And today in 2021, Yeezy brand is still alive and well. What's more impressive is that by March 2021, West is still owning 100% of his brand, valued at more than 1.5 billion. Around 10% of the whole Adidas brand value !!!
Now he’s worth 6.6 billion Edit: Now $11 billion Edit: Down to $4 billion Ye confirms that he lost $2 billion in a day off of net worth. However this was all planned as Ye has been buying factories for manufacturing in California and the midwest all throughout 2021. He has also been trying to get out of adidas for copying his designs like the YZY slides which he owns the copy-write to, and Adidas, as per the contract, was required to build physical YZY stores, however they never honored it, so Ye has been trying to get out of the contract since the beginning of 2022. Furthermore he’s been trying to get out of Gap since signing his contract as they won’t price his line the way he wanted it to be priced. Next he was also trying to get out of J.p. Morgan Chase, as they were charging him extra in fees for the Yeezy brand because he set up his company “incorrectly”. In the end he was able to get out of all these contracts by making himself a liability.
@@pablomolla7387 Probably bcos Kanye and his team designs the shoes and adidas only provides manufacturing and distribution?. Do you know that Adidas doesn't advertise Kanye's shoes? they just post a link for people to go buy.
Aidan adidas pays no more than $30-$60 to make the shoes and sells them for $200. That’s a 300% profit. They give Kanye 100% of that profit. They could make 100 million pairs and they would still sell for $200. The reseller wouldn’t be able to make any money on resell. But adidas and Kanye will still make money because people want Yeezy’s no matter what.
@xWhisperx from literally any updated financial magazine. The brand itself is almost worth 5 billion and he owns 100% of it. He has 1.7 bil in other assets and of course the hundreds of millions he made from music.
He's not a billionaire . Income statements and balance sheets don't lie . Let me put it this way; if you own a $1.2 million building with $400k mortgage, you're not a millionaire.. Kanye is NOT a billionaire.
@@adamn.6510 yeah, his income statements and balance sheets, Kanye can't write a billion dollar check .. even if he sold everything he might be worth 350 million. Adam, get an education ..
@@adamn.6510 yeah, go to college .. I worked on Wall Street as a field consultant for over 25 years for the top 10 of the Fortune 100 companies, the biggest players. Get an education in accounting and portfolio management, then get a job on Wall Street
Facts, don’t let a hypebeast sneaker head call ur Mids trash because they aren’t and inch and a half higher, they’re all about the money. Just wear what looks good on you and what you think looks cool
I’m glad he keeps releasing like this, makes it easier for people that want a pair for the reason that they like how they look. I’m not a reseller I just like sneakers
Vuyo Mareko same, the yeezys in cloud white are such a beautiful colour I’m hoping I’ll save some more money and pay the extra $100 for the resell because they’re just so darn beautiful
lol, imagine finding it a good thing that shoes are dying. Yeezys have lost their cool, because the whole thing about yeezys was that the ya ere cool because nobody had them. Now my aunties have yeezys lol. And the only reason you find yeezys are cool is because they’re limited
I think Kanye is a genuine soul. Hes struggled with the terrors of mental illness but hes very inventive, and clearly relates to people. He can be hilarious..His product name Yeezy is wonderful. Its catchy, witty, saleable. Respect.
“Resale prices are getting reasonable so that must mean the shoes doing bad” Hypebeasts and scalpers run a synthetic economy. Adidas and Kanye are still making their money.
Bob D They mean the hype of the shoe is declining obvious adidas will sell out them if they drop them in so low wya ties but if resell price is going down there is less hype around the shoe and they never said they were doing bad
Yup. And as great an idea as Stockx is, resellers are simply buying their own stock to inflate prices. IMO the only ones worth buying are the triple white and beluga 2.0, but $600 is absurd and while I can afford it, it's just not worth it to me.
The idea behind the resale value being used to grade or judge the success of Yeezy and the Adidas brand is not well researched. Here's why, when the sneaker resale value was at $4000+ a pair, adidas only saw the profit based on the orginal $220 selling point. So whether they sell out and resale for $50,000 or $20 bucks shouldn't matter because it still sold out. Additionally, what this video fails to realize is that Adidas uses the magnetic appeal of Yeezy to sell more of its other products such as the Ultraboost. The Ultraboost is $40 cheaper, has the same boost comfort sole, and comes in a variety of colors as well. So when people can't land on the Yeezy, they inevitably go towards to the Ultraboost which does share similar stylistic looks to the Yeezy 350. You can say the same thing about the Adidas Yung models, they look very similar to the Yeezy 700 and Yeezy 500. This forced association is only further propagated when Kanye steps out wearing Ultraboosts. Lastly, when analyzing the market of hypebeasts/early adopters vs parents buying their kids something special, there is A LOT more brand loyalty and larger market for the parents. Hypebeasts will consistently look for new designs, less frequent drops, and for clout. Whereas parents and the vast majority of other shoppers won't care much for that stuff at all. THIS, is why the Yeezy has increased its production so much. The Adidas CEO simply looking at the Yeezy numbers doesn't truly quantify the impact and pulling power of the Yeezy brand.
