THE 12 WEEK YEAR by B. Moran and M. Lennington | Animated Core Message

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  • เผยแพร่เมื่อ 8 ส.ค. 2019
  • 1-Page PDF Summary: bit.ly/39jhGEJ
    Book Link: amzn.to/2YNiMRR
    FREE Audiobook Trial: amzn.to/2ypaVsP
    Animated core message from Brian Moran and Michael Lennington's book 'The 12 Week Year.'
    To get every 1-Page PDF Book Summary for this channel: gum.co/cmOOM
    This video is a Lozeron Academy LLC production - www.ProductivityGame.com
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ความคิดเห็น • 130

  • @chriswalter92
    @chriswalter92 5 หลายเดือนก่อน +52

    Engaging with books has significantly elevated my perspective on investing. True wealth isn't built through mere savings; financial freedom stems from strategic investments. I've learned that accumulating wealth hinges on making prudent investment decisions.

    • @tahirisaid2693
      @tahirisaid2693 5 หลายเดือนก่อน +1

      Embarking on the investment journey at 40, I envision a triumphant testimony of significant success by the age of 55-

    • @chriswalter92
      @chriswalter92 5 หลายเดือนก่อน

      Choose a reputable financial adviser like *Jenny Pamogas Canaya* for insurance, regardless of the firm. With her dedicated career in financial planning, you'll receive guidance for growth, better navigation, and secure task completion..

  • @audelsalazar1962
    @audelsalazar1962 4 ปีที่แล้ว +100

    The 12 Week Year Special *OPS* System:
    *Ownership* - Own your results and burn your excuses
    *Planning* - Plan your weekly keystone actions
    *Scoring* - Keep score of your weekly execution, not your results (Good Execution = Good Results)

  • @titlespree
    @titlespree 4 ปีที่แล้ว +58

    That's the reason why most people don't follow up on their new years resolution. It is better to set monthly goals, if not weekly.

    • @ChantalSouaid
      @ChantalSouaid 4 ปีที่แล้ว +3

      I found a solution, I created a weekly goal instead of new year resolution, I started in February. I was so happy to see that someone backed up the idea with science.

  • @welovelibraries4556
    @welovelibraries4556 3 ปีที่แล้ว +18

    I watched a video on different TH-cam channel - this one was SO MUCH BETTER!

    • @vickyk72
      @vickyk72 2 ปีที่แล้ว +1

      Trueeeee 💯

    • @amalksuresh286
      @amalksuresh286 ปีที่แล้ว +1

      That's experience

  • @anikatasnim6001
    @anikatasnim6001 ปีที่แล้ว +6

    Your summmaries are the best that exists on the internet, I swear. Not only best summaries but also very clear & precise action plans. God bless you sir, you're literally changing lives.

  • @ChantalSouaid
    @ChantalSouaid 4 ปีที่แล้ว +10

    I am so happy to see the science behind this, I started this year with a weekly goals challenge instead of a new year resolution. So since Feb I am posting on challenge on my blog on how to live a better 2020.

  • @GeekyMino
    @GeekyMino 4 ปีที่แล้ว +24

    Great ideas! Having shorter deadlines and measuring execution can help us to achieve our goals and maintain motivation. Keep up the good work.

  • @julien2270
    @julien2270 ปีที่แล้ว +2

    Thanks for a great and engaging summary of this book. I'd never heard of it before this evening, and now I already have a great tool to start applying to my life. So appreciated!

  • @mustafadayan2049
    @mustafadayan2049 4 ปีที่แล้ว +19

    Love the contents. The book is meant for ambitious performers. I must get my hand on this book. Thank you

  • @thedeveloper2513
    @thedeveloper2513 4 ปีที่แล้ว +35

    Every time I come here to watch your wonderful book summary videos, I see the subscribers increasing by atleast 1k. I'm so happy for you and for the thousands of people gaining this free knowledge.
    Keep it up!

  • @happihijjabi9631
    @happihijjabi9631 2 ปีที่แล้ว

    Thank you for this.
    Tracking actions instead of results will be a game changer for me. I tend to get overwhelmed when looking at the numbers.

