Introduction to Marketing: The Marketing Mix
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- เผยแพร่เมื่อ 10 ก.ค. 2024
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Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix.
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I find it more beneficial learning through these video than my lecture
young and cute
Same here
Starbucks in Australia was a huge failure and I kind of love that. But thanks for the clear, professional video. It really helped me in my marketing coursework.
I love the part you spoke about personal selling, it's old but very effective because you can convince the person interested in the products you have and once you're able to convince one person you'd be able to have more customers your way!,thanks a lot this message was very needed.
You're very welcome! Thanks for watching.
Dude I have my marketing Exams in like 4 hours. Thank you for everything.
did you end up passing😀
Thank you for this video. There is little good content on TH-cam that goes into the details of marketing properly. Much appreciated. It has also challenged me to create even better content in future.
I'm doing a course and you explained this better than what they did
Thanks a lot! We listened it with my son who is going to give the A Levels :) Cheers from Uruguay.
+Daniela Argandoña That's great! I'm sure he appreciates your support!
Thanks for explaining it so well. I was struggling to retain the information I read in the paper but this made it so much easier.
Excellent!! thank you! !I have an exam tomorrow and your video is well made and explains simply! thank you!
Andi Munich now here in 2k18 it's mine exam tomorrow 😅
2019 here. I've got an exam tomorrow too
I really appreciate you making these videos. I am taking my CLEP this week and your videos by far have been my greatest study material!
You're welcome, I'm glad I could help! Good luck on your exam!
@@Alanisbusinessacademy may yoh help me with this question. you have been appointed as a marketing manager at a well-established cosmetic company. As part of your responsibility you are requires to suggest a marketing.mix for the launch of a new perfume targeted at the luxury end of the cosmetic market
I wanna watch this video all day
Great video I love how you tie in the examples. Thanks very much.
thank youuuu this really helped me with my assignment , it made me understand
thank you , you are literally a life savior
Glad I could help!
do have a video on how the 4Ps affects generic marketing, market segmentation, product differentiation and brand positioning
from TANZANIA, Thank u for this great teaching
You’re welcome!
thank u so much sir I really enjoyed the lecture.Thanks again
Thanks for the excellent Video..
Comprehensive and straight forward
Thank you, Jacksonne!
Very well explained thanks for the efforts you put there. useful presentation.
Amazing video. Thank you.
Thanks very much for this sir I've learned a lot.
Excellent presentation it's helped me understand the marketing mix very easily thanks
You are most welcome
epic have my tests coming soon ................ and these videos are great revision
sid 123 Glad they helped. Good luck on your upcoming exam.
I have mine in 3 hours and 40 mins exactly
Thank you so much for your lectures. very informative.
You're welcome Magomedova Medeya! Thanks for watching.
This video is excellent i have exam tomorrow and it has really help me 👍
thats a great video i'm glad i came across it
Wow I love this video a a lot , thank uuuuu
Congrats on your educational initiative!
loved every moment of it
wow it is very attractive presentation thank you too much
Thank you
Great lecture specifically how you compressed and made the interconnection of the four P's! kudos!
Thank you! I'm glad you liked it.
Thank u for this video
☺ i have an oral exam in 7 days. Wish me luck
💓
Please do a video on price, on of my subjects is price manager
well explained sir!
thank you
You're very welcome.
great video again, you have one on the 7P's?
thanks
Good information
excellent article bro...
Thank you!
hi i need to clear my concept on problem in service marketing
Nice!
Thanks for the video uhm i find it funny when people define a tern while using the term in the definition a product is a tangible product is this okay or as in in an exam u can write that just asking
It's wild that an iPhone was $200 in 2012.
merciiiiiiiiiiiiii
Thankyouu !
You’re welcome, Mina!
pls make more video for marketing!!!!!!!!!!!!!!!
sir can you provide the presentation file please.
0:51 It’s not a problem, it’s a ME problem!
why doesnt have sound?
Safe and sound
That’s good
Dear Alanis! thumbs up for your useful note on marketing!
Nevertheless, I have a project research on Gelato ice creams and I have a question if you could kindly answer:
How can the company increase the sales or persuade Gelato consumers who are majorly eating at evening and dinner time to eat also at lunch more? (using marketing mix)
Thanks in advance.
Ahmad
Ahmad Mustafa Frotan You're very welcome.
That's a rather interesting question. That way that I would think about the question is what could you alter in each area of the marketing mix to position this product (Gelato ice cream) to give the afternoon crowd more of an incentive to purchase it.
Probably the most obvious change, at least to me, is to discount the price of the Gelato to give customer an incentive to come in to the restaurant earlier in the day. This can be a very simple discount or possibly a sales promotion. Possible provide a discount to the evening patrons if they come in during lunch time. Another idea could be offer a gift card drawing for customers who purchase Gelato around lunch time. Lunch time crowds, depending upon the area, tend to comprised of a larger number of office workers so perhaps catering to that crowd in their advertising could be a good strategy.
One the product side the company may diversify their offerings and include some lunch type items that pair well with Gelato.
Just a few ideas. I hope this helps you with your project.
Thanks for your kind reply.
Take care.
lol "lowering the iPhone to $200" what a pipe dream now
Sir i had a doubt... i would like to ask it with an example... assuming i am selling a toothpaste X at price Rs. 10 (talking of the scenario in India) and my competitor is selling his product with exact same features as my product in Rs. 9
How will i attract customers to my product? In India, even a rupee's difference can cause customer to switch from our brand to our competitor's brand. So what is the solution for this problem?
Jinnie Thakkar I don't know that I can give you a simple answer Jinnie. Depending upon the area some consumers are more price sensitive than others, which means they are much more likely to respond to a decrease in price. It also depends upon the product. If the perception amongst consumers is that all toothpaste is the same, then consumers will make their decision based upon price alone. However if the business is able to convince consumers through advertising, product packaging, etc that the product is better, than they will be able to charge more. Not sure that's much of a solution, but those are some of the variables to consider. Hope that helps.
Greetings of the day.
Thankyou so much sir. I suggested the points you gave to my colleagues... They said it might work...
Thankyou so much for providing me with the solution.
It's not just India...most places consumers get attracted by any discount and this has shown that discount really plays a big role in marketing
done
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Apple is now 1000 dollars
i hate how much this guy says "k"
thanks for the excellent videos..