Hilton | Green Ramadan 2024 - THERE IS NO TIME TO WASTE ♻️

Following the success of ‘Green Ramadan 2023’ where food waste was reduced by over 60%, this year the programme was scaled across 32 hotels in seven countries and served 239,000 guests during iftars and suhoors.
The campaign was launched as a collaboration between ‪@hilton‬, the United Nations Environment Programme (UNEP) West Asia under the impactful Recipe of Change campaign, and ‪@Winnowsolutions‬ - an AI-enabled food waste management solution.
Participating hotels in Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Kuwait, Türkiye and Malaysia undertook extensive sustainability training, and aimed to close the loop across the food value chain by focusing on local sourcing, sustainable gastronomy, forensic waste management, and diversion by donation and composting where possible. By adopting interventions such as emotive guest messaging, smaller portions, live cooking stations, artfully reduced food displays and switching to à la carte menus, the campaign was able to break through the food waste awareness barriers with an educational and interactive approach.
Prior to the launch of this year’s initiative, the hotel teams were given instructive up-skilling sessions and a food waste prevention playbook based on the key learnings gained from Green Ramadan 2023. These invaluable insights and interventions contributed to the success of the 2024 campaign, with food waste being reduced by a further 21% over the course of the month-long effort.
This is equivalent to more than 1.7 tonnes of food waste being avoided - enough to provide 4,300 meals. More than 7.4 tonnes of CO2 emissions were also prevented, equating to 488,523 smartphone charges, as hotel guests were empowered to adopt more sustainable and eco-friendly habits over the course of their stays. Items observed to be most frequently wasted included bread and pastry, vegetables and meats.
We would like to share our thanks to our partners for the guidance and to our amazing teams for their commitment to the cause - there is no time to waste!
#tasteofhilton #hiltonhotels #foodwaste #sustainability

[@Dreamersarvesh]

Sustainability! 🤩🔥