  • @alexanderSnilsson
    @alexanderSnilsson 4 ปีที่แล้ว +2

    I got burnt out because I worked too much and was all over the place due to lack of focus and priority. I think this will help me to clear out the clutter and focus on what's important. Time will tell, in three months. :)

  • @JessicaGarcia-vu9xr
    @JessicaGarcia-vu9xr 4 ปีที่แล้ว

    And thank you for your time and commitment!

  • @hinatalieclaire
    @hinatalieclaire 4 ปีที่แล้ว

    Loved this clear summary. Thank you so much!

  • @MysteryViv
    @MysteryViv 4 ปีที่แล้ว +1

    Entertaining and enjoyable to watch, all the while educating. I am inspired to finally change my planning to a 12 week window.

  • @PoetryCarson
    @PoetryCarson 4 ปีที่แล้ว

    Just found this channel. 3 videos in and all spot on !

  • @chemorn2020
    @chemorn2020 ปีที่แล้ว +5

    Ah great video! I’ve been trying to get through this book, it’s such a slow read at first. This helps me maintain my excitement to digest it. Thanks!

  • @JessicaGarcia-vu9xr
    @JessicaGarcia-vu9xr 4 ปีที่แล้ว

    Thank you for sharing this way. It’s so helpful!

  • @createdluck628
    @createdluck628 4 ปีที่แล้ว

    As per usual excellent summary.
    Resonated with me at just the right time in my life .
    Thanks for your time and efforts friend.

  • @mofenyiditshwene822
    @mofenyiditshwene822 ปีที่แล้ว +1

    I love this! I've also been working on this to myself. You gave such insightful summary

  • @MarkFeaGuitar
    @MarkFeaGuitar 3 ปีที่แล้ว +4

    Thanks dude. Bought this on Audible recently and it's a lot to take in through the ears lol. Knew you'd have a summary on your channel! Probably need to buy the actual book now to organise all the aspects!

  • @ayushkumarsingh1053
    @ayushkumarsingh1053 4 ปีที่แล้ว

    Great Book..And Your Explanation is Awesome..!!

  • @ShelitaRN
    @ShelitaRN 2 ปีที่แล้ว

    Excellent review! I almost feel like I don't need the book now! Thank you so much!

  • @Babett_B
    @Babett_B 3 ปีที่แล้ว +8

    Thank you so much for this video! You just saved me $30 and frustration of having yet another great book sitting on my shelf, unread... :S
    Great summary!

  • @avlasting3507
    @avlasting3507 ปีที่แล้ว +1

    My honest opinion is this will invariably lead to greater stress, anxiety and burnout.

  • @HaneenIAdam
    @HaneenIAdam 3 ปีที่แล้ว

    Best summary of the book. Thanks

  • @eisa1984
    @eisa1984 4 ปีที่แล้ว

    Thank you very much for these amazing videos

  • @iamgnehra
    @iamgnehra 4 ปีที่แล้ว

    Great concept.
    Another wonderful video.

  • @michaellydonrealizationprocess
    @michaellydonrealizationprocess ปีที่แล้ว +2

    So refreshing to see such a clear, succinct, and helpful summary of a great system. I use a modified version of this scheduling/execution system in my own work and life. I wish that many of the books themselves were as clear and succinct as this presentation is, instead of belaboring a point or putting a lot of filler in the book, or conveying things on more of an intellectual level vs. a practical level. Hats off, Nathan. This was great.

    • @melanievans
      @melanievans ปีที่แล้ว

      They do that (writers) to charge more for their books bcuz of the number of pages 😅

  • @MelindaGallo
    @MelindaGallo 4 ปีที่แล้ว

    Awesome! Thank you! 🙏🙏

  • @eraybesirli8778
    @eraybesirli8778 3 ปีที่แล้ว

    I was searching for this method. Thanks

  • @vapurzaa
    @vapurzaa 4 ปีที่แล้ว +1

    Lovely, thanks for this.

  • @jade_08
    @jade_08 ปีที่แล้ว +1

    this was great! thank you

  • @AyaMohamed-rf8jl
    @AyaMohamed-rf8jl 4 ปีที่แล้ว

    Awesome awesome awesome this is what I'm looking for...thanx

  • @syedmajid3202
    @syedmajid3202 4 ปีที่แล้ว

    Thnx for the summary!

