What a Research Chef Does at Frito-Lay - How To Make It
ฝัง
- เผยแพร่เมื่อ 6 ก.พ. 2025
- Chef Katie Pickens heads to the Frito-Lay factory, and learns about their meticulous process for developing chip flavors
Eater is the one-stop-shop for food and restaurant obsessives across the country. With features, explainers, animations, recipes, and more - it’s the most indulgent food content around. So get hungry.
Subscribe to our TH-cam Channel now! goo.gl/hGwtF0
What a waste of 8mins! Didn't even get to see how they turned the chicken and waffles into the flavouring on the chip
jickC8 tbh they probably just freeze dry the actual product and break it down into powdered form. Heston Blumenthal did the same thing with Indian dishes when he wanted to make a specific seasoning for his naan bread.
Probably the same as how Jelly Belly makes their flavors.
yea like WITAF did i just watch? misleading title. Just a dude cooking stuff.... pointless
It is just powder getting mixed. No freezedrying or fancy stuff, it would obviously be too expensive.
The "culinary gold standard" is a clever tactical framing that distracts from how many concentrated powdered flavorants are used to make the actual chips.
Sure would've been great to see the other half of the video where we actually see "How the Research Chefs at Frito-Lays Turned Chicken and Waffles into a chip". Cool chef but you missed the entire subject of the video.
I don't think you understand what "help" means
Based from my Experience working in a Snack Industry. The real powder comes a long way from "fresh food" For example if you want barbecue powder, you research on the actual barbecue, what you can taste from it ie: Tomato, Sugar, Paprika, Acid,etc. You can actually mix in based on what you tasted. For example, I would add Tomato Powder, Fine caster Sugar, Paprika Powder, Citric Acid, and so on. We don't actually use Real Fresh Product and grind it to paste, we substitute until it tastes similar, not the same but similar. CMIIW but I have experience in this field.
Please tell us more, interesting one
Ok so why didn't you show how the dust that goes on the chip is made??? Trade secret? That is the real thing people want to see.
SHANE DAWSON!!! CONSPIRACY THEORY!!!!!!! COME 👏 ON 👏SISTER 👏 WE 👏 NEED 👏 THIS 👏 DONE
Why would a successful junkfood company shared their secret seasoning?
what i think - he said lasers are pointed and they capture the flavour profile using computers to figure out what compounds build the dish, then that data is given to a team that would try and replicate that data by coming up with a dressing for the chip using various powders and oils that are essentially just concentrated versions of those compounds mixed together to the right amount to get the taste exactly the same.
000
God loves you
Absolutely mind blowing, the effort and expense put into flavoring a chip. Great video
As a Greek, that ‘gyro’ that they made was disgraceful
Connor M stfu, go pay the money you guys owe all of Europe.
August christensen imagine getting that pissed off from a comment about food
Connor M lmfaooo
Go easy on them : the *English-speaking world is utterly helpless when it comes to food* , so they can hardly be blamed when they *veer into "garbage food" just to have something "exotic" on their palette.*
I feel like she was always interrupting him.
Ketchup Chips make me proud to be a canadian, eh. 🇨🇦
It’s fissy the absolute best. No idea why them neighbors missing out on this.
The way she tries to guess the last word of every sentence tilts me
But you never told us how it was made. 8 minutes of fluff.
Why dont u just use predator to find out what its made of
As a Canadian, I can confirm that we love ketchup chips. It's a God send.
H3lpless am I a bad Canadian bc i don’t like ketchup chips or poutine
@@ameliacartwright8595 depends if you like maple syrup and beaver tails.
Ketchup chips are bless
i ABSOLUTELY love this side of the industry. Specifically even chip flavors and how they are researched and developed, I would love this job lol.
I went to culinary academy. I specialized in baking because I didn’t want to work in the high pressure/sociopathic ego environment of a restaurant. But I love doing savoury foods as well as sweet, so this sounds like the perfect job for me. Wide range of flavours, need an educated palate, slowed down and toned down.
My mom's family is Greek and the typical spices that seasoned our food included garlic oregano basil thyme parsley Bay and dill. All of the others that were mentioned are typical middle Eastern spices and not usually associated with Mediterranean dishes.
Chef Pickens reminds me so much of Amy Schumer👵🏾
Ketchup chips are AWESOME!!!
Fascinating! Thanks for sharing.
Ketchup chips are amazing
What the actual title should be: "Comparing Frito-Lay Chicken and Waffles with the Real Thing."
A lot of you are complaining that we didn't get to see the chips being made but wouldn't it be super boring seeing people throw powder on a chip?
I have an incredible palette. How do I get a job tasting things in timed layers? That is right up my alley.
Upset that we didn’t get to see how the flavor is pulverized and then added in to the chips...this was enjoyable anyway.
Hehehe. This was a fun one. Thanks for showing the behind the scenes for these weird but fun chips!
I dont want to like this video but that chef knows what is going on and how to cook. Cheers chef I have underestimated you and you've help me become more humble
This was interesting. I'm sad that I can't find barbecue walkers (lays) crisps in the uk anymore :(
Very interesting, thanks. Was bummed to see one of the immediate ideas that popped into my head (Greek gyro) was old news. The other one was corned beef Reuben, but I suspect that is way old news as well, lol.
love try to eat this chips!!
