Looks like they both absolutely nailed their audience. Emma is an iced coffee heavy cream sort of coffee drinker, and McKinnon is absolutely a coffee nerd. Big Ups to both, I'm sure they have done well respectively
Yeah. But I really don’t like Emma Chamberlain branding herself as the queen of coffee while all she drinks is iced coffee with flavored milk. That is just not doing any justice to coffee.
@@steviedavidson5130 Actually there are more of us British coffee lovers than you're often given to believe. To be fair, I don't dislike tea, I enjoy tea too; I just prefer good fresh coffee and I'll pass on that errrr instant stuff, thank you. :D
Don't mind me, just leaving a comment for the algorithm containing words like Awesome, Informative and Great Video. Thank you that Video. Was fun watching.
The “teabag” style of brewing seems like it would be good for camping trips. Speaking of which: it'd be great to see a review of different “camping coffee” options.
Grab the little Vietnamese style cup hanging packs for camping: www.amazon.com/Copper-Cow-Coffee-Vietnamese-California/dp/B0711THNRF Alternatively, you can just buy the empty filters and bring your own coffee in a baggie. Disposable setup and a far better cup than steeping it.
Its easy to take aeropress with you. You can even grind and take coffee in aeropress with you (ofc not the best idea as coffee airs out but nonetheless)
@@ranjanbiswas3233not accurate. If you said 'I'm quite impressed' it would mean 'more impressed than expected, but still relatively unimpressed'. 'A little bit impressed' (in this context) still has the surprise at the quality, but in a more positive and optimistic manner.
i used to always make my sister espresso everyday but then she bought 20 of those chamberlain coffee packs. i am deeply offended that i was replaced by a pack of ground coffee.
@@verryvernando3903 it does, but we took a trip to my grandparents house for a few weeks and she can't order it to up here, and she come crawling back to my coffee because i brought my machine.
Finally someone who really is a coffee expert reviewing emma‘s coffee. I could only find reviews from people, who claim to be coffee expert, but only drink starbucks on daily basis
That's the thing though, coffee is regarded as so complex and enjoyable as to have massive versatility. If people love it in that form that's a testament to how broadly palatable different blends/roasts can be Watch what happens if you put a really light roast with citrus notes into a milky Starbucks iced fluff.. people will return it with complaints. It's just a preference, it's not that one is objectively better if you take more time making it. Some people will find what's supposedly sophisticated to be insipid
Now I want that video on how freezing affects coffee, and the steps taken to minimize the impact on the coffee. Can't wait for your opinions since this particular topic seems to(hugely) divide opinion.
yup i'm very interested in this. there's a small coffee shop in my city and the barista showed me a bag of 20gr of geisha coffee beans he was given by his customer, it was stored in a vacuum bag and put it in the freezer.
Yeah, that kind of video would be great. You pretty much hear all sorts of opions from "Do it every time you buy coffee" to "Burn in hell if you ever think about it".
The only people divided are knowledgeable people who have tried it and those who are living 20 years ago. I’m sure James will say it’s good when done properly
San Diegan here, I love James Coffee and it was incredibly cool to see them make it all the way across the pond and get on your channel! One of my favorite local roasters for sure, plus their system of reusable to-go glass jars is very well executed and always something I can get behind
he's the first person to actually GET IT omg xD I've been searching for the perfect word but I could only describe it as "wet leaves" or "old vegetables" and it was so frustrating lol. I'm glad I'm not confused about that weird taste anymore :P
I think Emma really knows her audience and her coffee is designed to suit them. Teenage girls between the age of 12 and maybe 20 is her largest demographic, I don’t think many girls in those ages would have coffee grinders and the confidence of the tea bags would appeal to them immensely. Her fan base is also so large and dedicated that they would buy basically anything she tried to sell to them, I don’t think she set out to make good coffee for everyone but rather something to sell to her fans.
Has anyone ever told you that you're literally the Digital Foundry of Coffee? This is such an amazing channel. So slick, yet straightforward. Top notch editing too.
Ooh! Would LOVE a James shows off famous people coffee series. Lots of musicians / you tubers etc have started coffee companies. Can make some recommendations as would love to hear your thoughts/review/process. Might even make some great collab opportunities?
Im a huge Peter McKinnon fan and I watched this video because he gave it props on Twitter. I might have just become a fan of James Hoffman keep up the good work.
As a kid I remember people talking about "jet pineapples" because they were shipped to Canada via plane making them expensive as hell. Fast forward 30 years and now we have "jet coffee", two days from California to London is nuts. Thanks James interesting as always
What I really enjoyed about this review was that you had a very clear structure: purpose of the review; item description; purchase experience; brewing instructions and experience; tasting; summary. You were very clear about the differences in the products and you discussed each category thoroughly but respectfully. I enjoy that you were not pretentious about your verdict. I honestly think I have enough information from this review to make an informed decision about whether or not these coffees would be worth purchasing, for me. Thanks James!
Just found your channel yesterday and it’s my new fave - coffee chat, high production value, and a wildly soothing British accent. What more could I want?
I see the Chamberlain coffee being somewhere in between "No thanks, I grind my own beans" and "...anyone fancy a Nescafe?". A few of these in a desk drawer at work to keep me going before I get home to my own over the top setup.
I haven’t tried Emma’s coffee but I appreciate how she made it similar to tea bags which is quite helpful for cold brews but she should provide more coffee bags
I don't normally buy/order products internationally due to the expensive shipping cost to our country (Philippines) but if James create this T-shirt I will buy it regardless of the shipping cost haha Also Please visit the Philippines again
Emma sent me a box of it along with a mug.. It's not too bad, kinda reminded me of instant coffee... I'm in Nashville TN and the coffee culture here is quite strong. If you ever come to Nashville, I'd be glad to give you the tour.
