Listing Presentation Role Play: The 95% Effective Script You NEED

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  • เผยแพร่เมื่อ 31 พ.ค. 2024
  • Listing Presentation Role Play: The 95% Effective Script You NEED | Tom Ferry Podcast Experience
    This week, I have something of really insane value for you. I sat down with Carolyn Young, a 30-year veteran of the business, to role play the listing presentation script she uses to convert about 95% of her opportunities.
    And for context, she went on 200 listing appointments last year. This year, she’s on track for SIX MILLION dollars in commission.
    Her strategy is this… Carolyn has 70 beautiful, laminated slides which she brings with her to every appointment. She goes over them one by one and has her script adjustments ready for any objection that could possibly arise.
    This is an episode you MUST watch or listen to, so I suggest you do that, right now. But I want to give you a heads-up… You’re not going to get to see the slides here. You will, however, get to see them in Dallas at our Summit event next month.
    Carolyn will be doing an on-stage listing presentation complete with all 70 of her slides seen clearly on the big screen. She’ll handle the toughest objections and answer any questions you have. Believe me… you will not want to miss it. Reserve your spot at Summit today!
    In this episode, we discuss…
    00:00 - Intro/Meet Carolyn
    02:45 - Listing appointment play
    05:58 - Agent interviews
    10:55 - Top slides and the conversion moment
    14:30 - How do I compare?
    16:57 - Getting this confident
    18:50 - The toughest objection today
    19:50 - One simple line for buyers
    22:25 - Getting stopped in the comps
    28:46 - Follow Carolyn
    ------------
    For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
    ------------
    Keep up with me and what's new on my other channels:
    Website - TomFerry.com
    Facebook - / tomferry
    Instagram - / tomferry
    Twitter - / tomferry
    Podcast - TomFerry.com/Podcast
    TH-cam - / coachtomferry
    You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

ความคิดเห็น • 62

  • @wedsonolivia4103
    @wedsonolivia4103 ปีที่แล้ว +92

    As long as real estate is seen as an "investment" the housing situation will never be solved. It's another cog in the wheel of making money. The only hope you have is to save and wait for the bubble to burst again and then vote to have wherever you bought the house to be rezoned for multifamily, only then can we solve the housing problem

    • @constanciacollene9585
      @constanciacollene9585 ปีที่แล้ว

      Exactly . I was able to accrue $30,000 in raw proft with the help of my invstmnt pundit *Teresa Jensen White* . The truth is , there is ALWAYS a way to make money in this market! While the market has not been set to easy mode recently, there are still nft to flip, solid coins to a stake, IDOs to ape into, trades to make, and yields to farm. Never stop hustling for those gains!

    • @constanciacollene9585
      @constanciacollene9585 ปีที่แล้ว

      @harmony connie I can’t drop her info here, TH-cam is a public place . Just do a web lookup using her full name and connect to her official webpage .

  • @JonathanSebastian407
    @JonathanSebastian407 ปีที่แล้ว +15

    Great video to start the day. I’m 32 years old hoping to one day say: I’ve been helping people for 30 years!

  • @cousinleonRE
    @cousinleonRE 6 หลายเดือนก่อน +1

    21:30 Bad ass buyer-broker agreement signing line

  • @brittanykimble1306
    @brittanykimble1306 6 หลายเดือนก่อน +1

    Why am I just now finding this one! Love it! She's a beast

  • @ericsaenz4933
    @ericsaenz4933 7 หลายเดือนก่อน

    “You’re running set plays” I love that! Practice your most difficult scenarios

    • @TomFerry
      @TomFerry  7 หลายเดือนก่อน

      Always!

  • @mompreneurlife
    @mompreneurlife ปีที่แล้ว +4

    ❤ thank you for the great tips! As a new agent, I don’t have a listing presentation yet. However, it is never too early to get prepared.❤

  • @lisatahery5085
    @lisatahery5085 ปีที่แล้ว +1

    Love you Tom ,will all due respect she's all over the place .