I'm a culinary arts student and I think I'm in wuw with science. A video on how they actually translate the flavours of the dish onto the chip would be very interesting
Ketchup chips are actually really good
Being paid to taste test chips is a dream job.
I want to see how the potatoes get the taste from the other foods plz
congratulations, you're learning how to make air
Incredible
THE NEW BACON JALAPEÑO POPPERS FLAVOR TASTED JUST LIKE BBQ FOR ME..🤷♀️
I want to work as a flavourist, just because of the job title!
Chicken and Waffle are banging!!
If I had known this was a career, I might have gone to culinary school. There are actually jobs where you can be a chef without running a restaurant kitchen.
This should be retitled - 'Research chefs at Frito-Lay make chicken and waffles and then a woman tastes it and also tastes chicken and waffles chips'.
I find it strange that this process have not been showcased on tv sets where the chips are sold
since the 80s at least, everyone must know this to appreciate the taste, now people think they just throw a bunch of taste in the bag with no respect for the customers just an intent to screw him of hes money
I thought I'm gonna see those meals transform into a chips, damn it
Here's me wishing I had been in the UK in 2009 so I could have tried Cajun Squirrel.
Ooo INTERESTING!
Job requirements:
1-Self Control level: EXPERT
At first expert but after years will be fine
I want Ruffles cheesy garlic bread.
I just learned that the Southern Biscuits and Gravy is out of stock and I am near spitting distance of Frisco. I might be mistaken on Lay's home state.
Oops, Lay's is in Plano, Texas. I am close. Sigh. I need to visit.
I was in Cambodia and ate scallops flavour I loved it you should try it in Canada. Most of the new flavours in Canada are a version of BBQ which I do not like
Much respect to these chefs and all the science behind it
Peter , Peter,?!... it’s , artesenal ! Artesenal
I wanted to create a peanut sate flavored chip because my dog told me to do it, but they rejected it because I wanted to call it "Chu Toi."
Legend happens he still talking about making chips instead of making them.
All these researches just to make us more addicted to chips!!!
I want my 8 minutes back
Thx now i don't need to watch :)
There is something missing here, however the video was still cool and great!
Maple moose chips were absolutely disgusting and unforgivable ... I felt like I was robbed ... It's been 6 years and I haven't forgotten about it
But but but how? How did it turn into a chip??? Plot twist incredible 😒
Um America wants ketchup chips you just won’t give it to us ..
Yesssssss! Ketchup chips! Everyone in Canada loves them!
Are wasabi chips a think if not I'd buy them haha
gob
ayat korsi
They so need to offer chip-of-the-month boxes!!!
On my way to the store I’m thinking chicken and waffles
Bring back the damn Chicken & Waffles chip. Was the best one Lays ever made!
It taste equal because she stay with the flavor of the food before eating the chip
Plano!??? Woah I’m about to work there
Here I thought they'd actually show is how they make the seasonings. Probably wanna keep that all a secret since its no where near the process we just watched
I’m ready to buy chicken & waffles lays
secret of lays : fried more air than chips and sell it to people
who else eat Lays chip while watching this?
I'd hate to tell the chef -who clearly know what he's about- what to do, but I would love to buy just the seasoning powder! I mean why should Lay's limit themselves to chips when they've created all these wonderful flavors in powdered form?
Who remembers the BLT chips
Ketchup potato chips are the best!!!!
I LOVE my ketchup chips!!!!!
HOW do they turn the food into the flavoring that goes on the chips?
Ok, this explains NOTHING!!
She should've ideally used a palate cleanser, or even a sip of water, before trying out the chip if she really wanted to be fair.
We don’t have lays here it’s walkers but they ya e the same logo
We all looked up Cajun squirrel and of you didn’t your going to now.
Make some chips like mexican takis please 😋
So she’s never made fried chicken 1:30 ???? 😂💀
Is this alchemy and sorcery nowadays?
Is this the same Eater that was chirping Chick-fil-a on Instagram ?
2020 honey you are having chicken and waffles for dinner really mom yes comes down and see a bowl of chips
But where do I find those chicken and waffles chips
They're nasty.
I wanted to become a R&D chef
Quit blaming the chef y'all, they knew what footage they were uploading and should've titled the video appropriately. Obviously used a clickbait title because "Frito Lays chef prepares chicken and waffles" wouldn't have been as attention grabbing.
Air.. they used a whole bag of air and half a bag of chips
I don't think the meal becomes powder ..it will not be economically viable , I think it is made to get the taste what the customer wants ,then the seasoning guy taste it and make a seasoning related to this taste
I put ketchup on my potato chips and im not Canadian :)
No point in making ketchup flavored chip I can just put ketchup on my chips.
I'd still stick to my classic. 🤤
Ketchup is my number 1 favorite flavor
I’m big for salsa chips I mean it’s chips and salsa
She seems really unauthentic to me tbh. Just my constructive criticism.
Brandon Whitter You mean like, she would never admit if anything wasn’t good? I feel the same way lol.
Constructive criticism implies that you offered a *well reasoned* opinion about her.... this is just criticism lol
They should learn how to flavor the air inside the chip bags. Bc that is what u get mostly.
Still didn't show they did it
They should make a poutine flavored chip....
God loves you
How about pushing for NON GMO CORN and chemical-free chips and other products???
Imagine being paid just to eat chips for life
i miss the cappuccino flavor chips
WALKERS were my Brit’s at
Put salsa Valentina on it