Love the frequency of your uploads lately. Like others, I'd like to see a weird coffee ecience video discussing freezing coffee because I always hear conflicting information.
"Im a weird coffee person!" :D Its really a pleasure to watch your videos! Every time entertaining and informative. Thanks also for the diversity on your channel.
I love Peter’s work as a photographer and have always wanted to try his coffee, your videos are amazing btw, the quality is superb, keep up the great work!
I'm so surprised tea bag coffee isn't a thing all over the world. Sleepy owl coffee in India has been doing it for ages. Soo much better than instant coffee and just as convenient
K Mahajan I see a sleepy owl fan 🙌. I awe sleepy owl my whole medical school. It was my first step to the world of coffee. I was surprised how much real coffee can taste. Never touched an instant coffee ever since.
There's Ipoh tea bag style coffee here in Malaysia too. It's definitely less convenient than instant coffee, but it does have a richer taste and is almost exactly like the ones in coffee shops.
Indeed, it's a huge step up from instant. While the overall brewing process of making a cup of coffee with tea bags is not perfect, the philosophy is kind of in there at the very least. It is at the very least a step to the right direction. This is coming from a guy who doesn't really like coffee brewed from tea bags.
James Coffee is local to me, I haven’t tried this particular blend though. When it comes to these coffees I would be curious to know how involved they are in choosing which coffees go in to the blends.
Peter did a vid about how he is involved with the coffee that has his name on it, and iirc he was there at the start of the roast until they got a flavour he liked
I just had to research who chamberlain is and watched her coffee videos. In the latest she says that she tasted different coffees and chose the ones that go into the blend by herself.
please review Emmas new relaunch of chamberlain coffee. she said she was not as proud of her first launch and her new relaunch is much better customer service/shipping first of all. second of all, it is so much more developed. many new blends, and it is available in 5 different blends. AND in grounds/beans/steeped bags. plus those bags were for cold brew but u can make many more different types of coffee with her relaunch.
James, I'm one of those strange dark coffee lovers. I've just moved cross country (LA to Indiana, US) and have a fine coffee shop right outside our complex. A mere 5 minute walk. Great exercise. But no dark roast. So I put on my James Hoffmann fan-hat (metaphorical) and spent the better part of two weeks of morning sitting in their shop. Each morning I purchased a cup of coffee and a refill. That was two different brews each day. They have a rotating origin each day, a house (medium) and two of their flavoured coffees (Jamaica me Crazy for the win, just because of Caramel flavours). After two weeks, I gave up trying to be a US version of the illustrative Mr. Hoffmann. I gave up and had a caramel macchiato, then began heading down to one of those big name US coffee houses/bakeries that has a rather generic dark roast. Unfortunately, they also have scones. My taste buds are thrilled with the dark roast and scones, my waist line, not so much. So, have you covered - if so I haven't found it in your library - a decent guide to how to roast dark? Or what to look for when we want dark roast, but don't want to bury the coffee in cream and honey? I judge the dark roast on how little of each I need to add to the cup. Keep up the good work. Enjoy the videos, and I'm learning a lot. Even if it's that I'm not into lighter roasts for the morning multi-cup experience.
lolol... so true. ;) Frankly, could be amazing AND poured directly in my mouth, I wouldn't support or reward the behavior of that person, by supporting their business. Just me, tho... :) Stay safe & be well.
I may be late in the game, but I just discovered your channel. As a barista from Brazil, I usually watched Brazilian videos, but now I want to broaden my knowledge and your channel is awesome. Thanks for all the videos, this is my go to channel on TH-cam now. Cheers.
I've had the McKinnon and it was to light for my taste, I found it very acidic. On the flipside, I'm not really interested in coffee in a bag. Thanks for this review, it was really interesting to see your take on a coffee that I have tried recently. Keep them coming.
Lucas Hipkins if you can find it Japan’s Ogawa coffee takes it to the next level with a self contained percolator in a tea bag. Over engineeered in true Japanese fashion
A note about the coffee in tea bag thing. Steeped coffee is the company that packaged the Emma Chamberlain coffee. Steeped uses a proprietary method to grind and package their coffee, they sell their own coffee, and other roasters employ Steeped to package their coffee in that tea bag form (e.g. Cat & Cloud have done/do this). Having bought a sample pack of Steeped's own coffee, I enjoyed them all and preferred the light and medium roast offerings. For people looking for an easy brewing method or are traveleing (I myself am planning on bringing Steeped coffee with me on my trip to Las Vegas) I'd say they're a good option.
The chamberlain coffee is designed to be more for iced coffee with creamer which is probably why it is such a dark bitter roast. Also if you haven't given all the coffee packs away id love on
Thank you James. Being a hiker, I'd like to try Ms. Chamberlain's coffee to see if it works in my kit. I appreciate your closing comments about not reviewing coffee. I've purchased some of your Square Mile brand and enjoy it.
Patrick Phillips I discovered Monmouth Street Coffee when revising for my A’levels, more than 30 years ago, and have pretty much brought my coffee from them ever since. Having discovered Square Mile through this channel brought some of their Sweet Shop espresso, which was absolutely delicious, every bit as good as the best coffees I’ve brought from Monmouth, which isn’t something I ever thought I’d say. Was gutted to miss out on buying some of their Rwandan filter coffee as I was too slow to place an order and it sold out, but now waiting on some Ilomba and Rotutu from them, which I’m very much looking forward to receiving and trying next week😊 So yes, 👍 to Square Mile.
"[...]it was 8 seconds late. I think that's acceptable, fight me." - Someday I'll use that line in a World Brewers and if someone questions me I'll say it's straight from James himself.
