He probably doesn’t care about making anime design anymore because how oversaturated it’s become, making anime tees like that in the 90s was revolutionary
Not to mention, others are starting to put anime graphics on their brand. Whether be original graphics, or just from licensed franchises slapped into the decks and other merch like what P-ROD's Primitive Skateboards has been doing for the last 4 years.
The extreme mainstream boom of anime in the past 10 years definitely oversaturated everything. It's real sad. If only it stayed the way it was in the 90's/2000's
I mean hardly any of them do what Klein did and still does with HU, they usually just do big boobs anime chick or get a deal with a certain series. the girls on Kleins boards still stand out in a crowd IMO
The anime collabs is whats killing it. Like the dragon ball stuff came out, everyone bought them as limited, now you see them everywhere. I like anime a bit, so I do get it, but its always the popular in the west anime. Mostly just wall hanger decks.
When my best friend got his first hook ups board in the 2000s, Everyone wanted to ride his board. When you had or ridden a hook ups board, it was a badge of honor where I lived if you skated.
To this day. And even more nowadays that the scene has been so warped, it's almost unrecognizable. People actually look at you weird if you ride one of those.
Where i lived, hookups where a rare sight to see in the east coast the shops carried alot of eastcoast companys, dont get me wrong ud see girl and real and shit. But hookups were rare to see, let alone see alone buy or ride. Plus, back in those days people made fun of anime. It sucks but its the truth. The sameway how computer gaming took off, back when i was in highschool the kids who were best at computer games were unknown kids who got no respect for how good they were. Now thats all totally changed.
The reason why Hook Ups is important to me is because during the beginning times when I first started skating my family would buy me boards from Walmart and then 1 day this bmx guy sold me his little brothers complete for $15 and it was the Hook Ups bunny girl deck and this was my first ever actual pro set up. I probably would’ve gave up skating if I never had that board. (Sorry for the sob story but shits true)
F yes dude, great story-- shows how people used to give so much more, and pretend to be virtuous so much less. There was no thought of trying to get the top value of something you were not going to use, or if there was, the price was generous. Those pre internet days with a smaller secondary market really makes me miss the way people used to be. 15 dollar real complete is a great treat for any young skater in need. BMX Guy sounds like one cool dude.
Dude. Your story just brought back mad memories. I had a very similar experience, but mine was a blind board. Was breaking those walmart specials left and right till I got a pro board. Respect man.
It was a smart business move from Jeremey Klein to bring back the boards and the fact they are screen printed and does small runs as you mentioned shows that he wants to bring the artistic side to his brand. Not only that but those same kids we are now adults so our purchasing power is definitely a little higher than before XD
Hook-Ups is a classic brand!!! Back in the 90s there was something quite mysterious about the anime graphics on Hook-Ups because the style was less familiar to us in the West. Not sure how well it’d do nowadays now anime is huge everywhere - imagine how it’d look at the skatepark in 2021 to be the bro rocking the big tiddy anime girl on your board
I wasn't even born in those times but I grew up on 90s VHS tapes. I still prefer the football shaped early 90s boards. Those are my favorite hands down but I also skate older and newer shapes. When I buy reissues I buy 2 to skate 1 and hang the other on the wall
Alot of companies had fairly graphic boards in the early 2000s.. now most just seem so bland to me. Just goes to show change in direction the sport has gone
Recently an old photo of me wearing a hook-ups shirt as a teenager turned up on our fridge. I'm 38 now, still wish I had that shirt though. Destroying America still gets a spin in the DVD player at least once annually around here.
Jeremy has always been just the realist dude and so low key , for some reason whenever you see anything hookups it always sticks out and really brings you back to having the crispy ccs catalogue. Then seeing he has never stopped making great products the right way it just makes you want to know more because of how authentic he is. I love how he runs his company and how honest he is. Really just Vote with your dollars and support the people that are like minded and speak the same message as you, weather it’s Oakley or your local shop. Great video🤘🏽
He's definitely a purist. I think he's super funny. There were some pretty hilarious quotes of his we didn't include in this vid. 100% agree to support people who support you, Thanks for watching, Stoked you enjoyed!
As someone who bought some of their boards because i appreciate the graphics (go figure) I appreciate this video. Nice to learn more about the history behind it. Edit: I like Hook-Ups because I like anime and skateboarding.
I became a skater 26 years ago and after seeing my first Hook-Ups board I can't recall ever using any other decks. Their aesthetic was so me, I wouldn't have it any other way.
Was one of my favorite skate brands growing up. Had a few shirts a hat and a deck. The risqué images and designs were ahead of their time. Much love to Klein for the memories.
Hook-Ups had me hooked instantly. I saw Hook-Ups before I had ever really seen anime. I had at least 10 shirts, 3 boards, shorts, Devilman and Red Eyes shoes. I still have a ton of stickers from the early 2000's era. Skate culture was incredible back in the 90's.
Man, love the energy and the editing in these videos. The support for the skater owned industry at the end of the videos is what we need more of out of other channels. Keep Killin’ it.
