Really enjoy this podcast series - question about the email contact. If you're making ~12 follow-ups over the course of 6 weeks (in line with how you describe to email in Episode 2), what content do you think is effective in them? I've read places that say you should try to add some sort of value to each follow-up, or are you simply trying to re-state a new time with your contact information? Thanks for your time!
Really enjoy this podcast series - question about the email contact. If you're making ~12 follow-ups over the course of 6 weeks (in line with how you describe to email in Episode 2), what content do you think is effective in them? I've read places that say you should try to add some sort of value to each follow-up, or are you simply trying to re-state a new time with your contact information?
Thanks for your time!
Great question. Add value every time with pieces of blog content, video, stats, industry insight, etc.