My Cold Calling Script for B2B Sales

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  • @cliffpollard6975
    @cliffpollard6975 2 ปีที่แล้ว +91

    Machine gun Kelly, I have verified that this script works. Knowing why I’m calling is on everyone’s mind before i even begin talking. Also, asking them a question that they have to answer yes to, works. Thank you! I’m glad I’ve found your channel. I’m low key becoming a fan. I’ve increased sales to my print shop.

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว +7

      get those sales up!

    • @thedigitalcontractor
      @thedigitalcontractor ปีที่แล้ว +1

      its called the Socratic method but its never that easy

    • @marketingsolutions7
      @marketingsolutions7 9 หลายเดือนก่อน

      socratic method is asking 'why' not neccessarily saying yes.
      @@thedigitalcontractor

    • @Drippin402
      @Drippin402 6 หลายเดือนก่อน +15

      This man called him MGK 😂😂

    • @yung-krypush565
      @yung-krypush565 6 หลายเดือนก่อน +3

      "Machine gun Kelly" (MGK)😆.... His good though, Thanks 4 the Vid' Trent.

  • @user-en6qb1jc1w
    @user-en6qb1jc1w หลายเดือนก่อน +3

    @8:10 "hey now is not a perfect time" "okay perfect" 😆

  • @yessenialoeza5802
    @yessenialoeza5802 ปีที่แล้ว +41

    Hey Trent I hope your doing amazing. I just wanted to let you know that for a while i´ve been struggling with making good contact with pros.. and after watching this video literally my first call I made, I got a sale! thank you soooo much this is super effective!

  • @tw1201
    @tw1201 2 ปีที่แล้ว +12

    Love the end clip hahaha, golden information here thanks Trent 🙏. Loved the objection techniques would love to hear more on how you answer common objections🕺

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว +1

      Let’s fire up the dials

  • @user-it4iq6iz1l
    @user-it4iq6iz1l 9 หลายเดือนก่อน +1

    The more examples, the better...Thanks !

  • @g_go.p.1563
    @g_go.p.1563 2 ปีที่แล้ว +2

    Thank you Trent! Trying out this approach today, sending out the emails now.....

  • @susanjones5905
    @susanjones5905 ปีที่แล้ว

    Awesome video, thank you!

  • @jailorejo2888
    @jailorejo2888 7 หลายเดือนก่อน +1

    thanks for this, Trent!

  • @mackdine
    @mackdine ปีที่แล้ว

    thank you so much, I needed this

  • @kathyjoseph7625
    @kathyjoseph7625 8 หลายเดือนก่อน +4

    You made an excellent point about the mindset, it's empowering and I m excited.. Thank you

    • @TrentDressel
      @TrentDressel  8 หลายเดือนก่อน

      Glad to hear it!

  • @kimdressel7821
    @kimdressel7821 2 ปีที่แล้ว +8

    Big value especially the last 10 seconds!

  • @abouahmed1031
    @abouahmed1031 4 วันที่ผ่านมา

    Amazing value, waow.

  • @zishanmei9188
    @zishanmei9188 8 หลายเดือนก่อน

    Great video Trent. Thanks for putting this out there!
    Other than that, I noticed the mic was picking up a lot of movement from your nylon sports jacket. Just wanted to help you out for future recordings!

  • @affenbattler
    @affenbattler 2 ปีที่แล้ว +4

    Dude you really seem to know what your talking about. 💪 Thank you for this video!

  • @user-di5eq5li3k
    @user-di5eq5li3k 4 หลายเดือนก่อน

    Thanks again for tips!

  • @mindofnobility7554
    @mindofnobility7554 ปีที่แล้ว

    Thank you!

  • @harrygamer7868
    @harrygamer7868 2 ปีที่แล้ว +2

    Gonna try it today bro! Thanks!

  • @nativenickenglish43
    @nativenickenglish43 9 หลายเดือนก่อน

    you're so personable man, keep grinding

  • @Jbarth13
    @Jbarth13 2 ปีที่แล้ว +2

    Trent, what are your thoughts on Chris Voss’s dislike for working towards a yes? He has some really interesting points about trying to get them to say no. He’ll say things like “given [previously discussed value prop] it a ridiculously idea that we meet and discuss this further” or something like that. Any thoughts from your position in the field?

