The Copywriter's Handbook with Robert W. Bly

Learn and improve your copywriting.
In the 45th episode of the On Branding Podcast, Arek Dvornechuck interviews Robert W. Bly, and we talk about copywriting.
Learn more:
➡️ www.ebaqdesign.com/podcast/45
Check out Robert’s book! 👉 "The Copywriter's Handbook" (amzn.to/3yyGZfT)
#Branding #Copywriting #Podcast
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"On Branding Podcast" by Ebaqdesign
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Stay tuned for tips on branding, strategy, and design 🔔

[@meryamle6270]

Thank you so soooooo much for this video😍😍🙏🙏 I was really hesitating to buy this book but now I know I must go for it 😃

[@ebaqdesign]

Hope you like it!

[@f.a.y.makeithappen4069]

THE. MAN. HIMSELF..........
THE. LEGEND. OF. LEGENDS.......💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯

[@mantsi2704]

You invite a guest but won't give him a chance to speak, you just want to impress him with your knowledge 🤷‍♀️

[@ebaqdesign]

When I talk over my guest? It was not my intention to do so… I just wanted to give you guys some of my key takeaways thats all.

[@amrushaban9223]

Have you ever heard that saying "never underestimate someone who has nothing better to do"? That was me. I was "someone". I had like 15 minutes to spare so after reading the comments I went ahead and watched the video on 2x speed, taking note of every time Robert had a chance to talk.
Imagine having an 18:23 minutes interview where the guest only speaks for 6:48 in total (6:16 without the part where he says where people can find him).
Rather than being defensive and telling those who pointed this mistake out that you were just "giving your key takeaways", you can take the feedback and improve your interviews next time. Also, your "key takeaways" were just a summary of the book, not takeaways of what Robert was saying.

[@ebaqdesign]

Good man, will let them talk more next time!

[@deborahrose648]

Start with what keeps my customers up at night
What makes my product better than others offers on the market
No one buys drill bits they buy hole's
AIDA
USP

[@ebaqdesign]

Great takeaway! Thanks for the summary

[@hisagisan]

Why are you teaching with this guy on your video??

[@ebaqdesign]

Why? Whats wrong with „this guy” ?

[@hisagisan]

Nothing. Robert Bly is the expert so he should be talking more than you.

[@ebaqdesign]

@@hisagisan yeah I let him talk - I just wanted to give you my summary / takeaways to facilitate your learning. Not trying to interrupt him at all.