This presenter is an actor named Don Galloway. He passed away in 2009. He played a detective named Ed Brown in the TV series "Ironside," with Raymond Burr. It was a good show. I watched it when I was a kid.
Buy one, back then they even offered quality cars, not as today with thin, sensitive timing chains and AMG engines blowing up at less than 40k km. They never reached this high quality again.
@@simonm1447 they almost close doors in the 90´s this new ones are selling faster ,people don´t want reliability, just to show off like the front grill was only to sportive high-end mercedes ,now it´s in all cheaper ones, it did result
11:41 "well, my number one requirement in a car is dependability" salesman should have been like: "Would you believe me if I told you 35 years from now this very vehicle will be driving around as a taxi in Bangladesh with 859,000 miles on it?"
Their prices starts rising again, and they outlived most of the rusty 90s and 2000s models. A colleague of me is driving 124s (the E-Class of the mid 80s), they still run smooth with 400k km, you would probably need 2 modern engines and 2 gearboxes today.
@@frederickwyrsch3609 What was so expensive? You can choose your repair shop for free, because there is no guarantee left which forces you to go to Mercedes itself. Oil changes are not really expensive in independent repair shops. Or was it a very powerful model with V8?
@@simonm1447 i have 2 a coupé and a 5 doors and are still very good no matter the age. One from 87 other (the coupé) from 93, looks like the porshe-mercedes(as it´s panels)and uses the 3.0L with 24 valves the other it´s a 300D, where considered in 1995 ,the best car in the world with the 250 diesel engine, wich if with the proper maintenance wich is cheap 400.000km is less than half that the engine is proved to make them easy ,regards
@@nehuge I haven't heard Biden speak, but I assume he sounds like so many polished politicians. I won't be voting this November, but then again I never vote.
Nobody Literally nobody TH-cam: let’s recommend this guy a Mercedes Benz salesman education video from ‘80 s, that is uploaded to TH-cam in 2013, in 2020.
The trainer is exquisite. The calm and melodious diction, rich, but smooth vocabulary, tasteful clothing. This is the type of person I want to be around.
I have a 1985 W126 280 SE and was wondering whether the 1988 300 SE is worth it. I have been considering a 300 SEL but I'm unsure what you'll give me on my white 280Z you've pointed out. What's the best trade you can do for me?
@@RockyDave There wasnt much else in lthe luxury market back then. Cadillacs Buicks, BMWs and Volvos and Jaguars. Benz was cocky and had " Snob Value ". Times are better today. Even Hyundai has a great product in Genesis and Equus. Maybe not snob value. Lexus and Acura too
An elderly neighbor sold me his 1980 SD 300 turbodiesel. Three years later I sold it to a neighbor, and young man with a new family, living down the street (twin infant car seats were installed). After 5 years it sold to another neighbor who lives further up the street. Newly repainted, the SD 300 had changed hands yet again, moving even further up the same street. The old Mercedes-Benz continues to be improved and looks better with each new owner as it hops from driveway to driveway to the better end of the street. One day I'll be dead in the ground, but the old Mercedes will be living at the top of the street looking better than ever.
The 70s and 80s were Mercedes Golden Age; when they were overbuilt and spared no expense on parts and quality. There’s a reason why those old Mercedes were (and some cases are) popular as taxi cabs with over a million kilometers driven.
Most customers today don't want to deal with a suit, that's why you'll see sales people in a polo and slacks. Customers walk in wearing gym clothes now. You don't want to run off customers
These guys back then were making waaaaaayyyy more money as there was no internet, therefore no on line discount pricing...all u car dawgs know everyone was a walking pounder!!!
My first job as an advertising copywriter was at the agency for Mercedes-Benz. As you would imagine, everything about the operation was first class. I wrote for a monthly publication that went to dealers and salespeople, and my boss always emphasized that I needed to understand the needs and concerns of that audience - just as this video does. No hard sell. No bashing the competition. Just speak honestly and intelligently. That's why there's nothing to be embarrassed about watching this sales video more than 30 years after it was made.
Something I always notice about the owner's manuals of 80s / 90s Mercedes is that the drawings exactly match the car. In a VW manual, sometimes you'd see parts that are from some other model, or other market. Small details, like the labels on the headlight switch or radio.
"People who have been buying automobiles.... have been conditioned over the years to expect the worst from salespeople". No truer words. The more things change, the more they stay the same.
I currently work at Lexus and found this to be incredibly informative. Even my own sales training was nowhere as comprehensive in teaching selling techniques.
@@superbro3491 That has more to do with marketing and advertising. The gems in this video are still very useful in order to learn about your customers needs and connect with them on a human level. It's relationship that builds customer loyalty and most importantly, trust.
@Boomer I host the best parties up here in B. Hills MI, so another weak and overused joke. Sorry that you aren't invited, as knuckle-dragging trolls who can't even dance aren't particularly welcome. Better stop that brain of yours from leaking. AGAIN, this video is night and day different to the pre-yuppie era Benz USA of clattering diesels and spartan 3.8L S-Classes in 1980. Simple sh|t to get right, as this sure as hell ain't disco era 1980. 1986 (this video) was Benz's biggest year ever, but y'all will be dumb as usual and can't type for sh|t and mess up an easy joke. I rest my case.
@@DavisStevenson Coming from the clown account named 1994 Toyota Supra Turbo? The vapelocity clouded ignorance just speaks for itself... Get back to 4chan and Reddit 🤡.
The 560 SEC he's sitting in at 18:44 was probably the most perfect Mercedes ever. It was the pinacle of their style and design, performance and luxury. The last of the analog Mercedes that engaged the driver while still being an absolute creamy smooth luxury coupe. I was just a kid when those were being produced new but every time I'd see one in a magazine or at the auto shows I loved them.
When I was a kid my parents bought a brand new 1993 saturn SL2. This was back when saturn just began as a "different kind of car company". They delivered the car to us off the showroom with a full tank of gas, the entire sales team clapped and cheered as my parents were given the keys and they took Polaroids of it which got put up in the dealership with other happy customers as well as a photo given to them in a small frame with a bottle of champagne. I remember it as a child just being really overwhelmed by the experience. They really made my family feel special like we were part of a bigger family. Granted it was all "sales" but the effort counted. Last year we bought a toyota corolla from carmax. We got a cell phone pic and a tank of fuel but it didn't feel anywhere near as memorable as a 15k/5yr purchase should've felt. Car buying is a big deal for a lot of people and they should feel special about doing it.... you just dont get that attention to detail anymore.