  • @TicketToLiterature
    @TicketToLiterature 2 ปีที่แล้ว

    Really helpful video in getting the idea of this book

  • @m26498130
    @m26498130 4 ปีที่แล้ว

    Great summary, as usual

  • @erictko85
    @erictko85 3 ปีที่แล้ว

    GREAT VIDEO!! Thank you.

  • @alich9554
    @alich9554 4 ปีที่แล้ว +2

    Great value and Video brother.

  • @guntasbrar7885
    @guntasbrar7885 ปีที่แล้ว

    I been watching your work since you had 20,000 subs. Great growth

  • @isabellaurel
    @isabellaurel 4 ปีที่แล้ว +5

    I will follow this mentality immediately! Thank you !

  • @redsummerwings
    @redsummerwings 4 ปีที่แล้ว

    Brilliant idea.. Thank you ☺

  • @downbntout
    @downbntout 4 ปีที่แล้ว +2

    I got 6-1/2 minutes in and got so excited I had to cut away and race for my planner

  • @jonathanhoffman5609
    @jonathanhoffman5609 4 ปีที่แล้ว +2

    O.P.S. = Own resluts, Plan key stone actions, keep Score of executions
    Burn your boats (Excuses)
    - Why planning is essential:
    -- Save time
    -- Save energy
    Divide goal in 12 week goals.
    Multiple goals per week.
    Set exponential weekly growth.
    Combine & condense proven plans to acheive essential goals.
    Keep score of weekly exocution & Focus on it instead of results.
    4 out of 5 weekly tasks = 80%
    Adjust weekly plan if exocution score is lower than 65%

  • @neoxuehan84
    @neoxuehan84 4 ปีที่แล้ว +2

    The book summaries are great, though i may not always agree with the authors’ content.
    Thank you for this wonderful channel and the effort for bringing it to us viewers :)

  • @karinas5833
    @karinas5833 4 ปีที่แล้ว

    Reminds me of agile implementation. Good content by the way. Keep it up. :)

  • @RekonizeOfficial
    @RekonizeOfficial 4 ปีที่แล้ว +7

    I always watch your videos at the right time when I need to get my shit together ,, Resonated with me at just the right time in my life .
    Thanks for your time and efforts friend.

  • @GeorgeSavva1
    @GeorgeSavva1 3 ปีที่แล้ว

    very valuable - thank you

  • @ChantalSouaid
    @ChantalSouaid 4 ปีที่แล้ว

    I love the idea!

  • @oscargallardo6858
    @oscargallardo6858 4 ปีที่แล้ว

    Thanks for the PDF

  • @rbnyc
    @rbnyc 4 ปีที่แล้ว +1

    Reapplying this principle to 31in 6 days...Today is August 26 and left are remaining 6 days. Planned my rest 6 days with this principle.

  • @advancetotabletop5328
    @advancetotabletop5328 ปีที่แล้ว

    0:45 : Same graph as a KS campaign. (:
    1:00 : Had this at a company that had monthly and quarterly deadlines. Brutal and sometimes led to burnout.
    1:30 : Reminds me of playing the victim card. Both excuses and playing the victim card mean you give up control. Deadlines are “good” ways to burn your boats. :P
    4:10 : Reminds me of the other video about building a skill in 20 hours - only do what’s essential!
    4:55 : Another planning video also said to focus on “Lead Behaviors” (Input metrics), not “Lagging Behaviors” (Output metrics)

  • @TheMedic2014
    @TheMedic2014 4 ปีที่แล้ว +25

    See I messed up when I combined a 12 week year with a 4 Hour work week. I got to do better.

    • @brucebaker810
      @brucebaker810 3 ปีที่แล้ว +1

      For 12 Week Year, we need, not a 4-hour workweek. More like "the 40 hour Wednesday"

  • @heard6319
    @heard6319 ปีที่แล้ว

    This is dope thanks

  • @bi2u4787
    @bi2u4787 4 ปีที่แล้ว +3

    Great review mate! Just ordered my copy after watching your review. Thanks!

  • @superiorSam9718
    @superiorSam9718 4 ปีที่แล้ว +1

    I so need this right now, got a major company goal to achieve in a year's time, glad I subscribed. :) keep it up!

  • @yishusahil
    @yishusahil 3 ปีที่แล้ว +17

    "Give your friend 100 dollars for not completing ur goals" that's literally what colleges are for, if u don't do the work its literally like just giving away your tuition fees to someone.