you're missing the point about resale prices. Resale prices are relevant in that they indicate supply and demand. Since resale prices have plunged, it shows supply has met demand. That's how you know how much demand there really is for Yeezys. If Adidas produces the shoes in even larger quantities without gradually building INCREASED demand for the shoe, the shoes will lose their cool factor and end up on discount shelves. This story is about how to scale Yeezys while maintaining its cool factor. You have to be very careful when it comes to supply and demand. Watch the video through until the end.
hamachikama yall care about the wrong things, first of all, UB are performance shoes.. function before fashion.. the Ub was sold in a cool way at first, but now its just a running shoe. And we always would need a running shoe. A man said outdated? When was the last time you been in the gym? Guaranteed you wont see no hyped shoes fool
He wants to follow the Tesla model of business: first limited quantities at a high premium, reach scale and then release huge quantities at lower premiums for all.
@@2Calicos Well, we've already seen him release larger quantities (despite the backlash), but the retail price point has remained the same, so perhaps we have yet to see the Model 3 yet.
Your off in your analogy. Adidas doesn't sell the shoes for 1000+, they don't make the crazy premiums, they sell the shoe now for about what it cost when they came out. Adidas isn't also going to lower the price, rather they keep increasing the price, at retail. So your not right about making it more affordable when they can produce more bur don't lower the price.
I am reseller and i dont care about making money i just do what i do because its fun and kind of enjoyable, and i feel like a lot of these people just dont understand.
Kanye is such a mixed bag. I think that's why I respect him so much. Dude seems to always just be his authentic self, for better or worse. He doesn't keep up a carefully crafted PR image of himself. He's great and he's also awful at times. We can all relate to that because that's how humans are, we're complicated. I really do respect Kanye even if I don't always agree with him.
When you realize Jordan went to Nike because of creative freedom when Adidas couldn't do it, then jump into the 2010s and Kanye leaves Nike for Adidas because they allowed more creative freedom. Just food for thought
7:38 Who tf is that "analyst"? Yeezy 350s alone sold 4 million pairs this year according to Kanye. Yeezy is on track to generate $1.5B this year. Which is half of Jordan in just 4 years. It's insane how people who made this video haven't included that.
How much does the cost of every shoes that time? And how much the cost now? Just comparing how expensive are shoes before and now there’s no doubt they can generate $1.5B easily 👍🏽
@@solmarcrisquiambao701 costs haven't changed much. Kanye alone profited $150M last year($1B revenue). He'll be making $225M this year ($1.5B revenue). Adidas x Yeezy partnership pays 15%+ marketing fee for Kanye.
They completely ignored the fact that some Yeezy boost shoes are actually comfortable to wear & look hot. Forget about bragging rights and clout for a minute.
Shoes are suppose be comfortable. This is for all type of shoes. Would you walk in shoes too tight for your feet? I would not. Now, for stylish Yeezy design is silly.
@@Poemwriter_Angelo you obviously don't have a pair of boost to even know how comfortable they really are. There are far comfortable shoes at any sneaker store? Your kidding right?
@@imazn7778 i do have a pair of adidas Boost yes. they are very comfortable. "obviously" i mean. i don't believe that the adidas boost's are the most comfortable sneakers in the world. i can see you are defending the Yeezy's because you spend a lot of money to get them or something. but if you want comfortable shoes. there are others to go with. most people but the yeezy's for the design too.
He is a certified gastroenterologist and makes more than 500,000 dollars a year, lives in a new york apartment, and has a 100,000 dollar shoe collection.
Even if Kanye dropped the shoes off at only schools for $50, the resellers would be hanging out in the schoolyards trying to buy the shoes from the kids, instead of wearing a pair and getting a job.
I feel like people are missing the point. Jordan brand is decades in the game while Yeezy is relatively new, especially when only considering the Adidas models. Kanye is trying to ultimately grow the brand to a point where it is both wanted and yet attainable. The "Yeezys are dead" tweets may be true for internet hypebeasts that only care about rarity, but there's still plenty of people that would like them but rarely even see them, especially when you're outside of the biggest metro areas. He's still selling out even the biggest drops whether it takes longer than usual or not, whereas Jordan brand releases retro models all the time that end up on sale racks without anyone calling Jordans dead. I foresee a point where Yeezy will have some flagship models that sell at scale without a resale market, while still having limited models and colorways that resale for multiple times their MSRP.
One of those #yeezysaredead tweets was satire from chegg. Nobody truly believes they're dead. Just new kids and stockx manipulating the market further downwards.
Exactly and even Jordan in the begging wasn't calling their shoes retro. Ye needs to release the classic models first before they start doing ideas like retroing shoes. Yeezy is still a baby compared to Nike. But then again today's world is extremely fast paced. 🤔😒
@@adisharma3737 I agree, but Yeezy might end up there eventually. The 350 is so heavily imitated that I see young kids and moms wearing knock offs not even realizing it's a Yeezy design. And maybe the 350 won't ever be considered a classic but he might release a true classic one day, which is impressive for a non athlete.