This is not 40 years old at all, it's closer to 30 years ago. But leave it to TH-cam. Why are y'all so stupid, yet think you're smart enough to criticize anything else.
I started watching the blockbuster training video with Marie and that creepy guy who kept following her on the TV. Then I went to the Jewel customer service training video. Then ended up here. Once you start watching these training videos, you cant stop.
i’ve just became the 3rd owner of a ‘86 Mercedes 560SL which was originally sold in Philadelphia, it was imported to the Netherlands in 2023, i really wanted to see what the first owner experienced when buying it back in 1986, did not know youtube would let me see this gem.
I actually took notes in a few things, like step down (downsale) to a cheaper model in the way they made, trying not to embarrasing the customer. It was funny also how one salesman offered his own loaned cars to his clients at no extra price. Thats a good Bonus! haha
@@kostaftp I've given customers my own car if they were repeat customers or had given me referrals in the past. If you're selling high quality vehicles {Benz/ BMW}, make sure they know how good the vehicles will look {inside and out} in several years, {the quality of the materials}. They will still look new. That goes a long way with people spending a lot of money on vehicles.
@@frankmurphy4973 Good point, that way they see the reliability of the brand. I actually dont sell cars, but i am in marketing, so i must "pre-sell" a lot of products and services in different industries, and i like a lot to learn all these psychological strategies. After all, the people buy the results, or the feeling they want to experiment. Not the product itself.
@@kostaftp True. A lot of your line of work is making people believe they need / want the product or service and you won't be face to face with them to nudge them in your direction. You have to stack the deck before the person even sees the product or service. Sales are tough, we need as much of an edge as we can get. I look through these old kinds of videos once in awhile to see if I can find a thread I hadn't thought of before and add it to my tapestry. Good luck to you.
back when doors and panels were solid. now it's all unibody and thin aluminum B.S - make it as thin and cheap as possible while relying on various "crash bars" to save people. Anything to save a buck!
40:13 as someone who was an 80s child, it's fascinating to me to listen to how different people sounded. This dark haired lady, Dana, looks and sounds like she could only have lived in the 80s.
thats why modern cars are all style... and ugly. but hey if you believe it looks good it looks good! just think about how aerodynamic the mercedes concept IAA car is. or the schlörwagen.
Just a smoke screen for an objection. Depending on your customer and your rapport, you have a few different avenues to flush it out. First is to acknowledge. I always said "Boy I understand, it is a big purchase isn't it?" Customer says yes 99% of the time. For the guy who says no I'd ask point blank what was about the car they didn't like? A person who doesn't beat around the bush due to their time being valuable you don't have to pat on the butt so much. But for most people, you haven't built enough value and want to get over the hump of fear. When a salesman is "on" you do this out on the lot so well that you don't encounter these objections. Almost every sale is easy because of what you did out on the lot. However, a salesperson, just like an mlb hitter needs to be able to close even when the count isn't in their favor. If I could would you is a tool for the weak salesman at a shitty lot. A good one will circle back and do a summary close. "Just so I understand, you wanted a E320 sedan right?" "yes." "And this one has the color you are looking for correct?" "Yes." I would always try for 4 to 5 yes answers before asking an open ended question along the lines of "What is it about this car that keeps it from being a 10/10?" Now we might get a true objection, or more smoke, but we are digging deeper. Remind them again why they can trust you and the dealership. Before you start discussing numbers you need them to want to buy it if everything is reasonable. And for a hardnose grinder, do a little bit of a take away and tell them jokingly the Toyota dealer is down the street, you obviously didn't come here for the cheapest but for the best. And the best is always a better value in the long run so is this the one for you or do we need to find another?
@@colinpinkerton6945 thanks sincerley for the reply. My comment was really just to elicit a laugh, but your reply provided some insights. I'm not even a salesperson, but I enjoy learning about a wide spectrum of topics, and so your reply provided me with some interesting education.
@@azaz911c No problem. I'm an ex car salesman of nearly 10 years who is now pursuing a degree in Mechanical Engineering. I still miss it sometimes, mainly the camaraderie and intoxicating feeling of a sale. But the business has changed to the point where more than 80% of dealers post cars at net cost and try to make it up on the trade in or back end products which are generally a ripoff. So now the job is less skill based and more about writing everything up and grinding. That's not really my style. Most salespeople now only know the specs and can't describe a visceral feeling that makes a car special like these old pros did. If I ever did it again I'd only work at a high line store where you are selling a feeling instead of appliances.
I have a Benz S-class like the ones in the video that I got a couple of years ago. I found the original window sticker tucked in the owner's manual. I'm sure it must have felt great walking into a Mercedes dealership back in the day and seeing those cars shining in the showroom, knowing that you had the means to drive one home.
The guy doing this training has no idea how wild, extravagant, and financially out of control the 1980s are about to be. Hang on fella, these cars are about to fly off the lots. 🤣
@@mohai no crumple zone, no crash ratings, inefficient material use, and virtually no safety features. And geezers will say they felt safer driving in these heavy steel coffins on wheels
Its scary how many times a video in my Suggestion List is exactly about what I was thinking about that moment. With the upcoming brain chip of elan musk we will always see what we think.
Customer: Will making payments on something that depreciates make me successful? Salesman: No But buying things you cant afford with money you dont have will impress people you dont like. Customer: Where do I sign?
It was actually a new concept in negotiation theory at the time. Sounds funny, but before then, the conventional wisdom was that every negotiation was a zero-sum game.
I am stunned they used to go to this much effort. Today, any Merc dealer in the UK just ignores you until you drop onto your knees and beg them to talk to you. And even then they may continue to ignore you. They didn't mention the bit back then,where you place a cash order on line and guess what. THEY IGNORE YOU. This is not just MB. Every dealer in the UK needs to watch this.
