I like this era of design because it represents (to me anyway) a time when nature and technology were reconcilable, like you didn't have to choose one or the other and we had arrived at a harmony between the two. When they moved to the superflat stuff it seemed like civilization had picked a side.
Exactly. This aesthetic instills hope for the future, that we can achieve and maintain a world where technology and nature work with synergy. Part of me feels like some the shift to minimalist, "Corporate Memphis", alegria styled design was a deliberate move to remove some of those expectations.
Yawn, sick of seeing this comment. It's nothing to do with the design and everything to do with you having grown up and become more cynical and jaded. Actual offices looked like shit in the 2000s: white fluorescent lighting and cream coloured tech, offices now look like this video - full of fake green plants and bright colours.
I loved it as a kid and still do to this day. These images remind me of the simpler days of me playing some Flash games and watching random TH-cam videos on the family computer which ran on Windows 7.
@@lovelydolltime8006 if you were forced to use a shitty old Win7 PC instead of whatever you have right now, within a few days you'd be begging for change.
I didn't even know this type of pictures is an aesthetic and has it's own name,but they look amazing and I feel really nostalgic when I am looking at them
There's also the Y2K aesthetic (all based on the late 90's and early 2000's until about 2005), you know, 3D images or renders but with the virtual tools of roasting.
@@asterlofts1565 I know but Y2K for me looks different.I always loved the wallpapers and other things with this aesthetic and I didn't even know that it's called frutiger aero
@@directioner3391 I also didn't know about Frutiger Aero until 2022... they knew about Landescapes years ago when I was a child, after years of well the name of the wallpapers of places with palm trees but in other worlds... and I got to know Digital Blasphemy, famous for creating some of the most famous wallpapers, among them, one that is from the 90's where there were Illuminated Blue Mushrooms as if they were fluorescent. It even has its own Wikipedia.
That’s kinda what it was at the time… at the time it was some kinda weird future nostalgia for a time of the world that may or may not happen… that’s how I felt at least and how I feel now
@@AbandonedVoid ehhh retro futurism is stuff more like the jetsons. I'd say this is just the time era when graphic design WANTED to look futuristic but didnt really nail down how simple futurism is.
when timelessness is ended, stuff like this happens. what i've noticed about the aesthetic is balance is very prevalent. sometimes i like to download images and alter the colors in precise ways because they don't feel "solid" or "even" enough, the this aesthetic itself too saturated, too high contrast, or too little either. even the themes are balanced, including technology and nature, with more balance than the visuals of bionicle g1. fruitiger aero feels the closest to timelessness as visual design can ever get. i wonder if this is what the ancients sought when building there architecture or painting art. something so centred and impartial that you couldn't make a criticism against it. also fa is just really tasty. like idk, f r u i t s. and w a t e r. if a design style ever came from the universe itself, it was this. it's in incredible consistency with the mind and the world.
It makes me feel very sad because it's like looking at a future that we all once thought could exist, but looking now at the present, it didn't happen.
THIS SONG ALWAYYYYS GAVE ME THE VIBES OF THIS AESTHETIC BEFORE I KNEW ABOUT THE NAME OF THE AESTHETIC AND NOW IM SO HAPPY TO SEE MY ABSTRACT IDEAS SHARED BY OTHERS!!!
Back then the world felt much more optimistic. Frutiger Aero felt like starting into a bright, clean, fresh, modern and beautiful utopian future. Nowadays the world has become much more pessimistic, negative and sad. I miss the optimism of the late 2000s/early 2010s.
minimalism overuse in tech now really reflects the more negative and corporate world we've begun to notice more; flat, boring, false and leaves you feeling empty.
i just miss when people were more social and nicer, it is absolute hell trying to find some new friends nowadays ...or im just looking in the wrong places
@@kitplaysmore7554 or you just grew up, that's generally how late teens to adulthood feels. Less socializing and more retreating into established friend groups unfortunately
Never has a set of images and a song meld so perfectly than this, even the main melody sounds like a ringtone you'd hear from a Blackberry phone from 2009.
