiritual level
@Just Some Cut without a Moustache every video I watch, I see your account
@@D.A.M.N Touch crass.. 👾
Same
Anybody could have expected these words from you.
Dont need to be cool if i just play video games in my room all day, wasting every bit of time i could be socially interacting
I live in the Philippines and I honestly kinda didn't buy pringles for a while because I thought that they were like a cheap knock off or a copy but then I find out a week ago that it was actually the real deal, I told my girlfriend about it and she just went "Wha- whyyyy, it looks pretty fake now"
@@InsertFunnyThingHere stop projecting lol
@@InsertFunnyThingHere Well, she does, she and I hang out at my place before she has to go home to her mom's, she and I met at a review center and bonded through musicals and anime :)
@@snakearekat2634 what did you try to say ? I legitimately don't know
@@InsertFunnyThingHere just because you dont have a gf doesn't mean everyone else are the same.
@@confused_haki it just sounds like extremely fake, like something he came out with in the bathroom
Mr pringles lost his hair and that hopeful spark in his eyes 😓
I feel you,Mr pringles 😞
Can we just take a moment to appreciate that Burger King themselves had the decency to pull a smart move and go back in time and use the design of their old logo, that's in a way simplified but with a clever touch of nostalgia?
imo their old design was pretty... shit; now they have to spend a ton of money transforming all their stores when their logo from 2000 was chugging along just fine? idk seems wasteful to me
no
What? No. It looks so out of place compared to other signs. It only having two dark colours make it bland and the letters feel more blocky when leveled
Same with Pizza Hut, love the old design and the nostalgia
If only their products weren't utter crap, i'd appreciate it juuuust a bit more.
Company logos: change into a series of simple shapes
The “Loss” meme: First time?
I II
II L
Don't forget Illuminati and Among Us.
@@thefunnyman8073
_ _ _
| ○ |
| | | |
@@Noam-Bahar Bruh
@@Noam-Bahar how?
"When it seems that someone insists on fixing things that weren't broken in the first place"
Great quote, sums up my feelings and probably many others' feelings on this perfectly.
Although, of course, for some people, it is broken. And from our perspective, it's like, "Okay, it was broken. But it's almost like you bodged fixing it instead of doing it properly." Then there's the cases where the internet is polarized between "Finally! The logo was old af." vs "No! It was perfectly good as is. Dang children!"
The Pinterest logo is the saddest of losses. That font was gorgeous. The new logo and font is fine, but man did they lose the personality.
We were at a stage in 2010 where logos were just right, then in 2020, when logos were too minimalistic.
2030, I'm either expecting it to go down to "just right" again, or the overcomplication stage.
I'd almost would fucking adore a swing around to 1920's levels of Over-detailed designs. Better then shit my un-artistic ass could whip up if asked.
it just gonna be a funni shape with color
Completely agree
Graphic Design teachers are teaching the next generation to be as simple as possible.
-from a current student
I wouldn't say that they were "just right" then, a trend of simplification was already in place then, but it wasn't universal yet.
I’m a graphic designer and I teach! I’ve been talking a lot about how minimalism is a huge trend in current design. I loved your video! I really wanted to show my students an argument about the downsides of updating current logos to this trend. People have very strong opinions to logo changes, especially established brands.
Been watching for years and I loved your perspective!
@@MaoTao Probably a few more years. Some of the better simplified logos will survive, but the more... shall we say egregious examples of changes (Patreon) will either reverse themselves, try the new "trendy" style to replace what's going on now, or otherwise die out altogether, depending on the circumstances at hand.