    • @brucebaker810
      @brucebaker810 3 ปีที่แล้ว

      Plus, friend now loves you. But also maybe tries to distract you. For future winnings (for him),

  • @JoeyRucks
    @JoeyRucks 11 หลายเดือนก่อน

    Thanks

  • @priyangshudas6285
    @priyangshudas6285 3 ปีที่แล้ว

    This book has a really good theory

  • @PaulLembo
    @PaulLembo 4 ปีที่แล้ว +11

    I’m two minutes in and laughing a good bit. This is all just an analogy for the four quarters on Wall St and the 90 day cycle all publicly traded company sales people live on.
    What a revelation! 😀
    I know for many not in sales, this is truly new and for them it will be insightful.

    • @ByWayOfDeception
      @ByWayOfDeception 4 ปีที่แล้ว +1

      The authors are laughing all the way to the bank. How did they sell this book proposal? A successful blog?

    • @PaulLembo
      @PaulLembo 4 ปีที่แล้ว

      Paul Warwick nah, I just don’t buy it. Love the channel overall but this book / philosophy is a nope for me

  • @krishnaa6010
    @krishnaa6010 3 ปีที่แล้ว

    It's amazing video

  • @intouchsatayanurug3995
    @intouchsatayanurug3995 2 ปีที่แล้ว

    Hello , Can you tell me which program you use to make this video? Thank you so much. Your video help so much.

  • @CC-ue5up
    @CC-ue5up ปีที่แล้ว

    Este video es muy útil ❤❤❤❤

  • @hawk7794
    @hawk7794 4 ปีที่แล้ว

    Great video, Always learning and improving a little whne i watch your videos.

  • @michaelkennedy4646
    @michaelkennedy4646 4 ปีที่แล้ว +4

    Sounds like a bunch of low performers here in the comments, not willing to get out of their comfort zone. The fact that they're complaining tells you this advice will lead to success one way or another

    • @gedwardnelson
      @gedwardnelson 4 ปีที่แล้ว

      mj k you’re 100% correct. I’m currently reading this book, and “coincidentally” this showed up on my feed. It’s obvious that those making the wise cracks aren’t interested in improving, nor have an open mind. It’s a well thought out plan.

  • @abbeygriffor6010
    @abbeygriffor6010 2 ปีที่แล้ว

    Do you know anywhere that has a PDF of a 12 week year calendar/planner? Ive looked and cant seem to find a good one. They are sold out on their website.. and I rather have one that I can put in a binder and keep open I dont like the binding they have on theirs.

  • @priyangshudas6285
    @priyangshudas6285 3 ปีที่แล้ว +1

    Hey guys why don't you put these in Spotify too

  • @BaronSenf
    @BaronSenf 3 ปีที่แล้ว

    I think the video misrepresents some aspects of the book. It is clearly not the stated goal to reach the same goals of a whole year within 12 weeks. This is a guarantee for burnout. What a 12 week year helps with is to identify key tasks ("what's essential?"), define measurable goals and produce some feeling of urgency and focus. This means you can increase productivity but in reality there are often dependencies (think about projects with multiple stakeholders) that will slow you down. Hence, it is always helpful to understand the limitations of any method.

  • @zaidmouali308
    @zaidmouali308 2 ปีที่แล้ว

    Good

  • @chevasflorian4055
    @chevasflorian4055 4 ปีที่แล้ว

    I think it's a good idea. However, it demands much time for planning and scoring your progress because every week you would update your plans. I'm not saying it is a bad way of improving and getting our achievements but it's very demanding in time.

  • @lukemotivationalideas4415
    @lukemotivationalideas4415 2 ปีที่แล้ว

    3:24

  • @GabrieleBonetti
    @GabrieleBonetti 4 ปีที่แล้ว +22

    Ok but seems a recipe for stress and eventually burnout

    • @doprisi
      @doprisi 4 ปีที่แล้ว +1

      Completly agree..