In the 80s Mercedes had really cultivated an "upper class" / "high service" image. They didn't sell any commercial vehicles here until 2002, and then didn't even badge the Sprinter as a Mercedes!
40 odd years later and everything here still rings true. Not a job I could do but this presenter is terrific. I picture him at law enforcement training sessions for some reason, his delivery, movements, expressions, scream FROG (friendly old retired guys)
American executive : "That's the spirit" German exectutive : " Oh no , now they're not going to retain ze information as optimally! We put that zere for a reason! Ze fools!"
I use to ask my customers "Sir, what has drastically changed in your life that would make you think you can afford a vehicle like this?" 9 out of 10 times they would laugh and end up buying from me lol
@@NotstarvinMarvin Can you show me some information on that being wrong? Would be a good learning moment. Everything I have read and seen from body language experts said that folding the arms is closing off usually as a defense move (feeling insecure, nervous, shy or when angry). If this has been proven wrong as you say, I'm happy to accept that.
@@Mr-E. You are right when you say that it is a way to "strengthen" your position when you feel a bit nervous. You first stated "'showing he is closed off" which i took as defensive/uninterested/introverted etc.. :)
Agent Smith I think this negative stereotype come from when Chrysler owned MB, and dragged down their quality.... now that MB is no longer associated with Chrysler, the quality has gone up
W123 MB rusted so fast you needed major sill/door repairs after only two years of ownership. Same for W124 and W210 and don't even get me started on Bosh K-Jetronic.
No your making a mistake. It’s called survivorship bias.tha majority of those Mercedes made in the 80s are broken down scraped pieces of Junk and your overestimating how reliable they are. It’s the same thing as saying “they don’t make them like they use to”. You just have examples in your mind available to you of the few that Made it this long. en.m.wikipedia.org/wiki/Survivorship_bias
You are SO lucky I wasn't drinking anything when I fast forwarded to that. FUNNY! But, you know, understanding the customer is key, and this was the sunset years of the Miami Vice era.
This presenter is an actor named Don Galloway. He passed away in 2009. He played a detective named Ed Brown in the TV series "Ironside," with Raymond Burr. It was a good show. I watched it when I was a kid.
Rest in Peace Sir 🙏
But did he drive a Mercedes?
@@mohammednadeemanwar2213did a Mercedes satisfy his needs ?
I used to watch that all the time when it came out
@@elliotjones3098 Me too! It was a great show!
That trainer is so good, he almost sold me a 1980's Mercedes 40 years later....
I’m writing out my own invoice
Buy one, back then they even offered quality cars, not as today with thin, sensitive timing chains and AMG engines blowing up at less than 40k km.
They never reached this high quality again.
@@simonm1447 they almost close doors in the 90´s this new ones are selling faster ,people don´t want reliability, just to show off like the front grill was only to sportive high-end mercedes ,now it´s in all cheaper ones, it did result
Ahahah real talk!!
@Simon Maier Agreed, the W124 chassis 280E was probably the highlight of the range for me.
I feel ready to start selling 1980's Mercedes
Funny thing is these techniques if mastered means you can sell anything that can possibly be sold.
I see cars from that era in the junkyard with the interiors looking nearly the same.
Hahah same
I feel ready to go out and BUY a Mercedes
I would like to the same era Mercedes Benz sale training video for the 1980s Miami cocaine cowboys years
11:41 "well, my number one requirement in a car is dependability"
salesman should have been like: "Would you believe me if I told you 35 years from now this very vehicle will be driving around as a taxi in Bangladesh with 859,000 miles on it?"
Haha
Exactly! Probably way more than just 800k)))
underrated af
or Eastern Europe
I have a mind to go back to selling cars, just so I can use this. You sir are at the gates of Valhalla.
It’s 2020 I can finally afford that 1980’s Mercedes
Their prices starts rising again, and they outlived most of the rusty 90s and 2000s models.
A colleague of me is driving 124s (the E-Class of the mid 80s), they still run smooth with 400k km, you would probably need 2 modern engines and 2 gearboxes today.
Think again. I got rid of my W124 because although it functioned like an aircraft, it required strict and expensive maintenance like one as well.
car wizard does a review of the 1983 300. There are models with 1 million miles.
@@frederickwyrsch3609 What was so expensive? You can choose your repair shop for free, because there is no guarantee left which forces you to go to Mercedes itself. Oil changes are not really expensive in independent repair shops. Or was it a very powerful model with V8?
@@simonm1447 i have 2 a coupé and a 5 doors and are still very good no matter the age. One from 87 other (the coupé) from 93, looks like the porshe-mercedes(as it´s panels)and uses the 3.0L with 24 valves the other it´s a 300D, where considered in 1995 ,the best car in the world with the 250 diesel engine, wich if with the proper maintenance wich is cheap 400.000km is less than half that the engine is proved to make them easy ,regards
One thing I notice about all these old videos is how well spoken these people are
That was society then before we all got lazy and too much technology in our handhelds.....
Now a days we view that polished rehearsed voice as inauthentic. We want someone quirky who makes mistakes because we know it’s more real.
@@fiveminutezen oh, so like Biden
@@nehuge I haven't heard Biden speak, but I assume he sounds like so many polished politicians. I won't be voting this November, but then again I never vote.
@G. V. Q sounds like you brought the fight with the attack and language. Ah well.
Nobody
Literally nobody
TH-cam: let’s recommend this guy a Mercedes Benz salesman education video from ‘80 s, that is uploaded to TH-cam in 2013, in 2020.
im watching rn😂
Glad that I am not alone guys 😅😅
hahaha.. also kept watching :)
😂😂😂😂
Yeah same here. Got it in my recommendation. Just had to watch a couple of minutes. Hahaha!
The trainer is exquisite. The calm and melodious diction, rich, but smooth vocabulary, tasteful clothing. This is the type of person I want to be around.
Nigga you gay.
I thought this was moving into an American Psycho reference there for a second
Borbali ...he’s an actor named Don Galloway. For people old enough, they would know him from Ironside...also in The Big Chill.
@@blueberrycobbler thank you for that! I thought he might have been too good to just be some guy in advertising.