This was on my recommended page and I was thoroughly entertained by this quality content 👌🏼 his whole vibe, the whole presentation, the visuals, the explanation, everything was so satisfying 😂
I'll be honest, I want to win the competition just to see if the James Hoffman shipping experience is more McKinnon or Chamberlain... I love the videos by the way! Travel series too
Made a purchased from squaremile and the experience and customer service is superb. The response almost instant and they helped me every step of the way with my shipping concerns.
@@paradise_valley she literally makes chamberlain coffee in almost every video where she’s staying at home and almost every time she posts coffee on her story it’s chamberlain coffee...??
@LJ dlpz @TheMrSNakeBite Oh I wasn’t aware. My apologies. The other drinks at Starbucks are ok when you need a bit of sugar rush yeah. I shouldn’t have commented it that way. I just wanted to say most of us are impartial, regardless of how strongly we feel about “influencers”.
I just found you through this video, and i'm immediately subscribing. I love how calm you are when speaking, it's so peaceful and nice to listen to. Thanks for being lovely. ❤
I always appreciate when reviewers procure items as a normal consumer would. Too many times reviewers get special treatment and care that normal consumers would never recieve, and I think thats a huge part of the experience now.
People who treat customers like trash deserved to be dragged. I get Emma's stan are younger, and probably don't care/are resigned to shoddy service. Coffee teas bags are a hard no from me. My one friend buys them all the time, and it always tastes like dirty water color paint brush water to me. Pour enough cream and sugar into anything, and it becomes drinkable.
I rotate through a few different coffee roasters in the US and James Coffee Co is one of them. You nailed the Peter McKinnon coffee on the head. I definitely enjoyed it though and love JCC's stuff in general.
As someone who never knew who Emma Chamberlain was before she released her coffee, I did buy it after watching a few positive reviews. And I'm not going to lie, I havent had it hot but it made the most delicious cold brew coffee that I've had in a long time (coming from a current Starbucks employee 😅)
@@arcadia8354 Really sad to have to go around leaving comment after comment insulting people, to try & make a point. You can say what you want, with whatever opinions you please... The bullying b.s. tho, is immature, not necessary AND doesn't represent your "queen" very well. js
I bought a scale for making coffee at the office. One of my coworkers said he thought i was being a bit crazy. Then he started reading more on coffee, read how essential a scale is, wants to ask me about my technique and apparently I am going to be doing a demo on our staff offsite. (We are all going to share hobbies) You will definitely get a shout out. Thanks for elevating my coffee game!
The roaster is a member of the band Angels & Airwaves which McKinnon is a big fan of. This cooperation lead to him making a full feature documentary about the band. That's why. Networking and business . 😃
@@journeyofkalle never heard of the band... But would love to watch the documentary done by peter. Is it available anywhere? Hmm, seems its singer from blink-182. But guitarist does this coffee?
I was wondering what the Chamberlain Coffee was like, so thank you!! I just found your channel through this video and I’m excited to see more. You’ve got such a soothing demeanor! ✨
This was such an enjoyable video! Some of the very specific coffee videos are a bit too much for me, but I really liked how you gave a ‘simple’ review first and went in depth after that. Thank you!
My sister got me the Golden Hour Blend for Christmas. I enjoy light roast coffee and I thought it was excellent! Thanks for breaking down the details of both. Really enjoyed the video.
My problem with Emma’s coffee all comes done to the customer service, price, and info on the products. When i buy coffee i want to knows where its sourced and if the wages r fair for the farmers. Ive tried looking for info on the roasters website of where her coffee comes from and if it is fair trade etc but have had no luck. I also think the price is a bit expensive for something that i cannot brew the way in which I like (ie pour over, french press, etc.). The coffee itself is borderline for being expensive but added with the fact shipping is $5+ and there is no info on where exactly its being sourced from and who i wouldnt buy it again. That being said her coffee does taste decent but the cons outweigh it for me.
her new rebrand has a whole list of how it was sourced, and that it was fair trade/no pesticides and all of that. completely ethically made and it very much aligns with my moral code. plus she relaunched the whole company with beans/grounds/steeped bags. the relaunch is amazing and the taste/quality is immaculate. plus for that quality and the "coffee shop" level of taste, it is very affordable for how sustainably and ethically It was made as well.
"TH-camrs end up doing a his to brew coffee guide ... And I guess I'm no different." Except you're a trained professional and world champ. I don't know anything about these two you're reviewing, but you're also high class.
i love how you're willing to point out that something that you aren't necessarily thrilled by doesn't mean it's bad, recognizing that you aren't exactly the target audience for something like teabag coffee. i wasn't expecting a super critical beatdown of the emma chamberlain coffee, but i was surprised by how positive you were for it. i don't know anything about emma chamberlain, but i appreciate the tone you've communicated with this video. great stuff as always
Great video. I really struggle when coffee gives a green tea vibe. I think also in the UK we’ve been drinking dark roasted coffee for so long that we all prefer a bit of char taste. Great video! Hope to try the James Coffee Co blend.
Never knew McKinon got his name on a coffee for a collabs.. I live in Indonesia which is one of heaven for coffee source. Would like to try that guatemalla from Peter McKinon 🤘🏼🤘🏼
This was so interesting seeing that Emma always puts (a nut) milk in here coffee and ices it... I wonder if it was made with that in mind? Hence the heaviness?
When I read things like "chocolate, cherry, and nuts", I think dark roast; the other more defined sweet flavors, berry, stone fruit, etc, generally point to a lighter roast. It sounds as if the tastes you got generally follow those rules. As for the giveaway, I prefer lighter roasts, but would love to try the bags, as they sound pretty convenient.
Are we leaving algorithm bait comments? Engaging, lively, inspiring, exciting, makes me want to buy stuff, I love youtube. But for real I'd be very interested in tea bag coffee.