I think if I were a CEO of some company, I'd just change the logo to fuck with people. Hell even the negative press may even become free marketing and I get a spike in sales. Even if that doesn't happen, it's worth the satifisfaction of messing with people lol. And it's one of the less harmful pranks out there
@@MaoTao dudes really losing to logo designers
@@MaoTao yes but sometimes it's better to keep the nostalgia and warm look of the logo
Personally, I think the anger people feel about this is rooted in the fact that it just... Keeps happening. One company changes their logo and it looks like shit, and it's whatever. But time and time again companies keep changing their branding in the same predictable way that no one seems to like. No matter how much backlash they get, they go full steam ahead, because everyone else is doing it, I guess? At least to me, it's not that I feel powerless, it's that I'm irritated by how utterly out of touch these people are when everyone is screaming at them at full volume. Its the completely asinine attempts at justification that feel like blatant lies from design teams desperate to justify their pay check. No, your change doesn't make your brand "friendly" or "energetic". It just looks bad. Are they trying to lie to me, or to themselves?
no, they're definitely trying to lie to you. whatever they're trying to convey, they're not making any real substantial changes.
as the perfect example and with pride month coming up, look at how corporations treat it. the only thing they do is edit their logos to have rainbow colors and they'll change it back immediately on july 1st. it's all bullshit, and it definitely drives me insane too.
Yeah I study graphic design even and we have talked about oversimplification. I have to use minimum 3 colors to obey the rules for my homeworks because is the trend on companies. I am deffinitely not a fan of it.
i don't see a reason to change most of the logos in the first place, since most logos look fairly modern anyway it just seems like a waste of resources
"We have made this decision after careful consideration for what our brand represents. We intend to make the brand more user friendly, accessible and modern"
Sound familiar?
Companies changing their logos is fine with me but the problem I have with it now is that it feels like there are following a trend. I also feel like they lose more readability and uniqueness. I thank like logos should be like video game icons on computers. Some have more detail than others and some are really sample. And they communicate some information about what the game is like.
I remember when I first saw Deviantart logo that looked like stylized italic "da". It was so sleek and cool-looking, it feels baffling that they went for that misaligned christmas tree new logo.
Funfact. When I first saw the new pringles logo I genuinely thought it was a printing error.
When I first saw it I disowned Pringles. Haven't bought any since
I wish
@@DanteTimberwolf bruh same
@@DanteTimberwolf they still taste the same so i don't really care that much lol
It makes the mustache and eyes look like formless blotches. It makes it much less recognizable in addition to being less personable.
imagine how insulting it must be to the original logo designers for the companies- to havr their actual logo with effort put into it replaced by Arial Bold 32.5
cough cough discord cough cough
I hate Arial. I use Helvetica at work while everyone keeps using Arial. And they wonder why my writing looks so good.
@@supreetkumar7604let me tell you the story of cOmIc SaNs
@@supreetkumar7604 Times New Roman is a standard for official documents in several countries iirc.
@@gorantev it is also standard for school documents in the USA.
It is my belief that all corporate logos will one day reach a point of singularity where they will all be the same dot symbol.
100% accurate!
and eventually, all corporations are gonna merge into one megacorporation.
@@CantoniaCustoms Jeff Bezos' wet dream
@@CantoniaCustoms I'm pretty sure there is some dystopian science fiction dealing with exactly this somewhere out there.
The reason for that is simple because the more basic the design the broader it becomes. More detail will appeal more to those that like it but will cause more revolsion in those that don't.
I think the lesson here is that if you make a company or app and it gets popular, keep it the way it is and don’t change it. Stick to what people like
The reason why I find the oversimplified logos bad is because they feel so lifeless and uninspired. Due to every logo having a similar design structure favoring simple fonts and basic shapes, they start to feel very similar. Take, for example, the image at 7:51 with the logos of Google, Airbnb, Spotify, and Pinterest on the page. The upper logos felt unique, and had their own recognizable style and energy to them that made them stand out. Compare that to the bottom logos, whom look nearly identical in shape, with the only differences being their colors. People are mad because the logos are just boring and plain, they lack any sort of emotion in them and convey "I am a corporation" more than anything else.
It can be done right I’m sure but yes. Exactly the same reason modern architecture is so disliked. There’s just a bunch of shitty soulless one in our cities.
It's like they're just words instead of a logo
@@XiELEd4377 they were just "words" in the top logos too. What is your point?