Man that takes me back... I remember at 15 I had a hookups "i hate skool" shirt and deck and would ride and wear it everywhere everyday... I got kick out of school and the police came and arrested me by demand of the assistant principal "Mr. Bueno" for apparently SCRATCHING PAVEMENT WITH MY WHEELS!! Even the cop was like uhh bro I'll let you go down the street just don't ride here again... lmao
this channel has such an old school, DIY type vibe to it, i love it lol. just a chill skater dude talking unpretentiously to a camera about the history of something he loves. keep up the good content man
My very first pair of skate-shoes is from hook-ups (8:43 - that 1). I still have them and also the original box. They are completly beaten down and the tongues were cut out but i always have a smile on my face while remembering...
You've really found a nice little niche on YT. As a skater coming up in the 90's, I still had no idea about so much of the history you guys dig up on this channel. I'm glad you guys thought of this
My anime obsession started around the same time as my skate obsession, somewhere mid 90s. I'm from a cowshit village in rural Bavaria / Germany, so we had one jeans shop in the next town that also sold some boards at horrendous prizes. They ran Hook-ups, of all things (it wasn't even a skate shop...). Sure enough they were the boards of my choosing (whenever i had the cash to buy a proper new one, that is). Over the years i've wondered where this brand came from... and why this local jeans shop in the middle of nowhere ran 'em. I was a big fan of The End at the time so JK was definitely on my radar, but hearing now that he's the dude behind my brand? Now that's cool. Thanks Shredz!
I was already almost an adult when Hook-Ups first came along, I had grown up in the 80's with the likes of Robotech, Voltron, and other early anime so their decks and clothing with anime girls, robots, and other sci-fi characters instantly resonated with me and they were one of my new favorite companies immediately. But somewhere by the 00's or shortly thereafter their graphics turned far more hyper-sexual and I was honestly less a fan of their later stuff, but I'm still glad to see them around still and this was an interesting video.
Hyper-sexual ??? Have you ever watched anime that's a large portion of it chock full of cringy stuff and ChoMo stuff called (lolies) basically a space alien or demon from another dimension that's 400 yrs old but in 12yr old body so somehow that makes it okay. NOT
Hook ups were rebellious especially for school age kids at the time... Showing up at school with the alice in wonderland board was risque... Especially cool if you got in trouble for it. So everyone had one... Also teenage boys... So yeah... And they were instantly recognizable and unmistakable
Thank you for this. I learned a lot! I'm a non-skater, but I've often appreciated skate graphics and I've run into Hook-Ups stuff via magazines like Giant Robot (damn, I miss that mag). I really appreciate y'all hittin' us off with the history lesson. Fun fact: my name is on that DDC poster behind you.
I just remember being a young kid looking at CCS catalogs in school and seeing those crazy booba graphics. I didn't watch anime or anything so ontop of the suggestive poses I hadn't really seen much animation in that style before, they were always kind of like a legendary brand as a kid to me
Hook Ups has Underground Pop Culture nostalgia for many people especially considering the types of stores which carried that brand. It's a one of a kind.
WOW! This is awesome! Such great stories from all the comments! I too was obsessed with Hook-Ups between 1999-2002. This would have been through middle school and into high school. I had at least 4 or 5 decks, 4-5 shirts and I had a pair of Hook-Ups shoes that where TERRIBLE!!! They fell apart soo easy and had all these extra patches on them and they reminded me of like some sort of transformer shoe because it looked soo outta whack. The boards I had were the Evil Devil girl standing and holding the pitchfork with a neon green background (rare I guess because I can't find it anywhere online). Another Devil girl but she was dressed as a schoolgirl with a blue background or the red background that looked like a knockoff Coke Brand logo. I had a School teacher with "School Sucks" on the chalkboard. And I had a simple and less riskier "Hook-Ups" with the Popsicle-like brand logo on a black background (another I can't find on the internet. There's one with a girl and the Popsicle logo but not one with just the logo). Although I loved those boards, they were pretty cheaply made because I broke everyone one of them. Maybe because I rode vert, that didn't help any. The shirts also got wore down and I eventually turned them into workout shirts during PE in middle school. The teachers loved seeing my anime girls witch huge boobs that said, "School Still Sucks" on it, lol! Just nostalgic thinking back to simpler times. Thanks for doing this video, made my night!
I have a collection of hook up decks. They were my favorite deck to have growing up and ive been able to chase down most of my favorites over the years. Jeremy is awesome.
Still have a VHS copy of Asian Goddess. Remember all the ads, clothing and shoes. I'd say they introduced me to anime, but that honor goes to "Saturday Anime" on Sci-Fi channel waaaay back when. Still a fan to this day. In the middle of watching "To Your Eternity," and just finished the remake of "Kino's Journey." Great summary, thanks for doing it!
I grew up always wanting a hook ups board, now that I’m in my 20s I go for every board every shirt I can. Jeremy has signed everything ive asked. Thank you for making this video
Jeremy Klein's desire to get beaten up (by Asian girls) knows no limits! I always found it weird that a lot if the designs looked like Americanized anime so that bit about Sean Cliver was illuminating. Thanks!
Yea, I don’t really know anything about anime, but can notice some subtle differences between the earlier stuff. Would be interesting to chat with Klein about the artwork more.
Levi, bro!..... I am not one of the many that has asked for this video, with that said, this was one of the greatest, most informative videos I've seen from you guys at shredz yet. Awesome 14 dudes! ..... Also, I wanted that freaking Tom Green board so bad back in the day.
I even told my mom to get her vans from a skate shop no zumiez i had to tell her its not really a skate shop and another thing levi u the man i been rocking with shredz shop for mad long keep doing these great videos
@4:20 is Downtown San Diego before Petco Park was built, you can see the now famous Western Metal Supply Co. building when the van blows up. Pretty gnarly!
