Real Estate Marketing & Finding Deals w/ The "D.A.D System"

What does real estate marketing have to do with rental property investing? Well, if a motivated seller, lender, tenant, employee, or partner can’t tell the difference between your marketing and your competition’s marketing, how will you be able to compete?
Mike Michalowicz, author of "Profit First", is on the show today to discuss his new book, "Get Different", and why so many entrepreneurs and real estate investors have marketing all wrong. If you’ve ever tried direct mail, cold calling, or door knocking you know the sting of quick rejection from a potential seller. Why do they reject so quickly? Because you sound just like every other real estate marketer trying to get to them.
If you’re looking to entice new partners, private lenders, tenants, employees, or sellers, you need to start marketing differently. This is possible through Mike’s “D.A.D Framework” that highlights the three most important factors of marketing successfully to a prospect.
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Join the Real Estate Rookie Facebook Group:
/ realestaterookie
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Grab Mike’s Books:
Profit First: www.amazon.com/Profit-First-T...
Get Different: www.amazon.com/gp/product/B08...
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Learn More from Mike and Get His Free Resources on Marketing:
mikemichalowicz.com/
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How to Guarantee Profit From Day 1 with Mike Michalowicz:
www.biggerpockets.com/blog/bi...
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The Easiest, Most Effective Way to Target Your Marketing:
www.biggerpockets.com/blog/ta...
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Follow Ashley and Tony on Instagram:
@wealthfromrentals or / wealthfromrentals
@tonyjrobinson or / tonyjrobinson
Episode 132
Show notes at: www.biggerpockets.com/rookie132
0:00 Intro
2:38 Are You Putting Profit in Last Place?
7:38 Why Investors Need Marketing
11:33 Using Your Competitive Differences
21:47 Why "Being the Best" Doesn't Work
24:21 Marketing Yourself to Partners
30:53 The "D.A.D" Framework
35:59 How Solopreneurs Can Market Better
43:12 Where Entrepreneurs Fail

[@hansenmarc]

I loved learning about the neuropsychology behind attention and how it applies to marketing. Thanks!

[@CS-vx5ox]

So this is happened to Rick Grimes from TWD

[@Catherinestoring]

Hello fellow RE rookies.

[@JakeRichardsong]

Useful, thanks. Not sure about Ashley interrupting Tony there.