Yes, they are hella expensive, but I got a pair of zebras for Christmas( I’ve had to wear orthopedic shoes my entire life because of a disability) and they are more comfortable than my ultra boosts even with the orthodics
Boost technology is amazing, and we are finally in a time that we can get in a store and get yeezys for 200€ that is more or less the same as ultra boosts. Now is actually best time for yeezys where the whole sport shoes market can get them and not only “hype beasts”...
It was hyped because he left nike and went to addidas. Meaning their will never be nike yeezy again. Unless he leaves addidas the hype won't be the same.
I buy Yeezy’s for the comfort. I’m able to walk around and stand all day in them without my feet hurting. They’re the most comfortable shoes I’ve ever worn, and I don’t mind paying $1100+ for them.
@@Bird.Lover6000 I know this is an old comment, but yeah they are comfy af, i bough one pair and man my feet loves them, i can use them the whole day and i end the day without pain, from that pair i bought 3 more, and will keep buying them, but gonna be honest they look bad if they aren't wear also some of the designs are an adquired taste.
I rarely go after shoes personally i only have a few pairs, but there are rare shoes i do have and loved, yeezy 350 and 450s are my personal favorites. Mad respect
Excellent video! I really love how thorough their research always is and being able to find out the evolution of the resale price on the black market over several months for example... The animations were also hilarious! Like the shoes falling off the sky from an airplane! Imagine if that did actually happen that way xD I don't know if people would be thrilled about having to dodge shoes falling on their heads haha! and I guess it's also interesting to learn more about Kanye's obsession for coming up with new things to excel at!
Love yeezys by design. But mostly the 500s and 700s. BEING ABLE TO AFFORD THEM IS AWESOME! Resellers are salty they cant extract money for no reason, dont pay over retail folks!
Orlando Donis Resellers are just salty, because they cant sell a 220$ sneaker for 600$+. Im glad that yeezys become cheaper, because I now feel comftable buying a pair or two.
In my religion taking a big interest rate in loaning money/selling things is one of the biggest sins. I would never buy anything at the bigger price than what its worth and i blame stupid people for giving into hype and resellers being greedy.
Resellers will call anything dead if people aren't paying outrageous prices for a popular shoe.
fr like just buy reps
@@kedi6793 I don't mind paying retail but I'm never buying resell
@@kedi6793 ong reps the wave resellers are a bunch of kids upping the prize i’m telling you don’t buy resell buy retail or reps.
@@aesie1229 I think he means replicas
Exactly bs I love the Yeezy 350 boost and other styles
Kanye himself is trying to make the shoes cheaper for consumers so it’s the resellers complaining that doesn’t mean the shoe is doing bad
sigiri gid
There is many of resellers on Instagram who acctually do yeezys cheap, I copped a pair of 350s for 190, there authentic to i got them checked
@Be Sneek there are loads, if you have insta, put your username in the comments and I'll send you a few accounts that sell yeezys
then make the retail price cheaper
@@jakeedmonds1885 leyu.w if you still have the acc names please dm where i can find them
People are so obsessed with clout and “rarity” that they don’t even look at the shoe. I’m so glad Kanye doesn’t feed into this hypebeast culture.
Consumers: "I really wish I could get yeezys"
Also consumers: "I can buy yeezys....yeezys are dead"
if he continues dropping too many shoes, the rarity will go down and not many people will want them because everyone else has one
@@laceup3371 Air Force 1s
@@dezznutts1197 yep
Fr the chunky dunkys are some the the ugliest shoes of all time and they go for 1k because of hypebeasts
imagine being mad that this man wants everyone to afford his sneakers
But they aren’t lol
Imagine being so clueless you believe that 😂
It retails at 220$ now tf is that affordable lmao
@@mariobassu2593 how tf is that not affordable?
6000 dollars Bro thats more than my guitar. And thats a pro guitar.
And today in 2021, Yeezy brand is still alive and well. What's more impressive is that by March 2021, West is still owning 100% of his brand, valued at more than 1.5 billion. Around 10% of the whole Adidas brand value !!!
Now he’s worth 6.6 billion
Edit: Now $11 billion
Edit: Down to $4 billion
Ye confirms that he lost $2 billion in a day off of net worth. However this was all planned as Ye has been buying factories for manufacturing in California and the midwest all throughout 2021. He has also been trying to get out of adidas for copying his designs like the YZY slides which he owns the copy-write to, and Adidas, as per the contract, was required to build physical YZY stores, however they never honored it, so Ye has been trying to get out of the contract since the beginning of 2022. Furthermore he’s been trying to get out of Gap since signing his contract as they won’t price his line the way he wanted it to be priced. Next he was also trying to get out of J.p. Morgan Chase, as they were charging him extra in fees for the Yeezy brand because he set up his company “incorrectly”. In the end he was able to get out of all these contracts by making himself a liability.