Nostalgia!! Hookups was the brand I wanted to ride but my mom wouldn’t allow me too when I was a kid. Now that I’m an adult and could have a few boards for my wall it’s nearly impossible to get them lol I enjoy the hunt for classics tho
All of this is nostalgic af. I loved watching these skaters as a kid. I just couldn't get into riding the boards. Every time I asked to see a hook-ups, it didn't have concave, the tail was just a nub and they didn't come in 7.63. I had a small foot back then so 7.75 just didn't work for me. But, you ride what works for you.
Bros! Great video. I definitely asked for the hook-ups video. I think it's just a 90s kid thing. I remember these graphics when I was a teen and if you had a hook up tee you were the shit. Teachers in school hated it and I think that made kids want them more.
Haha we had sooo many Hook-Ups requests. Owning a hookups tee in middle school was definitely a statement. Stoked how the vid turned out. Hope you enjoy!! 🙏🏻
klein always had great music for his parts- I will always associate the pixies gigantic with hook-ups. definitely jk industries makes great shaped solid boards. glad he’s still doing it.
@@d_skrilla6479 there's nothing inherently wrong, i just find it unusual. for levi's case, i'm just used to seeing him wear a hat that seeing him WITHOUT a hat and that short haircut to boot feel off. as for bones wheels, i just find it sacrilege to pair them with anything other than bones bearings (the opposite's also true; bones bearings with spitfire wheels are just a big nope for me)
Big Brother did a full article about Heath and Jeremy in Japan. It was hilarious, one of my favorite articles ever. Especially Willy looking like a worn down hostage.
Hey Levi, thanks homie, I freaking loved this episode. Please don't ever stop a rockin and or making vids🤟 As for this particular brand and it's success, you summed it up when you described how it was 100% skater owned and that JK does it for tha love yo! I think I have 80+ of his boards and still growing. Stay humble but still awesome brother ❤️🙌
globe wasn't far off, but I think they made their suede and fabric uppers more durable by making it faux, and also moved into faux leather for their most durable lines a bit later. These were my favorite shoes, the soft soled globes, faux suede. Probably took some inspiration from the Hook ups brand. Very similar style, slightly softer sole. Lakai 1999 went on to emulate the styles and materials and make a decent product similarly, but I look to globe (est 1994) for their work in improving iconic styles that didn't last, and making them actually do so to a reasonable extent. I think Lakai had worse durability on their soft lines imo, people were leaning on shoe goo like it was an acceptable fix for their weaker products at the time, and they didn't nail the soft sole either. Skaters still had preferences for soft soles, especially tech or freestyle dudes who need the most foot feel on the board. Those soft sole globes could scoop a tre like no other, practically become glued to the edge of the board, and flex and snap, leaving your foot on the board longer to get your rotation. You could monkey foot in those if need be, You could do better pressure flips or late flips and shoves, and really get hold on rails and make them feel consistent. Your lands had to be clean too, a toe drag was much easier in soft sole globes. High jumps is the only place they struggled, you might feel the edges of your board bruising your feet lol. Dude aint wrong about Nike and Oakley. PS, Soaps (and even heelyz lol) were coming into the height of their popularity during my late middle school, so I was more likely to see those as the status symbol to be worn by then. Not like we didn't all hate on fruitbooters, but if you could jump up on a handrail and make your way down, you had irrefutable respect regardless if you boot or stick. And oh the beauty, scooters were not a popular thing yet during these times, and you'd be roundly mocked for riding one at Ryan's World and someone with respect would insist on teaching you to ollie. ride off, or drop in on 3ft spine. And once you did that, no more scootin for you lol. Bringing back good memories and different times.
Never heard about them till now, my first board was a hook ups but I only wore Es shoes because of Eric koston and also Paul Rodriguez, always wanted an Osiris D3 but every person in school had the rip off made by lizzard and I didn't want to be a part of that mess
I remember there being some public backlash on Hook-ups artwork, seems like there’s lots to talk about there. I seem to remember their shirts being banned at my school.
I used to have one of the classic Hook-Ups shirts when I was a kid. Of course, my mom would have never let me buy one, I got it second hand from my friend's older brother. The other day for shits and giggles I looked them up on eBay. The current fashion trends now have my shirt going for at the least 160 dollars and at the most 600. I'm 34 now.
My first Pro set-up in 97 Bee Girl with HUGE ASS Knockers from Chaos sk8 shop (R.I.P). Got a Few Collector Decks, Stickers, & banners- sucks i ordered a O.G. allice with Hookah deck but she never made it home; but i got a used one for now
Levi they all only want to see secret graphics or get turned on by all of the infamous ones ;P remember you did a famous board graphs of all time video, now they missed every single Hook-Up to be shown.
I love Hook-Ups mainly due to the anime graphics! It always makes me happy to stumble across one of their boards in a skate shop because of how rare they are to find, and out of all my skater friends, I’m the only one the seems to know about Hook-Ups!
I had the Alice in wonderland board when I was like thirteen. I didn’t think my parents were going to go for the idea but I was surprised as hell when that was under the Christmas tree. Some of my friends in my neighborhood said I couldn’t skate at their houses with that board because their parents would freak out. It was actually a great board to skate and had a lot of pop to it.
