How to Use Geo Bid Adjustments at the Same Time as Google Smart Bidding

It's well known Google Ads will ignore most bid adjustments once you move from manual to automated bidding (www.optmyzr.com/blog/which-bi.... That means your geo bid adjustments will stop working when you move from CPC to tROAS bidding. But now there's a way to get back your geo bid adjustments thanks to Conversion Value Rules.
In this video, Optmyzr CEO, Fred Vallaeys shows how to use this PPC hack and start once again using geo bid adjustments for your campaigns that are on Smart Bidding. The same hack will also work for setting audience and device bid adjustments.
Note that this video illustrates how to do it in Optmyzr but you can moe or less achieve the same thing in the Google Ads interface.

[@ThePPCPros]

What about the reported conversion value. My understanding is that if we did an adjustment of let’s say -50% in a state and got a sale for $100, the Conversion Value in the Google UI would only show $50 of revenue.

[@SiliconVallaeys]

There are 2 ways to handle this... 1) There is an additional column in the ads UI called "Value adjustment". Unfortunately you can't do a custom column with this to calculate the unadjusted value but at least you can see the data side-by-side. 2) You can add a segment in the UI for Conversions > Value Rule Adjustment. When you do this, there will be some new rows of data in the UI and they will show the value with the rule applied and the value without the rule applied.

[@ThePPCPros]

@@SiliconVallaeys thanks. That is the only downside since all of our reporting uses Conversion Value so if Google would look at it as a bid adjustment and not actually report less revenue Value Adjustments would be a lot more useful/practical.