Yeah but the crazy part is HOW TF ADIDAS LET KANYE HAVE 100% OWNING OF HIS BRAND?!?!?!?! HOW TF THAT CAN BE POSSIBLE
@@pablomolla7387 Probably bcos Kanye and his team designs the shoes and adidas only provides manufacturing and distribution?. Do you know that Adidas doesn't advertise Kanye's shoes? they just post a link for people to go buy.
@@pablomolla7387 because adidas is desperate
Until the securities fraud is prosecuted. Then the value will reach it's true level of ZERO
Kanye literally said he’s tryna make em cheap the only people salty are the rat resellers
@@ScholarlyBeing resellers killed sneaker culture, he is saving it from dumbasses like you
Raj Agnihotri: your sooo right.
Resellers need to get a real job
i understand resell but they resell for too much
@@ScholarlyBeing gtfo
“yeezys are dead”
goes online: checks for yeezys in my size $500
Lol was just about to check too
same bro
Samee 💀
I got real Yeezys for 100 and I got away with it
@@zudicus1646 Where did you buy 'em
The ones losing money/not making money are resellers. Not adidas or Kanye
Please elaborate.
Aidan adidas pays no more than $30-$60 to make the shoes and sells them for $200. That’s a 300% profit. They give Kanye 100% of that profit. They could make 100 million pairs and they would still sell for $200. The reseller wouldn’t be able to make any money on resell. But adidas and Kanye will still make money because people want Yeezy’s no matter what.
Aidan yup^^ and the more pair adidas release the more money they get. That’s why resellers complain more than the buyer.
Adidas is selling more than ever
Thank you for saying it.
Yeezy is doing extremely well right now as his net worth got boosted to $6.6 billion making him the richest black man in the history of America.
@@good-tn9sr google says 1.8 billion 😐
@@Tech-cy9yo google needs to be manually updated lmao. Look at link I posted
@xWhisperx from literally any updated financial magazine. The brand itself is almost worth 5 billion and he owns 100% of it. He has 1.7 bil in other assets and of course the hundreds of millions he made from music.
That was fake but he still a billionaire
@@good-tn9sr hes right
Who’s here after Kanye’s a billionaire now
He's not a billionaire . Income statements and balance sheets don't lie . Let me put it this way; if you own a $1.2 million building with $400k mortgage, you're not a millionaire.. Kanye is NOT a billionaire.
@@Lexwell_Lavers i love your confidence. you got the source?
@@adamn.6510 yeah, his income statements and balance sheets, Kanye can't write a billion dollar check .. even if he sold everything he might be worth 350 million. Adam, get an education ..
@@Lexwell_Lavers thanks for the statement. but you got the source?
@@adamn.6510 yeah, go to college .. I worked on Wall Street as a field consultant for over 25 years for the top 10 of the Fortune 100 companies, the biggest players. Get an education in accounting and portfolio management, then get a job on Wall Street
I would never call this man “Crazy”. He’s passionate about what he wants to achieve.
Hes both
Passionately crazy
I hate yeezy
Yeezy to expensive ill rather buy fila or converse and world balance much affordable shoe just a hype brand waste of money
@@glennmichaelfabila613 Aight
Only people saying "yeezys are dead" are hypebeast resellers. Kanye's vision is for everyone to have a pair.
Facts, don’t let a hypebeast sneaker head call ur Mids trash because they aren’t and inch and a half higher, they’re all about the money. Just wear what looks good on you and what you think looks cool
@@GabrielMartinez-zu6li word. Simple
They’re just salty they can no longer make a living off resell
I still don't own a pair. 🥺
A rubbhish pair...
Kanye never said he wanted Yeezy too be a hyper beast shoe..he just want make a shoe brand bruh, I like what he doin
@Miguel Cisneros true , we need to appreciate people who create
Yeah I got static yeezys afew days ago, idc what others think I just think they look nice on my feet
I’m glad he keeps releasing like this, makes it easier for people that want a pair for the reason that they like how they look. I’m not a reseller I just like sneakers
preachh
The fact that Kanye wants everyone to have yeezys is really nice, resellers could smd
Only people saying Yeezy’s are dead are the rat resellers
Fr i bet the people who still like yeezys are the consumers who actually enjoy owning them
they were crap ugly shoes from the first day they came out. and kanye is an insufferable, talentless schmuck
Nathan Swenson i smell 🧢
new nike air max 97 giveaway
on my channel NOW
@@jesus9684 I am actually. not as rich as he is, but still pretty high up there.
I'm happy resellers/hypebeasts are getting mad. It's time Ye's ordinary, less rich fans to get a chance to get his sneakers.