Mitchell Steindler check out "steeped coffee". Specialty coffee roaster/coffee company. They are able to keep the coffee fresh using gas, and EVERYTHING is compostable. I really like their company.
@Mitchell Steindler: In response to your intriguing comment, I immediately bought many things from glorious TH-cam advertisers. Now I will binge watch for many hours and click-through on all ads, for I am credulous and have vast amounts of disposable time and income. I will like, share, subscribe, and click notification bells. #lucrativecontraversy (You're welcome, James.)
All the videos provide such a comfort to the soul, especially when the videos themselves are about the product that is brought to mankind to bring confort to the soul. Lovely calm voice, the expertise is present, thank you for widening our horizons! Cheers!
Chamberlain vs McKinnon sounds like a political debate that would have changed late 1800s america
Underrated comment
or an american lawsuit
Why's this comment so accurate 👏🏻😅
Chamberlain v McKinnon, on the subject of women's voting rights, 1875
Looks like they both absolutely nailed their audience. Emma is an iced coffee heavy cream sort of coffee drinker, and McKinnon is absolutely a coffee nerd. Big Ups to both, I'm sure they have done well respectively
Wholesome!
Yeah. But I really don’t like Emma Chamberlain branding herself as the queen of coffee while all she drinks is iced coffee with flavored milk. That is just not doing any justice to coffee.
Peter McKinnon is a coffee nerd who drinks Starbucks.
Gordon Ramsay also loves McDonald's hamburger.
yidingcao stop being pretentious
@@andredingstertsao what do u mean by flavored milk? Im just asking
I was waiting for James to say the Chamberlain coffee wasn’t “his cup of tea”
Plot twist she is
☺️
Haha too funny I was about to say the same thing. Missed opportunity at the end there in my opinion.
Either way fun little video
Plot twist: due to being British, James actually prefers tea to coffee
@@steviedavidson5130 Actually there are more of us British coffee lovers than you're often given to believe. To be fair, I don't dislike tea, I enjoy tea too; I just prefer good fresh coffee and I'll pass on that errrr instant stuff, thank you. :D
This is a masterclass on how to let someone down after a bad first date.
Josh Hixson ur killing me bro😂😂😂
"This date was just...bad" - James Hoffmann
I'm here for the drag. Dragging from James sounds like love notes and flowers.
Haaaaaaaa I'm dead😂😂😂😂😂😂🙈💀🏳️🔥
YES
Don't mind me, just leaving a comment for the algorithm containing words like Awesome, Informative and Great Video. Thank you that Video. Was fun watching.
Really great video I agree very interesting wow intriguing to watch
Much wow, fascinating, instructive! Good high quality real video
Great Amazing Fun Video this is. Orginal and creative. Much talent. Awesome. I recommend it.
The Algorithm is good, the Algorithm is great, we surrender our will as of this day
Andrew Snook Well some of us hate it but live under its rule because this is an Awesome channel with Great videos and a Brilliant host
The “teabag” style of brewing seems like it would be good for camping trips. Speaking of which: it'd be great to see a review of different “camping coffee” options.
My country our everyday coffee is the teabag coffee... Only expensive cafe have those coffee machine thing
I like making turkish coffee on my trips, just gotta get the coffee ground on a commercial machine, the baratza doesn’t get it fine enough.
Grab the little Vietnamese style cup hanging packs for camping: www.amazon.com/Copper-Cow-Coffee-Vietnamese-California/dp/B0711THNRF
Alternatively, you can just buy the empty filters and bring your own coffee in a baggie. Disposable setup and a far better cup than steeping it.
Its easy to take aeropress with you. You can even grind and take coffee in aeropress with you (ofc not the best idea as coffee airs out but nonetheless)
For darker roast imo you can easy brew in a cup. With some condensed milk (almost vietnamese style) its easy
really interesting watching an English coffee expert having "teabag" coffee
Thanh Nam Nguyen 😄
Lol!!!
I'm pretty sure there's some irony in there somewhere!
Just realized that this man just put a link for his glasses and "hair product of choice" like you gotta respect this man
People keep asking for it.
"I'm a little bit impressed!"
An uncharacteristically glowing review from James Hoffmann.
*Reads side of new McKinnon coffee*
_"I'm... Impressed"_
-James Hoffman
"A little bit" by James worth more than "A lot" by a king
The british way of saying "I'm unimpressed". Brits are not direct at all.
@@ranjanbiswas3233not accurate. If you said 'I'm quite impressed' it would mean 'more impressed than expected, but still relatively unimpressed'. 'A little bit impressed' (in this context) still has the surprise at the quality, but in a more positive and optimistic manner.
i used to always make my sister espresso everyday but then she bought 20 of those chamberlain coffee packs. i am deeply offended that i was replaced by a pack of ground coffee.
@lo l no, he was replaced by 20 teabags of ground coffee*
Damn it must be hurts man
@lo l indeed i have.
@@verryvernando3903 it does, but we took a trip to my grandparents house for a few weeks and she can't order it to up here, and she come crawling back to my coffee because i brought my machine.
* in a tea bag !
James "Fight me" Hoffmann
...for 8 seconds only
“8 seconds is acceptable, fight me” - my tombstone when I die
Finally someone who really is a coffee expert reviewing emma‘s coffee. I could only find reviews from people, who claim to be coffee expert, but only drink starbucks on daily basis
Angie W I mean that’s kinda her target costumers? 🤔
Exactly and yeah it is her demographic but it’s still nice to hear from an expert
That's the thing though, coffee is regarded as so complex and enjoyable as to have massive versatility. If people love it in that form that's a testament to how broadly palatable different blends/roasts can be
Watch what happens if you put a really light roast with citrus notes into a milky Starbucks iced fluff.. people will return it with complaints. It's just a preference, it's not that one is objectively better if you take more time making it. Some people will find what's supposedly sophisticated to be insipid
@@wj2776 what kind of costumes do they wear?
