4.5 MARKETING MIX (7Ps) / IB BUSINESS MANAGEMENT / product, price, promotion, place, people, process

The main point of this class is to learn how to make marketing decisions and discuss the appropriateness of marketing mixes.
~USEFUL LINKS~
Comparative advertising: Mac vs PC:
• Complete 66 Mac vs PC ...
The most popular jingles of all times:
• Top 10 Jingles of All ...
Persuasive advertising satire by Tim & Eric:
• Tim and Eric Awesome S...
~TIMECODES~
0:00 Intro & objectives
1:50 PRODUCT: introduction
4:54 PRODUCT: relationships between product life cycle and product portfolio, marketing mix, investment, profit, cash flow
24:08 PRODUCT: extension strategies
30:19 PRODUCT: branding
40:57 PRICE: cost-plus, penetration, loss leader, predatory, premium
48:17 (HL only) PRICE: dynamic, competitive, contribution, price elasticity of demand
1:00:32 PRICE: conclusion
1:01:42 PROMOTION: aspects of promotion (ATL, BTL, TTL) & promotional mix (forms of promotion - advertisement, personal selling, PR, sales promo)
1:18:02 PROMOTION: social media marketing (SMM)
1:22:03 PLACE (distribution)
1:30:48 PEOPLE
1:36:20 PROCCESSES
1:38:52 PHYSICAL EVIDENCE
1:42:53 APPROPRIATENESS of marketing mixes
1:47:54 Back to objectives
~SEE MORE~
Free textbook: lewwinski.com
Instagram & TikTok: @lewwinski.business
Email: [e-mail]

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[@raghavbhatia1751]

Life saver

[@emma6423]

How would i write the priority part of the slap rule? How can i make it balanced?

[@ribeiro4960]

In a paper is there a strategy to doing the evaluation of a company’s marketing mix quickly? I figure that completing that table will take me a while

[@sohamwadhwa6490]

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[@raghavbhatia1751]

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[@mashanatanzon557]

Hello. Why is e-commerce considered zero-level intermediaries I though that often when you order a thrid party such as UPS must then deliver the product to the consumer, making producer-to-consumer indirect?
Thank you (Videos are awesome keep it up)

[@hamzaalkadi45]

UPS is considered transformation not place (distribution) since UPS is only sending the product to the customer and its not selling it to them. therefore e-commerce is considered zero-level intermediates since the product is shipped from the supplier or manufacturer directly to the customer.

[@kylianjeetmbappe1999]

My EE was on Apple... its the has the highest brand value according to Interbrand.

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[@nobsis9216]

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[@madboy2191]

Razor is overpriced

[@jonathansantosa3334]

Razer?

[@irene-lm5js]

lots of cosmetic brands are so overpriced (drunk elephant for example)!!!!

[@morthim]

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