Hookups has been my favorite brand for the longest time! Klein is one of my top 5 favorite skaters! I even got the Dream Girl graphic tattooed on my leg! I always try to get a deck when they drop them on the site
I feel like Hook Ups was always a very mysterious brand I knew it was owned by Jeremy Klein but that was it glad you guys and ethos video it was the video I never knew I needed until I received it 😂
Hook ups was always the brand I'd see in a CCS and say "those are kinda cool" and scroll by. One day, I said fuck it and bought one. It was essentially a birdhouse board so I liked it. I'd get another one but I'm not spending $80-150 on a board I'm going to ruin.
I saw Jeremy Klein skate a demo when he first got on World. I remember he did a tre flip to fakie on the big quarter pipe. I know six year olds do that trick now, but it was the first time I had ever seen that back then.
Favorite Hook-Ups graphic or memory?! Also what 14 Things should we do next?!
Please do Black Label🐘🔥
Anime style graphic
I think a hook ups board gave me my first boner
Burgundy Red eyes tshirt
Thunder trucks or Spitfire
Hookups was always that brand that you wanted as a kid, but knew your mom would absolutely lose it over the graphics
Facts
Not true at all.
@@proudtobestraight9053 k there bud
Kook
My wife would lose it if i got one now lol
He probably doesn’t care about making anime design anymore because how oversaturated it’s become, making anime tees like that in the 90s was revolutionary
Not to mention, others are starting to put anime graphics on their brand.
Whether be original graphics, or just from licensed franchises slapped into the decks and other merch like what P-ROD's Primitive Skateboards has been doing for the last 4 years.
The extreme mainstream boom of anime in the past 10 years definitely oversaturated everything. It's real sad. If only it stayed the way it was in the 90's/2000's
I mean hardly any of them do what Klein did and still does with HU, they usually just do big boobs anime chick or get a deal with a certain series. the girls on Kleins boards still stand out in a crowd IMO
No excuse to not miss out on a vintage tee shirt so if anyone asks you what anime it's from there a poser I got every hook up made so Rock on
The anime collabs is whats killing it. Like the dragon ball stuff came out, everyone bought them as limited, now you see them everywhere. I like anime a bit, so I do get it, but its always the popular in the west anime. Mostly just wall hanger decks.
When my best friend got his first hook ups board in the 2000s, Everyone wanted to ride his board. When you had or ridden a hook ups board, it was a badge of honor where I lived if you skated.
hahah dope
To this day. And even more nowadays that the scene has been so warped, it's almost unrecognizable.
People actually look at you weird if you ride one of those.
@@faralteezee4474 hmm i wonder why
Where i lived, hookups where a rare sight to see in the east coast the shops carried alot of eastcoast companys, dont get me wrong ud see girl and real and shit. But hookups were rare to see, let alone see alone buy or ride. Plus, back in those days people made fun of anime. It sucks but its the truth. The sameway how computer gaming took off, back when i was in highschool the kids who were best at computer games were unknown kids who got no respect for how good they were. Now thats all totally changed.
@@faralteezee4474 Why would people look at you weird for riding a Hook-Ups board?
the video games, the porn, the candy bars, the anti culture, Jeremy was the real deal in early 90's, and way ahead of his time
The reason why Hook Ups is important to me is because during the beginning times when I first started skating my family would buy me boards from Walmart and then 1 day this bmx guy sold me his little brothers complete for $15 and it was the Hook Ups bunny girl deck and this was my first ever actual pro set up. I probably would’ve gave up skating if I never had that board. (Sorry for the sob story but shits true)
Rad story!! Love hearing this stuff!
F yes dude, great story-- shows how people used to give so much more, and pretend to be virtuous so much less. There was no thought of trying to get the top value of something you were not going to use, or if there was, the price was generous. Those pre internet days with a smaller secondary market really makes me miss the way people used to be. 15 dollar real complete is a great treat for any young skater in need.
BMX Guy sounds like one cool dude.
@@penguinjay he was sadly I never seen him or his homies after that ever again
Dude. Your story just brought back mad memories. I had a very similar experience, but mine was a blind board. Was breaking those walmart specials left and right till I got a pro board. Respect man.
Sick story hook ups was one of my forst real boards as kid
They used to make me turn my hookups shirts inside out when I was in high school.
It was a smart business move from Jeremey Klein to bring back the boards and the fact they are screen printed and does small runs as you mentioned shows that he wants to bring the artistic side to his brand. Not only that but those same kids we are now adults so our purchasing power is definitely a little higher than before XD
Agreed! Im a huge fan of the JK industries stuff. That Gonz board is amaaaazing!
His pricing on his boards have increased over the past year...
@@reup4023 Price of Skateboards have gone up in general.
Hook-Ups is a classic brand!!! Back in the 90s there was something quite mysterious about the anime graphics on Hook-Ups because the style was less familiar to us in the West. Not sure how well it’d do nowadays now anime is huge everywhere - imagine how it’d look at the skatepark in 2021 to be the bro rocking the big tiddy anime girl on your board
Yea, they definitely burst onto the scene with a unique aesthetic, they're an interesting piece of skate history for sure.
I wasn't even born in those times but I grew up on 90s VHS tapes. I still prefer the football shaped early 90s boards. Those are my favorite hands down but I also skate older and newer shapes. When I buy reissues I buy 2 to skate 1 and hang the other on the wall
It's a Brand that stood out and I remember seeing HookUps decks in a CCS magazine.