Very good point.
Lmao it’s amazing watching an incredibly well-spoken coffee expert say “fight me” over 8 seconds.
Now I want that video on how freezing affects coffee, and the steps taken to minimize the impact on the coffee. Can't wait for your opinions since this particular topic seems to(hugely) divide opinion.
yup i'm very interested in this.
there's a small coffee shop in my city and the barista showed me a bag of 20gr of geisha coffee beans he was given by his customer, it was stored in a vacuum bag and put it in the freezer.
Yeah, that kind of video would be great. You pretty much hear all sorts of opions from "Do it every time you buy coffee" to "Burn in hell if you ever think about it".
The only people divided are knowledgeable people who have tried it and those who are living 20 years ago. I’m sure James will say it’s good when done properly
you can't use coffee from the freezer or water will condense into your coffee beans
Sprometheous did a video on a 1 year frozen bean
San Diegan here, I love James Coffee and it was incredibly cool to see them make it all the way across the pond and get on your channel! One of my favorite local roasters for sure, plus their system of reusable to-go glass jars is very well executed and always something I can get behind
San Diego has a couple very good roasters locally for sure!
I SENSE a V E G E T A L
he's the first person to actually GET IT omg xD I've been searching for the perfect word but I could only describe it as "wet leaves" or "old vegetables" and it was so frustrating lol. I'm glad I'm not confused about that weird taste anymore :P
I usually describe that taste as just "green".
M E M E M A N
I think Emma really knows her audience and her coffee is designed to suit them. Teenage girls between the age of 12 and maybe 20 is her largest demographic, I don’t think many girls in those ages would have coffee grinders and the confidence of the tea bags would appeal to them immensely. Her fan base is also so large and dedicated that they would buy basically anything she tried to sell to them, I don’t think she set out to make good coffee for everyone but rather something to sell to her fans.
This sounds rather dismissive of her and her audience.
@@novembergrams its entirely correct, though.
@@novembergrams She's had scandals for exploiting them with cheap merch in the past, so.
Many years ago I used to buy coffee in a teabag. Don’t think I could have afforded Emma’s coffee when I was a college student, though…
Chamberlain Coffee does sell beans, and blends primarily designed for espresso.
Ok but can we talk about how James really gives the people what they want? A link to his hair gel in the description box 🤟🏼
Yes
He put it in, the legend 😂
“oK bUt”🙄🙄🙄🙄
Hilarious 😂😂
Has anyone ever told you that you're literally the Digital Foundry of Coffee? This is such an amazing channel. So slick, yet straightforward. Top notch editing too.
Ooh! Would LOVE a James shows off famous people coffee series. Lots of musicians / you tubers etc have started coffee companies. Can make some recommendations as would love to hear your thoughts/review/process. Might even make some great collab opportunities?
Supercarlin brothers got into coffee as well. Would love to see this in the next installment of these vids :)
“Fight me.” - never thought I’d hear James say that
He only said it cause he's sooooooo tall he can hold literally keep you at arms length :)
Smart way to reach a bigger audience James
Im a huge Peter McKinnon fan and I watched this video because he gave it props on Twitter. I might have just become a fan of James Hoffman keep up the good work.
As a kid I remember people talking about "jet pineapples" because they were shipped to Canada via plane making them expensive as hell. Fast forward 30 years and now we have "jet coffee", two days from California to London is nuts.
Thanks James interesting as always
What I really enjoyed about this review was that you had a very clear structure: purpose of the review; item description; purchase experience; brewing instructions and experience; tasting; summary. You were very clear about the differences in the products and you discussed each category thoroughly but respectfully. I enjoy that you were not pretentious about your verdict. I honestly think I have enough information from this review to make an informed decision about whether or not these coffees would be worth purchasing, for me.
Thanks James!
Who else thought he poured whole beans into the Chemex?
yes!
CGC 13 yes I’m so grateful I wasn’t the only one.
I was sure he did just that.
He probably did at first, to weigh it before grinding, as the chemex was placed on a scale
...Yes,yes,yes I wondered for a second then it showed the ground coffee in... that’s why it’s called weird 🥴 coffee
Just found your channel yesterday and it’s my new fave - coffee chat, high production value, and a wildly soothing British accent. What more could I want?
I see the Chamberlain coffee being somewhere in between "No thanks, I grind my own beans" and "...anyone fancy a Nescafe?". A few of these in a desk drawer at work to keep me going before I get home to my own over the top setup.
I haven’t tried Emma’s coffee but I appreciate how she made it similar to tea bags which is quite helpful for cold brews but she should provide more coffee bags
I Don't Know Elisa You should check out everything that Steeped coffee does, you’d be surprised at how many major roasters have steeped bags
@@AsianBM55 imma check it out!
I think she has added more flavors recently im not 100% but she has 5 flavors now
We need a 'Weird Coffee Person' t-shirt
YES!
YES, please!
I would love that!!
I don't normally buy/order products internationally due to the expensive shipping cost to our country (Philippines) but if James create this T-shirt I will buy it regardless of the shipping cost haha
Also Please visit the Philippines again
We all need a t-shirt like that hahaha
Emma sent me a box of it along with a mug.. It's not too bad, kinda reminded me of instant coffee... I'm in Nashville TN and the coffee culture here is quite strong. If you ever come to Nashville, I'd be glad to give you the tour.
Love the frequency of your uploads lately. Like others, I'd like to see a weird coffee ecience video discussing freezing coffee because I always hear conflicting information.
You might enjoy Kirk Pearson of @subzerocoffee on IG. He's doing cool stuff w/ freezing coffee beans in doses & running popups in Oz.