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว +5

      I read his book and think he has great knowledge & perspective, I doubt he has made 40k cold calls so I am sharing what actually works

  • @JacobRothenberg
    @JacobRothenberg 2 ปีที่แล้ว +13

    Well done. I can tell you've studied Grant Cardone's teachings extensively. Cheers!

  • @user-nx5tr4bf1l
    @user-nx5tr4bf1l 2 ปีที่แล้ว +3

    Do you call into enterprise/strategic accounts with this script? - Also, are you able to make a video on how you would call an existing customer in a different BU? (I’m currently selling multiple capabilities that stretch across all BU’s within the enterprise)

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว

      the call script works for all levels

  • @mcdonald7jm
    @mcdonald7jm 2 ปีที่แล้ว +3

    Trent you need to start a podcast! Or give us some of your favorite podcasts!

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว

      tempting me to get in the ring :)

  • @okabhinv8150
    @okabhinv8150 2 ปีที่แล้ว +7

    My cold-call intro: Hey Trent, I'm Abhinav from XYZ. Did I catch you at the bad time? He: No No, go ahead. Trent, the reason I'm calling to you is....

    • @anthonypojoy
      @anthonypojoy 2 ปีที่แล้ว

      How effective would you say this line is?

    • @sarinsatya6082
      @sarinsatya6082 ปีที่แล้ว

      What is the contingency if the answer is yes?

    • @georgeskeats6609
      @georgeskeats6609 ปีที่แล้ว +3

      @@sarinsatya6082 hey look, appericate you’re busy i wont be any longer than 30 seconds and if its not relevant to you, you can tell me to get lost! Sound like a deal?

  • @slybyer12
    @slybyer12 2 ปีที่แล้ว +9

    Curious on your thoughts about more volume/less research vs. more research and targeted/less volume for SDR/BDR roles. Where do you find the balance?

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว +12

      Volume over everything. Sales is a numbers game

    • @corilawson16
      @corilawson16 2 ปีที่แล้ว +3

      @@TrentDressel but if you have sent an email before every call. Do you not do research before that email ? Or you just use a copy and paste method.
      Also if you know who your supposed to speak with that also entails researching the correct person and going threw the channels to get them on the phone ?
      Starting bdr for a company on Monday I’ve already been an AE but in marketing. I decide to take the pay cut because I believe tech sales will be the most lucrative field with most growth potential

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว +6

      @@corilawson16 little to no research, make the call and figure out what to say after

  • @sabikvlogs5979
    @sabikvlogs5979 ปีที่แล้ว

    Thank you so much bro

  • @gamingguru1807
    @gamingguru1807 11 หลายเดือนก่อน +1

    Hi Trent - liked the video! Quick question - what if you DON'T have the email to follow up on/use like you mentioned? That is my case 95% of the time - I unfortunately don't have that luxury

    • @TrentDressel
      @TrentDressel  11 หลายเดือนก่อน +1

      follow up until you get what you want

  • @HGarach
    @HGarach 2 ปีที่แล้ว +3

    Great video!! Very valuable! I will implement everything except the "How are you?" - not a fan of that opening.

  • @jaybinks871
    @jaybinks871 10 หลายเดือนก่อน +1

    Great video. My most frequent objection is hearing "you're gonna have to go through corporate."
    Do you have any tips to navigate this? Thanks, Trent.

    • @TrentDressel
      @TrentDressel  10 หลายเดือนก่อน

      go direct to your buyer in corporate

    • @ccdman4909
      @ccdman4909 6 หลายเดือนก่อน

      If you run into this, a great way to get to that person is to say “great can you assist with an introduction to that person who makes that decision” or “can you get me connected with the right person” or as Trent has said, you need to find the economic buyer. I recommend reading the new strategic selling book by miller and Heiman. It discuses all of the buying influence that can be within the corporation who is buying and it teaches you great concepts for selling any complicated b2b sales.

  • @monterosemusic
    @monterosemusic หลายเดือนก่อน

    Hi Trent. I'm recently retired but helping a friend part-time for his commercial landscape maintenance company in business development. I've NEVER been in sales or sold ANYTHING. A total rookie. You mentioned you sent emails prior to your calls, do you have an email script you use? Enjoying your videos, very informative and helpful. thanks.

  • @Repasado1894
    @Repasado1894 2 ปีที่แล้ว +3

    A question that begins with the word “is” does not qualify as an open question it’s a yes or no answer. Therefore it’s a closed question.