Crazy, there seems to be tons of people talking about HookUps stuff in their CCS catalogues.
Alot of companies had fairly graphic boards in the early 2000s.. now most just seem so bland to me. Just goes to show change in direction the sport has gone
Recently an old photo of me wearing a hook-ups shirt as a teenager turned up on our fridge. I'm 38 now, still wish I had that shirt though. Destroying America still gets a spin in the DVD player at least once annually around here.
haha rad! Love how much nostalgia can come back from an old photo.
I still have my old vision streetwear jumper from the same era and it still fits. Same about the holes :)
Jeremy has always been just the realist dude and so low key , for some reason whenever you see anything hookups it always sticks out and really brings you back to having the crispy ccs catalogue.
Then seeing he has never stopped making great products the right way it just makes you want to know more because of how authentic he is.
I love how he runs his company and how honest he is.
Really just Vote with your dollars and support the people that are like minded and speak the same message as you, weather it’s Oakley or your local shop. Great video🤘🏽
He's definitely a purist. I think he's super funny. There were some pretty hilarious quotes of his we didn't include in this vid.
100% agree to support people who support you, Thanks for watching, Stoked you enjoyed!
What y’all know about the pages of your big brother’s CCS sticking together?
🤣🤣
Wow
As someone who bought some of their boards because i appreciate the graphics (go figure) I appreciate this video. Nice to learn more about the history behind it.
Edit: I like Hook-Ups because I like anime and skateboarding.
Rad, watching the Destroying America video researching this was pretty nostalgic!
It’s okay we all like hentai too
@@carnibucle sad reality
I had a couple hook-ups tech decks when I was a kid. One of my teachers took them because of the graphic on the bottom 🤣
"what is it you love about the brand?"
Hentai. I love hentai dude.
I wanted to like comment but I can’t ruin the 69 likes
Growing up in 90s I remember Hook Ups being one of my first board 🔥🔥
Always enjoyed their graphics.
We still get asked for them all the time, they're super hard to get for us nowadays.
Hook-ups introduced me to anime, and lead me to moving Japan where I met my wife!
Damn, that's super cool! Japan is up top of my places to travel list!
@@ShredzShop do it! April and may are the cheapest times to go. Go to Osaka and skate with the Osaka Daggers! You won’t regret it!
Dude won the comments
Ah, I see you're the ultimate man of culture 👌
weeb
I became a skater 26 years ago and after seeing my first Hook-Ups board I can't recall ever using any other decks. Their aesthetic was so me, I wouldn't have it any other way.
Was one of my favorite skate brands growing up. Had a few shirts a hat and a deck. The risqué images and designs were ahead of their time. Much love to Klein for the memories.
Hook-Ups had me hooked instantly. I saw Hook-Ups before I had ever really seen anime. I had at least 10 shirts, 3 boards, shorts, Devilman and Red Eyes shoes. I still have a ton of stickers from the early 2000's era. Skate culture was incredible back in the 90's.
Definitely makes you a little nostalgic seeing those graphics.
People dont realize how edgy they were back then
Man, love the energy and the editing in these videos. The support for the skater owned industry at the end of the videos is what we need more of out of other channels. Keep Killin’ it.
Stoked you enjoy them Ty!! Thanks for the kind words! 🙏🏻
Man that takes me back... I remember at 15 I had a hookups "i hate skool" shirt and deck and would ride and wear it everywhere everyday... I got kick out of school and the police came and arrested me by demand of the assistant principal "Mr. Bueno" for apparently SCRATCHING PAVEMENT WITH MY WHEELS!! Even the cop was like uhh bro I'll let you go down the street just don't ride here again... lmao
hahaha that's wild, thanks for sharing! Stoked you enjoyed the vid! 👊
Hookups and jeremy klein got me into skating, his skating and graphics were great.
this channel has such an old school, DIY type vibe to it, i love it lol. just a chill skater dude talking unpretentiously to a camera about the history of something he loves.
keep up the good content man
Damn! Thanks for the epic comment, glad you enjoy the vids!! 🙏🏻👊🏻
Major respect for Jeremy. Thank y’all for uploading.
Definitely! Glad you enjoyed!
My very first pair of skate-shoes is from hook-ups (8:43 - that 1). I still have them and also the original box. They are completly beaten down and the tongues were cut out but i always have a smile on my face while remembering...
Damn that's sick! Those things are so rare.
You've really found a nice little niche on YT. As a skater coming up in the 90's, I still had no idea about so much of the history you guys dig up on this channel. I'm glad you guys thought of this
Glad you enjoy!! Thanks for the kind words!
Man dude still got “destroy America” on vhs hook ups for life thank you for the vid
Damn! That's epic. Ive been scooping up lots of old VHS tapes lately.
@@ShredzShop dude that’s awesome. Are you trying to find it? Hook ups site literally got jk signed copies for 20$. That movie was sick.
that video is a gaddamn masterpiece
My anime obsession started around the same time as my skate obsession, somewhere mid 90s. I'm from a cowshit village in rural Bavaria / Germany, so we had one jeans shop in the next town that also sold some boards at horrendous prizes. They ran Hook-ups, of all things (it wasn't even a skate shop...). Sure enough they were the boards of my choosing (whenever i had the cash to buy a proper new one, that is). Over the years i've wondered where this brand came from... and why this local jeans shop in the middle of nowhere ran 'em. I was a big fan of The End at the time so JK was definitely on my radar, but hearing now that he's the dude behind my brand? Now that's cool. Thanks Shredz!