  • @movingtotexas
    @movingtotexas ปีที่แล้ว +5

    This is such a valuable interview thank you!

  • @mattcheneyrealtor
    @mattcheneyrealtor ปีที่แล้ว +1

    Quality 🙌🏼 content! Listened to the video during my drive to a listing appointment 🙏🏼

  • @joanharder2124
    @joanharder2124 ปีที่แล้ว

    She’s so good 😊!! Love her style and swagger.

  • @user-rr5mx8sf1k
    @user-rr5mx8sf1k 2 หลายเดือนก่อน

    Tom I would like to see how the "onboarding" of buyers is going to change in Carolyns presentation to buyers?

  • @1BodyMedia
    @1BodyMedia 24 วันที่ผ่านมา

    This is great! Thanks for this!

  • @kesh0632
    @kesh0632 ปีที่แล้ว

    This was so realistic with acting it out especially with the customer’s questions and feedback

  • @tyronesmith3812
    @tyronesmith3812 ปีที่แล้ว +4

    Very curious as to how she would do listing presentations today as a brand new agent with no experience

  • @livelovesandiego
    @livelovesandiego ปีที่แล้ว +2

    Love this video and Caroline so much! I did not hear Jackie's last name, the agent who originally did the 70 slides.

  • @albertoguerrero007
    @albertoguerrero007 ปีที่แล้ว +3

    Amazing video.

  • @MoSellsATL
    @MoSellsATL ปีที่แล้ว +1

    Great video!

  • @LovelyBendHomes
    @LovelyBendHomes ปีที่แล้ว

    This is so good! Thank you 🙏

    • @TomFerry
      @TomFerry  9 หลายเดือนก่อน

      No problem 😊

  • @IamMattBeard
    @IamMattBeard ปีที่แล้ว +1

    great video!

  • @lifeinchicago60647
    @lifeinchicago60647 ปีที่แล้ว +1

    I'm R&D'ing this listing presentation!

  • @funkypalm9680
    @funkypalm9680 ปีที่แล้ว

    This was awesome thank u!!!

    • @TomFerry
      @TomFerry  9 หลายเดือนก่อน

      Glad you enjoyed it!

  • @amishiparikhrealtor
    @amishiparikhrealtor 11 หลายเดือนก่อน

    Awesome!!
    I am listing agent , learned so much from this .
    Thanks

    • @TomFerry
      @TomFerry  9 หลายเดือนก่อน

      Glad it was helpful!

  • @mustacherealtordfw
    @mustacherealtordfw ปีที่แล้ว +1

    Great content. Does she leave the 70 slides with the sellers or are they laminated so she can reuse them every time? How can we get a copy of them to see what's included?

  • @RealEstateToolKit
    @RealEstateToolKit 5 หลายเดือนก่อน

    Great video

  • @MiraSaysHi
    @MiraSaysHi ปีที่แล้ว +3

    Great great video!!! One of the best I've seen on TH-cam in a long time. Love the connection and flow between you two. Just one question, as a newer solo agent starting out and not having all the marketing and slides available, what else can I bring to the listing agent?
    Thanks again!!!

    • @TomFerry
      @TomFerry  ปีที่แล้ว +2

      Thx u!

    • @MiraSaysHi
      @MiraSaysHi ปีที่แล้ว +1

      @@TomFerry appreciate all of your videos and help! Thank YOU.

  • @soldwithoctavia
    @soldwithoctavia ปีที่แล้ว +2

    I am so not brave when sellers push back on pricing -- I like fold immediately.

  • @brendonkelley8213
    @brendonkelley8213 7 หลายเดือนก่อน +1

    I would be super interested in seeing what a new agents presentation could be to sell at a high rate! Seems a lot of her presentations is based off her experience and not being new!

