Excellent commentary...thanks! Subscribed. I always liked the Jaguars. I have a great, very reliable Honda Civic as a daily...but I have an XK convertible Jag that I really love....such a beautiful car.
Totally respect your opinion and I love a V8 and V12 too, but it's likely the future. Jag is just jumping in first with an entirely new lineup that's all-electric. Other brands, such as Porsche, are slowly easing everyone into it. The Porsche Taycan is selling extremely well and the all-electric Rolls-Royce Spectre is too (for it's segment) and it doesn't have the range (only 264 miles). You can bet Bentley is just around the corner and watching Jag closely. According to JLR, the new Jags will have 430 miles of EV range to start - and battery tech is advancing quickly so range will continue to increase. Maybe 1,000 horsepower from these new Jags too? Maybe? Electric car tech has advanced a lot since a decade ago but it's still just the beginning. However, ultra-exotics such as Bugatti and Pagani will likely offer ICE for a while. But I totally get and respect what you're saying. Just makes the classic Jags even more special - and I kinda like that too.
@@MikeyLikesCars Hi Mikey. Porsche have seen a huge drop in demand for the new Taycan, as have Tesla and all premium EV makers. Any demand for EV's is politically led rather than by demand from buyers, now the carrots of free road tax and cheap charging are going away, more that half of original EV buyers are going back to ICE. With thousands of acres of surplus cars to shift, the cheap Chinese imports which have to come, will kill off all Western makers who put all their eggs in the EV basket. I stick by my prediction that Jaguar will cease production by the late 2020's unless they keep at least some of the ICE models current. Anything else is just commercial suicide.
@@fx02zbn EDITED TO CLARIFY MY ORIGINAL RESPONSE - I hear what you are saying but I respectfully disagree. I'm on both sides - meaning I like EV and ICE. I'm a car enthusiast and I love great products. It's a new direction for Jaguar and I definitely wouldn't want to see Jaguar disappear. I wish them lots of long-term success. It would be nice if Jag made an all-new ICE powered fourth model to go along with their three new EV-Only models - an ICE V12 Supercar styled similar to their previous C-X75 would be very nice! BUT they're moving forward - onward and upward.
@@MikeyLikesCarsI agree that electric will be the future at some point. But to get to the future you have to go through the present so I don't see Jaguar surviving going all EV right now.
@@Robotron5000Deluxe Thanks for commenting. Hopefully exciting times ahead for Jag. The latest from JLR suggests they'll take a timed approach in launching each new Jag model and let the excitement and anticipation build until then with a huge global marketing campaign for Jaguar likely launching soon after they unveil their first concept, which I'd expect sometime this year. Expecting Jaguar will want to launch with the right product at the right time. They don't seem to be in any rush - especially since they'll be moving up into the performance ultra-luxury segment, which will be exclusive and luxury product driven instead of mass premium sales driven. Stay tuned. 👍😎
Im 63. Iv obviously onlt had fuled cars and vans, i brought a phev but just couldn't stand plugging in every day, just to achieve 35 miles. I really enjoyed the ev side and not the engine. Iv now traded it in and brought a i pace and love the drivability and feel of brilliant road holding. All i can say is. Electric far exceeds an engine and theres fun round corners. Lots of it. Yes the range is limited for now but we've got to adapt to a new way of motoring. Oil and gas is needed by industry and while there's enough for another few hundred years. Its getting harder to get at, and so much more expensive to extract. So us poor general public will have to go fully electric for everything.so industry can still operate economically. Don't be a dinosaur. Because you'll be the one to loose.
Really sad. I drove Jags for 20 years and then took a break for a Porsche Caynne. Just traded it for an F-Pace just before all this news hit. I am disgusted. The F-Pace is a great vehicle and shows the level of incompetence of this current management. I am opposed to a 100% EV culture and so is most of the buying public. Someone please buy Jag and fix it!
Correction, EV's are Not "highly desirable" is only true if it had a v8 synthetic fuelled engine, they are going down! Unfortunately. Porsche are going the v8 e-fuel route so Jaguar better wake up quick most people dont want ev's, why ignore the trend? This could be the demise of the great Jaguar mark. AC.Ipswich UK ps. I own a 504 hp v8 xkr petrol jag. So I know what works well.
It is so sad and disgusting as a jaguar Owner I sit back. and shake my head at the current decisions made by incompetent management of Jaguar and I thought the management under British Leyland was bad these guys make the management under British Leyland look like geniuses. I’m sorry to say, but the corporate management of Jaguar is helping the company go the way of the dinosaurs.
I always loved the XJ. There were rumors Jag might use XJ for one of these new ultra-luxury models - probably not true though since Jag is moving onward and upward. However, maybe at some point in the future.