"Im a weird coffee person!" :D Its really a pleasure to watch your videos! Every time entertaining and informative. Thanks also for the diversity on your channel.
I love Peter’s work as a photographer and have always wanted to try his coffee, your videos are amazing btw, the quality is superb, keep up the great work!
I'm so surprised tea bag coffee isn't a thing all over the world. Sleepy owl coffee in India has been doing it for ages. Soo much better than instant coffee and just as convenient
K Mahajan I see a sleepy owl fan 🙌. I awe sleepy owl my whole medical school. It was my first step to the world of coffee. I was surprised how much real coffee can taste. Never touched an instant coffee ever since.
Yoooo sleepy owl
There's Ipoh tea bag style coffee here in Malaysia too. It's definitely less convenient than instant coffee, but it does have a richer taste and is almost exactly like the ones in coffee shops.
As a fella indian, I think y'all should try Third Wave Coffee's light or medium roasts. Highly recommend the El Diablo!
Indeed, it's a huge step up from instant. While the overall brewing process of making a cup of coffee with tea bags is not perfect, the philosophy is kind of in there at the very least. It is at the very least a step to the right direction. This is coming from a guy who doesn't really like coffee brewed from tea bags.
Never had I expected to see James Hoffman and Peter McKinnon in one video! Great job on the review as always. - Rudy
Rudy Ferrera maybe in next video James you will see Peters videography style
I'm new to this channel but have watched Peter for a long time. I'd love to see a collaboration between the two
chamberlain coffee seems like the good kind of "instant" coffee
He could of used her coffee in his instant coffee review . Chamberlain coffee might of won the taste test .
James Coffee is local to me, I haven’t tried this particular blend though.
When it comes to these coffees I would be curious to know how involved they are in choosing which coffees go in to the blends.
Peter did a vid about how he is involved with the coffee that has his name on it, and iirc he was there at the start of the roast until they got a flavour he liked
Haha.....first watch the Sprometheous video and then right to James Hoffmann........and who do I find 😂 Sup Asa!
I just had to research who chamberlain is and watched her coffee videos. In the latest she says that she tasted different coffees and chose the ones that go into the blend by herself.
please review Emmas new relaunch of chamberlain coffee. she said she was not as proud of her first launch and her new relaunch is much better customer service/shipping first of all. second of all, it is so much more developed. many new blends, and it is available in 5 different blends. AND in grounds/beans/steeped bags. plus those bags were for cold brew but u can make many more different types of coffee with her relaunch.
"I'm a weird coffee person" Big mood.
James, I'm one of those strange dark coffee lovers. I've just moved cross country (LA to Indiana, US) and have a fine coffee shop right outside our complex. A mere 5 minute walk. Great exercise. But no dark roast. So I put on my James Hoffmann fan-hat (metaphorical) and spent the better part of two weeks of morning sitting in their shop. Each morning I purchased a cup of coffee and a refill. That was two different brews each day. They have a rotating origin each day, a house (medium) and two of their flavoured coffees (Jamaica me Crazy for the win, just because of Caramel flavours).
After two weeks, I gave up trying to be a US version of the illustrative Mr. Hoffmann. I gave up and had a caramel macchiato, then began heading down to one of those big name US coffee houses/bakeries that has a rather generic dark roast. Unfortunately, they also have scones. My taste buds are thrilled with the dark roast and scones, my waist line, not so much.
So, have you covered - if so I haven't found it in your library - a decent guide to how to roast dark? Or what to look for when we want dark roast, but don't want to bury the coffee in cream and honey? I judge the dark roast on how little of each I need to add to the cup.
Keep up the good work. Enjoy the videos, and I'm learning a lot. Even if it's that I'm not into lighter roasts for the morning multi-cup experience.
I never would have thought that James would do a video with "Emma Chamberlain" in the title. What's next? James charles french press?
tbh I was shook too but it was super interesting lol
HAHAHAHAHAHAHAHA
lolol... so true. ;) Frankly, could be amazing AND poured directly in my mouth, I wouldn't support or reward the behavior of that person, by supporting their business. Just me, tho... :) Stay safe & be well.
I may be late in the game, but I just discovered your channel. As a barista from Brazil, I usually watched Brazilian videos, but now I want to broaden my knowledge and your channel is awesome.
Thanks for all the videos, this is my go to channel on TH-cam now.
Cheers.
I've had the McKinnon and it was to light for my taste, I found it very acidic. On the flipside, I'm not really interested in coffee in a bag. Thanks for this review, it was really interesting to see your take on a coffee that I have tried recently. Keep them coming.
It was borderline too light for me, but I'm probably more forgiving of those kinds of flavours than many people.
Lucas Hipkins if you can find it Japan’s Ogawa coffee takes it to the next level with a self contained percolator in a tea bag. Over engineeered in true Japanese fashion
A note about the coffee in tea bag thing. Steeped coffee is the company that packaged the Emma Chamberlain coffee. Steeped uses a proprietary method to grind and package their coffee, they sell their own coffee, and other roasters employ Steeped to package their coffee in that tea bag form (e.g. Cat & Cloud have done/do this). Having bought a sample pack of Steeped's own coffee, I enjoyed them all and preferred the light and medium roast offerings. For people looking for an easy brewing method or are traveleing (I myself am planning on bringing Steeped coffee with me on my trip to Las Vegas) I'd say they're a good option.
The chamberlain coffee is designed to be more for iced coffee with creamer which is probably why it is such a dark bitter roast. Also if you haven't given all the coffee packs away id love on
Thank you James. Being a hiker, I'd like to try Ms. Chamberlain's coffee to see if it works in my kit. I appreciate your closing comments about not reviewing coffee. I've purchased some of your Square Mile brand and enjoy it.