@@mikethepublisher7910 I feel like what they mean, is that logos have personality and character to them. Now they’re just boring words.
They convey the name of the brand but they’re ultimately uninteresting and generic.
god i still can't get over that "discard" joke
ikr
"you guys should fire yourselves" got me
7:57 This is the best one for me
The fact you said "Even children as young as two can express brand awareness" and how "brand loyalty" affects our lives....this really hit hard on how dystopian we are in reality.
*deep breath* futuuurrreeeeee
Remember Brawndo has electrolytes. Plants crave it!
@Kazuki Moto Please tell me what else it could be.
We can't identify anything as "dystopian", because you born into it and see it as normal.
@Kazuki Moto Literally poison and killing the earth for profit and convinience perfectly fit the definition of "dystopian" in my opinion
It depends on the brand. Some brands are meant to be cold and emotionless, like aws services, some need character like pringles. When pringles uses the same design principles as a technical service for storing data, it's simply a bad idea.
Ngl the spotify one was actually good, it felt more futuristic, unlike the old one where it looks like the name of a shop where they sell antique furniture
Spotify was the only one I thought had any improvement
Yeah tbh the old one looks eh
+
That one was the best hands down
@@VocalMabiMaple agreed
Jesus Christ, Lovecraft is pissy baby shίt compared to the existential horror of being the guy who spent two years redesigning the Pringles logo.
If it actually took then two years then that’s just sad...
two years...TWO YEARS
Yeah, i could say they wasted 2 years of their lives , but then again, they were probably making good money, so they stretched it out
"The guy", probably was a whole team with daily meetings
Pretty cool to see you here before your first analysis video.
for me the logo changes don’t really bother me, but the nostalgia the old ones give me is telling me “Damn, kind of wish they were how they used to be”
They technicly are, in your mind an the internet.
Doesn't that just mean its bothering you subtly? Personally I'm more frustrated over the lack of capability and thought that go into these designs, its like every corporation are obsessed with making flags, its like they plan to take the moon.
The pinned down icons on the windows taskbar are a usefull idea, that I use daily. Unfortunately nearly all programm icons slowly turn into blue circles. Right now I have 4 easily distuingishable icons, two yellow squares, and five blue icons, four of which are circles, pinned. It's difficult to tell the apart on a glimpse.
Is this what our future is? A series of geometric shapes and sans-serif fonts?
it's sick how everything is sans serif and ugly on the i ternet
It's not that bad! Sometimes they use Helvetica when they're feeling fancy...
Yes, its so that it can be recognizable for all types of amoeba
Serif fonts are trash. Sans-serif supremacy
@@Diwasho *helvetica standard*
Ugh why would PetCo get rid of the dog and cat logo? It's such a great use of negative space, I actually really like it.
literally the new petco logo looks like it would be some health insurance company or like a drug brand
I’m just confused because the cat and dog didn’t look bad at all and was recognizable.
They didn't get rid of them. They still use them in their branding
@Lego Ninjago They did not get rid of them. They are still part of the branding, but they aren't with the logo
@Lego Ninjago If you go visit their website and scroll down to the bottom, you can see them
The patreon logo is so different, I thought there was 2 companies doing the exact same thing
it looks like a whistle
And then a child draws a circle/rectangle/anything at a primary school.
Corporations: *cOpYrIgHt InFrinGeMenT tHiS IS ouRs!!!11!!1!*
“so what did people think of it?”
*noises from hell*
“oh”
Space odyssey
I like how also solar sands went with the oversimplification joke
I HATE people that HATE other people. The comment I respond to did not spread HATE. That is good. BUT! I get a lot of HATE comments on my amazing videos and I HATE it. Please don't start spreading HATE. Do I have to HATE you too, dear kfc
@@AxxLAfriku you okay bro?
@@AxxLAfriku :D
@@randeum1863 He most certainly isn't.