"Welcome to the headquarters of one of the biggest businesses in 2824. Are you a new employer? I'm here for you if you need help." -Some guy in some kid's dream in 2007
This aesthetic has a lot of hope. It was a time when technology was advancing at an incredible pace and it was implicitly encouraging us to have a healthy balance of being on the computer and being connected to nature.
when i was a little kid i didn't have a computer of my own, so i'd wake up early to use the one in my father's office while he wasn't home. around 8am-10am, the sun shining through the window, surrounded by his books and albuns, watching vocaloid videos and playing flash games...this video takes me back to those days ♡
the ones with fish and water will always get me. something aobut it hits hard, as if out of everything in this era my mind decided to focus on those water graphics the most
back when designers knew what they were doing, even up until 3 years into minimalism design was still good this also makes me feel emotions of the past because i always remember logging onto windows 7 or watching tv having this aesthetic everywhere around me its so sad we may never get its true form back and i get slightly emotional when i look at it
Whats cool about frutiger aero is that as a kid I was completely surrounded by this and didn't really think much of it, but now that it's not used as much anymore suddenly we are able to appreciate the aesthetic and give it a name. Like I would of never though of it as a certain aesthetic until now.
the 2000s design styles were soo cool, I remember my brother booting up Windows 7 on his PC for the first time, those loading animations and overall UI/UX designs were awesome, maybe I am the minority here but I feel like the world was experimenting a lot of stuff back then and the internet was a wild west so the future felt very optimistic and bright, all the songs on the radio were about partying and dancing, now everything feels like it's flat, boring, dystopian minimalist garbage.
windows 7 was actually so damn cool, i hope microsoft starts leaning back towards the aero skeuomorphic aesthetic one day. i literally installed linux with no knowledge of how to use it prior just because it can be themed to windows 7 almost perfectly
@_bhuvan Yeah Same Here Man When I Was Like 2 Year old in 2007 or later 2009 I Remember My Dad Open His Labtop And I Remember The Graphic Design On Everything In That Labtop It Was Like Frutiger Aero The Same What We Saw Then That Moment I Was So Addicted to The Aesthetic All lot I Was So Mind Blow Like Wow Is So Futurstic I Was Very Happy And Having With This Aesthetic And After That I Play Plants Vs Zombies And The Design, Graphics In That Game It Was The Best Ever It Was A Masterpiece And So Nostalgia I Love it All lot so Much And Also Music That Time Was Like Partying Edm Music And I Really Love Those All lot I am A Really Huge Fan of Music Back Then Now Today It Is So Boring And Every Products Design, Labtop Design All the App It Is Really A Garbage Minimalist Utopia Future And Music Now Today Is So Like Future Bass Edm Or Trap Music Edm, Reggaton, Dancehall Or Like Tiktok Music Like Trend It Is So Very Boring That Why My Opinions Is Why Today Music Is So Boring And Also The Aesthetic And Products Design Is Boring too Man I Wish I Could Go Back In Time To Thoes Day And Have fun All lot But What They Say You Have To Move On And Live In this Reality World I Really Felt Like That Too Same Here As You And Your Brothers Too Man
I swear I does not feel like this song came out in 1997. It's almost like the entire Frutiger aero aesthetic was made based off of the vibe of one timeless song made 9 years too early.
One day we'll tell our Grandkids about what we thought the future would be like, the same way our grandfathers did. They saw sleek colourful designs, flying cars, nuclear power. We saw a green, clean and comforting world. We were both wrong.
I have literally always, for years, associated this song with this design. Flim was a song i found a couple years ago after losing it's name for a while, but when i found it, i really stressed in forums, comment sections and anywhere else that this song was the embodiment of what i called at the time the "Futuristic and Nature mixed design". It has that feel to it, yknow?
I think that Lease and Flim are kinda like the two main themes of Frutiger Aero. Lease represents the eco-friendly, optimistic feel of the era. While Flim represents the advancements in technology and how futuristic and glossy everything looked. Two sides of the of the same coin.
I could see royksopps "remind me" also go with this as a close second, but aphex twin really knocks it out of the park. So weird that this is nostalgic now as others have mentioned.
In my region, the furtive aero is still used in some brands and companies, and it is recognizable for being "obsolete". Although I think that if you apply it well, the furtive aero can work. And yes, this theme does say a lot about how one feels when listening to it
We gambled the future we wanted and hoped for, clear skies and seas, bright colors and happiness, for something completely different. And now the only thing that’s left for us to do is to remember the future we wanted, but we’ll never have.
I love how two of apples' products are included in this one when apple is probably the main factor that killed Frutiger Aero since they're the once that introduced the sterile, white minimalistic design we now have today.
As someone who first discovered Aphex Twin in 2004, these two things are inextricably linked in my mind and I'm glad someone else sees it that way, too.
