Zone to Win: Organizing to Compete in an Age of Disruption by Geoffrey Moore

𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐚𝐮𝐭𝐡𝐨𝐫 𝐨𝐟 "𝐙𝐨𝐧𝐞 𝐭𝐨 𝐖𝐢𝐧: 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐢𝐧𝐠 𝐭𝐨 𝐂𝐨𝐦𝐩𝐞𝐭𝐞 𝐢𝐧 𝐚𝐧 𝐀𝐠𝐞 𝐨𝐟 𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧", 𝐆𝐞𝐨𝐟𝐟𝐫𝐞𝐲 𝐌𝐨𝐨𝐫𝐞.
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world―once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”
Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, 𝐙𝐎𝐍𝐄 𝐓𝐎 𝐖𝐈𝐍 𝐬𝐞𝐫𝐯𝐞𝐬 𝐚𝐬 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐨𝐧 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐟𝐨𝐫 𝐡𝐢𝐬 𝐥𝐚𝐧𝐝𝐦𝐚𝐫𝐤 𝐠𝐮𝐢𝐝𝐞, 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐚 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐦𝐚𝐧𝐮𝐚𝐥 𝐭𝐨 𝐚𝐝𝐝𝐫𝐞𝐬𝐬 𝐭𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐥𝐚𝐫𝐠𝐞 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬 𝐟𝐚𝐜𝐞 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐬𝐞𝐞𝐤 𝐭𝐨 𝐚𝐝𝐝 𝐚 𝐧𝐞𝐰 𝐥𝐢𝐧𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, 𝐙𝐎𝐍𝐄 𝐓𝐎 𝐖𝐈𝐍 𝐢𝐬 𝐚 𝐡𝐢𝐠𝐡-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐭𝐨𝐨𝐥 𝐟𝐨𝐫 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐚𝐛𝐨𝐯𝐞 𝐚𝐧𝐝 𝐛𝐞𝐲𝐨𝐧𝐝 𝐢𝐭𝐬 𝐥𝐢𝐦𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐬, 𝐢𝐭𝐬 𝐝𝐞𝐟𝐢𝐧𝐢𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐬𝐮𝐜𝐜𝐞𝐬𝐬, 𝐚𝐧𝐝 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞𝐥𝐲, 𝐢𝐭𝐬 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬.
Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.
“𝑭𝒐𝒓 𝒂𝒏𝒚 𝒄𝒐𝒎𝒑𝒂𝒏𝒚, 𝒓𝒆𝒈𝒂𝒓𝒅𝒍𝒆𝒔𝒔 𝒐𝒇 𝒔𝒊𝒛𝒆 𝒐𝒓 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚, 𝒁𝑶𝑵𝑬 𝑻𝑶 𝑾𝑰𝑵 𝒊𝒔 𝒕𝒉𝒆 𝒑𝒍𝒂𝒚𝒃𝒐𝒐𝒌 𝒇𝒐𝒓 𝒔𝒖𝒄𝒄𝒆𝒆𝒅𝒊𝒏𝒈 𝒊𝒏 𝒕𝒐𝒅𝒂𝒚’𝒔 𝒅𝒊𝒔𝒓𝒖𝒑𝒕𝒊𝒗𝒆, 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒆𝒅, 𝒇𝒂𝒔𝒕-𝒑𝒂𝒄𝒆𝒅 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒘𝒐𝒓𝒍𝒅.” ―Marc Benioff, CEO, Salesforce
“𝑶𝒏𝒄𝒆 𝒂𝒈𝒂𝒊𝒏 𝑮𝒆𝒐𝒇𝒇𝒓𝒆𝒚 𝑴𝒐𝒐𝒓𝒆 𝒘𝒆𝒊𝒈𝒉𝒔 𝒊𝒏 𝒘𝒊𝒕𝒉 𝒂 𝒑𝒓𝒆𝒔𝒄𝒊𝒆𝒏𝒕 𝒆𝒙𝒂𝒎𝒊𝒏𝒂𝒕𝒊𝒐𝒏 𝒐𝒇 𝒘𝒉𝒂𝒕 𝒊𝒕 𝒕𝒂𝒌𝒆𝒔 𝒕𝒐 𝒘𝒊𝒏 𝒊𝒏 𝒕𝒐𝒅𝒂𝒚’𝒔 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒗𝒆, 𝒅𝒊𝒔𝒓𝒖𝒑𝒕𝒊𝒗𝒆 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒆𝒏𝒗𝒊𝒓𝒐𝒏𝒎𝒆𝒏𝒕.” ―Satya Nadella, CEO, Microsoft
"𝑾𝒊𝒕𝒉 𝒕𝒉𝒊𝒔 𝒃𝒐𝒐𝒌, 𝑮𝒆𝒐𝒇𝒇𝒓𝒆𝒚 𝑴𝒐𝒐𝒓𝒆 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒆𝒔 𝒕𝒐 𝒍𝒆𝒂𝒅 𝒖𝒔 𝒂𝒍𝒍 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒆𝒗𝒆𝒓-𝒄𝒉𝒂𝒏𝒈𝒊𝒏𝒈 𝒕𝒊𝒎𝒆𝒔...𝑯𝒊𝒔 𝒘𝒐𝒓𝒌 𝒉𝒂𝒔 𝒄𝒉𝒂𝒏𝒈𝒆𝒅 𝒕𝒉𝒆 𝒈𝒂𝒎𝒆 𝒐𝒇 𝒄𝒉𝒂𝒏𝒈𝒊𝒏𝒈 𝒕𝒉𝒆 𝒈𝒂𝒎𝒆!" ―Gary Kovacs, CEO, AVG
“𝒁𝑶𝑵𝑬 𝑻𝑶 𝑾𝑰𝑵 𝒖𝒔𝒆𝒔 𝒄𝒓𝒚𝒔𝒕𝒂𝒍-𝒄𝒍𝒆𝒂𝒓 𝒍𝒂𝒏𝒈𝒖𝒂𝒈𝒆 𝒕𝒐 𝒅𝒆𝒔𝒄𝒓𝒊𝒃𝒆 𝒕𝒉𝒆 𝒎𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕 𝒑𝒍𝒂𝒚𝒔 𝒏𝒆𝒄𝒆𝒔𝒔𝒂𝒓𝒚 𝒕𝒐 𝒘𝒊𝒏 𝒊𝒏 𝒂𝒏 𝒆𝒗𝒆𝒓-𝒅𝒊𝒔𝒓𝒖𝒑𝒕𝒊𝒏𝒈 𝒎𝒂𝒓𝒌𝒆𝒕𝒑𝒍𝒂𝒄𝒆. 𝑹𝒆𝒈𝒂𝒓𝒅𝒍𝒆𝒔𝒔 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒍𝒆𝒗𝒆𝒍 𝒐𝒇 𝒎𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆, 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒇𝒊𝒏𝒅 𝒕𝒉𝒊𝒔 𝒃𝒐𝒐𝒌 𝒂𝒏 𝒊𝒏𝒗𝒂𝒍𝒖𝒂𝒃𝒍𝒆 𝒕𝒐𝒐𝒍 𝒇𝒐𝒓 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒍𝒐𝒏𝒈-𝒕𝒆𝒓𝒎 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔.” ―Lip-Bu Tan, President and CEO, Cadence Design Systems
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