How To Build a Lead Scoring Model & Example - Directive R&D
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- เผยแพร่เมื่อ 30 มิ.ย. 2024
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Welcome to Directive R&D! In this series, we'll be sharing what's working & what isn't for our own marketing, as well as insights from experiments we've run across 100+ SaaS companies over the years.
Newer to lead scoring and not sure where to start? Already have a lead scoring model that you want to compare? This vid is for you.
👨🔬 👨🏻🔬 In the lab, we are joined by Max Serrato, Sr. PPC Specialist at Directive who also manages our Marketing Operations.
We discuss why we incorporated a lead scoring model, specific criteria that make up our model, and some tips we've learned along the way. By fine-tuning our model, we've been able to nurture leads more effectively through personalization & improve our alignment with sales. - วิทยาศาสตร์และเทคโนโลยี
Please share this sheet for learnings 🙏
lol what's with the goggles?