    • @roshanreddy2429
      @roshanreddy2429 4 ปีที่แล้ว +11

      Thats what an unsuccessful man said

    • @lawrencejones58
      @lawrencejones58 4 ปีที่แล้ว +2

      Goals should be pursued. This is good for finances - saving, debt payoff, etc

    • @Kyoto99952
      @Kyoto99952 4 ปีที่แล้ว +3

      Nobody said you need to accomplish everything in 12 weeks. In fact you can only choose 3 goals to focus on, that’s it. I’m doing the 12 WY now actually and that’s quite liberating and not anxiety provoking. I completely get what you mean though as that was my initial thought as well. But it’s the opposite as you get your mind to relax. You see I’m fairly ambitious and there are so many things I want to do but I hate to feel stressed about it and rushed, which I usually do. I try to do many things at the same time and end up doing none of them (well). A year passes by and you haven’t moved an inch towards your goal. So I thought ok I’m gonna try this. And my experience is that I feel more relaxed, focused and a lot smarter. You will exceed your goals as you become competitive and impatient and already think about the next 12 week period where you will accomplish 3 new goals. In fact, you can’t wait for it BUT you know you have to first prove yourself in period #1. So then you will voluntarily push yourself to complete tasks and form habits within 9 weeks to finish quicker. Habits are already formed after 8 weeks or 4 weeks if you do them everyday or every 2 days. But then if you fail to match your performance in period #2 (let’s say you are not doing the good habit anymore which should actually happen automatically by now without thinking about it but friends or holidays mess up it all up or you feel that you deserve a big reward for your success and fall back in your old patterns which is common) then you have to do it again. And you won’t like that because it will use up 1 of the maximum 3 spots / goals you have. You will be annoyed and will say “no” more often. The best thing about this is, that you can choose your own goals, whatever you want, not what others want from you. Build a strong physique, learn to play a guitar or learn a foreign language. However I do recommend for the first 12 week period that you have goal 1: health: taking care of yourself and goal 2: productivity: keeping score in 12 WY plan. Because without these two, you will fail. I guarantee you. And don’t follow this plan digitally. There are too many distractions online. Print out a A3 format and stick to the wall. You can buy a bundle on Etsy for 12$. Just try it and see for yourself. Good luck. :)

    • @shivampradhan6101
      @shivampradhan6101 3 ปีที่แล้ว

      @gabriele correct .so in the book they have divided this into 3 more section.
      3 hour strategy hours for isolatly working on the things necessary
      Few hour in few day to do things that need to be done but not urgent.do that collectively together.
      Break out block - 3 hour once a week giving specially to relax and self care .

  • @tiagopost
    @tiagopost 4 ปีที่แล้ว

    Very good \o/

  • @PhuzzBuzz
    @PhuzzBuzz 4 ปีที่แล้ว +14

    Why not a 12 second year?

    • @brucebaker810
      @brucebaker810 3 ปีที่แล้ว

      YT says you wrote that "1 year ago". Soooo...?

    • @PhuzzBuzz
      @PhuzzBuzz 3 ปีที่แล้ว

      @@brucebaker810 So that was 2,628,000 12 second years ago...time flies!!! lol

    • @brucebaker810
      @brucebaker810 3 ปีที่แล้ว +1

      @@PhuzzBuzz Time flies like an arrow.
      Fruit flies like a banana.
      If they live 2 days, a fruit fly year would be about 30 minutes. Dunno what would have a 12 second year. Something that lives for about 18 minutes?

    • @PhuzzBuzz
      @PhuzzBuzz 3 ปีที่แล้ว

      @@brucebaker810 I think we so often get caught up in how much "time" we have left when the only place to actually experience "time" the present slips out of our hands. If I pay attention to now instead of, how many more nows are left, maybe I could live a million lifetimes in every moment.

    • @brucebaker810
      @brucebaker810 3 ปีที่แล้ว

      @@PhuzzBuzz Agreed. The only important thing is "Now".
      ...so how many Nows do I have left?

  • @timothysherrange
    @timothysherrange 4 ปีที่แล้ว +6

    12 week years? So basically....quarters? Like what the business world already does...?

    • @gedwardnelson
      @gedwardnelson 4 ปีที่แล้ว +1

      zigzagtshirt no. Read the book. You’ll see it’s not quarters.

  • @Dance_Party
    @Dance_Party 2 ปีที่แล้ว

    Hey your pdf email isn't working. Please fix it as I would like a PDF of this summary thanks!