I remember it was 2008 and my parents got me a brand new Acer laptop, it had no operating system so my dad asked our neighbour if he could install windows 7 (which came out recently at the time). He told me that he can but it might have a 30 day trial. I can still remember the smell of that plastic shrink, and I still remember praying that that the 30 day trial wouldn’t end (it didn’t, used it for years). I miss those times. Life was more simple.
Our view of the future back then was so colorful and filled with excitement. If only we knew how bland and boring the future would be. All these flat designs and every building looking the same nowadays (like fast food buildings for example) and today's world is certainly not as colorful and bright as Fruitger Areo, but I think Frutiger Areo was a product of it's time and perfectly represent its time period (2004-2013) because it was in a time where technology was advancing but not necessarily taking over everything like it is nowadays. The mid to late 2000s and early 2010s was the perfect balance of technology and nature and most Frutiger Areo city pics you see have high tech advance buildings, but nature surrounding it and most of the colors of Frutiger Areo is Green and blue, which are nature's colors. I think that's why us 2000s kids and even late 90s babies have a nostalgic feel when looking at Frutiger Areo because it represents us. We grow with some old customs and ways of life, but also grew up and got to see technology advances. The perfect harmony. Hopefully our future can look like this some day.
Frutiger Aero was not only futuristic, but most importantly, it reminded us of just how important nature is - - that there's no life or future without the presence of nature and/or animals. Everything was meant to look and sound natural, like it belonged in a 'digital ecosystem'.
Wouldn't it be more like the aesthetic of your teenage years? If you were born in 89, you were probably a child during the Memphis Design era (mid 80s to 1995-6) and then the Y2K era (late 90s to 2003). Y2K was another futuristic aesthetic which can be seen as Frutiger Aero's predecessor. I'd say Y2K and FA overlapped around 2003-05, and FA's peak happened between 2006-13, a time when a lot of Gen Z were babies or kids (like me, I'm from 2005). People born in the late 80s/early 90s would have been teenagers or young adults back then. Perhaps you confused Y2K with Frutiger Aero, but it's nice to know you enjoy at least one of them (or both)
This reminds me of a video I saw recently, something from like 2010 showcasing "future game consoles" with some of the most absurd and impractical looking concepts How can we go back to this style of user interface and technology
Frutiger Aero is like Art Deco of the 2000s. With some key differences, of course. Art Deco focuses on bold, geometric patterns and shapes. Whilst Frutiger Aero focuses on 3D, futuristic, sleek and translucent looks that combine the future and the real world. Frutiger Aero is probably my favorite style of the 3rd millennium. I like the sleekness and the futuristic design.
Remembering seeing these designs everywhere as a kid and not thinking twice about it (even down to having the Palmolive Aquarium soap) now really makes me feel old in a weird way when I look back on it. I miss the early 2000s.
@@Invi---We gave such a high expectation and didn’t deliver on the most basic stuff. People in the supposedly “richest country ever” are struggling day to day getting food and paying the rent (housing market is shit). I won’t ever forget how greed killed this world. Putting micro plastics in all foods for their benefit. Poisoning our tap waters to not spend a lot of money. Back in the day we actually cared for each other. Now everyone wants to be independent and “free”. Won’t be ranting to long about the disaster of the 2020s. But you get the point.
Beautiful! Thank you for this :) it makes flim sound so nostalgic and hopeful. I loved being able to see the windows vista home screen wallpaper. Brought me back memories of being 8-12, sitting in the backroom/dining room, on the family pc, sitting on a wooden dining room chair, watching CBBC online, and watching TH-cam :)
Flim is exactly what I associate frutiger aero with. The song came out during that era, and the videos of the song on TH-cam sometimes even supplied images using that style, like this one.
You know, I don't think Flim is the song that fits this aesthetic, from my point of view at least I see more flim as an abandoned place with dilapidated apartments, at least something more like the graphics of Half-Life 2 (or simply the environment of the music video for Come To Daddy), although I think Xtal or #3 are more fitting for this, it feels more big and open with a bit more happiness surrounding it, just throwing my opinion here.
@@TheBloopers30 Yeah. At least for me, these visions are conveyed in function of their album cover, or any image/video that comes with it. Because of the reverb in Xtal, plus the year that it was made, it makes me think about the thumbnail of this one video called "Peshay Studio Set", which is the closest from the aesthetic Frutiger Aero. Guess it all depends on the influence everyone has.
@@SOBINTAXIDRIVER I guess so. Frutiger Aero gives me this very "free" and open summer feeling. And of course nostalgia. And that's the feeling I get when I listen to Flim. Xtal I think fits more now than it did when the Frutiger Aero aesthetic was used. The reverb makes it feel like it's a part of a very "muddy" and blurry memory of the past that now is long gone, but underneath is this clean, calming isolated beach with clear blue water.