Thank you!
@@jameshoffmann you're welcome.
Patrick Phillips I discovered Monmouth Street Coffee when revising for my A’levels, more than 30 years ago, and have pretty much brought my coffee from them ever since. Having discovered Square Mile through this channel brought some of their Sweet Shop espresso, which was absolutely delicious, every bit as good as the best coffees I’ve brought from Monmouth, which isn’t something I ever thought I’d say. Was gutted to miss out on buying some of their Rwandan filter coffee as I was too slow to place an order and it sold out, but now waiting on some Ilomba and Rotutu from them, which I’m very much looking forward to receiving and trying next week😊 So yes, 👍 to Square Mile.
"[...]it was 8 seconds late. I think that's acceptable, fight me." - Someday I'll use that line in a World Brewers and if someone questions me I'll say it's straight from James himself.
I am wondering how often James is saying: weird coffee people 😂
This was on my recommended page and I was thoroughly entertained by this quality content 👌🏼 his whole vibe, the whole presentation, the visuals, the explanation, everything was so satisfying 😂
Exactly why I'm subscribing
I'll be honest, I want to win the competition just to see if the James Hoffman shipping experience is more McKinnon or Chamberlain...
I love the videos by the way! Travel series too
Made a purchased from squaremile and the experience and customer service is superb. The response almost instant and they helped me every step of the way with my shipping concerns.
James! Chamberlain coffee has just rebranded and I’d love to see another review
Question is? Has the shipping improved?
It’s not worth caring about influencer coffee. Who cares?
I see her drinking more Starbucks anyway what does she know
@@paradise_valley she literally makes chamberlain coffee in almost every video where she’s staying at home and almost every time she posts coffee on her story it’s chamberlain coffee...??
@LJ dlpz @TheMrSNakeBite
Oh I wasn’t aware. My apologies. The other drinks at Starbucks are ok when you need a bit of sugar rush yeah. I shouldn’t have commented it that way. I just wanted to say most of us are impartial, regardless of how strongly we feel about “influencers”.
Maybe you should make collaboration with square mile ;-)
I just found you through this video, and i'm immediately subscribing. I love how calm you are when speaking, it's so peaceful and nice to listen to. Thanks for being lovely. ❤
Messing up a delivery to reviewer James Hoffmann. Wow, talk about a fatal business error.
I always appreciate when reviewers procure items as a normal consumer would. Too many times reviewers get special treatment and care that normal consumers would never recieve, and I think thats a huge part of the experience now.
@@m.o.5291 agreed, there's not a huge overlap in their subscriber base
@@m.o.5291 Agreed, she has millions of young subscribers, but the one thing every business with millions of consumers wants is many millions more!
People aren’t buying her coffee for the quality lol. Her fans are probably about 13 on average.
People who treat customers like trash deserved to be dragged. I get Emma's stan are younger, and probably don't care/are resigned to shoddy service.
Coffee teas bags are a hard no from me. My one friend buys them all the time, and it always tastes like dirty water color paint brush water to me. Pour enough cream and sugar into anything, and it becomes drinkable.
I rotate through a few different coffee roasters in the US and James Coffee Co is one of them. You nailed the Peter McKinnon coffee on the head. I definitely enjoyed it though and love JCC's stuff in general.
As someone who never knew who Emma Chamberlain was before she released her coffee, I did buy it after watching a few positive reviews. And I'm not going to lie, I havent had it hot but it made the most delicious cold brew coffee that I've had in a long time (coming from a current Starbucks employee 😅)
well starbucks says it all here..
Cynthia Crose omg yay! stan queen emma❕
Damon Bowe quiet fat
being a starbucks employee is not a good flex lol
@@arcadia8354 Really sad to have to go around leaving comment after comment insulting people, to try & make a point. You can say what you want, with whatever opinions you please... The bullying b.s. tho, is immature, not necessary AND doesn't represent your "queen" very well. js
I bought a scale for making coffee at the office. One of my coworkers said he thought i was being a bit crazy. Then he started reading more on coffee, read how essential a scale is, wants to ask me about my technique and apparently I am going to be doing a demo on our staff offsite. (We are all going to share hobbies) You will definitely get a shout out. Thanks for elevating my coffee game!
The disappointing part is that McKinnon being Canadian didn't collab with a Canadian roaster.
I found that surprising as well, but it's all about opportunity. A Canadian roaster just didn't step up
The roaster is a member of the band Angels & Airwaves which McKinnon is a big fan of. This cooperation lead to him making a full feature documentary about the band. That's why. Networking and business . 😃
@@journeyofkalle never heard of the band... But would love to watch the documentary done by peter. Is it available anywhere? Hmm, seems its singer from blink-182. But guitarist does this coffee?
@@prOkrEAt I don't think it's released yet. But it will come out soon :D Peter is probably gonna do a big announcement.
@@prOkrEAt Yes exactly, he is roasting the coffee and Peter McKinnon puts his name on and his brand.
I've been binging your videos for the last couple days, and your "that's acceptable, fight me" totally caught me off guard. Brilliant!
I'm conflicted - do I WANT to try the coffee that James is giving away here? I guess, I'll just throw my hat in the ring and see what comes off of it.
Recently discovered your channel, I love your style and honesty. The way you review and share your preferences are top notch. So classy. Thank you!
Geeky? Sips locally roasted coffee, prepared by Chemex, contemplates.
I was wondering what the Chamberlain Coffee was like, so thank you!! I just found your channel through this video and I’m excited to see more. You’ve got such a soothing demeanor! ✨
Worlds colide, I grew up my teenage years listening to Angels and Airwaves music, really cool to see James coffee around here, nice review
I’m a huge James Coffee Co fan. It’s awesome you were able to review them!