I still want a pair
Vuyo Mareko same, the yeezys in cloud white are such a beautiful colour I’m hoping I’ll save some more money and pay the extra $100 for the resell because they’re just so darn beautiful
lol, imagine finding it a good thing that shoes are dying. Yeezys have lost their cool, because the whole thing about yeezys was that the ya ere cool because nobody had them. Now my aunties have yeezys lol. And the only reason you find yeezys are cool is because they’re limited
@@tj9959 they are comfortable
BlaZe BubbleZz and so are a million other shoes
@@tj9959 are you a reseller
Y’all want him to fail so bad. Smh
Brian yeah they do.
Naw. We all know he has succeeded. We just want him to stop rubbing it in our faces so much.
@@stevienguyen2047 why does it affect you??
Yes, we do.
@@bryantanderson430 Why do we
I think Kanye is a genuine soul. Hes struggled with the terrors of mental illness but hes very inventive, and clearly relates to people. He can be hilarious..His product name Yeezy is wonderful. Its catchy, witty, saleable. Respect.
it’s hilarious how yeezys became the very thing kanye didn’t want them to be
aww poor hypebeast cant resell their shoes...
Dante Johnson About time.
They're not even hypebeasts at this point, just profiters
Sums up whole video
Facts they buy ugly shoes just because their worth a lot
What's a hypebeast?
“Resale prices are getting reasonable so that must mean the shoes doing bad”
Hypebeasts and scalpers run a synthetic economy. Adidas and Kanye are still making their money.
new nike air max 97 giveaway
on my channel NOW
Bob D They mean the hype of the shoe is declining obvious adidas will sell out them if they drop them in so low wya ties but if resell price is going down there is less hype around the shoe and they never said they were doing bad
Yup. And as great an idea as Stockx is, resellers are simply buying their own stock to inflate prices. IMO the only ones worth buying are the triple white and beluga 2.0, but $600 is absurd and while I can afford it, it's just not worth it to me.
That's obviously because many more people are re selling now, thus more competition, thus lower prices.
Yeezy still stand out to this day.
The idea behind the resale value being used to grade or judge the success of Yeezy and the Adidas brand is not well researched. Here's why, when the sneaker resale value was at $4000+ a pair, adidas only saw the profit based on the orginal $220 selling point. So whether they sell out and resale for $50,000 or $20 bucks shouldn't matter because it still sold out.
Additionally, what this video fails to realize is that Adidas uses the magnetic appeal of Yeezy to sell more of its other products such as the Ultraboost. The Ultraboost is $40 cheaper, has the same boost comfort sole, and comes in a variety of colors as well. So when people can't land on the Yeezy, they inevitably go towards to the Ultraboost which does share similar stylistic looks to the Yeezy 350. You can say the same thing about the Adidas Yung models, they look very similar to the Yeezy 700 and Yeezy 500. This forced association is only further propagated when Kanye steps out wearing Ultraboosts.
Lastly, when analyzing the market of hypebeasts/early adopters vs parents buying their kids something special, there is A LOT more brand loyalty and larger market for the parents. Hypebeasts will consistently look for new designs, less frequent drops, and for clout. Whereas parents and the vast majority of other shoppers won't care much for that stuff at all. THIS, is why the Yeezy has increased its production so much.
The Adidas CEO simply looking at the Yeezy numbers doesn't truly quantify the impact and pulling power of the Yeezy brand.
you're missing the point about resale prices. Resale prices are relevant in that they indicate supply and demand. Since resale prices have plunged, it shows supply has met demand. That's how you know how much demand there really is for Yeezys. If Adidas produces the shoes in even larger quantities without gradually building INCREASED demand for the shoe, the shoes will lose their cool factor and end up on discount shelves. This story is about how to scale Yeezys while maintaining its cool factor. You have to be very careful when it comes to supply and demand. Watch the video through until the end.
@@helenzhao5471 i agree with Helen. Ultraboosts are already considered outdated and none trendy aswell. Not sure who would still buy them lol
i like the ultraboost more
rich people don't want to fight to get a shoe... every Japanese fight for it...
hamachikama yall care about the wrong things, first of all, UB are performance shoes.. function before fashion.. the Ub was sold in a cool way at first, but now its just a running shoe. And we always would need a running shoe. A man said outdated? When was the last time you been in the gym? Guaranteed you wont see no hyped shoes fool
I also love his breathy singing voice. I sometimes turn it up to fill my home and i smile.
Everybody hating on his shoes. It’s ok if u don’t like em don’t buy em problem solved
He wants to follow the Tesla model of business: first limited quantities at a high premium, reach scale and then release huge quantities at lower premiums for all.
Then the brand ends
@@Cre8Lounge No it becomes sustainable and highly profitable
Young Suit wow you are absolutely right! That’s the best comparison I have heard. What shoe is going to be Yeezys equivalent to the Model 3?
@@2Calicos Well, we've already seen him release larger quantities (despite the backlash), but the retail price point has remained the same, so perhaps we have yet to see the Model 3 yet.
Your off in your analogy. Adidas doesn't sell the shoes for 1000+, they don't make the crazy premiums, they sell the shoe now for about what it cost when they came out. Adidas isn't also going to lower the price, rather they keep increasing the price, at retail. So your not right about making it more affordable when they can produce more bur don't lower the price.
since when do we care what resellers have to say?