I remember as a kid, my dream was to once live in one of those sunny, green cities with white skyscrapers. Guess we won't have those
There's only Dubai
posting from my bfs account but same :/
I thought the same thing..
I feel u
@@electron8262 if you mean Dubai is like that, it’s not.
Ah yes, Frutiger Aero. The future that already was.
the future lost to the past
We truly went back in time with minimalism, to never go back again.
The prediction of future that should have been.
@@TimSzabo The one that we were promised and the one that we deserve. Our birthright.
this is what they took from you
Nostalgic early 2000’s eco-utopian idealism with glossy user interfaces and natural color graphics.
This was mid-late 2000s/early 2010s
This all looks and feels so much more futuristic than modern flat designs.
I wish this easthetic was still used instead of the "corporate memphis" bs
@@thebingler77 Same... we can only dream
Correct.
Aero aesthetics feel Utopian, meanwhile flat designs feel Dystopian.
I like both
I can't believe this is nostalgic now. Watching this video smells like the dentist's office.
and the school computer room
Omg yes, that kind of sterile, surgical, toothpaste smell
@@chillmeii yeah
whenever i see the water ones it reminds me of that chlorine, pool water smell kinda? or even that after rain scent
Its nostalgic cause its not flat, simplified and boring. It feels and looks fresh
idk why but its the perfect song for the frutiger aero aesthetic
it really is
@@PlutoniumSlums
Exactly.
To me it sounds clean and optimistic, the same vibes I get from Frutiger Aero. Ot just works.
Yessir
@@theviniso that aesthetic and that song came from long ago so it making sense
Makes me yearnful for a world that no longer exists.
it's like looking at nothing - atrocious "aesthetics" made by companies to sell you more
@CHAD VADER no, it won't. And that's ok, c'est la vie.
@@huiAPPOAJ Still, it looks a lot more happier and optimistic compared to today's bland and minimalistic aesthetics.
manifest that world then. lets all make it real again
@@huiAPPOAJ lmao at these kids getting nostalgic over the recession era, when the ACTUAL good times finally ended
I like this era of design because it represents (to me anyway) a time when nature and technology were reconcilable, like you didn't have to choose one or the other and we had arrived at a harmony between the two. When they moved to the superflat stuff it seemed like civilization had picked a side.
Exactly
Exactly. This aesthetic instills hope for the future, that we can achieve and maintain a world where technology and nature work with synergy. Part of me feels like some the shift to minimalist, "Corporate Memphis", alegria styled design was a deliberate move to remove some of those expectations.
Yawn, sick of seeing this comment. It's nothing to do with the design and everything to do with you having grown up and become more cynical and jaded. Actual offices looked like shit in the 2000s: white fluorescent lighting and cream coloured tech, offices now look like this video - full of fake green plants and bright colours.
You managed to describe it perfectly.
in the future there will be flying rats!!
Feeling nostalgic for something you hated as a kid is maybe the most bittersweet thing
For real, I actually kind of hate the frutiger aero aesthetic but I can't stop watching this video!
I loved it as a kid and still do to this day. These images remind me of the simpler days of me playing some Flash games and watching random TH-cam videos on the family computer which ran on Windows 7.
life gets so much worse, the things you thought as bad don't seem so bad anymore.
@@lovelydolltime8006 if you were forced to use a shitty old Win7 PC instead of whatever you have right now, within a few days you'd be begging for change.
Why you hated frutiger aero?
Some day will we have more than the same 5 Frutiger Aero pictures
Underrated comment
ahahaha
When’s someone gonna make some new frutiger aero images?
@@TheDuskOfAnEra I will
that day will be when the heat death of the universe
I didn't even know this type of pictures is an aesthetic and has it's own name,but they look amazing and I feel really nostalgic when I am looking at them
There's also the Y2K aesthetic (all based on the late 90's and early 2000's until about 2005), you know, 3D images or renders but with the virtual tools of roasting.
@@asterlofts1565 I know but Y2K for me looks different.I always loved the wallpapers and other things with this aesthetic and I didn't even know that it's called frutiger aero
terming
@@directioner3391
And now exist another one: Frutiger Metro (subgenere)
@@directioner3391
I also didn't know about Frutiger Aero until 2022... they knew about Landescapes years ago when I was a child, after years of well the name of the wallpapers of places with palm trees but in other worlds... and I got to know Digital Blasphemy, famous for creating some of the most famous wallpapers, among them, one that is from the 90's where there were Illuminated Blue Mushrooms as if they were fluorescent. It even has its own Wikipedia.