I was already almost an adult when Hook-Ups first came along, I had grown up in the 80's with the likes of Robotech, Voltron, and other early anime so their decks and clothing with anime girls, robots, and other sci-fi characters instantly resonated with me and they were one of my new favorite companies immediately. But somewhere by the 00's or shortly thereafter their graphics turned far more hyper-sexual and I was honestly less a fan of their later stuff, but I'm still glad to see them around still and this was an interesting video.
Yeah I agree their early stuff was cool but the later shit was over the top Americanized anime shit.
Hyper-sexual ??? Have you ever watched anime that's a large portion of it chock full of cringy stuff and ChoMo stuff called (lolies) basically a space alien or demon from another dimension that's 400 yrs old but in 12yr old body so somehow that makes it okay. NOT
@@hathatfigures3663 I'm sorry you were born in the 90's or later. Anime wasn't always that way.
Wow the first backside smith grind, what a great moment in history and it was in film for one of the greatest companies in skateboard history
Hook ups were rebellious especially for school age kids at the time... Showing up at school with the alice in wonderland board was risque... Especially cool if you got in trouble for it. So everyone had one...
Also teenage boys... So yeah...
And they were instantly recognizable and unmistakable
Thank you for this. I learned a lot! I'm a non-skater, but I've often appreciated skate graphics and I've run into Hook-Ups stuff via magazines like Giant Robot (damn, I miss that mag). I really appreciate y'all hittin' us off with the history lesson. Fun fact: my name is on that DDC poster behind you.
Thanks Allan! Glad you enjoyed!! Where's your name on this print?! I'm gonna search for it haha
@@ShredzShop I'm right under the Husky logo! Find John Candy, then look down and to the left just a little bit.
as an artist and skateboarder, I really dig this videos!
Thank you! Hyped you enjoy! 🙏
I just remember being a young kid looking at CCS catalogs in school and seeing those crazy booba graphics. I didn't watch anime or anything so ontop of the suggestive poses I hadn't really seen much animation in that style before, they were always kind of like a legendary brand as a kid to me
Hook Ups has Underground Pop Culture nostalgia for many people especially considering the types of stores which carried that brand. It's a one of a kind.
WOW! This is awesome! Such great stories from all the comments! I too was obsessed with Hook-Ups between 1999-2002. This would have been through middle school and into high school. I had at least 4 or 5 decks, 4-5 shirts and I had a pair of Hook-Ups shoes that where TERRIBLE!!! They fell apart soo easy and had all these extra patches on them and they reminded me of like some sort of transformer shoe because it looked soo outta whack. The boards I had were the Evil Devil girl standing and holding the pitchfork with a neon green background (rare I guess because I can't find it anywhere online). Another Devil girl but she was dressed as a schoolgirl with a blue background or the red background that looked like a knockoff Coke Brand logo. I had a School teacher with "School Sucks" on the chalkboard. And I had a simple and less riskier "Hook-Ups" with the Popsicle-like brand logo on a black background (another I can't find on the internet. There's one with a girl and the Popsicle logo but not one with just the logo).
Although I loved those boards, they were pretty cheaply made because I broke everyone one of them. Maybe because I rode vert, that didn't help any. The shirts also got wore down and I eventually turned them into workout shirts during PE in middle school. The teachers loved seeing my anime girls witch huge boobs that said, "School Still Sucks" on it, lol! Just nostalgic thinking back to simpler times. Thanks for doing this video, made my night!
I was always so confused about the hookups brand this video is really needed
Glad you enjoy!! 👊
I have a collection of hook up decks. They were my favorite deck to have growing up and ive been able to chase down most of my favorites over the years. Jeremy is awesome.
Shredz shop vid are really good. They explain very well the skate culture and history
Thank you!! Glad you enjoy! 🙌🙏
@@ShredzShop Thank you for your work.
Never have I heard a more 90s statement than “they were playing crash bandicoot and watching jerry springer” lol
Still have a VHS copy of Asian Goddess. Remember all the ads, clothing and shoes. I'd say they introduced me to anime, but that honor goes to "Saturday Anime" on Sci-Fi channel waaaay back when. Still a fan to this day. In the middle of watching "To Your Eternity," and just finished the remake of "Kino's Journey."
Great summary, thanks for doing it!
Glad you enjoyed!!
Hooks ups was my first board when I started skateboarding, had the one with chopstix in her hair and a big red dragon
I have so much respect for what Jeremy has and is still doing for skateboarding.
agreed.
I grew up always wanting a hook ups board, now that I’m in my 20s I go for every board every shirt I can. Jeremy has signed everything ive asked. Thank you for making this video
Do you actually skate tho ?
@@profo4544 of course BBG what’s a nollie hard flip
@@ThatFKGuy what
Jeremy Klein's desire to get beaten up (by Asian girls) knows no limits!
I always found it weird that a lot if the designs looked like Americanized anime so that bit about Sean Cliver was illuminating. Thanks!
Yea, I don’t really know anything about anime, but can notice some subtle differences between the earlier stuff. Would be interesting to chat with Klein about the artwork more.