I think it's the end of jag , sad because I've had jags for the last 15yes , my wife xf & evoque for the last 10 . We don't want an ev so won't be buying one
Wow they obviously are out of touch with consumers. No one wants a EV, the only way they sell is with tax payer funded government incentives which are no longer available and the ones that have all seem to be wanting to go back to ice vehicles and suffering from the fact the depreciation on them is horrendous. I find it amazing they haven't noticed the other manufacturers back tracking to avoid financial ruin in the name of the green agenda. I drive a EV for work on a daily basis and I sure as hell wouldn't buy one. Tata Jaguar it will be a shame to see your imminent demise. RIP
@@praneethjayasimha5943 4 countries out of 195. Norway heavily subsidised the EV fleet and is a small country that already used alternatives like push bikes and public transport. China builds the lions share of EVs and who knows what the government incentives are there, use or dissapear. Germany's car manufacturers are already regretting going down the EV path and are going away from it as is Europe. And you call me out of touch lol. I drive a Audi Etron on a daily basis for work I would not buy a EV. I will stick to my supercharged V8 Jaguar. What do you drive?
@@praneethjayasimha5943 Do you work for Jaguar? If you do it might pay to keep a eye on the situations vacant. Unfortunately I can't see them lasting long RIP.
@@praneethjayasimha5943 Only time will tell. Seems odd that all the other manufacturers are heading away from EV and the market is now flooded with unsold EV's. I think your faith in Tata may be misguided. The bubble has burst no one wants EVs anymore. Tata are obviously oblivious to this and will hopefully realise before it is to late. Oh and did you see my questions? Work for Tata? Do you own or drive a EV? If you don't own or drive one you have no idea.
You deserve at least 5000x more subscribers
Thank you. I really appreciate this.
Excellent commentary...thanks! Subscribed.
I always liked the Jaguars. I have a great, very reliable Honda Civic as a daily...but I have an XK convertible Jag that I really love....such a beautiful car.
Thank you. Jag XK Convertibles are gorgeous!
Jaguar are Finished. Breaks my heart. No one wants 100k + EV's
Totally respect your opinion and I love a V8 and V12 too, but it's likely the future. Jag is just jumping in first with an entirely new lineup that's all-electric. Other brands, such as Porsche, are slowly easing everyone into it. The Porsche Taycan is selling extremely well and the all-electric Rolls-Royce Spectre is too (for it's segment) and it doesn't have the range (only 264 miles). You can bet Bentley is just around the corner and watching Jag closely. According to JLR, the new Jags will have 430 miles of EV range to start - and battery tech is advancing quickly so range will continue to increase. Maybe 1,000 horsepower from these new Jags too? Maybe? Electric car tech has advanced a lot since a decade ago but it's still just the beginning. However, ultra-exotics such as Bugatti and Pagani will likely offer ICE for a while. But I totally get and respect what you're saying. Just makes the classic Jags even more special - and I kinda like that too.
@@MikeyLikesCars Hi Mikey. Porsche have seen a huge drop in demand for the new Taycan, as have Tesla and all premium EV makers.
Any demand for EV's is politically led rather than by demand from buyers, now the carrots of free road tax and cheap charging are going away, more that half of original EV buyers are going back to ICE.
With thousands of acres of surplus cars to shift, the cheap Chinese imports which have to come, will kill off all Western makers who put all their eggs in the EV basket.
I stick by my prediction that Jaguar will cease production by the late 2020's unless they keep at least some of the ICE models current.
Anything else is just commercial suicide.
@@fx02zbn EDITED TO CLARIFY MY ORIGINAL RESPONSE - I hear what you are saying but I respectfully disagree. I'm on both sides - meaning I like EV and ICE. I'm a car enthusiast and I love great products. It's a new direction for Jaguar and I definitely wouldn't want to see Jaguar disappear. I wish them lots of long-term success. It would be nice if Jag made an all-new ICE powered fourth model to go along with their three new EV-Only models - an ICE V12 Supercar styled similar to their previous C-X75 would be very nice! BUT they're moving forward - onward and upward.
@@MikeyLikesCarsI agree that electric will be the future at some point. But to get to the future you have to go through the present so I don't see Jaguar surviving going all EV right now.
@@Robotron5000Deluxe Thanks for commenting. Hopefully exciting times ahead for Jag. The latest from JLR suggests they'll take a timed approach in launching each new Jag model and let the excitement and anticipation build until then with a huge global marketing campaign for Jaguar likely launching soon after they unveil their first concept, which I'd expect sometime this year. Expecting Jaguar will want to launch with the right product at the right time. They don't seem to be in any rush - especially since they'll be moving up into the performance ultra-luxury segment, which will be exclusive and luxury product driven instead of mass premium sales driven. Stay tuned. 👍😎
Im 63. Iv obviously onlt had fuled cars and vans, i brought a phev but just couldn't stand plugging in every day, just to achieve 35 miles. I really enjoyed the ev side and not the engine. Iv now traded it in and brought a i pace and love the drivability and feel of brilliant road holding. All i can say is. Electric far exceeds an engine and theres fun round corners. Lots of it. Yes the range is limited for now but we've got to adapt to a new way of motoring. Oil and gas is needed by industry and while there's enough for another few hundred years. Its getting harder to get at, and so much more expensive to extract. So us poor general public will have to go fully electric for everything.so industry can still operate economically. Don't be a dinosaur. Because you'll be the one to loose.