Things that looks futuristic but some of us has nostalgia for it, futuristic nostalgia
That's called retro-futurism
That’s kinda what it was at the time… at the time it was some kinda weird future nostalgia for a time of the world that may or may not happen… that’s how I felt at least and how I feel now
Advance vaporwave
@@AbandonedVoid ehhh retro futurism is stuff more like the jetsons. I'd say this is just the time era when graphic design WANTED to look futuristic but didnt really nail down how simple futurism is.
A hopeful future full of complexity, intelligence, happy sunshine, nature and love. That's what a lot of this art inspires in me.
There's something about this track that feels both stuck in a time and timeless.
The dream of a frutiger aero world is timeless, but yeah looking at this just SCREAMS 2006
I feel so devastated
@@MM-vs2et damn
so that's why it feels both stuck in a time and timeless.
when timelessness is ended, stuff like this happens. what i've noticed about the aesthetic is balance is very prevalent. sometimes i like to download images and alter the colors in precise ways because they don't feel "solid" or "even" enough, the this aesthetic itself too saturated, too high contrast, or too little either. even the themes are balanced, including technology and nature, with more balance than the visuals of bionicle g1. fruitiger aero feels the closest to timelessness as visual design can ever get. i wonder if this is what the ancients sought when building there architecture or painting art. something so centred and impartial that you couldn't make a criticism against it. also fa is just really tasty. like idk, f r u i t s. and w a t e r. if a design style ever came from the universe itself, it was this. it's in incredible consistency with the mind and the world.
fun fact: this song came out in 1997 so before frutiger aero was really prevalent
Idk how to explain this but frutiger aero aesthetics feel like "wholesome" liminal space aesthetics
I feel like this style would taste like ice cold water on a hot day
i tried drinking frutiger aero once, and it tasted like barrel juice
Ice cold water with mint, lime or lemons.
It also feels like it would smell like the cold in a commercial freezer/refrigerator, like the big fridges that you find in Costco or Sam's Club
I thought the same too
It tastes like Pepsi or fruit juice to me
It makes me feel very sad because it's like looking at a future that we all once thought could exist, but looking now at the present, it didn't happen.
THIS SONG ALWAYYYYS GAVE ME THE VIBES OF THIS AESTHETIC BEFORE I KNEW ABOUT THE NAME OF THE AESTHETIC AND NOW IM SO HAPPY TO SEE MY ABSTRACT IDEAS SHARED BY OTHERS!!!
Relatable as well
same
Same
Back then the world felt much more optimistic. Frutiger Aero felt like starting into a bright, clean, fresh, modern and beautiful utopian future.
Nowadays the world has become much more pessimistic, negative and sad. I miss the optimism of the late 2000s/early 2010s.
We all do
minimalism overuse in tech now really reflects the more negative and corporate world we've begun to notice more; flat, boring, false and leaves you feeling empty.
I feel ya :(
i just miss when people were more social and nicer, it is absolute hell trying to find some new friends nowadays
...or im just looking in the wrong places
@@kitplaysmore7554 or you just grew up, that's generally how late teens to adulthood feels. Less socializing and more retreating into established friend groups unfortunately
if 2009 was an image
Never has a set of images and a song meld so perfectly than this, even the main melody sounds like a ringtone you'd hear from a Blackberry phone from 2009.
God I would do anything to make companies and apps start using this design again
Same, but only if they behaved the way this aesthetic suggests they'd behave
do anything? even… use minimalism?
"Welcome to the headquarters of one of the biggest businesses in 2824. Are you a new employer? I'm here for you if you need help."
-Some guy in some kid's dream in 2007
i love frutiger aero, it feels so fresh and clean
minty fresh type sh
hope you haven't forgotten about it
Seeing those Palmolive aquarium bottles gave me huge nostalgia... honestly thought I'd imagined those
Yes! I always hoped my parents would buy them
they changed the design.