Shut up peasant
@@dallas4yfe u right I'm broke but what does that have to do with anything?
John's Guinea Pigs he’s just salty he couldn’t resell his yeezys at crazy prices
I am reseller and i dont care about making money i just do what i do because its fun and kind of enjoyable, and i feel like a lot of these people just dont understand.
@@atticus4112 respect bro
And now he’s a billionaire. True visionary
Crazy really. Inspirational
@abrar ali kharawi been smashing kim
@@olivercrosby4942 i dont agree with his egotism but “I AM A GOD” literally slaps
@abrar ali kharawi Not anymore lol they divorced
now hes worth 6 bil lmao
Wow so nice to watch a Kanye video that just highlights the positive things he's done, sad how refreshing it is!
Kanye is such a mixed bag. I think that's why I respect him so much. Dude seems to always just be his authentic self, for better or worse. He doesn't keep up a carefully crafted PR image of himself. He's great and he's also awful at times. We can all relate to that because that's how humans are, we're complicated. I really do respect Kanye even if I don't always agree with him.
Really? So just pretend he hasn't lost his mind?
When you realize Jordan went to Nike because of creative freedom when Adidas couldn't do it, then jump into the 2010s and Kanye leaves Nike for Adidas because they allowed more creative freedom. Just food for thought
7:38 Who tf is that "analyst"? Yeezy 350s alone sold 4 million pairs this year according to Kanye. Yeezy is on track to generate $1.5B this year. Which is half of Jordan in just 4 years. It's insane how people who made this video haven't included that.
They low key wanna throw shade on his success
Yoosuf Muneer yeah poorly researched
How much does the cost of every shoes that time? And how much the cost now? Just comparing how expensive are shoes before and now there’s no doubt they can generate $1.5B easily 👍🏽
Yoosuf Muneer he is a bonifide Kanye hater since day one he predicts Kanye would fail at adidas
@@solmarcrisquiambao701 costs haven't changed much. Kanye alone profited $150M last year($1B revenue). He'll be making $225M this year ($1.5B revenue). Adidas x Yeezy partnership pays 15%+ marketing fee for Kanye.
They completely ignored the fact that some Yeezy boost shoes are actually comfortable to wear & look hot. Forget about bragging rights and clout for a minute.
Yeah a friend of mine has a pair and oh gosh are they comfortable
Shoes are suppose be comfortable. This is for all type of shoes. Would you walk in shoes too tight for your feet? I would not. Now, for stylish Yeezy design is silly.
new nike air max 97 giveaway
on my channel NOW
i love the 350
Hot?! Rather hot garbage! Please do not tell me that they are hot looking lol
I pitty the fool who ony likes shoes because they are popular
Exactly
But they're not just popular. Very comfortable shoes as well.
@@imazn7778 there are far more comfortable and better looking shoes out there That you can Find in any sneaker store.
@@Poemwriter_Angelo you obviously don't have a pair of boost to even know how comfortable they really are. There are far comfortable shoes at any sneaker store? Your kidding right?
@@imazn7778 i do have a pair of adidas Boost yes. they are very comfortable. "obviously" i mean. i don't believe that the adidas boost's are the most comfortable sneakers in the world. i can see you are defending the Yeezy's because you spend a lot of money to get them or something. but if you want comfortable shoes. there are others to go with. most people but the yeezy's for the design too.
“Long way to go for a billion dollar brand”
It’s been two years since this vid, 6.6 billion dollars 🔥 🔥
Yeezys never lost their hype LOL
I'm so tired of these clowns acting like something has to be ultra limited to be dope. I don't care how dope a shoe is if no one can get it who cares.
2:41 "Jay-Z's album, 'The Blueprint'" *throws up pic of Blueprint 2*
IGoByTheo “oh there’s 3 of them?”
The Hypebeast guy looks like he wears this 1$ „fun“ glasses with a giant nose and beard sticked on it .🤔🤔
True
He is a certified gastroenterologist and makes more than 500,000 dollars a year, lives in a new york apartment, and has a 100,000 dollar shoe collection.
edgy 14 year old ya but he looks funny 😂
So accurate
@@gualterguai what's a gastroenterologist
"kanye west has called himself Walt Disney. He's called himself Steve Jobs". The man made a song titled "I AM A GOD"
i mean he aint lying..
Seeing how even in 2024 when production I believe has stopped completely half my school wears them i think the brand was incredibly successful
Even if Kanye dropped the shoes off at only schools for $50, the resellers would be hanging out in the schoolyards trying to buy the shoes from the kids, instead of wearing a pair and getting a job.