@@blueberrycobbler I recognized him immediately also. I was surprised he would do something like this.
Applies for Mercedes job today: "What previous sales experience do you have?" .. "Well, I watched the whole 1980's salesman training video."
'So you know how to reassure the customer that Mercedes are dependable?' 'Er...'
HIRED AF ✔️✔️✔️
@@RetrocadePodcast CEO AF
Almost spit up coffee...dammm
Believe me, it will give them something to talk about.
STEP 1: Slap the roof and start with “This bad boy”
☠️
Yes and kick the tire
LMFAO AHAHAHA best comment
Can contain...
... Can fit so much spaghetti!
Wow. I just spent an hour learning how to sell a Mercedes.
Covid-life.
....a 1980's Mercedes!
😂
Wasted your time, you could be out there looting and burning.
They just destroyed an entire Mercedes dealership in San Francisco. 😂😂
I have a 1985 W126 280 SE and was wondering whether the 1988 300 SE is worth it. I have been considering a 300 SEL but I'm unsure what you'll give me on my white 280Z you've pointed out. What's the best trade you can do for me?
My first attempt at selling a new Mercedes in 2020: 'Good morning. Welcome to our dealership. Are you aware of how reliable our cars were in 1980?'
Ahahaha
"you'll never notice the rattling"
They were crap back then
@@indranilchakrabarty4196 Yes but apart from that they were okay
@@RockyDave There wasnt much else in lthe luxury market back then. Cadillacs Buicks, BMWs and Volvos and Jaguars. Benz was cocky and had " Snob Value ". Times are better today. Even Hyundai has a great product in Genesis and Equus. Maybe not snob value. Lexus and Acura too
I was expecting a cheesy 80's video - this is actually exceptional, as relevant today as it was then.
Everything looked like bad porn 😂
This. It's actually a really insightful video on selling anything - that just happens to be about 80s Mercedes.
That’s because this was all originally written in German.
@@leftright6054 Good porn*. Modern porn sucks, everything is fake and plastic.
Well done. I like the guy with the Texan accent
Customers "I'm just looking"
Salesmen "I'm just sellin"
REAL TALK.
@@wilseph1 check this out.
th-cam.com/video/90H6Fd0kmRg/w-d-xo.html
Calling the prospects is disrespectful
“Everyone is looking for a great deal, amiright?”
@@zenbudhism what do you mean?
An elderly neighbor sold me his 1980 SD 300 turbodiesel. Three years later I sold it to a neighbor, and young man with a new family, living down the street (twin infant car seats were installed). After 5 years it sold to another neighbor who lives further up the street. Newly repainted, the SD 300 had changed hands yet again, moving even further up the same street. The old Mercedes-Benz continues to be improved and looks better with each new owner as it hops from driveway to driveway to the better end of the street. One day I'll be dead in the ground, but the old Mercedes will be living at the top of the street looking better than ever.
The 70s and 80s were Mercedes Golden Age; when they were overbuilt and spared no expense on parts and quality. There’s a reason why those old Mercedes were (and some cases are) popular as taxi cabs with over a million kilometers driven.
Let's be honest..you didn't search for this video
In a weird way I am glad it found me. I am not in sales at all.
@@spetcnaz83 sales is awesome
@@LuG8911 lol let's agree to disagree
@@spetcnaz83 lol for sure
Merc searched for me instead
Back in the days when car dealerships made money from selling cars not fixing them.
Or financing them
1980s Toyota enters the comments....
@@lovethieves1383 And Honda
@@08croweo Its true, cash is no longer king.
Dealers made a fortune in the 80's, not now.
23:00 *opens trunk* "if you have to take 3-4 clients somewhere..."
Ahaha
lmao
Yeah. Those "clients" may not necessarily still have a pulse.
Directed by Quentin Tarantino.
Ah fits at least 4-5 chopped up ANTIFA!
TH-cam recommendations really pulling out the big boys now
The results of ardent censorship...
😂
😂
Thanks youtube, I can now sell cars, make pizzas and McDonalds.
An up sell at blockbuster how to carve meat at some other restaurant the perfect way to grill a Wendy’s burger too.
Yes me too. What's going on? Lol
@@corrylaich LMAO. I've seen all of those too. Funny how it recommended all of those videos to everyone
And cut Roast Beef at The Country Buffet!
I just learned how to make hot drinks
Best dressed 80's Training Video Guy. Damn that's a nice suit.
two-button suits are the best.
Was thinking the same. Dude is well spoken too!
Adrian Fuoco ....he’s a gorgeous daddy
Really? I was thinking it looked like garbage. Way too big for him.
@@TheDevilockedzombie In the 80s formal wear was not worn tight. The shirt collar is just right
The 80's when Car dealers looked and dressed like corporate CEO's
Most customers today don't want to deal with a suit, that's why you'll see sales people in a polo and slacks. Customers walk in wearing gym clothes now. You don't want to run off customers
Also the clients
These guys back then were making waaaaaayyyy more money as there was no internet, therefore no on line discount pricing...all u car dawgs know everyone was a walking pounder!!!
Sergio Fernandez on god nowadays you can only hope they haven’t checked online price otherwise mini deal 🤮
The 2020's, when CEOs dress and look like car dealers.
My first job as an advertising copywriter was at the agency for Mercedes-Benz. As you would imagine, everything about the operation was first class. I wrote for a monthly publication that went to dealers and salespeople, and my boss always emphasized that I needed to understand the needs and concerns of that audience - just as this video does. No hard sell. No bashing the competition. Just speak honestly and intelligently. That's why there's nothing to be embarrassed about watching this sales video more than 30 years after it was made.
Something I always notice about the owner's manuals of 80s / 90s Mercedes is that the drawings exactly match the car. In a VW manual, sometimes you'd see parts that are from some other model, or other market. Small details, like the labels on the headlight switch or radio.
These car models are still driving around in Morocco as Taxi cabs with a million miles on them 😁
So are Fiat Unos
The best generation of Mercedes cars, extremely though and well built and engineered cars
@@MehdiS-music Whereas Mercs from the early 2000s died rapidly of tinworm and shoddy build quality.
in my country they are 42 year old cars and 20 million miles
so are toyota corrollas
The presenter's voice tone and cadence is entrancing.... I could listen to this guy talk for 10 hours
It's soothing imo
His voice sounds like Troy McClure from The Simpsons
@@mikea.8512 haha I was gonna say Zapp Brannigan
"Hi, I'm Troy McClure..."