Ikr
This aesthetic has a lot of hope. It was a time when technology was advancing at an incredible pace and it was implicitly encouraging us to have a healthy balance of being on the computer and being connected to nature.
when i was a little kid i didn't have a computer of my own, so i'd wake up early to use the one in my father's office while he wasn't home. around 8am-10am, the sun shining through the window, surrounded by his books and albuns, watching vocaloid videos and playing flash games...this video takes me back to those days ♡
papa louie gregg
This video makes me feel like I'm living in a blissful false utopia where everyone is raised by machines
the ones with fish and water will always get me. something aobut it hits hard, as if out of everything in this era my mind decided to focus on those water graphics the most
We were truly living in the future for a sec, weren't we?
back when graphic design in technology was at its peak
back when designers knew what they were doing, even up until 3 years into minimalism design was still good
this also makes me feel emotions of the past because i always remember logging onto windows 7 or watching tv having this aesthetic everywhere around me
its so sad we may never get its true form back and i get slightly emotional when i look at it
fresh, cold, and minty
Didnt know images could be so refreshing
Why do i imagine a timelapse of tiny people building an entire city when i hear this
lol
Whats cool about frutiger aero is that as a kid I was completely surrounded by this and didn't really think much of it, but now that it's not used as much anymore suddenly we are able to appreciate the aesthetic and give it a name. Like I would of never though of it as a certain aesthetic until now.
its like drinking water after being dehydrated
the 2000s design styles were soo cool, I remember my brother booting up Windows 7 on his PC for the first time, those loading animations and overall UI/UX designs were awesome, maybe I am the minority here but I feel like the world was experimenting a lot of stuff back then and the internet was a wild west so the future felt very optimistic and bright, all the songs on the radio were about partying and dancing, now everything feels like it's flat, boring, dystopian minimalist garbage.
windows 7 was actually so damn cool, i hope microsoft starts leaning back towards the aero skeuomorphic aesthetic one day. i literally installed linux with no knowledge of how to use it prior just because it can be themed to windows 7 almost perfectly
@_bhuvan
Yeah Same Here Man
When I Was Like 2 Year old in 2007 or later 2009
I Remember My Dad Open His Labtop And I Remember The Graphic Design On Everything In That Labtop
It Was Like Frutiger Aero
The Same What We Saw
Then That Moment I Was So Addicted to The Aesthetic All lot
I Was So Mind Blow Like Wow Is So Futurstic
I Was Very Happy And Having With This Aesthetic
And After That I Play Plants Vs Zombies
And The Design, Graphics In That Game It Was The Best Ever It Was A Masterpiece
And So Nostalgia
I Love it All lot so Much
And Also Music That Time Was Like Partying Edm Music And I Really Love Those All lot
I am A Really Huge Fan of Music Back Then
Now Today
It Is So Boring And Every Products Design, Labtop Design All the App
It Is Really A Garbage Minimalist Utopia Future
And Music Now Today
Is So Like Future Bass Edm Or Trap Music Edm, Reggaton, Dancehall Or Like Tiktok Music Like Trend
It Is So Very Boring
That Why My Opinions Is
Why Today Music Is So Boring And Also The Aesthetic And Products Design Is Boring too
Man I Wish I Could Go Back In Time To Thoes Day And Have fun All lot
But What They Say You Have To Move On And Live In this Reality World
I Really Felt Like That Too
Same Here As You And Your Brothers Too Man
@@MiniMighti still have a windows 7 pc
I swear I does not feel like this song came out in 1997. It's almost like the entire Frutiger aero aesthetic was made based off of the vibe of one timeless song made 9 years too early.
wait this song came out in 1997!?!?
@@spingleboygleYes bro😭I had the same reaction I was so caught off guard😂
This song was really ahead of its time :O
Keep the fruitger aero coming
For some reason this aesthetic and this song makes me feel calm like a place where I'm safe
this is what we thought the future was going to be like in 2006. it seems like yesterday.
the world will never be like this again
literally just thinking aphex twin is the godfather of frutiger aero
Frutiger Aero is basically the past of the future
The future of the past makes more sense
One day we'll tell our Grandkids about what we thought the future would be like, the same way our grandfathers did. They saw sleek colourful designs, flying cars, nuclear power. We saw a green, clean and comforting world. We were both wrong.
the frutiger aero style is probably why the world felt more blue and bright before
Yes
I have literally always, for years, associated this song with this design. Flim was a song i found a couple years ago after losing it's name for a while, but when i found it, i really stressed in forums, comment sections and anywhere else that this song was the embodiment of what i called at the time the "Futuristic and Nature mixed design". It has that feel to it, yknow?
I think that Lease and Flim are kinda like the two main themes of Frutiger Aero. Lease represents the eco-friendly, optimistic feel of the era. While Flim represents the advancements in technology and how futuristic and glossy everything looked. Two sides of the of the same coin.
This is the "old future"
I could see royksopps "remind me" also go with this as a close second, but aphex twin really knocks it out of the park. So weird that this is nostalgic now as others have mentioned.