GF "Drink more tea" ME: *Coffee in Disguise* "Sure honey"
This was such an enjoyable video! Some of the very specific coffee videos are a bit too much for me, but I really liked how you gave a ‘simple’ review first and went in depth after that. Thank you!
I've never seen teabag style coffee before, would be interesting to try. Another idea for trying to get my friend off instant coffee perhaps...
My sister got me the Golden Hour Blend for Christmas. I enjoy light roast coffee and I thought it was excellent! Thanks for breaking down the details of both. Really enjoyed the video.
My problem with Emma’s coffee all comes done to the customer service, price, and info on the products. When i buy coffee i want to knows where its sourced and if the wages r fair for the farmers. Ive tried looking for info on the roasters website of where her coffee comes from and if it is fair trade etc but have had no luck. I also think the price is a bit expensive for something that i cannot brew the way in which I like (ie pour over, french press, etc.). The coffee itself is borderline for being expensive but added with the fact shipping is $5+ and there is no info on where exactly its being sourced from and who i wouldnt buy it again. That being said her coffee does taste decent but the cons outweigh it for me.
her new rebrand has a whole list of how it was sourced, and that it was fair trade/no pesticides and all of that. completely ethically made and it very much aligns with my moral code. plus she relaunched the whole company with beans/grounds/steeped bags. the relaunch is amazing and the taste/quality is immaculate. plus for that quality and the "coffee shop" level of taste, it is very affordable for how sustainably and ethically It was made as well.
You might like Bird Rock coffee out of San Diego CA. The are direct trade coffee roasters . Farm to cup , on of the top 12 roasters in the US .
I like how detailed and in-depth your reviews are. Very easy to understand
Commenting because I need a "festival emergency coffee" and the teabag coffee might be just that.
Uhh they make that already... only it’s similarly sized and isn’t black... in fact it’s white...
I had a great laugh when you were 8 seconds late and said fight me. Thanks for the awesome videos! God Bless You!
"TH-camrs end up doing a his to brew coffee guide ... And I guess I'm no different."
Except you're a trained professional and world champ.
I don't know anything about these two you're reviewing, but you're also high class.
you remind me so much of Peter Draws in the way you talk and your mannerisms and I LOVE IT
I really never thought I'd hear James Hoffmann say "fight me." 4:46 Quality hahah
Great video and interesting throw down. You teased a conversation about freezing coffee. I'd LOVE to see a video about how and when to freeze coffee
07:20 But Jaaaaames I want the geeky taste notes, it's why I'm here. :p
sameee hehe
I work in a restaurant(I'm a server and bartender) I just love how some of the ways we describe coffee are like we learn to describe wine.
i love how you're willing to point out that something that you aren't necessarily thrilled by doesn't mean it's bad, recognizing that you aren't exactly the target audience for something like teabag coffee. i wasn't expecting a super critical beatdown of the emma chamberlain coffee, but i was surprised by how positive you were for it. i don't know anything about emma chamberlain, but i appreciate the tone you've communicated with this video. great stuff as always
Great video. I really struggle when coffee gives a green tea vibe. I think also in the UK we’ve been drinking dark roasted coffee for so long that we all prefer a bit of char taste. Great video! Hope to try the James Coffee Co blend.
Never knew McKinon got his name on a coffee for a collabs.. I live in Indonesia which is one of heaven for coffee source. Would like to try that guatemalla from Peter McKinon 🤘🏼🤘🏼
Love the variety of all these videos
I’ve never tried “teabag” coffee, so that sounds exciting! My hand is up.
Keep the reviews coming James.. Peace
The McKinnon does definitely sound waaaay more intriguing, also had sweetshop on spro' this morning, quite excellent!
Glad you’re enjoying!
I became a coffee lover this year and your channel taught me so much. Thanks a lot!
Some days James is just agitated right off the bat and that "Fight me!" was a perfect eruption of that XD
Just discovered your channel and I'm loving it! Great to have someone talking about the coffee scene from a minimal and easy approach
This was so interesting seeing that Emma always puts (a nut) milk in here coffee and ices it... I wonder if it was made with that in mind? Hence the heaviness?
🤯 I learned so much. Didn't know youtubers were hopping into the coffee realm. Thank you for you insight into these!
"...not weird and geeeky... like us." 😂😂😂
I love your videos: topics, editing, advice & personality. All are on point.
When I read things like "chocolate, cherry, and nuts", I think dark roast; the other more defined sweet flavors, berry, stone fruit, etc, generally point to a lighter roast. It sounds as if the tastes you got generally follow those rules. As for the giveaway, I prefer lighter roasts, but would love to try the bags, as they sound pretty convenient.
youtube recommended me this video and i'm very glad. very informative and i like the tone of his voice. very calm and pacific
Are we leaving algorithm bait comments? Engaging, lively, inspiring, exciting, makes me want to buy stuff, I love youtube. But for real I'd be very interested in tea bag coffee.
Mitchell Steindler check out "steeped coffee". Specialty coffee roaster/coffee company. They are able to keep the coffee fresh using gas, and EVERYTHING is compostable. I really like their company.
@Mitchell Steindler: In response to your intriguing comment, I immediately bought many things from glorious TH-cam advertisers. Now I will binge watch for many hours and click-through on all ads, for I am credulous and have vast amounts of disposable time and income. I will like, share, subscribe, and click notification bells.
#lucrativecontraversy
(You're welcome, James.)
I just want to say, I love your openness and connection with your patreons/audience. Never seen anyone doing it so well. Cheers! 😉
Fully appreciate the “fight me” comment. Underrated
All the videos provide such a comfort to the soul, especially when the videos themselves are about the product that is brought to mankind to bring confort to the soul.
Lovely calm voice, the expertise is present, thank you for widening our horizons!
Cheers!