Lol. 🤣🤣🤣
😂🤣😂🤣❤️😂😂🤣😉
You might rememberer me from such training videos as........
CANYONAROOOO
😂😂👍
Having sold cars I can tell you that this is still pretty relevant.
Probably more relevant than the modern training stuff.
real truth is timeless
Relevant but seldom used. Today's "salespeople" are nothing but order takers.
@@nvtcapital8161 my experiences are different
@@nvtcapital8161 tf are you people even talking about lmfao. will literally glorify anything from the past. weirdos
20:38 When you live a peaceful life now but the old memories of Vietnam come back for a second.
I've laughed for close to 15 minutes after I read this
@@thepayne0 same!
Pretty funny.
Lmao!!!!!
Even if you achieve nothing else in your life, you contributed a killer comment. Amazingly done dude.
"People who have been buying automobiles.... have been conditioned over the years to expect the worst from salespeople". No truer words. The more things change, the more they stay the same.
Guy selling benzos today was fired from McDonald's yesterday.
Once had a sales guy say “ I’m trying to be honest in the worst way!”
😂😂
I currently work at Lexus and found this to be incredibly informative. Even my own sales training was nowhere as comprehensive in teaching selling techniques.
For a sales professional , this is still on point 40 years later.
1986 is not 40 years ago.
@@jmin8400 not far off though
I'm spending Valentine's Day evening watching this
Not a bad way of doing it, you just learned something
Weird fap material, but to each his own.
It’s been two years...I’m guessing your mastery of these techniques has led to 2 years of making money hand over fist, enabling companionship?
God bless you brother
I'm unemployed
This should qualify as a LinkedIn Learning course. Timeless sales methodology.
I work with sales for 5 years now, and learned so much from this videos, I'm simply amazed.
Hey, look up ANY video on TH-cam from Leisure Travel Vans demonstrating one of their RV range, their guy is an absolute legend!
Wrong. Modern sales techniques are quite different nowadays. It’s more important to use technology and internets online to make the sale.
@@superbro3491 That has more to do with marketing and advertising. The gems in this video are still very useful in order to learn about your customers needs and connect with them on a human level. It's relationship that builds customer loyalty and most importantly, trust.
Yes! Human nature doesn't change. All this stuff is still valid!
We need a "Where are they today: 1980s Mercedes Benz Dealer Salesman Training VHS" follow up.
sjn 72 died from lung cancer. All of them smoked a pack of cigs a hour.
Old as shit or dead.
Outlived by their cars
Coked out
1980: "what do you need?" 2020: "how much can you afford monthly?"
2040: what the fuck can you afford and what can we force you to buy
This is not 1980. You use your brain and notice the newer models. SMH
@@jmin8400 r/wooosh
@Boomer I host the best parties up here in B. Hills MI, so another weak and overused joke.
Sorry that you aren't invited, as knuckle-dragging trolls who can't even dance aren't particularly welcome. Better stop that brain of yours from leaking.
AGAIN, this video is night and day different to the pre-yuppie era Benz USA of clattering diesels and spartan 3.8L S-Classes in 1980.
Simple sh|t to get right, as this sure as hell ain't disco era 1980. 1986 (this video) was Benz's biggest year ever, but y'all will be dumb as usual and can't type for sh|t and mess up an easy joke.
I rest my case.
@@DavisStevenson Coming from the clown account named 1994 Toyota Supra Turbo? The vapelocity clouded ignorance just speaks for itself...
Get back to 4chan and Reddit 🤡.
Classic vid! Was waiting for the "Hi, I'm Troy McClure..." in the intro. Gold.
We need a ‘Where are they now’ reunion video!
Half of them probably overdosed and have been dead decades ago.
Manrique Molina that’s quite the assumption
@@crBudgetWatches 🤣🤣
I'd be really surprised if any of them still alive.
@@crBudgetWatches yeah, cocaine was the drug of choice in the 80s, heeheehee
The 560 SEC he's sitting in at 18:44 was probably the most perfect Mercedes ever. It was the pinacle of their style and design, performance and luxury. The last of the analog Mercedes that engaged the driver while still being an absolute creamy smooth luxury coupe. I was just a kid when those were being produced new but every time I'd see one in a magazine or at the auto shows I loved them.
When I was a kid my parents bought a brand new 1993 saturn SL2. This was back when saturn just began as a "different kind of car company". They delivered the car to us off the showroom with a full tank of gas, the entire sales team clapped and cheered as my parents were given the keys and they took Polaroids of it which got put up in the dealership with other happy customers as well as a photo given to them in a small frame with a bottle of champagne. I remember it as a child just being really overwhelmed by the experience. They really made my family feel special like we were part of a bigger family. Granted it was all "sales" but the effort counted.
Last year we bought a toyota corolla from carmax. We got a cell phone pic and a tank of fuel but it didn't feel anywhere near as memorable as a 15k/5yr purchase should've felt.
Car buying is a big deal for a lot of people and they should feel special about doing it.... you just dont get that attention to detail anymore.
I know a number of people who became loyal Saturn buyers because of similar experiences to yours. It's a shame GM threw it away.
YES our family picture of us in front of our Bronco is still a very nice picture to keep haha
#BringBackSaaB
Mercedes in this era were highly desirable, reliable, and basically bulletproof. Today's Mercedes are....let's ASK SCOTTY!
😂😂👀
Oh fuck we dont want to ask Scotty. He is all about his 1980s miatas and toytas.
Scotty will say Money pit or pile of junk
🤣🤣🤣
Scotty says: just buy a Toyota.
I’m here because of an employee carving meat and ham at a Country Buffet.
Have you tried the lasagna? It’s my favorite.
@@neoretro5328 DO YOU LIKE HOT FUDGE SHUNDAYZ? ALLLLRIGHTTTTTTT
Did you catch the game last night?