In my region, the furtive aero is still used in some brands and companies, and it is recognizable for being "obsolete". Although I think that if you apply it well, the furtive aero can work. And yes, this theme does say a lot about how one feels when listening to it
What region?
@@Kuronoa55 south america
I missed the 2000s
Aphex Twin songs were the anthems of this era
judging by the greek text in the background of the image at 1:30 this actually be a real place..
Really makes me feel like I'm living in a world with nothing but my house, grass, and the sky.
And water
@@m1chico not a lot, but enough
We gambled the future we wanted and hoped for, clear skies and seas, bright colors and happiness, for something completely different. And now the only thing that’s left for us to do is to remember the future we wanted, but we’ll never have.
I love how two of apples' products are included in this one when apple is probably the main factor that killed Frutiger Aero since they're the once that introduced the sterile, white minimalistic design we now have today.
As someone who first discovered Aphex Twin in 2004, these two things are inextricably linked in my mind and I'm glad someone else sees it that way, too.
I remember it was 2008 and my parents got me a brand new Acer laptop, it had no operating system so my dad asked our neighbour if he could install windows 7 (which came out recently at the time). He told me that he can but it might have a 30 day trial. I can still remember the smell of that plastic shrink, and I still remember praying that that the 30 day trial wouldn’t end (it didn’t, used it for years). I miss those times. Life was more simple.
This is the future I wanted.
Our view of the future back then was so colorful and filled with excitement. If only we knew how bland and boring the future would be. All these flat designs and every building looking the same nowadays (like fast food buildings for example) and today's world is certainly not as colorful and bright as Fruitger Areo, but I think Frutiger Areo was a product of it's time and perfectly represent its time period (2004-2013) because it was in a time where technology was advancing but not necessarily taking over everything like it is nowadays. The mid to late 2000s and early 2010s was the perfect balance of technology and nature and most Frutiger Areo city pics you see have high tech advance buildings, but nature surrounding it and most of the colors of Frutiger Areo is Green and blue, which are nature's colors. I think that's why us 2000s kids and even late 90s babies have a nostalgic feel when looking at Frutiger Areo because it represents us. We grow with some old customs and ways of life, but also grew up and got to see technology advances. The perfect harmony. Hopefully our future can look like this some day.
The smell of citrus and washing detergent fill my nose when listening to this.
cope
@@kiwi_2_official No, i'm enjoying the moment.
@@TimSlee1 movsb yourself
This kinda hurts my heart. For simpler times
I find it fascinating how art, design, and the reaction to it reflect the culture and society that they came out of.
These are very nostalgic.
Frutiger Aero was not only futuristic, but most importantly, it reminded us of just how important nature is - - that there's no life or future without the presence of nature and/or animals.
Everything was meant to look and sound natural, like it belonged in a 'digital ecosystem'.
HOLLYYYYY SHIIIIIT thank you for finally telling me what this aesthetic is, hands down my favorite for such a long time but I never knew the name
An alternate future. A beautiful one we will never see. Even now this feels like a lifetime ago
frutiger aero was my childhood aesthetic, as i was born in 89. feels like coming home!
Wouldn't it be more like the aesthetic of your teenage years? If you were born in 89, you were probably a child during the Memphis Design era (mid 80s to 1995-6) and then the Y2K era (late 90s to 2003).
Y2K was another futuristic aesthetic which can be seen as Frutiger Aero's predecessor. I'd say Y2K and FA overlapped around 2003-05, and FA's peak happened between 2006-13, a time when a lot of Gen Z were babies or kids (like me, I'm from 2005). People born in the late 80s/early 90s would have been teenagers or young adults back then.
Perhaps you confused Y2K with Frutiger Aero, but it's nice to know you enjoy at least one of them (or both)
This reminds me of a video I saw recently, something from like 2010 showcasing "future game consoles" with some of the most absurd and impractical looking concepts
How can we go back to this style of user interface and technology
I will forever miss computers and phones being brand new mysterious technology
An aesthetic that has already passed about a future that is no longer possible. It hurts just a little bit tbh.
Frutiger Aero is like Art Deco of the 2000s. With some key differences, of course. Art Deco focuses on bold, geometric patterns and shapes. Whilst Frutiger Aero focuses on 3D, futuristic, sleek and translucent looks that combine the future and the real world. Frutiger Aero is probably my favorite style of the 3rd millennium. I like the sleekness and the futuristic design.