    • @TomFerry
      @TomFerry  7 หลายเดือนก่อน

      That's a great idea! Thanks for this suggestion. :)

  • @USABESTMBA-COM
    @USABESTMBA-COM ปีที่แล้ว +1

    Nice video 📹

  • @user-lo4zx2gh1n
    @user-lo4zx2gh1n 8 หลายเดือนก่อน

    Good Presentation ! But poor new agents they have not chance here 😂She said : Is you wife willing to work with an unexpected Agent ?

  • @AntonioAtoche
    @AntonioAtoche 11 หลายเดือนก่อน

    You are awesome

  • @Fairy71128
    @Fairy71128 5 หลายเดือนก่อน

    Good news! Expired listings are back

  • @DraGnFly007
    @DraGnFly007 ปีที่แล้ว +1

    A new agent can be a great agent! Bullying a seller for a listing is a red flag what kind of an agency you will be working with.🙄

  • @KarenGregoryk
    @KarenGregoryk 4 หลายเดือนก่อน

    This would be great information from the Queen of Real Estate if I could just listen to her.

  • @howtodoss
    @howtodoss ปีที่แล้ว +1

    Like it?Leave a like here❤

  • @Sekona.realtor
    @Sekona.realtor ปีที่แล้ว +15

    Tom you cut her off so much- I wish you'd just let her finish her sentences. For someone new It's so hard to follow

    • @austingregoryk
      @austingregoryk 4 หลายเดือนก่อน

      Yes, very disruptive and interfered with the flow of information. Ask a question, and then let the speaker answer. Ask follow questions after she completes a thought. More interested in what the speaker has to say far more than I’m concerned about him constantly interjecting personal short stories.

    • @user-zo5bl9md8z
      @user-zo5bl9md8z 4 หลายเดือนก่อน

      Yes I agree!

  • @jaimesuarez6950
    @jaimesuarez6950 ปีที่แล้ว

    21:24

  • @sandystok7706
    @sandystok7706 ปีที่แล้ว +5

    She rubs me the wrong way. I don't like her voice and her presentation. She would not be my agent.

    • @JustAVariation
      @JustAVariation ปีที่แล้ว +1

      I can agree to this. It seems like she's using diverting techniques instead of just being direct and to the point.

    • @JustAVariation
      @JustAVariation ปีที่แล้ว

      And I think she probably uses likability and charm instead of full on technique

    • @karenwalters1211
      @karenwalters1211 4 หลายเดือนก่อน +1

      I just can’t wrap my mind over 70 slides. That’s too many in my opinion. People get overwhelmed with that much info. Less is more

  • @eddieglancerealtor726
    @eddieglancerealtor726 ปีที่แล้ว +1

    Sadly, another great agent who keeps feeding the beast who wants to eat us all.

  • @mertsarican73
    @mertsarican73 ปีที่แล้ว +5

    Thus role plays are totally fake. Homeowner never talks like that. They never say what you want to hear..

  • @nunovurbiznis
    @nunovurbiznis ปีที่แล้ว +3

    Sorry she’s so annoying. Sounds very salesy. I wouldn’t hire her.

  • @davek7753
    @davek7753 ปีที่แล้ว +1

    As a realtor, this lady was not compelling lmao

  • @kevinhuang4128
    @kevinhuang4128 ปีที่แล้ว +2

    Sorry I don’t think she is that good , actually not professional at all

  • @maureenbarrett6366
    @maureenbarrett6366 ปีที่แล้ว

    Love the information and her confidence but she is a bit annoying

  • @aaronoetting9129
    @aaronoetting9129 20 วันที่ผ่านมา

    Way to argumentive in the price. I am out on her in that alone.

  • @jeanhafid
    @jeanhafid 3 หลายเดือนก่อน

    This guy interrupted her a lot, let her talk clearly.

  • @aaronoetting9129
    @aaronoetting9129 20 วันที่ผ่านมา

    Sounds like she tricks people into signing. So sketchy

  • @user-zg7rs7cl3s
    @user-zg7rs7cl3s 2 หลายเดือนก่อน

    Does he always point at people and shake his finger in peoples face. And let her talk . Calm down a little bit Tom lol