Levi, bro!..... I am not one of the many that has asked for this video, with that said, this was one of the greatest, most informative videos I've seen from you guys at shredz yet. Awesome 14 dudes!
..... Also, I wanted that freaking Tom Green board so bad back in the day.
Haha glad you enjoyed!! That Tom Green board was next to impossible to find pictures of haha With the graphic based off his Freddy for fingered skit.
What I love about this company is a combines two of my most favourite things into 1, Anime & Skateboarding
🙏🏻🙏🏻
I even told my mom to get her vans from a skate shop no zumiez i had to tell her its not really a skate shop and another thing levi u the man i been rocking with shredz shop for mad long keep doing these great videos
Thanks Jalen!! Stoked you enjoy the vids and hyped you got your mom outta the mall!! 🙏🏻🙌🏻👊🏻
@4:20 is Downtown San Diego before Petco Park was built, you can see the now famous Western Metal Supply Co. building when the van blows up. Pretty gnarly!
Hook Ups and Alien Workshop defined mid 90s boards style... Why else would we want 14 things dude
Nostalgia!! Hookups was the brand I wanted to ride but my mom wouldn’t allow me too when I was a kid. Now that I’m an adult and could have a few boards for my wall it’s nearly impossible to get them lol I enjoy the hunt for classics tho
They're definitely rare!!
NOW! You got my attention for mentioning this brand that I dream of being pro for (that’s if The owner can accept pros)
There's no pros, there's no team, just Jeremy.
@@reup4023 I know but I did dream of riding for the brand as their first pro.
All of this is nostalgic af. I loved watching these skaters as a kid. I just couldn't get into riding the boards. Every time I asked to see a hook-ups, it didn't have concave, the tail was just a nub and they didn't come in 7.63. I had a small foot back then so 7.75 just didn't work for me. But, you ride what works for you.
Oh shit I’ve been waiting for this!!! Love your channel.
Stoked you like the channel! Hope you enjoy the vid! I was stoked how it turned out!
Bros! Great video. I definitely asked for the hook-ups video. I think it's just a 90s kid thing. I remember these graphics when I was a teen and if you had a hook up tee you were the shit. Teachers in school hated it and I think that made kids want them more.
Haha we had sooo many Hook-Ups requests. Owning a hookups tee in middle school was definitely a statement. Stoked how the vid turned out. Hope you enjoy!! 🙏🏻
klein always had great music for his parts- I will always associate the pixies gigantic with hook-ups. definitely jk industries makes great shaped solid boards. glad he’s still doing it.
Keep these videos coming bro!!! Love the content
I was waiting for this videos, thanks guys
seeing levi without a hat is like riding bones wheels with bronson bearings
Yikes i guess my age is showing i dont get it
@@d_skrilla6479 there's nothing inherently wrong, i just find it unusual.
for levi's case, i'm just used to seeing him wear a hat that seeing him WITHOUT a hat and that short haircut to boot feel off.
as for bones wheels, i just find it sacrilege to pair them with anything other than bones bearings (the opposite's also true; bones bearings with spitfire wheels are just a big nope for me)
Now this is something I’ve been waiting for
Hope you enjoy!!
Big Brother did a full article about Heath and Jeremy in Japan. It was hilarious, one of my favorite articles ever. Especially Willy looking like a worn down hostage.
Hey Levi, thanks homie, I freaking loved this episode. Please don't ever stop a rockin and or making vids🤟
As for this particular brand and it's success, you summed it up when you described how it was 100% skater owned and that JK does it for tha love yo! I think I have 80+ of his boards and still growing. Stay humble but still awesome brother ❤️🙌
Thank you! Im stoked you enjoyed the episode!! 🙏
I remember getting a pair of Hook-ups shoes In the late 90's and they lasted like 2 weeks. They were not durable and felt cheap. They looked cool tho.
Never owned a pair, but remember seeing them around!
globe wasn't far off, but I think they made their suede and fabric uppers more durable by making it faux, and also moved into faux leather for their most durable lines a bit later. These were my favorite shoes, the soft soled globes, faux suede. Probably took some inspiration from the Hook ups brand. Very similar style, slightly softer sole.
Lakai 1999 went on to emulate the styles and materials and make a decent product similarly, but I look to globe (est 1994) for their work in improving iconic styles that didn't last, and making them actually do so to a reasonable extent. I think Lakai had worse durability on their soft lines imo, people were leaning on shoe goo like it was an acceptable fix for their weaker products at the time, and they didn't nail the soft sole either. Skaters still had preferences for soft soles, especially tech or freestyle dudes who need the most foot feel on the board.
Those soft sole globes could scoop a tre like no other, practically become glued to the edge of the board, and flex and snap, leaving your foot on the board longer to get your rotation. You could monkey foot in those if need be, You could do better pressure flips or late flips and shoves, and really get hold on rails and make them feel consistent. Your lands had to be clean too, a toe drag was much easier in soft sole globes. High jumps is the only place they struggled, you might feel the edges of your board bruising your feet lol.
Dude aint wrong about Nike and Oakley.
PS, Soaps (and even heelyz lol) were coming into the height of their popularity during my late middle school, so I was more likely to see those as the status symbol to be worn by then. Not like we didn't all hate on fruitbooters, but if you could jump up on a handrail and make your way down, you had irrefutable respect regardless if you boot or stick. And oh the beauty, scooters were not a popular thing yet during these times, and you'd be roundly mocked for riding one at Ryan's World and someone with respect would insist on teaching you to ollie. ride off, or drop in on 3ft spine. And once you did that, no more scootin for you lol.