  • @aveardofficial
    @aveardofficial 9 หลายเดือนก่อน +1

    A gazel just needs to be faster than the slowest one and a lion needs also to be faster then the slowest gazel but I get your point. But to survive you could summary this and say: don't be the slowest gazel :D

  • @sungleebeatbox
    @sungleebeatbox ปีที่แล้ว

    Why not do the call right then and there instead of setting a future date because they may flake

  • @aighthen4217
    @aighthen4217 ปีที่แล้ว +1

    Also how do you structure it if your company lives by one call close?

  • @bobbykay485
    @bobbykay485 8 หลายเดือนก่อน

    Im just apying for my first SDR role. Just curious, is this meeting you ask for direct to the AE? Or you're having a second call yourself to expand before getting an AE to talk to them?

    • @TrentDressel
      @TrentDressel  8 หลายเดือนก่อน

      the CTA all depends on what the sales cycle is

  • @wuwuisaac
    @wuwuisaac 3 หลายเดือนก่อน

    how long do you wait between emails and calls?

  • @mdougf
    @mdougf 8 หลายเดือนก่อน

    Great stuff, thanks man. The one thing I don’t love is: “Is increasing revenue or setting more meetings important to your sales reps?”. The reason I say this is because I think it’s kind of condescending. Like obviously this is important to them. That’s their job. Can we maybe say instead: “As the head of sales at xyz company, I know that generating revenue and setting meetings is important for your reps. I’m calling because my company…(insert how our company helps them increase revenue)”?
    I understand the value of getting them to start saying yes, but I don’t want to do it in a way that makes them look stupid, like having to answer such an obvious question.
    By the way, I love the part where you say “it sounds like there is alignment…”.
    Another part I don’t like is by saying “what is your availability to set up a meeting”. I think that is disrespectful to speak to somebody like that and just assume they want a meeting without asking. Can we do this any other way?

    • @TrentDressel
      @TrentDressel  8 หลายเดือนก่อน +1

      Important not to be condescending but it's also important to simply things and validate what you are trying to sell is relevant to them

    • @mdougf
      @mdougf 8 หลายเดือนก่อน

      @@TrentDressel okay. Thanks Trent.

  • @BrianNeal
    @BrianNeal 2 ปีที่แล้ว +5

    It's interesting that some sales gurus say "how are you" while others absolutely are 100% against it! I was taught not to use and never really did, but then I get another position years later where in the script, it says how's your day going? I think using that line is disingenuous, and it wastes time of the people who are already aggravated that you called them at all! I would use the line when calling a warm lead. Someone who is already a client and I am calling to resell them or sell them some other things after I know they bought from me in the past. I would not do it the very first time I call someone.

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว +2

      It’s all about humanizing the interaction so to me it’s most natural

    • @Netmamuh
      @Netmamuh 2 ปีที่แล้ว +3

      Hey how's your day going? was on my company's script too. It led to some awkward responses lol. .

    • @g_go.p.1563
      @g_go.p.1563 2 ปีที่แล้ว

      Yeah It’s painful

    • @anthonypojoy
      @anthonypojoy 2 ปีที่แล้ว +2

      What would you personally use instead of the typical “how are you” if you don’t mind answering

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว

      @@anthonypojoy ^^^ agreeed, let's hear it Brian

  • @haseebgaming9899
    @haseebgaming9899 8 หลายเดือนก่อน

    The customer can hang up the call after listening we're energy's consultant what can i do

  • @parasoldat66
    @parasoldat66 ปีที่แล้ว +6

    Asking "How are you" While you've never spoken to the person before is just ridicuoous and feels fake.

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf 6 หลายเดือนก่อน

    reason for me back is good man

  • @aighthen4217
    @aighthen4217 ปีที่แล้ว

    I work for angi leads and I’m brand new into cold calling, my hard objection is the prospect is booked for years and isn’t interested in my lead service.

    • @TrentDressel
      @TrentDressel  ปีที่แล้ว

      Check out softwaresalesguide.com for my cold call guide

    • @Yancyik
      @Yancyik 6 หลายเดือนก่อน

      Is angi any good? I heard their awful

    • @aighthen4217
      @aighthen4217 6 หลายเดือนก่อน

      terrible stay away@@Yancyik

    • @Yancyik
      @Yancyik 6 หลายเดือนก่อน

      @@aighthen4217 didn’t go to the interview, you got hired any where else?