I want to go back I want to go back let me go back
Quick! Let us commence the time machine device to claim back those years
Frutiger aero looks like solarpunk
Smells like lemon and sounds like a washing machine
OMG PALMOLIVE AQUARIUM WE HAD THAT IN OUR BATHROOM JESUS CHRIST
I’m not surprised to see a lot of Windows Vista and Windows 7 here- in fact, I expected them to be in this video.
it's future that i want to exist 😢
this song fits the aesthetic PERFECTLY.
The future we imagined back then but the future we never got
I want the 2000s back so bad dawg
I have very fond memories of the palmolive fish soap times
this tickles my brain the wrong way
I think the aesthetics of the first Mirror's Edge game would fit here, right?
Indeed it would. In fact, I’ve seen some screenshots of it in some frutiger aero photo collections lol
That game screamed futuristic, so yes.
Spore as well.
Remembering seeing these designs everywhere as a kid and not thinking twice about it (even down to having the Palmolive Aquarium soap) now really makes me feel old in a weird way when I look back on it. I miss the early 2000s.
Same Here too
If too young to be a 90s kid to old to fit in with core gen z was an aesthetic
Nostalgia in one video... I barely remember as a kid wondering how the future will look like, and I assumed it will looked like this... Nice video!
Film is one of Richard’s best tracks in my opinion. Absolutely beautiful
NOT GONNA LIE. THIS ERA WAS THE ERA WHEN I'M A VERY ACTIVE FREELANCE GRAPHIC DESIGNER AND, YUP, I DID PLENTY OF FRUTIGER AERO INFLUENCED DESIGNS.
just watched the whole film. amazing.
most internet “aesthetics” just had a very cringey essence but definitely not frutiger aero. everyone can probably relate to it on a level
Let's bring Fruitger Aero back.
My Predictions It Will Be That
Frutiger Aero Is Coming to 2025 or 2027
Maybe
We Will Have To See About it
I Hope so It Will Happen
This is what the future was supposed to be
wish things turned out like fruitger aero
Same, technology and nature together
Okay. I'll just say it. Frutiger Aero _desperately_ needs to make a comeback, and in a big way.
This is the future we promised. Sorry gen z and gen a. And the future generations
It's pretty tragic, what do you think was the biggest thing that went wrong?
@@Invi---We gave such a high expectation and didn’t deliver on the most basic stuff. People in the supposedly “richest country ever” are struggling day to day getting food and paying the rent (housing market is shit). I won’t ever forget how greed killed this world. Putting micro plastics in all foods for their benefit. Poisoning our tap waters to not spend a lot of money. Back in the day we actually cared for each other. Now everyone wants to be independent and “free”. Won’t be ranting to long about the disaster of the 2020s. But you get the point.
@@Bruhmoment42O Yeah... That sums it all up.
Beautiful! Thank you for this :) it makes flim sound so nostalgic and hopeful. I loved being able to see the windows vista home screen wallpaper. Brought me back memories of being 8-12, sitting in the backroom/dining room, on the family pc, sitting on a wooden dining room chair, watching CBBC online, and watching TH-cam :)
Flim is exactly what I associate frutiger aero with. The song came out during that era, and the videos of the song on TH-cam sometimes even supplied images using that style, like this one.
You know, I don't think Flim is the song that fits this aesthetic, from my point of view at least I see more flim as an abandoned place with dilapidated apartments, at least something more like the graphics of Half-Life 2 (or simply the environment of the music video for Come To Daddy), although I think Xtal or #3 are more fitting for this, it feels more big and open with a bit more happiness surrounding it, just throwing my opinion here.
Really? I always picture the Windows xp background in my head when I hear this track. Not sure why.
@@TheBloopers30 Yeah. At least for me, these visions are conveyed in function of their album cover, or any image/video that comes with it. Because of the reverb in Xtal, plus the year that it was made, it makes me think about the thumbnail of this one video called "Peshay Studio Set", which is the closest from the aesthetic Frutiger Aero. Guess it all depends on the influence everyone has.
@@SOBINTAXIDRIVER I guess so.
Frutiger Aero gives me this very "free" and open summer feeling. And of course nostalgia.
And that's the feeling I get when I listen to Flim.
Xtal I think fits more now than it did when the Frutiger Aero aesthetic was used.
The reverb makes it feel like it's a part of a very "muddy" and blurry memory of the past that now is long gone, but underneath is this clean, calming isolated beach with clear blue water.
i feel like the windows sounds fit it more
Why did we get rid of frutiger aero?
Bring it back lol