😂😂 me too
Don't forget to cut the roast dime-thin! It tastes better that way.
Back when Mercedes didn't have planned obsolescence engineered into them.
Yep !, back when they actually didn't suck
Selim Sultan Akbar He’s alluding to the fact that back then their cars were more reliable. I don’t know about planned obsolescence lol
RDV V Things are changing. MB and BMW reliability has gotten way better.
@Selim Sultan Akbar Fuck up allahu akbar
Customer wanted dependability, lol! Maybe back then. If Scotty Kilmer was working the lot, he'd walk them over to the Lexus dealer.
why did this appear in my feed and why was this so hard to stop watching
Blame COVID-19 🤣 1hour never gonna watch this! Watches it anyway.
Relevant more than ever
same 😂
I know!
Pondering the same lol
That's why its appearing in our feeds. We start watching and can't stop. The almighty algorithm loves videos that keep people on TH-cam longer
This guy is incredibly solid. A true, class act sales pro.
It's weird to think that he's now likely in his 80s, perhaps even 90's.
He's an actor
@@Pengepugeren He's dead.
He used to be on that Raymond Burr Show “Ironside”.
That's because he wanted coffee. Coffee is for closers only
This is fascinating. Also, how the hell did I end up in this video.....
LOL! Same here.
We don't search for Mercedes, Mercedes searches for you
When a 40 year old sales demonstration tape has better script writing, acting and production values than a modern Star Wars film...
Could not agree more...
LOL!!
LMFAO
This is not 40 years old at all, it's closer to 30 years ago. But leave it to TH-cam. Why are y'all so stupid, yet think you're smart enough to criticize anything else.
And a lot less woke
I started watching the blockbuster training video with Marie and that creepy guy who kept following her on the TV. Then I went to the Jewel customer service training video. Then ended up here. Once you start watching these training videos, you cant stop.
loool i know
I started with wendy's burger rap and cold drinks and now i'm here.
Pizza Hut...then Mcdonalds...then here.
LMFAOOOO Same here!!!! I started with Blockbuster!!
the pizza hut one is sooo dull!
The saleswoman's voice and demeanor is so pleasant and relaxing 😌
She’s awesome
The “dependability” client must have been driving an Jaguar XJ6.
Franz Van Julio but it’s a jaaaaag
😂
😂😂
And maybe “borrowed” some oil paintings
I see many the grand tour elements here
this is a revealing deep glimpse into salesman psycology. lots of inner dialogue and mind games being discussed.
I just go fu at every step.
1980.........I was the General Sales Manager for EuroMotorCars in Bethesda, Md. This brings back old times......
i’ve just became the 3rd owner of a ‘86 Mercedes 560SL which was originally sold in Philadelphia, it was imported to the Netherlands in 2023, i really wanted to see what the first owner experienced when buying it back in 1986, did not know youtube would let me see this gem.
This is all STILL SO VALID, 40 years later.
I actually took notes in a few things, like step down (downsale) to a cheaper model in the way they made, trying not to embarrasing the customer.
It was funny also how one salesman offered his own loaned cars to his clients at no extra price. Thats a good Bonus! haha
@@kostaftp I've given customers my own car if they were repeat customers or had given me referrals in the past. If you're selling high quality vehicles {Benz/ BMW}, make sure they know how good the vehicles will look {inside and out} in several years, {the quality of the materials}. They will still look new. That goes a long way with people spending a lot of money on vehicles.
@@frankmurphy4973 Good point, that way they see the reliability of the brand. I actually dont sell cars, but i am in marketing, so i must "pre-sell" a lot of products and services in different industries, and i like a lot to learn all these psychological strategies.
After all, the people buy the results, or the feeling they want to experiment. Not the product itself.
@@kostaftp True. A lot of your line of work is making people believe they need / want the product or service and you won't be face to face with them to nudge them in your direction. You have to stack the deck before the person even sees the product or service. Sales are tough, we need as much of an edge as we can get. I look through these old kinds of videos once in awhile to see if I can find a thread I hadn't thought of before and add it to my tapestry. Good luck to you.
I sold M-B’s in that era. It was great. And notice no stupid SUV’s
@My name is Tim, I'm a lesser known character Hey just curious, have you ever had a dream where you were a vigilante's side kick?
Erik Larsen You go and buy a 80s Mercedes.... Ok? We other who not live under a rock in 40 years will drive around in nice SUVs. Over and out!
@@nerdiep3456 SUV's are for the Karen's of the Soccer mom world.
In the 80's SUV's were called 4WD's. ie Range Rover and Landcruiser (Toyota)
I like SUV’s. But the industry has changed and I miss the days of great rear wheel drive cars with no electronic drivers aids.
The dealership the lady salesperson works at is still around... Mercedes Benz of Silver Spring, Maryland!
Does she still work there ?
How did we get here?!?!?!?
That's so nice, they named the town after her
So she's not an actor
Absolute legends
That one salesman with the “you know you can take it home today” close was an absolute baller…
I've watched so many training videos recently due to TH-cam's algorithm. I could take on so many jobs from the 80s and 90s now.
I’d love to move back to that times.
I have two cars from the 90s a Mercedes and a BMW.
They both are such fun to drive, they just feel real!
Solid, fundamental sales training.
I'll take it! Stop selling and take my money. Throw in that VHS player too- those will never go out of use
"That's a nice Ford Pinto you're driving........how long have you had it"? "Can I interest you in dumping your Ford Pinto for a new Mercedes Benz"?
Yep. Not dirty, just basic psychology.
25:24 that door closing sound
nothing better
"Engineered Like No Other Car In the World"
@@akishot6735
...once upon a time...when mercedes buyers lived happily ever after.
back when doors and panels were solid. now it's all unibody and thin aluminum B.S - make it as thin and cheap as possible while relying on various "crash bars" to save people. Anything to save a buck!
@@tyzorg it's actually way safer for the people who get hit
40:13 as someone who was an 80s child, it's fascinating to me to listen to how different people sounded. This dark haired lady, Dana, looks and sounds like she could only have lived in the 80s.
Thanks for making me laugh!
