SELLITA explained in 3 minutes! | Short on Time

Sellita is a watch movement manufacturer that supplies calibers to many brands in the industry. If you read watch reviews on smaller brands, you’ll see the Sellita name referenced quite often.
Sellita was founded in La Chaux-de-Fonds, Switzerland in 1950. At that time, ETA - another movement maker - was not a full movement producer, but a so-called “kit” producer instead. This was a time when not everybody did everything, so companies like ETA would leave certain parts of the movement manufacturing process to outside organizations who specialized in the more technical aspects of movement modification like escapement assembly, regulation, and finishing. Sellita would take the kits of ETA parts, assemble them, and sell them to their watch brand clients.
Stay tuned for the upcoming videos about Sellita!
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#sellita #sw200 #eta

[@rodsalvador3608]

Sellita, Seiko and Miyota: thanks for helping to make the watch collecting hobby accessible to so many!

[@sergeyyatskevitch3617]

My experience with Sellita SW 200 was pretty terrible, in about 2.5 years, for no apparent reason I got the dreaded "helicopter rotor" in my Oris Aquis. To me, the movement that damages itself while sitting in a watch winder is a pretty crappy one. On the other hand, my ETA 7750 is bulletproof.

[@paulocavutto3601]

It's impressive to see mechanical watches still in use even with infinitely more accurate and cheaper electronic ones. It seems to be a tradition, as these have not had any improvement in 90 years, since the "incabloc" in 1934. Perhaps we should give the greatest credit to the Japaneses who revolutionized with the steel boxes to replace the antimony ones of Switzerland in 60's.

[@anthonystevens8683]

A great quick review! I have watches that contain ETA2824 and SW200's, performance is on par with both. I certainly would not rule out a watch just because it has a Sellita movement. In fact I'm more that happy to go with a well proven movement that should be easy to service.

[@AvidUTuber]

I keep hearing that most sellita based watches are overpriced. Is this true? I wish you had done more of a pros/cons video

[@joelcohen4353]

Interesting that the Eterna contains a Sellita movement. ETA gets its very name from the Eterna brand.

[@desertdog5397]

my very small collection has both...ETA 2824...and Sellita 200-1..i enjoy all my watches...and keep tellin myself...no more..HAAA

[@andrewlineberger7544]

A man whos owns 1000 chronographs! Wow

[@TimEckel]

1000 chronographs? So how many need service every year and what's the average cost of service? Even if you only service a watch on average every 20 years, that's 50 he needs to service every year. And if the cost to service is a conservative $600 each, that's $30,000 per year just in servicing. Sounds like a full time job just to manage that.

[@mutant0177]

ETA2824 and SW200 are nearly the same so it is not a surprise that both have an issue with breaking gear wheels if you hand wind a lot.

[@amenhotep7704]

This SW200-1 is a damn work horse

[@pault6731]

Great video I get totally drawn into these type of videos when we start seeing how these products are manufactured, keep these coming.

[@michaeldemarco899]

This is amazing. I am working with a MFG to design new watches using these movements right now!!

[@NickBrakattack]

This was terrific, keep it up.

[@barryvercueil2346]

Incredible video!!!

[@dr.stevenpennym.d.3241]

Excellent video. Thank you. It should also be noted that the main spring is actually thicker than the ETA making it more robust.

[@mikep5478]

I own almost three dozen trinkets using the SW200 and as many with the ETA 2824-2 the latter being trouble free for me. My oldest ones with the SW200 have always been trouble free. Unfortunately I can't same the same thing concerning the ones I've purchased the last few years. I've had several that developed issues with the lubrication of the reversing wheel. Hand winding from the crown the rotor will spin out of control (helicopter effect). They are fine when wearing to power the movement. The problem will continue to deteriorate winding from the crown until the ratchet wheel teeth break from the weight of the rotor.

[@chriswatchreviews4752]

Great video! I own many watches that have both Sellita and ETA movements, and the Sellita powered watches typically outperform my ETA powered watches.

[@themrmarkprior]

Bite size content is the future. Ultra short intro. Direct into content. Informative.

[@gunnsmoke357]

Sellita movements are very good quality.