@@randeum1863 he’s a sub beggar. Don’t bother with him
“A logo is more than a square”
Microsoft: i got you… we have 4 squares
Damn you are correct
but Roblox...
Five if you count the larger square that is made up by the smaller squares.
@@SChristianCollins bruh, this ain't math with "TH-cam Comment section"
@@SChristianCollins now tell me how many pixels therefore squares are in the logo
I gotta say discords was pretty simple already and the change is nothing compared to what they did to pringles
Industrial design, graphic design and architecture are the art we're surrounded by 24/7 - it should be appealing
Exactly. I care not for these brands, but simplified logos seem to have the sole goal of being easily recognizable above all else. Even aesthetic beauty is secondary to this goal. This is probably bad for the brands in the long term. If you don’t know what mastercard is, what does the orange Venn diagram mean to you? By removing all identifying features and relying on brand recognition by the viewer to fill in the gaps, they’re alienating anyone who doesn’t know what they’re looking at. Having a more interesting or complex logo also makes a person look at it for longer, and they are more likely to find some aspect of the brand they have a connection with.
Yeah but they aren’t going to be. Not everything is gonna be a piece of fine artwork that can bring you to tears. Most brands are going to chose something that’s easy to recognize over something aesthetically pleasing, most of the time, because it’s most convenient for them.
Being surrounded by "art" and being surrounded by loads of information are two completely different experiences. Artstyles are being simplified because of the latter. Art is important from a visual standpoint but a good Design can solve problems. And in many cases, the problem is that "there's a shit ton of info we need consumers to digest and we need them to have an easier time doing so, so they don't get confused".
@Carlos Adrián Aguirre Interesting tidbit, if what your printing has 3 or less colors, it’s cheaper to print (assuming you use the right equipment and such). Because printing uses CMYK for full color pictures, it’s gonna use 4 diff inks. So then a simple logo with 4 different colors is as expensive as a full color pic (generally)
But you save some money each color you remove.
Idk, I think it’s cool anyways
Discord: "Our color is a mix of blue and purple we call blurple!"
Indigo: "Am I a joke to you?"
Discord: Yes.
Indigo is a really deep and saturated mix of blue and purple, discords original color is blurple, and now they have.. uhhh... what ever the fuck their new color is
okay but like i’ve always called indigo blurple LOL
no but apparently we are
Indigo is darker than blurple, right?
I think what hurts most about the Discord change is that it feels like going corporate, which is what discord has been the antithesis of from its creation. It was the spunky upstar that wanted to take on the big established voice communication platforms. Changing, but especially that it is in a similar way to how you see all the massive brands in silicon valley that feel so detached from the human side of things, is not the feeling people associate with Discord, hanging out with friends.
You said it, bud...
Repeatedly poor decisions in accessibility as a whole too
Yes yes YES
yeah that's actually what i'm most disappointed about. i guess they really just are all the same.
Yeah and the fucking color scheme pisses me off
I think one reason for the simplification is, that they now can use vectors instead of up-/downscaled images, which makes it easier to put the logo on stuff in different sizes
@Danielle Anderson Not a good argument because you can vectorize and raster. You can easily Vectorize the Pringles logo. Discord was already a Vector art. Most of the examples shown in the video were pretty much all Vectors already so scaling was never the issue. The little cuts in the older Discord logo are harder to print on various types of merch (as they said themselves) so that makes sense. It's a practical thing to fix. But arguing that vectorization is the reason is not applicable to pretty much anything unless it's ultra complex which would almost exclusively be relevant in cases like old, old Firefox.
I don't think it's a fantastic point. It is a point to take into account but the cases are so rare that you might as well omit it in a general discussion or put in as a small asterisk. Everyone is making vector marketing for logos. It's already by far the norm.
@Danielle Anderson that's very possible but it's sadly at the cost of their lovely mustache man. Even when I didn't buy their snacks, I always remembered and loved their old logo. Still do. It's so welcoming and comfy. Now it's dead.
vector supremacy
old logos only tho
In the future, company logos will be randomly generated.