That saleswoman 80s haircut LOL
@@JoeyChrome She was into cocteau twins, haha
What this video has taught me: selling cars is more about psychology than cars.
thats why modern cars are all style...
and ugly. but hey if you believe it looks good it looks good!
just think about how aerodynamic the mercedes concept IAA car is.
or the schlörwagen.
Selling a product to a consumer market is almost always about psychology.
Human life as a whole is more about psychology than anything else, in my opinion.
Consumer Behavior and Psychology is one course that's common in Marketing and Business degrees. You're entirely correct.
Folks with 150+ IQs are running circles around folks with this all day long. Amazing fact in life: Not all knowledge is Universal.
The days when Mercs were properly engineered.
whats wrong with them now and how is 90s better?
@@SERGE_Tech For fuck's sake, learn how to do your own fucking research, fucking millenial dumbfuck.
RL R UR MADDDS UR MADDDDD UR MADDDDD
@@LRS905 chill boomer 😂
@@LRS905 smh boomers....
Any customer who says he needs to consult with his accountant can more than likely afford the vehicle.
WANT to consult accountant is what they're really saying
Idk I’ve gotten that as an objection before but it most likely was an excuse for them to back out. It wasn’t car sales tho lol
Just a smoke screen for an objection. Depending on your customer and your rapport, you have a few different avenues to flush it out. First is to acknowledge. I always said "Boy I understand, it is a big purchase isn't it?" Customer says yes 99% of the time. For the guy who says no I'd ask point blank what was about the car they didn't like? A person who doesn't beat around the bush due to their time being valuable you don't have to pat on the butt so much.
But for most people, you haven't built enough value and want to get over the hump of fear. When a salesman is "on" you do this out on the lot so well that you don't encounter these objections. Almost every sale is easy because of what you did out on the lot. However, a salesperson, just like an mlb hitter needs to be able to close even when the count isn't in their favor.
If I could would you is a tool for the weak salesman at a shitty lot. A good one will circle back and do a summary close. "Just so I understand, you wanted a E320 sedan right?" "yes." "And this one has the color you are looking for correct?" "Yes." I would always try for 4 to 5 yes answers before asking an open ended question along the lines of "What is it about this car that keeps it from being a 10/10?" Now we might get a true objection, or more smoke, but we are digging deeper. Remind them again why they can trust you and the dealership. Before you start discussing numbers you need them to want to buy it if everything is reasonable. And for a hardnose grinder, do a little bit of a take away and tell them jokingly the Toyota dealer is down the street, you obviously didn't come here for the cheapest but for the best. And the best is always a better value in the long run so is this the one for you or do we need to find another?
@@colinpinkerton6945 thanks sincerley for the reply. My comment was really just to elicit a laugh, but your reply provided some insights. I'm not even a salesperson, but I enjoy learning about a wide spectrum of topics, and so your reply provided me with some interesting education.
@@azaz911c No problem. I'm an ex car salesman of nearly 10 years who is now pursuing a degree in Mechanical Engineering. I still miss it sometimes, mainly the camaraderie and intoxicating feeling of a sale. But the business has changed to the point where more than 80% of dealers post cars at net cost and try to make it up on the trade in or back end products which are generally a ripoff. So now the job is less skill based and more about writing everything up and grinding. That's not really my style. Most salespeople now only know the specs and can't describe a visceral feeling that makes a car special like these old pros did. If I ever did it again I'd only work at a high line store where you are selling a feeling instead of appliances.
Not gonna lie, I've developed feelings for the saleswoman with the short grey hair. Such is life in covid times.
I guess we're going to have to share her then. I wonder what she looks like today, if she's even alive ?
Surely all white women are the same or either I just don’t have taste for them, either way I’m glad, she is not attractive at all
Black King Yous a weirdo nigga
@@smartysmarty1714 hey man a holes a hole even if its dead
@@beamingglow3246 more like your kind are all the same, you're pure trash
I have a Benz S-class like the ones in the video that I got a couple of years ago. I found the original window sticker tucked in the owner's manual. I'm sure it must have felt great walking into a Mercedes dealership back in the day and seeing those cars shining in the showroom, knowing that you had the means to drive one home.
The guy doing this training has no idea how wild, extravagant, and financially out of control the 1980s are about to be. Hang on fella, these cars are about to fly off the lots. 🤣
Yes here comes the 80s boom...
It's already 1986 here?? It was the biggest year for Mercedes-Benz USA.
@@carriemindplsable Already there in this video.
He was actually selling the very best model of all Mercedes history production.
Customer: "my number 1 requirement is dependability"
Modern Mercedes Salesman: "Ok bye"
You could tell the quality difference in 1980s Mercedes, all metal, solid, built like tanks.
Yeah with no crumple zone.
@@mohai no crumple zone, no crash ratings, inefficient material use, and virtually no safety features. And geezers will say they felt safer driving in these heavy steel coffins on wheels
Gerardo Martinez stfu
@@mohai The crumple zone was invented in the 50s by a mercedes engineer en.wikipedia.org/wiki/B%C3%A9la_Bar%C3%A9nyi
@@yakprescott1272 what's up with you and old buicks
“It’s my legwork and I’m born to shop” 🤣😂
Wow, peoples suits actually fit them in the 80s. I suppose getting a suit made for you was more the thing back then. It shows !
people were thinner so therefore more likely to wear tailored clothes
This sounds like something a secret agent hears before starting their mission
I'm ready sell some 30 year old Benzs now!
Your old Microsoft logo makes this comment perfect
40 years* 80-90 [10] 90-2000 [20] 2000-2010 [30] 2010-2020 [40] learn to count. 🥴
@@DylanWatson1 He made this post in 2017-2018 tho...
These kind of sales techniques are soooo easy to defeat if you're aware of them. A lot of this is cheesy Jordan Belfort cr@p.
Dylan Watson
30 years buddy look in description dumbass
21:39 cocaine eyes of the true 80's businessman 🙄😂
Wow
He is customer
That guy looks wired
His eye balls are to tight controlled moves like electric boogy
Definitely cocaine user
It's disturbing how well youtube knows me but I'm ready for the next hour
Its scary how many times a video in my Suggestion List is exactly about what I was thinking about that moment. With the upcoming brain chip of elan musk we will always see what we think.