Really sad. I drove Jags for 20 years and then took a break for a Porsche Caynne. Just traded it for an F-Pace just before all this news hit. I am disgusted. The F-Pace is a great vehicle and shows the level of incompetence of this current management. I am opposed to a 100% EV culture and so is most of the buying public. Someone please buy Jag and fix it!
Did you get the f pace SVR, it's fantastic.
Great work. Subscribed
Thank you. I really appreciate this. More great car topics and info coming soon too.
@@MikeyLikesCars Nice. More Jag and Land Rover please.
@@frasermoo Definitely! More coming soon.
Correction, EV's are Not "highly desirable" is only true if it had a v8 synthetic fuelled engine, they are going down! Unfortunately.
Porsche are going the v8 e-fuel route so Jaguar better wake up quick most people dont want ev's, why ignore the trend?
This could be the demise of the great Jaguar mark.
AC.Ipswich UK ps. I own a 504 hp v8 xkr petrol jag. So I know what works well.
e fuel? tell that to china, they will laugh at you. ICE cars are banned post 2030, where should jaguar sell then?
Hydrogen £150 a tank. Eco fuel £7.50 a litre. Then add tax. Plus it doesn't go far. About 75% against petrol.
It is so sad and disgusting as a jaguar Owner I sit back. and shake my head at the current decisions made by incompetent management of Jaguar and I thought the management under British Leyland was bad these guys make the management under British Leyland look like geniuses. I’m sorry to say, but the corporate management of Jaguar is helping the company go the way of the dinosaurs.
Very articulate item
Thank you.
What about the XJ????
I always loved the XJ. There were rumors Jag might use XJ for one of these new ultra-luxury models - probably not true though since Jag is moving onward and upward. However, maybe at some point in the future.
Why jaguar discounted i pace ?
I-Pace is great! - But Jaguar is moving into ultra-luxury to compete with Bentley. All-new Jaguar models coming soon.
Glad I am not a Jaguar dealer.
Jaguar is making a big mistake - people aren't buying electric cars.
10% increase sales of EVs in UK. China 50% Norway 75%
Soon they will
I think it's the end of jag , sad because I've had jags for the last 15yes , my wife xf & evoque for the last 10 . We don't want an ev so won't be buying one
Too little too late! It’s over
lol its not started yet, they are investing $18 billion.
@@praneethjayasimha5943you do realise 18 billion is nothing really don't you. So clearly there's not much investment. I wonder what that means.
@@kevatnorthfield jaguar is a small brand. Do you realise ferrari is investing only $4.4 billion for electrification?
Wow they obviously are out of touch with consumers. No one wants a EV, the only way they sell is with tax payer funded government incentives which are no longer available and the ones that have all seem to be wanting to go back to ice vehicles and suffering from the fact the depreciation on them is horrendous. I find it amazing they haven't noticed the other manufacturers back tracking to avoid financial ruin in the name of the green agenda. I drive a EV for work on a daily basis and I sure as hell wouldn't buy one.
Tata Jaguar it will be a shame to see your imminent demise. RIP
norway- 100% ev
germany - 30%
europe-20%
China- 50%
The world is moving away mate. you are out of touch with the world.
@@praneethjayasimha5943 4 countries out of 195. Norway heavily subsidised the EV fleet and is a small country that already used alternatives like push bikes and public transport. China builds the lions share of EVs and who knows what the government incentives are there, use or dissapear. Germany's car manufacturers are already regretting going down the EV path and are going away from it as is Europe. And you call me out of touch lol. I drive a Audi Etron on a daily basis for work I would not buy a EV. I will stick to my supercharged V8 Jaguar. What do you drive?
@@praneethjayasimha5943 Do you work for Jaguar? If you do it might pay to keep a eye on the situations vacant. Unfortunately I can't see them lasting long RIP.
@@Aldoor tata group know how to build a sustainable business. jaguar's future is safe and strong.
@@praneethjayasimha5943 Only time will tell. Seems odd that all the other manufacturers are heading away from EV and the market is now flooded with unsold EV's. I think your faith in Tata may be misguided. The bubble has burst no one wants EVs anymore. Tata are obviously oblivious to this and will hopefully realise before it is to late. Oh and did you see my questions? Work for Tata? Do you own or drive a EV? If you don't own or drive one you have no idea.