That would be a nightmare. But i think there will always be people who see the value of investing in design (or at least I hope so)
Weed eater
w e e d e a t e r
2000: _Weed~Eater_
2020: weedEater
Actually if the logos would be generated randomly you will have dong logo
Almost every "modernized" logo has one thing in common: they are almost all generic as hell and lack any real personality. What amazes me is how so many companies that already had incredible logos would just throw them away for something more simplistic and sterile. It just leads to nearly every company's branding looking the same.
That's how trends work. Eventually this trend will die, but I feel as if this simplification of logos is just another way for corporations to save money.
the new animal planet logo jumps out to me the most. the old one used to be super wild and playful, now it's boring and hollow
2:47 really brings this one home. Look at airbnb, Spotify, Pinterest, Microsoft and Uber. What personality is there? They didn't even bother using different fonts, or if they did, they look so similar they are nearly indistinguishable from each other. Plain coloured text using the same font as everyone else does nothing to convey personality or identity. It just says "I am a generic soulless and lifeless corporation for whom there is money and nothing else matters." That's not appealing, that's repulsive
HEY RON YOU KNOW WHAT WOULD MAKE OUR COMPANY STAND OUT
IF IT WAS A FLAT FUCKING COLOR WITH NO SHADING OR IMAGERY CONVEYING ABSOLUTELY FUCKING NOTHING ABOUT OUR COMPANY
*makes 17,000 dollars*
@@plazasta yes but that's all corporations are, an entity that's sole purpose is to acquire as much wealth as possible
This trend snuck up on me so slowly, i woke up own day and everything this over simplified. the world is progressing into 2D
edit: yes i remember it's a regression not progression now lol. also thanks for 1k i guess !
Oh god, dont even remind me. I lost my dad to the 2d. We were walking to the park, when a god damn steam roller flattened him like a fucking pancake.
Lol
*ReJeKt TrEe D eMbRaSsE tO d !*
2D? Does that mean waifus will be real? :D
vtubers
I also think that part of the reason some people are upset with the new logos is because they've become attached to them. If someone's never seen the new Petco or Firefox logos before, they're likely not gonna care when they see them for the first time. I know I've become attached to some logos, and while it does hurt to see some of their personality get taken away, it's not the end of the world.
which is why I feel confused when people talk about logo changes like Pepsi, I am relatives young so the 'gravitational pull of Pepsi' logo is the one I am familiar with. When the news came of the old retro logo coming back this year it just felt like a downgrade to someone who has no attachment to old one design wise.
i know they are massive companies but seeing a logo become simplified makes me feel like the little personality they did have is being taken away
Its definitely sign that people who made the company what it is or was has left and the new guys want to dip their finger so it looks like they are doing something.
They don't realize the logo being easier to reproduce is not a solution, but a problem.
If anyone can do it in paint in a few minutes, it means your logo is nothing special. And that your brand is nothing special as well (which is surprisingly honest, though definitely unintended)
i love how discord wanted to change their brand because they arent only about gaming now but they made their logo look more like a controller
Lol one of the reasons was just Bc ppl said it looked like Mickey Mouse pants ;-;
@@animdoodle honestly I don't mind the controller change, it's a bit rounder but it's ok, the colour is generally just a bit more annoying to look at, it used to be a quite relaxing shade of purple, and the font actually looks kinda ugly, something about it feels off, like the spacing is wrong or the sizing is off
@@abirneji It strains my eyes, i want it to die
@@abirneji Yeah, idgaf about the logo. But that _font_
Interestingly, someone (maybe on twitter) merely widened the spacing and everything suddenly became that much more tolerable and readable.
The logo is fine, the color is a bit ugly but THE FONT ANGERS ME
Honestly the new discord logo isn’t that bad, the color is a bit too bold but the text... it literally looks like some kind of funny font you can find in paint and they used that for their new look.
True. The color is fine-ish. The font is atrocious. Fine for other text, but it seems out of place given what we're used to. Would've been nice if they just made the other letters lowercase instead of completely changing the font.