  • @calisongbird
    @calisongbird 2 ปีที่แล้ว

    Most of this video and its message are excellent, and I'm saving it. However..... you lost me on "burn your boats," because the fact is, life happens. What if I land in the hospital with a critical illness or injury, especially one requiring surgery and recovery time, and I can't even function? What if this happens to someone close to me for whom I suddenly need to assume 24/7 caregiver duties? What if someone close to me dies and I need to take time off to attend to all the myriad tasks that accompany such an event (transporting the body, planning the memorial or funeral and all of its logistics, with loved ones coming in and out of town, logistics to deal with, etc). Would you have held a coworker or friend accountable to their $1,000 payment for non-achievement of a goal if they had just lost their spouse or other close family member in the 9/11 disaster?
    These are just examples of real things that happen to real people every day. It's unfair to be penalized financially or some other way that "hurts" in those situations, as they are not just "excuses." Obviously, the accountability piece makes more sense in situations where it WAS actually just excuses that prevented the goal from being accomplished.

  • @emig-zz6xt
    @emig-zz6xt ปีที่แล้ว

    Would you sent me a one page book summary? Thank you!

  • @KelvinMeeks
    @KelvinMeeks 2 ปีที่แล้ว

    A great strategy for "How to burn-out your entire organization early"
    "work somewhere you won't be distracted"...buwahahahahahaa....

  • @fourleaf8055
    @fourleaf8055 3 ปีที่แล้ว

    I don’t get it. Can somebody please explain it to me?

  • @ByWayOfDeception
    @ByWayOfDeception 4 ปีที่แล้ว +1

    Evidently, I need someone to give $1000- All my friends would be too nice to take it.

  • @TDubya811
    @TDubya811 4 ปีที่แล้ว +2

    In other words 4 quarters.

  • @neoxuehan84
    @neoxuehan84 4 ปีที่แล้ว +1

    End result: There will be more nervous breakdowns and hypertension cases. There must be integration of play, rest, and relationships... hence a 12 month year.
    The only solution is automating and making habits of repetitive tasks as much as possible, with adequate reporting of results and allows tracking.

    • @gedwardnelson
      @gedwardnelson 4 ปีที่แล้ว +1

      Xue Han Neo rest and play is an important part of the plan.

  • @heatncool
    @heatncool 2 ปีที่แล้ว

    Napoloan hill- think and grow rich

  • @modeinterdite
    @modeinterdite ปีที่แล้ว

    How many goals should you aim for in these 12 weeks?

  • @hedgehogenglish
    @hedgehogenglish ปีที่แล้ว

    Work quarterly not yearly

  • @jovo4676
    @jovo4676 ปีที่แล้ว

    12 weeks × 4 quarters = 48 weeks.. a year has about 52 weeks.. what happens in the other weeks🤔

    • @jovo4676
      @jovo4676 3 หลายเดือนก่อน

      @@md-xe8uf 😅 probably

    • @hkia7893
      @hkia7893 11 วันที่ผ่านมา +1

      Planning for the next 12 week

    • @jovo4676
      @jovo4676 10 วันที่ผ่านมา

      @@hkia7893 😊

  • @saifulhaque5135
    @saifulhaque5135 3 ปีที่แล้ว

    Caution*: don’t apply this during pregnancy. It takes around 9 months.

  • @jimmynava5644
    @jimmynava5644 ปีที่แล้ว

    I'm not done watching and I just heard about this 12 week year stuff but it seems like it's basically just "Be more disciplined, keep yourself motivated, and do more things per week for 52 weeks straight" ??

  • @rishiwaghmare8832
    @rishiwaghmare8832 4 ปีที่แล้ว

    Very complicated

  • @Jason-tf4qw
    @Jason-tf4qw หลายเดือนก่อน

    12 or buy a mattress.

  • @dingobaby8157
    @dingobaby8157 2 ปีที่แล้ว

    Video well made but book sounds like a recipe for Burnout except for the Uber privileged

  • @giuntamarco
    @giuntamarco 4 ปีที่แล้ว +1

    This seems like the regurgitation of an old idea, what is the difference between this book And OKRs. It’s just another line in the sand type of book. It seems that every couple of years someone writes a book like this that just calls one thing to another thing... and people buy the book ... ugh!

  • @Steve_Takes
    @Steve_Takes 4 ปีที่แล้ว +4

    No thanks, we are not machines

  • @chadebrownnyc
    @chadebrownnyc 4 ปีที่แล้ว

    12 week year concept is silly. Pick a new way to communicate.