Bringing back good memories and different times.
Never heard about them till now, my first board was a hook ups but I only wore Es shoes because of Eric koston and also Paul Rodriguez, always wanted an Osiris D3 but every person in school had the rip off made by lizzard and I didn't want to be a part of that mess
hookups was one of the first boards i ever bought
thank you for giving fan facts about hook-ups!! this brand is so interesting for me, Japanese.
Glad you enjoyed! 🙏🙌
THANK YOU! I’m looking forward for this video. ☺️
Hope you like it!!
I remember there being some public backlash on Hook-ups artwork, seems like there’s lots to talk about there. I seem to remember their shirts being banned at my school.
There was backlash from the anime community it seems like, and then I guess middle schools I could see why they'd ban them haha
thanks for the video! big fan of the channel!!
That was sick guys! Thanks!
🙏🙏 Glad you enjoyed!!
Hookups is badass! I've always collected and skated em.
My first board was the Hookups CPR Girl from West 49 in 2002!
Haha crazy! West 49 sells scooters now...
@@ShredzShop West 49 still exists?!?!
These videos are awesome. So cool to see the history of some of these brands & riders. My first board was a Caballero in 1988.
Glad you enjoy!! 🙏 Thanks for watching!
Great, as usual!
My first deck was an Electra Hook Ups, I was 13, all my dreams had come true.
👊 👊
I've always seen hook-ups and hoops in high end streat wear stores but i know I always wanted to skate a hook ups deck
Hook ups was the first brand I skated and the first time I seen a 8.5 that’s why I love them so much
Instantly subscribed . Great channel !
🙏🏻🙏🏻
hookups always been my favorite brand
I’ve been waiting for this shit🔥
Hope you enjoy! 👊🏻
Their section in the birdhouse video literally changed my life …
Thx for the vid man 😍 HOOK-UPS
🙏🏻🙏🏻🙏🏻
kids getting in trouble because they had these boards lmao
haha when you were young, owning a HookUps board was a statement...
I used to have one of the classic Hook-Ups shirts when I was a kid. Of course, my mom would have never let me buy one, I got it second hand from my friend's older brother. The other day for shits and giggles I looked them up on eBay. The current fashion trends now have my shirt going for at the least 160 dollars and at the most 600. I'm 34 now.
My friend sold an old worn one for $300 the other day 😱
@@ShredzShop nuts. Old and faded beat up shirts going for enough to pay half my rent lmao
My first Pro set-up in 97 Bee Girl with HUGE ASS Knockers from Chaos sk8 shop (R.I.P). Got a Few Collector Decks, Stickers, & banners- sucks i ordered a O.G. allice with Hookah deck but she never made it home; but i got a used one for now
I remember hook ups so well but I don’t remember the shoes 🤯 great video dude
Glad you enjoyed!
Levi they all only want to see secret graphics or get turned on by all of the infamous ones ;P
remember you did a famous board graphs of all time video, now they missed every single Hook-Up to be shown.
Wasn't that kick flip melon, a New Deal ad? Either way, Klein is rad.
6:31
it was my favorite board
7.5
man I was flip-machine on this thing
4 invards in game SKATE)))
so cool
I really like that graphic
I love Hook-Ups mainly due to the anime graphics! It always makes me happy to stumble across one of their boards in a skate shop because of how rare they are to find, and out of all my skater friends, I’m the only one the seems to know about Hook-Ups!
14 things about that levi dude! Did he went to school? No? Cool!
Can confirm Levi graduated high school 🔥🤣
@@ShredzShop still I'd like the idea!
Really going for that Beebs vibe eh Levi?
🤣😅
I had the Alice in wonderland board when I was like thirteen. I didn’t think my parents were going to go for the idea but I was surprised as hell when that was under the Christmas tree. Some of my friends in my neighborhood said I couldn’t skate at their houses with that board because their parents would freak out. It was actually a great board to skate and had a lot of pop to it.
Hookups has been my favorite brand for the longest time! Klein is one of my top 5 favorite skaters! I even got the Dream Girl graphic tattooed on my leg! I always try to get a deck when they drop them on the site
That’s sick! Have seen a a few HookUps tattoos over the years but definitely are one of the more rare skate tats!!!
I feel like Hook Ups was always a very mysterious brand I knew it was owned by Jeremy Klein but that was it glad you guys and ethos video it was the video I never knew I needed until I received it 😂
Stoked you enjoyed!! 👊🏻
Hook ups was always the brand I'd see in a CCS and say "those are kinda cool" and scroll by. One day, I said fuck it and bought one. It was essentially a birdhouse board so I liked it. I'd get another one but I'm not spending $80-150 on a board I'm going to ruin.
Right now they're super limited, definitely a little pricey to skate, but super popular wall hangers.
Nice explanation of Hook-Ups history! I appreciate Jeremy Klein so much more now.
Glad you enjoyed! 👊🏻🙏🏻
I saw Jeremy Klein skate a demo when he first got on World. I remember he did a tre flip to fakie on the big quarter pipe. I know six year olds do that trick now, but it was the first time I had ever seen that back then.
Could you Do Almost Skateboards in your video series? You can't do Rodney Mullen and Daewon Song dirty like that
Good idea 🧠