I feel like people are missing the point. Jordan brand is decades in the game while Yeezy is relatively new, especially when only considering the Adidas models. Kanye is trying to ultimately grow the brand to a point where it is both wanted and yet attainable. The "Yeezys are dead" tweets may be true for internet hypebeasts that only care about rarity, but there's still plenty of people that would like them but rarely even see them, especially when you're outside of the biggest metro areas. He's still selling out even the biggest drops whether it takes longer than usual or not, whereas Jordan brand releases retro models all the time that end up on sale racks without anyone calling Jordans dead. I foresee a point where Yeezy will have some flagship models that sell at scale without a resale market, while still having limited models and colorways that resale for multiple times their MSRP.
One of those #yeezysaredead tweets was satire from chegg. Nobody truly believes they're dead. Just new kids and stockx manipulating the market further downwards.
Exactly and even Jordan in the begging wasn't calling their shoes retro. Ye needs to release the classic models first before they start doing ideas like retroing shoes. Yeezy is still a baby compared to Nike. But then again today's world is extremely fast paced. 🤔😒
Yup
CL but jordans are classics, the reason sneakers are where they are today is due to the banned 1s
@@adisharma3737 I agree, but Yeezy might end up there eventually. The 350 is so heavily imitated that I see young kids and moms wearing knock offs not even realizing it's a Yeezy design. And maybe the 350 won't ever be considered a classic but he might release a true classic one day, which is impressive for a non athlete.
Yes, they are hella expensive, but I got a pair of zebras for Christmas( I’ve had to wear orthopedic shoes my entire life because of a disability) and they are more comfortable than my ultra boosts even with the orthodics
Try the Nike Invincible Zoomx shoes, more comfortable than any boosts
Can we get the sequel vid? Titled "How Kanye West destroyed Yeezy".
7:24
*TH-cam* *quality* *has* *left* *the* *chat*
so glad i got featured in this video!
You’re famous now 🙇♂️🙇♂️
Yeah
Doc Da Gawdddd!! I been a fan of yours since you started your TH-cam
What kind of physician are you?
I was hyped they showed you and not just fake hypebeast youtubers
"Kanye West grabbed the fashion world's attention"
Doesn't say a single word about the Yeezy Season line completely separate from Adidas
0:55 that guy has to be kidding me with them glasses mustache and nose bro... He legit got the whole spy disguise on
😂😂😂😂😂
4:04 are you a vpn user ?
Hahahahhahaha
so much ad hominem in this comments section
The scavengers are just mad they can't resell them for 15 times the retail price.
Boost technology is amazing, and we are finally in a time that we can get in a store and get yeezys for 200€ that is more or less the same as ultra boosts. Now is actually best time for yeezys where the whole sport shoes market can get them and not only “hype beasts”...
Consumers: "I really wish I could get yeezys"
Also consumers: "I can buy yeezys....yeezys are dead"
cbj324jkl234jk234 No, only resellers are crying. Most consumers are hyped BECAUSE they are becoming cheaper.
That person with the glasses looks like he is wearing those glasses with a big nose and a moustache
yeezys are actually soooo comfortable and well made. i bought my first pair of 350’s last week and already have my second pair arriving in a few days
It was hyped because he left nike and went to addidas. Meaning their will never be nike yeezy again. Unless he leaves addidas the hype won't be the same.
I just got a pair off yeezy 350 v2 oreos and I love them
Yall really hate him so much and want to see him fail so bad
a little too late to see him fail lmao
😂😂😂😂😂😂Absolutely right
Hai nabila huda apa khabar?
@@philosoftfurkitusjunkyard2462 hes changed a lot what youre saying is what he was like in 2010.
I dont hate him, but I dislike what he stands for.
I love the yeezy’s, I’m glad he wants them to be available to everyone
I buy Yeezy’s for the comfort. I’m able to walk around and stand all day in them without my feet hurting. They’re the most comfortable shoes I’ve ever worn, and I don’t mind paying $1100+ for them.
Cool!
what about *foam runner*
@Adam Khan Yeezy the only shoes that don't hurt my feet.
Same here! I love the 350s, most comfortable shoe I have ever owned. Worth every penny in my opinion. But haters will always hate.
I doubt they are more comfortable than some Cole haan's...Gucci sneakers cost way less and they feel like ur wearing pillows. Yeezys r all hype.
Red October are super cool
Now we need a video that shows how they started with a decent looking shoe to a chunk of foam
He ain’t drop an album, but his shoes went platinum
One thing I like about Kanye, he wants everybody to have yeezys by realizing the a lot and the only stupid idiots are mad is the the stupid resellers
yeezy’s and jordan’s are the best shoes in the game
I prefer jordan 3s but yeezys are pretty fire
air force too
Dont forget Air Max, Europe still rocks Air Max to the top
Yeezy might not be as hyped as js anymore but it has something that a lot of people loved that the Jordan can't provide and that's comfort.
@@nwoodz im tired of air force
This was far more Educational than expected.. refreshing
Kanye isn't appreciated enough. He's trying to make Yeezy affordable for us all. He cares about his consumers.