@@moondust2365 same thing, but worse
@@moondust2365 IMO The logo is the only one that's ok for me
The color looks fine outside of the discord interface, but inside it's just so saturated and less contrast compared to the dark background
The text is less cooler than before
Fun fact: If you look closely, the channel name has the same squished look as the logo
Yeh, the font is the real problem to me, it looks pretty bland and boring compared to the older one
if they just
Gyorgy Ligeti is one of my favorite avant-garde composers, I'm so glad to hear you using his Requiem in the video!
Im not concerned with most of them but the pringles one is so cursed
ikr like I went to a dollar store and grabbed some pringles until I realized the logo changed so I left with pringles but also with some disappointment
They fuckin' killed him!
I like it more, in fact i like most of the simplified logos
@Idk ___ I mean not to be edgy and act like I'm depressed or anything but yeah I know I am at least a bit
they turned a colourful logo into a low polygon black and white mess
"Be careful who you call ugly in middle school" has now become "Ew, what happened to you? Bully it."
Bullies more
It's kinda sad huh? Weird automatically gets hit with the line "you weren't bullied enough as a child" cuz childhood trauma ensures they act 'normal' as adults😃
@@MorbidPastels if anything, we just get worse :)
@@The_other_fry 👌🏽
The Pringles ACTUALLY looks fake, the text is detailed and then the character looks like a guy I made on PowerPoint
IDK man I kinda like the pringles logo maybe because I was only introduced to pringles once I was 10
Should've added hair
@@freevbucks8019 Yeah, at the very least
@@itzmeB2 You’re insane but ok XD
i bet the corpo fatcats just wanted to save money on ink
i do like the concept behind the patreon logo change, it evokes a coin being inserted into a change slot, but i feel the execution draws too far away from it also representing the letter P.
Personally I think it looks shockingly awful
@@wentoneisendon6502 oh yeah it looks awful but the concept IS there
Wait whaaat. now that you said it I can see the coin and slot, but wow I don't think the concept is very obvious (as people say it looks like pong)
They could have just put the coin midway into the slot lol, perfect P and it would clearly show it go in like the slot is a hole, but alas I'm not a big company xd
i see it as too divided, hostile
I had no idea that’s what it was supposed to be lmao
The only one that really bothers me is the Pringles one. The older one looked so crisp and nice and this one just looks like a kid tried to recreate it using MSPaint
Yeah same, i dont care about any of the other ones
I like it. But I do like the old one too.
Once you see the turtle you will never unsee it
5:43
The old Pringles logo works on all backgrounds, because it's bright colors with a black outline. The new one has floating black shapes, which makes it impossible to use on darker backgrounds. The worst change of all shown in my opinion.
Yeah also the Pringle’s guy is a corpse now. There’s no glisten in his eye. He’s dead.
Does it really matter? Your not going to notice the smallest detail of the logo changing colour due to the material, your still goanna know what it is. I'm pretty much saying that the new logos suck and they have no reason to be over simplifying them
As a graphic designer I can tell you that even before they were all against putting their logo on a dark background.
The outline makes a huge difference in how we see a logo and when it becomes one with the background it is not the same logo anymore.
I am sure that before (just like after the change) they were saying "no" for their logo on black/dark colors.
Fr
@@acatwithafancyhat5782
They ruined JULIUS!
"We spent over two years blah blah blah..."
To me just sounds like "we wanna reduce costs and found that using one color and basic shapes it's easier to print"
Print?
Reminds me of Nintendo saying they spent three years developing New Super Mario Bros. U and it ended being the most generic game in the series
@@tom-no0k I think I'll start using that now, hope you don't mind.
@@tom-no0k I'm stealing this thanks
I watched this video when it came out. And now I am rewatching it. Weirdly enough, while at that time I was missing the older designs of a few of those, I know got used to them and they don’t seem weird anymore.
Even though I don’t really WANT to admit I got accustomed to the newer versions.