  • @MananJaved
    @MananJaved 2 ปีที่แล้ว +2

    I have heard not interested more than anything over the phones and emails. Do you recommend giving them a call to continue the conversation since they won't reply when asked why?

  • @charlowalliset1484
    @charlowalliset1484 2 ปีที่แล้ว +2

    Can you attach a sample of your script so I can download please?

    • @TrentDressel
      @TrentDressel  2 ปีที่แล้ว

      I don't have it typed out, couple other cold call vids breaking it down on the channel

  • @corazonesoterico
    @corazonesoterico 8 หลายเดือนก่อน

    We already have a service provider we are happy with them

    • @TrentDressel
      @TrentDressel  8 หลายเดือนก่อน +1

      "I don't expect you to change today" - Let's meet to talk about what you might be missing

  • @ReneMcLaren
    @ReneMcLaren 8 หลายเดือนก่อน

    How come no captions?

  • @4godandcountry663
    @4godandcountry663 11 หลายเดือนก่อน

    It’s called a tiedown

  • @ido3480
    @ido3480 3 หลายเดือนก่อน

    Thanks Trent. Much love from Israel ❤

  • @basilisk5620
    @basilisk5620 26 วันที่ผ่านมา

    Sounds like Jordan Belfort

  • @amineamine-zh1xk
    @amineamine-zh1xk 7 วันที่ผ่านมา

    Thanks and may Allah guide you to islam its the only way to have peace in your heart its simply the truth

  • @mrnewton86
    @mrnewton86 ปีที่แล้ว +1

    I tried cold calling, but it gave me way too much anxiety, I was just curious as to how b2b selling works.
    I think I'd be too intimidated to even talk to some swanky high caliber business type whose probably far too important and thinks everyone is wasting their time or some BS.

    • @TrentDressel
      @TrentDressel  ปีที่แล้ว +1

      It takes time

    • @realhxnz
      @realhxnz 11 หลายเดือนก่อน

      The key is to not overthink. As Trent said in the video, cold calls is to make a meeting (in: 6:37)

  • @efrasworld7290
    @efrasworld7290 9 หลายเดือนก่อน

    But what happens when you got 50 other people calling

    • @TrentDressel
      @TrentDressel  9 หลายเดือนก่อน

      Call them all

  • @Z-Mrinal
    @Z-Mrinal 8 หลายเดือนก่อน

    I don't have money how can I handle this objection?

    • @TrentDressel
      @TrentDressel  8 หลายเดือนก่อน

      "We aren't talking about money today, just want an intro meeting"

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf 6 หลายเดือนก่อน

    every day call..
    problem no one

  • @laymensgrowing2032
    @laymensgrowing2032 2 ปีที่แล้ว +3

    No, no, no. Don't lead, convince. "Hey Jim, I'm Mike and I can change your life, if I can't, I'll send you gift" Then state how, without leading or lying.

  • @freefaller67
    @freefaller67 3 หลายเดือนก่อน

    Never ask a client how they're doing on a cold call. That is a waste of their time and your time...A) they know that you don't care how they're doing, and B) you don't care how they're doing. A better approach is...Hi, my name is (your name) and I'm calling with (name of company). I know I just called you out of the blue and your time is valuable so I promise I'll be brief. The reason for my call is....

  • @MuhammadNaeem-fs4ng
    @MuhammadNaeem-fs4ng 2 ปีที่แล้ว +2

    Grant cardone content

  • @Mid-LifeChrisis
    @Mid-LifeChrisis 2 ปีที่แล้ว +2

    Slowest gazelle*ET

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf 6 หลายเดือนก่อน

    I like help me only my passport

  • @walkerhospitality9692
    @walkerhospitality9692 ปีที่แล้ว

    The lion needs to be faster than the slowest, not the fastest, gazelle

  • @armandoorta
    @armandoorta 2 ปีที่แล้ว +1

    #880

  • @ineedmore_catvideo
    @ineedmore_catvideo 9 หลายเดือนก่อน +1

    As someone who runs a business and takes calls all day, I can tell you that as soon as someone says how are you? I know they're going to waste my time. This is hot garbage.
    Also, you don't understand what an open ended question is.

  • @MariadeLourdesAniesSanch-ze7hf
    @MariadeLourdesAniesSanch-ze7hf 6 หลายเดือนก่อน

    because no one man

  • @willsheppard2858
    @willsheppard2858 หลายเดือนก่อน

    Thank you!