Kanye's trying to make it available for everyone but so called 'HYPEfvckingBEASTS' and everybody else just try to keep reselling business alive
for more expensive prices aswell
*kanye west:I want everyone to get a pair of yeezys*
*yeezy:*Limited**
Yeezy: costs $300-$1500 for real pair
Elite Smokey no, not rlly. Many of the 350s are below 300 (atleast in my size).
still, I never pay more than retail for yeezys cuz I dont give my money to stinky resellers
When she said “when everyone’s got one no one will want one” that’s not true I still want one even if everyone has a pair I like the way they look
They look comfy af tbh
@@Bird.Lover6000 I know this is an old comment, but yeah they are comfy af, i bough one pair and man my feet loves them, i can use them the whole day and i end the day without pain, from that pair i bought 3 more, and will keep buying them, but gonna be honest they look bad if they aren't wear also some of the designs are an adquired taste.
Yeezy is always dope when i first saw it i fell in love with it
its 2023 currently and I still see like 60% of people at my school in yeezys
Didnt know Mario was a sneakerhead all this damm time
Apryanto - B Tru
xDDDDDDDD
Jesus is king
Jesus is dead
Jesus is king
Jesus is king!
Sean and he rose to the dead in 3 days to show that HE IS GOD
Amen
Doctor sole looks like he is wearing one of those funny glasses with big nose and thick eye brows attached to it lol
Hilarious they wrote him off and like two months later he signs with Gap and doubles their stock price.
resellers aren't sneakerheads, change my mind
3:15 trying so hard not to crease his red octobers 😂
I'm not a big Kanye fan but it means a lot that he's still thinking about people who can't drop thousands of dollars on shoes
Yeezy is confortable, stable to walk and run, I mean that lower cost model is very practical, both casual and workout/training
0:24 anyone notice it says that the youtuber is roszko but it actually qias
Yeah
"I was Getting kicked out of class for drawing Jordan's" CTFU yeah ok 🙄 🤣
4:14 Snoop commented "Jail Slipppers" LOL
1 million pairs of Yeezy's sold but yet Kanye pulled more profit than the 400 million pairs of Adidas sold 🤔
I’m pretty sure adidas pays him
@@jfrandy4978 Adidas manufactures and has marketing deals. Yeezy is still it's own company, Kanye simply has an office at Adidas, etc.
And 1 Million is wrong there are ways more
$150 million last year before taxes
I would let kim K fart in my face after she ate Roscoe's chicken and waffles 😅😅😅
2:44 mentions Jay-Z’s Blueprint album, proceeds to show an image of the Blueprint 2 album
Who's here after Kanye West became a billionaire?
Didn't know how much love mario has for sneakers.
9:42 the narrator said the Yeezy Brand has “Alienated”
The Yeezy 380 ‘Alien’ Colorway dropped on Nov 15th, same day this video was uploaded 🤯
No it dropped on yeezy supply, on November 16
Bruh adidas ain’t trying to make it limited. Everyday I see another new yeezy drop and they restock old pairs too. Blacks, Zebras.
I don’t think 1 in 400 is like a drop in the ocean, what kinda of scaling is that?
new nike air max 97 giveaway
on my channel NOW
People will say Yeezys arent special anymore but YET they still sell out
I rarely go after shoes personally i only have a few pairs, but there are rare shoes i do have and loved, yeezy 350 and 450s are my personal favorites. Mad respect
The shoes are actually good and comfy. I’m happy more ppl can get them at regular price
Call him crazy all you want but I think it’s cool to be so passionate about something you truly love doing
Excellent video! I really love how thorough their research always is and being able to find out the evolution of the resale price on the black market over several months for example... The animations were also hilarious! Like the shoes falling off the sky from an airplane! Imagine if that did actually happen that way xD I don't know if people would be thrilled about having to dodge shoes falling on their heads haha! and I guess it's also interesting to learn more about Kanye's obsession for coming up with new things to excel at!
They need to release more yeezys in Asia , like it needs to be on the self. Coz the first world countries don’t appreciate them
Love yeezys by design. But mostly the 500s and 700s. BEING ABLE TO AFFORD THEM IS AWESOME! Resellers are salty they cant extract money for no reason, dont pay over retail folks!
I personally Hate Resellers, but i know everyone needs to make bread but that doesn't mean you need to be ok with that.
Orlando Donis Resellers are just salty, because they cant sell a 220$ sneaker for 600$+. Im glad that yeezys become cheaper, because I now feel comftable buying a pair or two.
In my religion taking a big interest rate in loaning money/selling things is one of the biggest sins. I would never buy anything at the bigger price than what its worth and i blame stupid people for giving into hype and resellers being greedy.
It ain’t Ralph though!
😂
🔥😂😂
What’s your clothing brand? We don’t know!
He was coming off condescending but the message was still clear.
"What's the name of your clothing line? We don't knoooooooow. "
*Boost* is the main shoe line which generates most of Adidas shoes revenue. Great content CNBC 👍🏻
Red Octobers are fifteen stacks now 😩
The Yeezy brand is definitely popular demand 🤷🏾♂️👌🏾🔥