Damn he's good ... I've just gone and bought a 1980' Mercedes. I had no intention to before seeing this video.
1980? This is 86-87
I had an '84 280SE - and now I want it back ;-)
This is gold, the content delivery is much engaging in comparison to many university courses.
Customer: Will making payments on something that depreciates make me successful?
Salesman: No But buying things you cant afford with money you dont have will impress people you dont like.
Customer: Where do I sign?
Every new car buyer/salesman in a nutshell 😂
Absolutely ! Brilliant analysis 👌
@@petedavid5127 LOL!... " Depreciating, Asset"... Is that anything like *%cking for virginity?
Thats basically the main reason a person buys a Mercedes
He's introducing the term "win-win" like its something we never heard before.
Nowadays gen z kids are going all lose-lose
It was actually a new concept in negotiation theory at the time. Sounds funny, but before then, the conventional wisdom was that every negotiation was a zero-sum game.
2020 is making forget what it is lol
I am stunned they used to go to this much effort. Today, any Merc dealer in the UK just ignores you until you drop onto your knees and beg them to talk to you. And even then they may continue to ignore you. They didn't mention the bit back then,where you place a cash order on line and guess what. THEY IGNORE YOU. This is not just MB. Every dealer in the UK needs to watch this.
In the 80s Mercedes had really cultivated an "upper class" / "high service" image. They didn't sell any commercial vehicles here until 2002, and then didn't even badge the Sprinter as a Mercedes!
Outdated video. You cannot shake peoples hands anymore.
And where’s Bill Gates? He’s supposed to be controlling every aspect of our lives, but I don’t see him in this video.
...Actually People Still Shake Hands when they meet, regardless of the "Novel Coronavirus" SMH
In Fact, I'm Proud to say when I meet Clients, we still shake hands. PS and I'm not worried about catching Covin-19, look up covin definition...
only pussies can't
That was so funny I forgot to laugh
.
nice of the germans to give us a rest point every 5-10 minutes
Exactly when I scrolled to your comment
I can write this paper later, I don't need to sleep tonight
I can do my audit homework later. I don't need sleep either!
40 odd years later and everything here still rings true. Not a job I could do but this presenter is terrific. I picture him at law enforcement training sessions for some reason, his delivery, movements, expressions, scream FROG (friendly old retired guys)
I've seen him in some AMC training videos too. I don't know his name.
They forgot to mention when a group of guys come in with a duffle bag full of cash don’t ask where they got it 😆
Who else didn't stop the tape for a break?
That's right, we are the hardest workers ;)
They call it pro-active workers lmao
American executive : "That's the spirit"
German exectutive : " Oh no , now they're not going to retain ze information as optimally! We put that zere for a reason! Ze fools!"
🤣
@@TheStraatjutter German executive: "We put ze break in ze video so they could make ze sales in between ze breaks"
Welcome to another episode of "Where the quarantine has lead me today!"
I use to ask my customers "Sir, what has drastically changed in your life that would make you think you can afford a vehicle like this?" 9 out of 10 times they would laugh and end up buying from me lol
Laughed at 3:44 when he folds his arms (showing he is closed off) literally right after the narrator talks about first impressions and appearance.
folding your arms does not mean you are closing yourself off.. This is bullshit and proven wrong..
@@NotstarvinMarvin Can you show me some information on that being wrong? Would be a good learning moment. Everything I have read and seen from body language experts said that folding the arms is closing off usually as a defense move (feeling insecure, nervous, shy or when angry). If this has been proven wrong as you say, I'm happy to accept that.
Yeah, I had a chuckle too.
@@Mr-E. You are right when you say that it is a way to "strengthen" your position when you feel a bit nervous. You first stated "'showing he is closed off" which i took as defensive/uninterested/introverted etc.. :)
@@msg6219 Hey, are you by any remote chance related to the erstwhile Democrat candidate for president of the United States, Elizabeth Warren? 😄
"Always remember, most of your clients deal in or use cocaine. Be ready to trade several Mercedes for it."
Free sales training video and it was during a time when communication skills was not hard to come by. Great video
The most well-spoken salesman in this video is the gentleman at 55:44. Definitely a high producer and someone I would purchase from.
Him and the saleswoman are my favorites.
Paul Vitti: "Look at the size of this trunk! You can put Three bodies in there."
Perfect !!!!!!!!!!!!
Shinebox
As a former Mercedes salesperson, I can say this nearly the exact training as it was when I was working there two years ago.
Was the presenter as professional and as well spoken?
Forget the sales training. I’m mesmerized by the classic car eye candy in perfect new condition!!!!
1980's Mercedes is so much more classy than today's.
I agree
80s Mercedes cars were made to last between 20 and 30 years of daily driving. Today, five years of driving will make at least one major issue happen.
Agent Smith I think this negative stereotype come from when Chrysler owned MB, and dragged down their quality.... now that MB is no longer associated with Chrysler, the quality has gone up
They’re made to lease now. 5 years of average reliability max.
@@dyadyastepaaa I think MB is cooking the books now. They refuse to fix problems when the car is still under warranty.
W123 MB rusted so fast you needed major sill/door repairs after only two years of ownership. Same for W124 and W210 and don't even get me started on Bosh K-Jetronic.
No your making a mistake. It’s called survivorship bias.tha majority of those Mercedes made in the 80s are broken down scraped pieces of Junk and your overestimating how reliable they are. It’s the same thing as saying “they don’t make them like they use to”. You just have examples in your mind available to you of the few that Made it this long. en.m.wikipedia.org/wiki/Survivorship_bias
at 21:00 that guys is so high on coke, gotta love the 80s
I love how his eyes bug out when it hits him
Ted Bundy
matt k I think it's a fair statement to say that in the 80's, a majority of successful businessmen had money to blow. No pun intended...
the car sales guy talks like tony montana
You are SO lucky I wasn't drinking anything when I fast forwarded to that. FUNNY! But, you know, understanding the customer is key, and this was the sunset years of the Miami Vice era.
"The ability to transport one or two passangers? Yes I think Mercedes is right for you."
Ah, I see TH-cam has once again reunited us all, fellow salesmen !